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8703

M·A·C COSMETICS ARTIST RELATIONS: BACKSTAGE AND BEHIND

THE SCENES

M·A·C Cosmetics, founded in 1984 to support the needs of professional

makeup artists, is one of the
most influential and successful companies in the global cosmetics
industry. In accordance with that ethos, M·A·C Artist Relations is the direct
link between M·A·C and the community of professional makeup artists. By
providing the company’s most updated products, colours and textures to
highly skilled freelance makeup artists working in television, theatre, film,
editorial and music, M·A·C generates brand awareness and fosters
important relationships.

Artist Relations was established to reinforce M·A·C’s reputation for

supporting the behind-the-scenes needs of the professional community.
This dedication to the makeup artist – M·A·C’s ultimate ambassador –
defines the company’s identity and place within the industry.

Building longstanding ties with makeup artists and other key decision
makers in the entertainment industry – prop masters, stylists, designers,
agents and publicists – is the cornerstone of Artist Relations’ enormous
success. Besides offering M·A·C’s extensive product line to makeup artists
around the world, Artist Relations conducts educational Master Classes
and Pro-to-Pro events, that ensure artists continue their education and
growth, refining their skills and perfecting their techniques with the latest
and greatest M·A·C products. A team of Senior Artists is always on-call to
help create a specific look for a musician on tour or an actor making a
major public appearance. In addition, the division provides customized
products to makeup artists who work in the television and movie
industries. Members of Artist Relations work closely with young, emerging
talent, encouraging them to use M·A·C as a resource for makeup ideas,
tips and suggestions.

Over the years, M·A·C Artist Relations has provided its services to a wide
range of entertainment productions. Makeup artists for a variety of
important awards shows, movies, television shows, music tours and
Broadway productions have all looked to the division’s specialized
expertise and comprehensive resources. From the Grammy’s and the
International Indian Film Academy Awards to the Presidential Inauguration
and the Olympics, M·A·C is never far from sight or set.

FILM AND TELEVISION

Supporting film and television is a priority for the Artist Relations

Department, which provides product support to the makeup department
and the props department for set dressing. The vast range of M·A·C
products has been instrumental in the creation and execution of some of
Hollywood’s most memorable characters. For example, M·A·C products
were used by Peter Robb-King, the makeup department head for Batman:
The Dark Knight. Over the past 10 years, M·A·C products have been a
staple of makeup departments and used on hundreds of looks – from the
most elegant period makeup to the most fantastical creations – in a wide
variety of 1500 productions.
130 PRINCE STREET, NEW YORK, NY 10012 TEL.212.965.6300 FAX.212.966.8703

Sex and the City | Memoirs of a Geisha | Pirates of the Caribbean | The
Devil Wears Prada | CSI |
The O.C. | The Curious Case of Benjamin Button | Milk | Chicago | Monster
| Grey Gardens | Mad Men | American Idol

REGIONAL TELEVISION TUTORIALS

In addition to blockbuster films and television shows, Artist Relations

works closely with regional television stations across the country. Very
often the on-air talent is responsible for applying their own makeup for
local news broadcasts. Artist Relations works with stations to offer a full
range of services, from scheduling makeup seminars for the on-air talent
to Providing M·A·C Pro Membership Cards to the talent for discounted
M·A·C products. For many local news stations, M·A·C is more than just a
cosmetics company – it’s an educational resource and partner.

Artist Relations is busy zig-zagging the country, teaching anchors how to

apply their makeup for the unforgiving lens of the high definition camera.
HDTV brings everything into crystal-clear focus, giving pores, pimples and
imperfections nowhere to hide. The precise quality and detail of HDTV
magnifies
flaws and discolourations that were previously disguised by piling on
pancake makeup. It’s all about application, and a well-edited makeup
arsenal stocked with the right tools, textures and colours. Think
lightweight, skin-mimicking foundations that practically melt into skin.
M·A·C Cosmetics is leading
the HDTV makeup charge with tried and true, classic products such as
Face and Body Foundation,
Blot Powder, Mineralize Skinfinish Natural and Prep + Prime Skin.

