Escolar Documentos
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COURSE OBJECTIVE: The course deals with the basic principles and functions of management. The primary purpose is to enable the students to grasp the overall concepts of the discipline of management, which will help them in the upcoming terms. UNIT I: Introduction and Essentials of management principles, Schools of management thoughts. UNIT II: Planning: The concept-Process and Types- Importance of Planning- Strategic Planning Process Model- The TOWS matrix and Business Portfolio matrix for strategy formulation. UNIT III: Organizing And Staffing: Organization Structure and design- Authority and organizational relationships, Line and StaffDelegation and Centralization. Staffing Introduction- Manpower Planning and Books Recommended : 1. Essentials of management 2. Principles of management 3. Management 4. Principles of management 5. Principles of management Koontz and Weihrich Terry and Frankin Stoner and Freeman L M Prasad Tripathi and Reddy Recruitment- Training and Management Development. UNIT IV: Directing and Supervision: Nature of Direction- its significance,-Supervision techniques, distinction of direction and supervision- Span of Supervision. Coordination: Coordination and Cooperation- Types and TechniquesManaging Coordination. Controlling: The Control process- types and techniques-Effective control system. UNIT V: Management by Exception (MBE) and Management By Objective (MBO)- Problem Solving and Decision Making - International Management: Domestic and International EnterprisesJapanese and US management approaches- the role of global manager.
Edwin Flippo Tripathi P.C. Mamoria & Mamoria Koontz & Weirich Stephens .P.Robbins Monappa
Bhattacharya and Dearden R.L. Gupta S.N. Maheswari Radhaswami & Gupta A.Mukherjee & M.Hanif
UNIT IV 1. Rural marketing 2. 3. 4. Industrial marketing Marketing of services Marketing of Non Profit organization
UNIT II 1. Product management 2. 3. 4. Marketing communication Pricing strategy Distribution Channels and Management
Books Recommended: 1. Practices in Marketing 2. 3. 4. Principles of Marketing Marketing Management Marketing Management
Help facility offered by Microsoft / open office for MS word / word processor , MS- excel / spread sheet and MS-power point / presentation .
UNIT IV : Matrix Algebra 1. 2. 3. Fundamental operation with matrices and their application Solving simultaneous equations by Cramer rule, inverse method Application in complete utilization of resources
UNIT II: Application in derivative Calculus 1. 2. 3. 4. 5. 6. 7. 8. UNIT V : Probability Distribution : Applications of Normal Binomial distributions in Process Control Quality Assurance. BUSINESS STATISTICS 1. Revision of descriptive statistics Central Tendency, dispersion, Skewness, Kurtosis. 2. Test of Hypothesis: Need and importance of tests. Important Parametric, nonparametric tests like Z,T,F,R Analysis of Variance (ANOVA ). 3. Correlation and Regression Analysis 4. 5. Time Series Index Numbers
Relative maxima/minima Electricity with respect to price, demand Relationship between average values Discriminating markets prices total, in two marginal, different
Partial derivatives- Lagrange multiplier for constrained optimization Hessian test of optionisation
Books Recommended : 1. 2. 3. 4. A First Course in Business Statistics Business Statistics Business Statistics Business Statistics James Mclave Michael C Thomson P.K.Viswanathan Amir Jayavel
Books Recommended : 1. 2. 3. 4. Production and Operation Management Modern Production / Operations Management Production and operations Management strategies Production and operation management J.B.Dilworth Buffa Heizer & Render Chary .
