Romanian Internet User Profile Changes during last year – August

2010

Romania Internet User Profile has changed from last year.

Romanian Internet is dominated by women aged between 20 and 24 years who live in Bucharest.
These are the results of demographic studies carried out between May 25 to June 20 on 2.058
Romanian website for a representative sample of 42.000 respondents.

This year, the gender battle is won by women (53%), which registered about 6% percent in addition
to male users (47%). Thus, we can say that sex structure of Internet users reflect the general
structure of the population (52.6% women as NIS). Of all respondents, 50% are unmarried,
surpassing those who prefer the institution of marriage or living with partner (44%). Remaining
percentage(6%) is split between those widowed and divorced.

Demographics:

Like last year, the top is dominated by the age of 20-24 years (22%), followed by the percentage
aged 25-29 years (16%) 30-34 years (14%) and 40-49 years ( 14%). Most respondents live in
Romania (94%), followed by those from Republic of Moldova (2%) and Germany (0.2%). The
main Romanian city where Internet users live is Bucharest (25%) followed by the very large
counties: Iasi (5%), Cluj (5%), Constanta (4%) and Prahova (3%).

In 2010, the majority is the share of higher education: college graduate at a rate of 34% and 15%
post-graduate studies. This is reflected in the professional field: 26% are managers of different
levels and 24% students.

Income:

In terms of monthly income, 19% of respondents don’t have an income, approximately 25% gain
under 1.000 RON and 50% have salaries exceeding 1.000 RON. In the context of economic decline,
7.5% of respondents have more than 1.000 EUROS income compared to last year when 10% were
earning more than 1.000 euro. For the family income, the share of income under the 1.000 RON is
20%.

As plans for the future, one third of respondents intend to buy a car, while 44% already own a
car. Also, one quarter intend to buy a flat. 8% already have a vacation house.

IT & Internet:

Romanian users still prefer desktop / PC in a ratio of 76% compared with the percentage of laptop
users (44%). Mobile phones are used by 13% and smartphones a quarter of them (4%).

Regarding the habits of Internet users, the Romanian internet user go at least once on the Internet
(90%), mostly from home (90%) or office (34%). When browsing the Internet, the attention of
representatives of both sexes are going at a rate of 72% to online newspapers / magazines, 53% go
to communities such as Hi5, LinkedIn or Facebook sites and job sites 43% car 31%.

Social:

In offline, the Romanian Internet User is interested in: medicine, health, nutrition (46%), followed
by events / news about Romania (45%), family and couple life (37%), tourism, travel (40%) and
tests, games, cross words (32% So we can correlate increasing interest of social networks that
promote online games through affinity towards this last domain.

In his spare time, most preferred activities at home: 70% surf the Internet and 60% are watching
TV, at the expense of spending time with their family (59%) and spending time with friends (54%).
When choosing TV, they prefer to watch the news (72%), movies (70%) and entertainment shows
(44%).

Consumer behavior:

Last year, top choices of offline consumption have changed: ground coffee is no longer top choices,
being replaced by fresh milk (43%) and plain yogurt (40%). Further, a significant proportion of
respondents are eating chocolate (39%), drink carbonated soft drinks (39%) and noncarbonated -
nectars-juice (37%). Among the consumption of alcoholic beverages, beer and wine are preferred
rate of 46% and 38%.

In terms of offline purchases, Internet users prefer discount products. Internet users like to be
informed before buying and they are less influenced by TV ads. As a factor in purchasing brand
product name was identified, followed by country of origin, price, and also the special offer in
stores.