KRISTIN

 ENGARD  
kristin.engard@gmail.com  
kristinengard  (skype)  
kristinengard  (twitter)  
kristinengard.com  
 
 
 
Extensive   experience   driving   strategic   growth   and   market   visibility   for   global   clients,   through   the   development   and  
delivery   of   integrated   media   and   communications   solutions.     Broad   and   deep   experience   in   financial,   technology   and  
consumer  sectors  and  across  multiple  geographies  including  Europe,  North  America,  Latin  America  and  Asia.    
 
Proven  success  record  in:  
 Increasing  visibility  and  profitability  of  brands  and  their  marketing  /  media  campaigns.    
 Distilling  consumer  insights  into  impactful  ideas  that  drive  innovative  solutions.  
 Motivating  and  training  staff  across  multiple  disciplines  to  peak  performance  levels.  
 Leveraging  advanced  analytical  and  problem-­‐solving  skills  to  address  business,  operational  and  relationship  
issues.    
 
CORE  COMPETENCIES  

•  Communication  Architecture   •  Traditional  /  Digital  /  Social  Media   •  Relationship  Building  

•  Consumer  Insights           •  Competitive/Strategic  Planning     •  Budgeting/  Forecasting      
•  New  Business  Development       •  Branded  Content       •  Sponsorship  /  Promotion  
 
 
 
HIGHLIGHTED  CAREER  ACHIEVEMENTS  
 
• Revenue  Generation  –  Tripled  office  billings  with  new  business  wins  totaling  over  us$100  million  
• Award–Winning  Solutions  –  China  Effies,  Advertising  and  Marketing  Effectiveness  Awards,  WPP  Partnership  
Award,  American  Express’  Chairman  Award  for  Quality  (2  times),  “most  innovative”  rating  in  IPSOS  2008  
Olympic  Study.    
• Effective   Marketing   –   Achieved   97%   awareness   and   66%   increase   in   response   rates   for   American   Express’  
Revitalized  Green  Card  launch  in  Brazil.  Helped  move  UPS  to  #2  in  brand  awareness   in  China,  resulting  in  a  47%  
increase   in   business   billings.     Exceeded  a   Microsoft   6-­‐month   digital   engagement   goal   by   140%   within   2   months  
of  campaign  launch    
• Team  building  –  Increased  quality  of  output  that  led  to  a  25%  increase  in  client-­‐agency  evaluation  scores.    
Improved  employee  morale  and  cohesiveness,  resulting  in  #1  ranking  in  2009  Employee  Evaluation.      

 
PROFESSIONAL  EXPERIENCE  
 
UM,  Beijing,  China                                       2007  –  2010    
General  Manager,  Beijing;  Head  of  Strategy  Planning,  China  
Managed  local  office  of  35  people  across  multiple  disciplines,  including  strategic  planning,  trading  and  digital.    Led  teams  
responsible   for   the   local   execution   of   global   strategies,   which   resulted   in   award   winning   campaigns   and   revenue   growth  
for  clients,  including  Microsoft,  UPS,  Cathay  Pacific  Airlines  and  MasterCard.    Identified  key  consumer  insights  and  wrote  
communication  strategies  that  contributed  to  the  winning  of  over  us$100  million  in  new  business.    Thought  leader  and  
key  contact  to  regional  media  publications  for  opinions  and  analysis  regarding  critical  issues  facing  the  industry.  
 
 
 Kristin  Engard  
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MEDIACOM,  Singapore                    2006  –  2007  
Senior  Managing  Partner  
Agency   lead   for   Nokia’s   Lifestyle   GBU,   driving   the   creation   and   delivery   of   integrated   media   and   communications  
solutions,  incorporating  all  touch  points  including  PR,  events,  sponsorships,  partnerships,  digital,  retail,  traditional  and  
non-­‐traditional   media.       Delivered   innovative   and   impactful   campaign   architectures   through   the   construction   of   multi-­‐
channel,   audience/lifestyle-­‐specific   solutions   that   ran   across   multiple   regions   (Europe,   Latin   America,   Middle   East,   Asia).    
Strengthened  the  agency-­‐client  partnership  through  consistency,  strategic  insight  and  strong  relationship-­‐building  skills.  
 
 
MINDSHARE,  New  York,  NY               1998  -­‐-­‐  2006  
Accelerated   though   the   ranks   based   on   proven   account   management,   team   leadership,   strategic   planning   and  
understanding  of  global  consumer  insights  and  cultures.  
 
Senior  Partner,  WW  Strategic  Planning  Director,  Lenovo  (2004-­‐2006)        
Appointed  as  the  WW  agency  leader  on  the  global  expansion  of  the  Chinese  electronics  manufacturer  after  their  
purchase  of  IBM’s  PC  division.    Developed  and  managed  execution  of  transition  plans,  marketing  communication  
strategies  and  global  processes  and  systems  across  teams  in  40+  countries.    
 
Senior  Partner,  WW  Group  Planning  Director,  Cisco  Systems  (2002-­‐2004)  
Established  and  led  a  new  global  account  within  the  agency,  building  teams  and  developing  global  processes  to  
ensure  success  of  this  new  relationship.    Developed  the  global  media  strategy  for  the  launch  of  the  new  advertising  
campaign  and  ensured  successful  implementation  in  all  countries.    This  initiative  won  the  WPP  Partnership  Award.  
 
Senior  Partner,  International  Group  Planning  Director,  American  Express  (1998-­‐2002)  
Managed  the  development  of  media  strategies  and  contributed  to  the  creation  of  integrated  communications  plans  
for  American  Express  in  21  international  markets  and  ensured  global  best  practices  were  implemented  consistently.      
Participated  in  global  cross-­‐functional  leadership  teams  to  develop  global  communication  architectures  for  the  
launch  of  the  Blue  card  and  revitalized  Green  card,  which  resulted  in  the  execution  of  ‘never-­‐been-­‐done  before’  
marketing  solutions  in  multiple  countries.    Built  visibility  for  the  American  Express  brand  through  the  creation  of  a  
successful  strategy  that  resulted  in  non-­‐traditional  executions  that  set  standards  for  best  practice.  Managed  
strategic  support  for  American  Express’  sport  and  entertainment  sponsorships  to  build  consistency  around  the  
world.  
 
Career  Note:  Additional  account  experience  includes  Cantel  /  AT&T  Mobile  at  Gee  Jeffrey  &  Partners  (1998);  Fruit  of  the  
Loom  at  Leo  Burnett  (1997-­‐1998);  Unilever,  Maybelline,  Johnson  &  Johnson  at  Ammirati  Puris  Lintas  (1992-­‐1997)  and  
Unilever,  American  Express,  Seagram’s  at  Ogilvy  &  Mather  (1989-­‐1992).    Details  available  on  request  
 

 
EDUCATION  /  TRAINING  
 
Bachelor  of  Arts  in  Communications,  Rutgers  University  
North  American  Training  Program  (Ogilvy)  
Maestro  Training  (WPP)  
 

 
INTERESTS  /  SKILLS  
 
Interests  include  exploring  new  cultures  and  lifestyles  through  travel,  expanding  my  horizons  through  books  and  
websites  and  learning  to  be  a  ‘pack  leader’  to  my  one-­‐year-­‐old  Samoyed.    Volunteer  work  is  important  and  has  included  
projects  from  9/11  disaster  relief  to  literacy  programs  for  at-­‐risk  children  and  helping  animals  at  rescue  shelters.      
Language  skills  include  a  basic  knowledge  of  Mandarin  and  Spanish  and  an  intermediate  knowledge  of  French  (was  
bilingual  as  a  child  growing  up  in  Quebec).