TRIMESTER - II
COURSE 9 CODE HRM 500 HUMAN BEHAVIOUR IN ORGANISATION UNIT IV COURSE OBJECTIVE: To acquaint the students with the behavior of individuals and groups in organizations and the behavior of the organization itself. UNIT I: INTRODUCTION Introduction to organizational behaviorevolution of organizational behaviorHawthorne experiments- foundations of individual behavior- Significance of the subject to the organization and to the manager- Difference in approach between scientific management and OB. UNIT II: THE INDIVIDUAL: Personality- theories- psycho analytical, social, self, trait - theories, Factors molding. Self awareness- techniques and concepts JOHARI window- life positions. Perception and learning- Attitudes. UNIT III THE GROUP Group dynamics-group behavior and group decision making-inter group relationships. Types of groups, need for groups. Leadership- theories-trait, Fielder's managerial grid, styles, factors contributing to effective leadership. Power and politics. BOOKS RECOMMENDED : 1. 2. 3. 4. Organizational Behaviour Organizational Behaviour Organizational Behaviour Organizational Behaviour Freed Luthans, Stephen Robbins, Khanka, Prasad L M INTER PERSONAL Transactional analysis, theory X and theory Y approaches Organizational conflict, causes, types of conflict, management of conflict. Organizational change- need- factors for and against- advantages and limitations. UNIT V OB & ORGANIZATIONAL INTERFACE Motivation- theories-Maslow, Herzberg, McGregor, Porter-Lawler, Vroom, McClelland -motivation to work designing motivating jobs- techniques for motivationIncentives to work- financial and non financial. Morale- measurement and improvement of morale Job satisfaction components, significance, factors influencing, stress management.
TRIMESTER - II
CODE- CIS 300 - PRINCIPLES OF PROGRAMMING AND DATABASE MANAGEMENT SYSTEM
COURSE 10
COURSE OBJECTIVE : The objective students to development effectively subordinates database UNIT I : Computer Programming Application software Define Program Who is application Programmer? - Function in an enterprise Qualities of a good programmer and good program How a program uses data ? - Hardware to generate the output Types of computer Instructions Data transfer instructions Arithmetic instructions Decisions instructions Input output instructions special type or house keeping instruction . UNIT II : Algorithm Development What is algorithm? = Needs and uses of algorithm Symbolic representation of algorithm i.e flowchart flowchart symbols meaning and usage developing flowchart some examples for simple processing, decision making, looping ,arrays, file processing can be discussed. of the course is to enable the understand the software process and thereby communicate to their and maintaining simple UNIT III : Program Development Stages Problem description Problem analysis logic development Flowcharting -coding g-Input preparation and entering compiling testing Debugging Documentation and maintenance . UNIT IV : Programming Techniques Modular programming Top down programming Structured programming Hierarchy charts Decision tables Entity relationship diagram UML software use rational rose. UNIT V : Database Management System Introduction to traditional file handling techniques like sequential - random index- sequential relational hierarchical and Networking file organizations their meaning and usage What is DBMS ? Why DBMS is preferred over traditional file handling methods? - Drawbacks of DBMS creating and maintaining DBMS E.F Codds rules What is RDBMS and ORDBMS Why RDBMS preferred over DBMS? - Structure of RDBMS security features of RDBMS various RDBMS what is SQL? - How is it different from SQL*Plus of ORACLE- Introduction to ORACLE, SQL * Plus various sub languages in SQL Detailed discussion about SELECT query. Naveen Prakash James Martin Gary Hansen
BOOKS RECOMMENDED: 1. 2. 3. Principles of Programming DBMS Principles of Data Base Management Data Base Management Design
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TRIMESTER - II
COURSE 11 CODE - MBA 510 - QUANTITATIVE ANALYSIS FOR DECISION MAKING COURSE OBJECTIVES: This course focuses on the operation research techniques and their use in solving business problems. Queuing theory Simulation Linear Programming 4 5 6 7 8 9 Decision theory Game theory Network analysis Replacement and Maintenance models Assignment Problems Transportation model
1 2 3
Books Recommended : 1. 2. 3. 4. Applied Operation Research & Management science Principles of Operations Research for Management Quantitative Analysis for Business Quantitative Techniques for managerial Decisions Fabrycky ,Chare & torgersen Bundick Mcleave &Mojena Vazsony & spirer Shriyastava , Shenoy & sharma
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TRIMESTER - II
