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Melissa Van Dover

*Looking for a position in Colorado.

Contact Informat
46 Adams Street

Boylston, MA 01505
(508) 397-9949
McCallum Graduate School of Business
Master of Business Administration
December 2010
Concentration: Finance
Bachelor of Science, Marketing: Concentration Media Arts and Society, Minor in M
December 2009
GPA 3.62
Honors: Dean's List, President's List, Magna Cum Laude.
Prudential Locations, Honolulu, HI
Marketing Intern
* Wrote blogs regarding the state of real-estate, featured on Google blog alert
* Developed and implemented initiatives to improve client rewards and loyalty p
rogram, including increasing partner discounts, compiling content for website, c
reating informative mailings and program branding.
* Created advertisements for local newspapers and collaborated on design for an
nual marketing materials.
* Drafted and finalized images for html emails sent to all Prudential clients i
n the Hawaiian Islands.
* Tracked financial impact of press coverage in local newspaper, websites and o
n radio for both Prudential and the Hawaiian real-estate market.
Bain & Company, Boston, MA
Global Alumni Relations Intern
* Updated over 2400 records in the alumni database, significantly improving dat
a integrity.
* Organized and posted over 40 alumni media mentions to the Bain & company alum
ni website.
* Led first ever initiative categorizing alumni notes received from the entire
alumni base.
* Organized, segmented, tracked, fact-checked, edited and finalized upwards of
125 alumni notes.
* Presented status of alumni relations initiatives during conference calls with
global Bain offices and for the Chief Marketing Officer of the company.
Chedd-Angier-Lewis, Watertown, MA
Media Production Intern
* Served as production assistant by organizing and implementing schedules for s
hoots and production days.
* Compiled information for supervisors (quotes, availability, equipment specifi
cs, necessary hired help, media).
SocialVibe, West Hollywood, CA
Bentley University, Corporate Immersion Class, Fall 2009
Collaborated with company President, Director of Marketing & Community Relations
and Board of Directors to launch SocialVibe into the higher education market. C
reated marketing plan to test market in September 2009 at Bentley University, re
sulting in 12% of new campus memberships. Analyzed results and revised marketing
plan before launching to six colleges in the Boston area between October-Novemb
er 2009. Evaluated results and devised a final national launch plan for January
2010 with the goal of adding 1,400,000 college students to the SocialVibe commun
ity, thus tripling the size of current membership.
Brave Hearts Book, Waltham, MA

09/10- 12/10
Bentley University, Fall 2010
Collaborated with author of Brave Hearts and Police Beat Publisher, Cynthia Brow
n; to market and launch her recently finished novel Brave Hearts. Developed a tw
o tier marketing plan, including both a specialized and mass market launch. Work
ed with graphic design to build websites for both the book and author, utilizing
Social media to increase dynamic nature of website and consumer interaction. Pr
ocured and formatted content to be used for website. Established channels of di
stribution to be utilized by the author to sell books. Interacted with media com
panies to promote launch of book through multi-media channels. Increased viral p
resence of book launch through social media and Google. Prepared 150 slide graph
ic slideshow for New York book launching Party.
Service Learning: Volunteer at the Watertown Boy's and Girl's Club, Up 'Til Dawn
- St. Jude's Fundraiser, Bentley University Cheerleading: Walk for Breast Cancer
, Created and Manage WordPress Book Club Blog, Conversation Partner Volunteer.
Adobe Photoshop, Adobe After Effects, Final Cut, Microsoft Word, PowerPoint, Exc
el, Outlook, One Note, Publisher, Dreamweaver, Interaction, SAP, SPSS, ProcessMo
del, WordPress.