THEATRE

Did you know the famous green face of the Wicked Witch of the West in
the Broadway hit “Wicked” was designed using M·A·C Chromacake in
Landscape Green? And the legendary red lips of the Radio City Music Hall
Rockettes are painted with M·A·C Lipstick in Russian Red and Ruby Woo?
Artist Relations provides Product to the makeup designers on Broadway,
London’s West End, and Las Vegas. M·A·C Senior Artists are also available
to provide their expertise in teaching cast members how to apply their
individual looks. M·A·C can be found on the dressing tables of musicals
and dramas including:

Hairspray | Chicago | Nine | The Lion King | 9-5 The Musical | Priscilla
130 PRINCE STREET, NEW YORK, NY 10012 TEL.212.965.6300 FAX.212.966.8703

Queen of the Desert |

The Little Mermaid | Mary Poppins | Wicked | Hairspray

MUSIC EVENTS & TOURS

M·A·C Artist Relations is present in the music industry, where we have

assisted with everything from designing makeup looks for tours and
videos to Providing artistry and Product support to established and up-
and-coming talent. Artist Relations offers on-call services for high-Profile
music events and festivals and can be found backstage at international
music awards such as The Grammy Awards and the MTV European Music
Awards. Past music tours supported by M·A·C include:

Britney Spears | Taylor Swift | Missy Elliot | Cher | Pink | Kanye West | Tina
Turner | Lady Gaga | Martina McBride | Celine Dion | Aerosmith | Green
Day | Kylie Minogue | Spice Girls | Girls Aloud | Black Eyed Peas

FILM FESTIVALS

By popular request, the skilled M·A·C PRO Team provides on-call makeup
services for the talent attending global film festivals and supplies
products to freelance makeup artists traveling to the festivals. Below are
just some of the festivals at which M·A·C has a presence:

Sundance Film Festival | Toronto International Film Festival | Dubai

International Film Festival | Deauville American Film Festival | Pusan
International Film Festival (Korea) | London International Film Festival |
CineVegas Film Festival | Taipei International Film Festival

AWARDS SHOWS

Artist Relations provides backstage makeup artist and Product support to

the freelance makeup artist overseeing high-Profile awards shows. M·A·C
Senior Artists are also available to provide makeup touch-ups to any
celebrities attending an awards show. Previous award shows M·A·C has
participated in include:

The Academy Awards® | the Juno Awards | MTV Europe Awards |

Primetime Emmy®Awards | BAFTA Awards | International Indian Film
Academy Awards | BET Awards | The Latin Grammy Awards

ATHLETICS AND DANCE

Similar to the support Artist Relations lends to film festivals and awards
shows, M·A·C has also been a secret part of some of the biggest dance
teams and sporting events in recent memory, including providing the
makeup for the opening and closing ceremonies of the 2008 Olympics.

Los Angeles Laker Girls | Toronto Raptors Dance Pack | Knicks City
Dancers | The Orlando Magic Dancers | Oakland Raiderettes | Washington
Redskins Cheerleaders | Miami Dolphins Cheerleaders

CIRQUE DU SOLEIL + M·A·C

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M·A·C is the official global supplier of cosmetics to Cirque du Soleil®

Touring Shows. With over 1,800 artists and 20 shows around the world,
the decision of the Quebec-based entertainment company to use M·A·C
products is a testament to the staying power, enormous shade range and
diverse textures of the products. Show after show, the many theatrical,
athletic and dramatic Cirque du Soleil performers can rely on M·A·C to
perform to their high standards and strenuous conditions.

Shows that embody the relationship between Cirque du Soleil and M·A·C
include: OVO™, KOOZA™, Corteo™, KÀ™ and Zumanity™.

ARTIST RELATIONS NURTURES EMERGING TALENT

In addition to the vast amounts of product and celebrity makeup services

Artist Relations provides, we are also committed to nurturing emerging
makeup talent. Whether it be through Master Classes, Pro-to-Pro events
or networking opportunities, M·A·C is always on the quest to find the next
star makeup artist.

M·A·C PRO MEMBERSHIP PROGRAM

M·A·C Pro Membership program is a paid for membership program open

to makeup professionals (makeup artists, aestheticians, cosmetologists,
hairstylists, fashion stylists, nail technicians, costume designers, models,
actors, on-air talent/performers, and photographers). M·A·C Pro
Membership enables the makeup professional to look to M·A·C for more
than simply satisfying all of his or her product needs. Through the
program you can count on M·A·C to provide the highest level of service,
unique educational experiences and the most comprehensive selection of
professional makeup.

The Program offers the makeup professional a direct link to the M·A·C
world, benefits exclusive to Members, as well as the following:

Master Classes
Pro-only events
Industry nights/networking opportunities
Password-Protected website MacPro.com
Complimentary shipping for orders over $150
Discounts from select industry publications
Discounts from select makeup schools

Pro Members gain an insider perspective on the beauty industry, as well

as much needed career-building advice at M·A·C’s new agency talk
events. These events feature panel discussions with industry leading
publicists, agents, magazine editors and booking agents, and include
portfolio reviews as well as a Q&A period.

Pro-to-Pro events are one-night gatherings of explosive creativity and

inspiration that bring together
some of the industry’s top professionals, makeup artists, stylists, agents,
models, performers and more. These events offer up-and-coming artists
the chance to meet the makeup mavens who have influenced countless
others, and take place at M·A·C Pro locations around the world including
130 PRINCE STREET, NEW YORK, NY 10012 TEL.212.965.6300 FAX.212.966.8703

the Pro Flagship

store in New York.