COURSE 12 CODE - ACC - 300 COST AND MANAGEMENT ACCOUNTING UNIT I : Meaning and concept of cost accounting Elements of costs Classification of costs and costing methods cost centers and cost units cost sheets . UNIT II : Materials Purchase of materials levels of inventory economic order quantity classification and codification of materials Perpetual inventory systems ABC method of stores control Pricing of materials Issue . UNIT III : Labor Methods of Remunerating labor Labor turn over . UNIT IV : Overheads Classification Allocation and apportionment of overheads overhead recovery rate overhead control Treatment of administration selling and distribution overheads Interest on capital . UNIT V : Job order and contract costing UNIT VI : Process costing Losses and wastage equivalent production units Joint and By Products UNIT VII : Operating or services costing. UNIT VIII : Reconciliation accounts . UNIT IX : Uniform cost and inter- firm comparison UNIT X : Marginal costing Absorption Vs Marginal costing break even analysis Profit volume ratio Managerial Decision making Marginal costing Profit Planning and desired profit Margin of safety Key factor or Limiting factor Product and sales mix Pricing Decisions Make or Buy Discontinuing a product Capacity utilization shutdown point etc . UNIT XI ; Life cycle costing UNIT XII : Value analysis reduction . of cost and financial
cost control
cost
UNIT XIII : Cost reports statements cost audit . Books Recommended: 1. Cost accounting 2. 3. 4. 5. 6. 7. Cost accounting Cost accounting Cost accounting Advanced Cost accounting Advanced Cost accounting Cost accounting B.K.Bhar N.K.Prasad Horngren & Foster M.N.Arora Nigam & sharma M.Y.Khan S.P.Jain & k.L. Narang
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TRIMESTER II
COURSE 13 CODE - ECO 300 - MACRO ECONOMICS COURSE OBJECTIVES : The main objective of this course is to give a learning exercise to students about the policies , monitory , fiscal programmes and phenomenon ,inflation and unemployment & fiscal which are affecting the economic decisions UNIT I : Nature and scope of Macro Economics Basic concepts. UNIT II : National Income Analysis Definitions, measurement and uses trends in national income of India, National income versus Economic Welfare. UNIT III : Theory of Employment - Classical theory, Say s law , Keynesian theory , Effective demand, concept of Investment Multiplier , Investment function ,Concept of Accelerator , Multiplier .Accelerator interaction UNIT IV : Macro Management of India Monetary policy of RBI Fiscal policy Inflation Role of commercial banks in India Their policies . Concept of budget deficit Tax policy Public expenditure and public debt in India UNIT V : Foreign trade of India BOP position, Exim policy, Foreign exchange management. UNIT VI : Devaluation - Globalization an analytical evaluation, India and international agencies IMF,IBRD, ADB, ITO.
Books Recommended: 1. 2. 3. 4. 5. 6. Macro-Economics Macro -Economics Economic Survey RBI Annual Report WDR World Bank Five Year Plan Documents Edward Shapiro Duth & Sundaram (Govt of India)
Planning Commission
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TRIMESTER - II
COURSE 14 CODE - MKT 620 - CONSUMER BEHAVIOUR COURSE OBJECTIVE : This course aims at understanding the effect of personal traits on the behavior of the consumers which can be used for the market growth of the firm. Communication and Persuasion Group dynamics and consumer reference groups Social class and consumer behavior Influence of culture and subculture on Consumer Behavior Consumer Decision making Personal influence Leadership Process Diffusion of Innovation Consumer Behavior and society consumerism and Consumer Protection Act and the opinion
Introduction to consumer behavior and consumer research Consumer Motivation and involvement Theories of motivation Personality and consumer Theories of Personality behavior
Books Recommended: 1. 2. 3. 4. Consumer Behavior Perspective in consumer behavior Consumer behavior Consumer Behavior Text & cases Schiffman & Kanuk Kassarjian and Robertson S.A.Chunnawalla Satish K.Batra
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TRIMESTER - III
COURSE 15 CODE - MBA 610 - BUSINESS LAW COURSE OBJECTIVE: The objective of the course is to introduce the significant provisions of some important Acts such as Contract Act, Negotiable Instruments Act, Consumer Protection Act etc. In depth knowledge of various Laws is not expected from the students. UNIT I: Introduction and Overview of Business law including some case law UNIT II: Indian Contract Act 1872: Essentials of Valid Contract, Void Contract, Performance Contract, Quasi Contract, and Breach of Contracts & its remedies. UNIT III: Company Law: Nature of company, Formation of company, kinds of companies, Memorandum of Understanding and Article of Association, Prospectus, membership in company, share capital and shares, Borrowing powers, Meeting and Proceedings, Prevention of oppression and Mismanagement, Winding up. UNIT IV: Negotiable Instruments Act 1881: Meaning of Negotiability, Bill of Exchange, Cheques and Promissory Notes, Dishonor of a Negotiable Instrument, Bankers and Customers. UNIT V: Consumer Protection Act 1986: Who is Consumer: Unfair and Restrictive Trade Practices and Redressal Mechanism. Right to Information Act 2005.
