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Rainer E.

Krautwald
1005 Peale Ave Park Ridge, IL 60068 (847) 692-6538
rk1113e70@westpost.net

Ambitious, creative and energetic senior level product marketing manager with ov
er 20 years of diversified industrial marketing, sales and customer service expe
rience developing marketing programs and applications, as well as demonstrated s
uccess in achieving goals and increasing sales.
Areas of greatest strength include:
? Account Manager ? Managed sales and customer service for designated accounts i
n the automotive, heavy construction, heavy truck, and diesel engine industries.
Increased sales, managed new products, addressed customer issues, and ensured t
hat all customer needs were met.
? Product Management ? Successful in managing a variety of commodities though OE
M parts organizations, and supplier manufacturers.
? Training Coordination ? Served as coordinator of Product Support training scho
ols provided for Komatsu?s distributor parts countermen, parts and service field
sales representatives, and product support management. Instructed participant
s in Komatsu P&S Information Technologies including extranet content, and Komats
u?s on-line parts ordering system administration. Created and implemented progra
ms to achieve higher sales.
? Trade Shows? Development and administration of trade show booths for heavy tru
ck shows. Served for Komatsu Product Marketing as ?Field Days? participant, a y
early six week demonstration of Komatsu machines to both dealers and customers.

? Application Trainer ? Served as Parts Marketing first line of support for the
on-line parts ordering system. Training includes distributor headquarter and br
anch administration as well as field personnel training on the consumer site fun
ctionality.
? New Product Development ? Effective in OEM and aftermarket driven products, fr
om design conception, through cost/price analysis, packaging, promotion, and del
ivery.
AMERICAN HOTEL REGISTER CO, Vernon Hills, IL 2010-2011
Sales Representative
Sold hospitality supplies to Wyndham hotel properties
SELF EMPLOYED, Niles, IL 2008-2009
Purchased Commercial Property and converted to family owned law practice
R.G. RAY CORPORATION, Buffalo Grove, IL
Account Manager 2007-2008
Responsible for increasing sales and identifying new business opportunities as w
ell as satisfying and developing current customers including all sales and marke
ting activities. Managed several large accounts including Cummins, Pentair and
the big three USA automotive manufacturers. Coordination with outside sales rep
resentatives, engineering, customer service, and all functions and levels of the
company to enhance and develop existing and potential business opportunities. S
pecific responsibilities include developing quotations, identifying customer des
ign requirements, coordinating new product launches.
NEW HOLLAND CONSTRUCTION MACHINERY, Carol Stream, IL
Product Sales Training Specialist 2006- 2007
Created and implemented Product Sales Training events to support distributor net
work. Produced Product Sales Training materials: Sales Information Brochures, Pr
oduct Manuals, Operator Training Programs, Competitive Specification Guides, Wal
k Around Cards, Owning and Operating Programs, Power Selling Tips, Quick Spec an
d Feature/Benefit Guides, Compiled Competitive Information.
KOMATSU AMERICA CORP, Vernon Hills, IL 1997-2006
Manager On-Line Parts Sales Support
August 2000 to March 2006
Parts Marketing responsibility for launching epartscentral Komatsu?s on-line par
ts ordering system. Key parts marketing lead, production of all training and pr
omotional materials, held regional training meetings.
Senior Product Manager, Direct Ship Programs for Batteries, Cameron, Hardware, M
aintenance Products and Paint, and Hydraulic Products. Duties included maintaini
ng product coverage for an increasing product line of machines.
Sr. Product Manager- Service Marketing
January 1998 to August 2000
Developed sales materials and programs to assist distributors in marketing Repai
r Options, Preventive Maintenance Programs, and Certified Rebuilds.
Product Manager- Hydraulics
January 1997 to January 1998
Managed and promoted $40MM hydraulic parts business. Products included: pumps,
motors, cylinders, valves, hoses, tubes and remanufactured components.

BELMOR/AUTOTRON HEAVY TRUCK PRODUCTS, Chicago, IL 1988-1997


North American Sales and Marketing Manager, January 1991 to January 1997.
Responsible for all Sales and Marketing activities for a $15 MM manufacturer of
heavy duty truck products. Major Customers included: Ford, Freightliner, Kenwor
th, Mack, Navistar, Peterbilt, Volvo and Able Body. Distribution included all OE
M Production Facilities, PDCs and Dealer Networks
Inside Sales Manager, Assistant Marketing Manager, August 1988 to January 1991

MODULAR CONTROLS INC., Villa Park, IL. 1986-1988


Inside Sales Representative for Manufacturer of Hydraulic Valves and Modular Man
ifold valve systems.

HOGE, WARREN, ZIMMERMAN, CONSTRUCTION CO., Rolling Meadows, IL. 1983-1986


Member of a construction crew which installed lightweight gypsum flooring system
s in multi-unit residential units in Chicago suburbs

MBA Keller Graduate School of Management, 1991


BS Marketing Southern Illinois University, 1981

References available upon request.

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