M·A·C Pro Membership has become the industry's leading preferred

customer program for the make-up professional. Benefits are available at
more than 100 M·A·C locations in more than 30 countries around the
world. From Tokyo to New York, London to Los Angeles, M·A·C Pro is the
link that binds the world's community of artists together.

M·A·C PRO

M·A·C Pro is a line of cutting-edge, professional-class, performance-tested

products developed exclusively for professional makeup artists. M·A·C’s
longstanding commitment to the specialized needs of the professional
artist community sustains our unique heritage and defines our identity in
the marketplace.

M·A·C PRO PRODUCTS

Consisting of a range of 300+ products, the M·A·C Pro collection provides

makeup artists with the
high-quality formulations, colours and finishes needed to unleash their
creativity at fashion shows,
photo shoots and on television and film sets.

To respond to demand, a selection of M·A·C Pro offerings is integrated

into M·A·C’s comprehensive product roster and made available to all
customers. The extensive M·A·C Pro product line is sold exclusively in
M·A·C Pro stores around the world.

MASTER CLASSES

As part of its service to the professional makeup artist community, M·A·C

Pro conducts Master Classes to convey the latest trends, styles and
fashions. The Master Class Program offers makeup professionals the
opportunity to participate in events designed to foster the growth of the
artist community. These cover a wide range of topics and providing
attendees with the opportunity to interact with high-Profile M·A·C and
non-M·A·C artists. Guest speakers have included a range of talent, from
Emmy® Award-winning television artists to experts in body painting and
special effects.

Presented by highly trained artists representing various genres of makeup

design, each Master Class consists of demonstrations, explanations of
application techniques and theories, as well as insider tips and tricks.
Master Classes are integral to the philosophy of the M·A·C culture.

M·A·C PRO STORE: NEW YORK FLAGSHIP

In January 2008, M·A·C unveiled an entirely new concept for the Pro Store,
unparalleled in the cosmetic retail industry. The contemporary Pro Store
caters to the professional makeup artist, who embodies
the “art and soul” of M·A·C. It serves as a destination for M·A·C Pro
130 PRINCE STREET, NEW YORK, NY 10012 TEL.212.965.6300 FAX.212.966.8703

products, a hands-on resource for

professional makeup artists, an educational training facility, and a retail
store open to industry pros and regular M·A·C customers alike. The
visually stunning 6,000 square foot space is located at 7 West 22nd
Street in the Flatiron District of New York City.
This is truly an amazing new step for M·A·C. The space utilizes state-of-
the-art materials to emphasize that this is a design laboratory, where
artists can create and build their own makeup kit. The store design is a
juxtaposition of styles and textures; it combines materials such as
unfinished wood, glass, steel and stone slabs with a signature M·A·C
acrylic to create a unique look and feel. The overall neutral palette is
punctuated by a playful, colourful wall displaying an array of mason jars
filled with vivid paints and pigments that communicate M·A·C’s
commitment to colour cosmetics. The new Pro Store is a hub to support
and engage Professional makeup artists and their artistry.

M·A·C PRO TEAM: THE ART OF M·A·C COSMETICS

Individually creative, self-expressive and technically astute, each M·A·C

Pro Team Artist provides the artistic vision, support and training for M·A·C
worldwide. There are over 250 M·A·C Artists, from Taiwan to Toronto and
LA to London. They are actively involved in the development of dazzling
new products, colours and techniques and are the spirit and living
embodiment of M·A·C culture.

At fashion shows in New York, London, Milan, Paris and other cities
throughout the world, the experienced M·A·C Pro Team works with
internationally acclaimed designers to create each season’s top runway
trends. These highly accomplished artists attend photo shoots and
awards events, creating the on-screen looks for renowned celebrities and
supplying tips and techniques to fashion and beauty magazines across
the globe. In addition, they provide a wide range of makeup services and
support for the music, film, television and theatre industries.

ARTIST RELATIONS 2008

M·A·C provided support to the following:

216 film Productions: including 4 out of the 5 films nominated for an

Academy Award for Best Picture in 2008 and 7 of the Top 10 box office
blockbusters including: Twilight, The Curious Case of Benjamin Button,
Gran Torino and Quantum of Solace

381 television Productions: 8 of the top 10 Nielsen-rated shows

(excluding football), including American Idol, Dancing with the Stars,
Desperate Housewives and CSI

90 theater Productions, including: Wicked, The Little Mermaid, Mary

Poppins, In the Heights and
Mamma Mia!

161 music Projects, including the two top-grossing tours of the

year: Miley Cyrus, Celine Dion and
130 PRINCE STREET, NEW YORK, NY 10012 TEL.212.965.6300 FAX.212.966.8703

Tina Turner