Books Recommended: 1. 2. 3. 4. 5. Business and Economic Laws and Management Business and Economic Laws Business Law for Management Business and Industrial Laws Mercantile Law including labour law and company law ND Kapoor and Dinkar Pagare HK Sahare & NK Saha K R Bulchandani PPS Gogna. N.D.Kapoor
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TRIMESTER - III
COURSE 16 CODE - CIS 300 - ENTREPRENEURIAL DEVELOPMENT COURSE OBJECTIVES : The course aims at the development of entrepreneurial potential through discussion on entrepreneurial skills development of small industries ,management of small and ancillary industries and institutional framework in India for entrepreneurial development. UNIT I: Concept of Entrepreneurship - How a manager is different from an Entrepreneur? Qualities of an entrepreneur and how to Develop in them Creativity, psychological Characteristics Risk Taking Ability Negotiation Skills etc.-Developing Entrepreneurship and Theory of Achievement Motivation. UNIT II: Generating and Screening the business ideas and identifying the venture: Entrepreneurial opportunities in Manufacturing and Service Industry in India. UNIT III: Role of Small and Ancillary Industries in National Economy. UNIT IV: Starting and Managing a new small or Ancillary unit business, plan : procedures: personal, Financial Materials, Marketing and distribution, and R&D management. UNIT V: Vendor Development ProgrammeOrganization for vendor Development programme : Cost-benefit Analysis of vendor Development Programme. UNIT VI: Entrepreneurial Development and the Indian Environment Government Policies: Government Agencies supporting Entrepreneurial Development: Industrial Estates, Financial Assistance Schemes Tax Incentives schemes for educated unemployment etc.
Books Recommended 1. 2. 3. 4. Entrepreneurship for the Nineties A complete guide to successful entrepreneurship Handbook of Entrepreneurship Small Industry Entrepreneur & handbook Bombay Productivity services Gordon .B.Baty G.N.Pandey Rao & Pareek K.K .Mehan
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TRIMESTER - III
COURSE 17 CODE - HRM 400 - CORPORATE COMMUNICATION COURSE OBJECTIVES: To enable students to be focused and proficient in business / corporate communication at individual, inter personal, group & mass levels through oral , written , visual models and through body language .To create awareness in students about both the positive and negative potential of communication. UNIT I : Introduction to corporate communication basic principles of effective communication factors determining popular misconceptions process of communication importance of corporate communications. UNIT II Directions of communication- downward upward and lateral -occasions for, and techniques involved- formal and informal communication-cross communication & rumor. UNIT III : Oral communication articulationlistening- feedback skills- visual modesnonverbal communication - and body language- organizational context suitable for the above modes- precautions to be employed. Books Recommended: 1. 2. 3. 4. Business Communication Business Communication Business Communication today Business Communication R.K Madhukar M.K.Sehal.,Vandana kehtarpal, Penrose Raymond V.Lesikar UNIT IV : Written communication special strengths and weakness of report writing - basic framework - intra and inter office communication - layout & contents of business letters. UNIT V : Meetings and presentations - fundamentals of business meetings, organizing and preparing for meetings, actual conduct of meetings, dos and don ts, universal difficulties, sociometry and group think, public speaking - presentations - basic preparation, execution, precautions, and pitfalls. UNIT VI : Technology and communicationcommunication across cultures - sensitivity in communicationnonverbal communicationcommunication for employmentinterpersonal skillsassertiveness in communication.
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TRIMESTER - III
COURSE 18 CODE - MBA 500 - RESEARCH METHODS IN BUSINESS COURSE OBJETIVES : The course aim at the use of various quantitative and qualitative techniques in conducting research in the area of business and its management. Topics 1 2 3 4 5 6 7 8 Meaning of Social Research-ClassificationMerits and Demerits Scientific method Deduction and Induction Problem formulation-Statement of Research Problem Hypothesis types, uses Operational definitions. Research design Features Sources of data Primary and Secondary Methods and tools of data collection Questionnaire, Schedule and Interview Scaling techniques 9 10 11 12 13 Sampling design Data processing Computer data analysis SPSS C+ Statistical analysis - parametric and non parametric tests Format of Research Report - Guidelines
Books recommended 1. 2. 3. 4. 5. 6. 7. Methods and Social Research Goods Foundation for Behavioral Research The tool of Social Sciences Survey method in Social Investigation A Methodology of Social Research Business Research Methods Research Methodology William J and Paul K HattKarlinger and Fred R Madge and John Moser C.A and G Kalton Sjoberg G and R Nett Donald .R Cooper C.R Kothari
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TRIMESTER - III
COURSE 19 CODE - ACC 500 - MANAGERIAL ACCOUNTING COURSE OBJECTIVE : The focus of this course is on advanced managerial accounting techniques and methods which are useful for managerial planning ,control and decision making. UNIT I : Managerial accounting A tool management planning and control . UNIT II : Cash flow statement and Funds flow statements. UNIT III : Ratio analysis. UNIT IV : Budgeting and Budgetary control UNIT V : Standard costing and variance analysis. for UNIT VI : Activity based costing target costing. UNIT VII: Marketing and Distribution cost treatment and analysis . UNIT VIII : Intra firm Transfer Pricing. UNIT IX : Responsibility accounting and divisional performance measurement . UNIT X : Introduction to capital budgeting Evaluation techniques pay back period accounting rate of return -Discounted cash flow techniques NPV IRR .
Books Recommended : 1. 2. 3. 4. 5. Introduction to management accounting Management Accounting Managerial accounting Cost accounting Advanced cost accounting Horngren and Sundem John Dearden Khan & Jain B.K .Prasda Nigam & Sharma
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TRIMESTER - III
COURSE 20 CODE CIS 500 COMPUTER INFORMATION SYSTEM documentation procedures and decisions COURSE OBJECTIVES : decision concepts decision trees This course deals with the process of decision tables types of table entries . designing , developing and implementing computer based information system in an organization . UNIT III : Structured Analysis Development Strategy: UNIT I : Structured Analysis What is structured Concept of CIS- Types of information analysis What is Data Flow Analysis ? system Data information Business -Features of Data Flow Strategy Tools for system concepts categories of data flow strategy Physical and logical Information system like TSS. MIS, DSS, flow diagrams Data dictionary . ESS- scope of information system Interdependence of systems and subsystems system development UNIT IV : strategies like SDLC determination of Prototype Development Strategy: system requirements design of a system Purpose steps in prototype method use development of software system testing of prototypes tools for prototyping fourth Implementation and evaluation of various generation languages report generators systems like SDLC Prototype etc . application generators screen generators data dictionary systems UNIT II : Libraries of reusable codes Prototype Role of CIS in Management Function strategies : screen only processing -planning and control functions and need procedure only mainline functions only for information Decision making Hierarchy misconceptions about prototype . - Programmed and non-programmed decision - process of making programmed UNIT V : and non-programmed decision. Computer aided systems tools : Role of tools categories of automated SYSTEM ANALYSIS : tools use of automated tools . UNIT I: Introduction : Evolution of Information SYSTEMS DESIGN: system How system projects are begun reasons for project proposals Information UNIT I : system planning methodologies Sources The analysis to design transition: of project requests Managing project Specifying application requirements review and selection Preliminary objectives In designing an information Investigation Selecting the project system fitting the system to the development strategy Requirement organization features must be designed Analysis and Determination: maintenance managing the design UNIT II : process for institutional applications Tools for determining system requirements: managing end user developed systems . What is requirements analysis activities in requirements determination basic UNIT II : requirements- user transaction requirement Design of computer Input & Output: user decision requirements fact finding Design of Input and control Design of on techniques interview questionnaire line dialogue design of files and use of record review observation tools for auxiliary storage devices design of
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design of data
Training to various personalities management perspective on training conversation preparedness post implantation review. Information System Development : Estimation and Management of Development time Meeting the challenges Personnel and development. Hardware and software selection : Hardware selection software selection.
Systems Engineering & Quality Assurance : Design objectives Program structure charts Design software software design and documentation tools Managing Quality assurance Assessing systems reliability Managing Testing Practices. System Implementation : Books Recommended 1. 2. 3. Management Information System Conceptual Foundations Olson Information Systems concepts for Management Analysis and design of Information Systems
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TRIMESTER - III
COURSE 21 CODE - MBA 750 - CORPORATE GOVERNANCE AND ETHICS IN BUSINESS COURSE OBJECTIVES : The course aims at preparing the students to understand about how companies manage the business processes to produce an overall positive impact on society and highlighting various dimensions of corporate ethics and corporate governance. 3. Ethical dilemma market evolution and expansion ethics in work place - ethics in marketing and consumer protection Law and ethics their interdependence Ethics in relations corporate structure and its
4. 5.
1.
Introduction to corporate social responsibility Needs and issues of CSR social responsibility of a business firm Response of Indian firms towards corporate social responsibility Ethical and social implications of business politics and decisions -Ethical issues in corporate governance.
6.
2.
Corporate governance needs and issues Corporate governance code , Transparency and disclosure Role of auditors, Board of Directors and shareholders - Corporate governance practices in India Vs US .
Books Recommended 1. 2. 3. 4. Business & Society Corporate Governance Ethics in organizations Corporate Governance and Business Ethics Francis Cherunilam Kesho Prasad David Murray U.C.Mathur
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10. Management of Established Products and New Product Development. 11. The Marketing Plan 12. Creating Strategic change in evolutionary markets 13. Evaluation and implementation of Strategy
Books Recommended : 1. 2. 3. 4. 5. Marketing Management & Strategy Strategic Marketing Advanced Marketing Strategy Strategic Market Planning Marketing Strategy Kotler & cox Cady & Buzzell Urban & Star Hamper & baugh Walker Boyd, Mullins Larrede
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UNIT I: Concept of Project Management Categories of Projects - Project Life cycle Phases Tools and Techniques for project Management The project manager Roles and responsibilities of Project manager . UNIT II: Establishing a project Technical Financial and operational Feasibility of Project Feasibility report Defining scope Time cost and performance goals Project implementation schedule UNIT III: Systems and Procedures for Project Implementation Working of systems -Design of systems Work Breakdown structure Project execution plan Project Procedure Manual Project control systems Planning scheduling and Monitoring with PERT/CPM Project Diary . UNIT IV : Project Direction Coordination and control Project Direction -Communication in a project Project coordination Project control Performance control schedule control cost control. BOOKS RECOMMENDED : 1. 2. 3. 4. 5.
Project Management Handbook of Project Financing Projects : Preparation , Appraisal ,Budgeting & implementation Project Evaluation & Management Project Financing Polices ,Procedures ,Practices with relevant SEBI guidelines
S. Choudary Jay Narayan Vyas Prasanna Chandra M.K.Singh & A.Mahadevan H.P .Pahwa .
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Books Recommended : 1.Financial Management- theory and practice 2.Financial Management 3.Financial Management 4.Financial Management Prasanna Chandra I.M.Pandey Jain and Khan James Van Horne
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TRIMESTER - IV CORE SUBJECT COURSE 25 CODE - 635-BUSINESS POLICY & STRATEGIC MANAGEMENT
COURSE OBJECTIVES: To orient the students that business works in an environment of constant change and to prepare them about the policies and strategies required for suitably responding to such changes for survival ,growth ,excellence and if possible create the change . UNIT 1: NTRODUCTION Nature ,-special characteristics and scope history and evolution-, mission & goalsobjective setting - policies types and classifications - significance of the subject. UNIT 2: BUSINESS AND SOCIETY Business as a subsystem of society- social responsibility- social audit - business ethics social responsibility of Indian businessman. UNIT 3: BUSINESS AND ENVIRONMENT Scanning business environment- internal appraisal or organizational appraisaltechniques for scanning external environment- sources of data & techniques -impact of international environment on business. UNIT 4 : FORMULATION OF STRATEGY Different approaches to strategy formulation intuitive approach etc-, grand strategy alternatives stability - growth retrenchment etc., - external growth strategies. UNIT 5: EVALUATION STRATEGY / CHOICE OF
Techniques of evaluation subjective and objective techniques implementation special considerations in implementing policy- mbo mbe-, mckenzey s model , a brief discussion on functional policies production - finance - hrm and marketing.
Books Recommended : 1.Business Policy & strategic management 2.Strategic Planning & management 3.Business Planning & Policy 4.Essence of strategic management 5.Business policy & strategy 6.Strategic management Azhar Kazmi P.K.Ghosh Mammoria , Mammoria & Rao Bowman Cherunilam Indian context -Srinivasan David hunger Charles Hill
7.Business policy & strategic management 8.Strategic management theory-an integrated approach -
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UNIT X Marketing of selected special services Hotels , Airlines , Courier Financial services
BOOKS RECOMMENDED : 1. Marketing of services 2. 3. 4. 5. Managing services Service Marketing Service Marketing Essentials of services marketing
Harsh V.Verma Christopher H.Lovelock Ravi Shankar C.Bhattacharjee Douglas Hoffman & John Bateson.
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UNIT IV Compensation Schemes Salary Grades Prerequisites Commissions - Bonus Prices Awards etc Cost Benefit Analysis of compensation schemes . UNIT V Organization of Sales Staff Functional and Divisional organization Factors Governing an effective Organizational structure . UNIT VI An effective sales executive UNIT VII On line Sales telemarketing. Management and
BOOKS RECOMMENDED : 1. 2. Sales Management Sales Management Concepts and Cases Still, Cundiff , Govant Douglas .J. Darymple
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10. Strategic Product positioning and customer preferences 11. Benefit segmentation positioning and product
12. Estimating sales potential 13. Advertising and product testing 14. Pre test market Forecasting 15. Test Marketing 16. Launching the product 17. Managing through life cycle.
Books Recommended: 1. 2. 3. Design and Marketing of New products Managing new products Managing new product development Urban and Hauser Thomas D. Kuczmarski Robert J .Dolin.
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Otto Klepner Maurice Mandell Dirksen , Kroeger & Nicosia. George Belch & Micheal Blech Kenneth Clow and Donald Black.
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TRIMESTER - IV FINANCE ELECTIVE - 1 CODE - FIN 620 - MONEY AND CAPITAL MARKETS
COURSE OBJECTIVES: The objective of the course is to make the students aware of the functioning of the national and international money market and stock market, various players in these markets, instruments etc. This course does not go into the details of evaluation and analysis of various instruments and their issue procedure etc. UNIT I National and international capital markets and flow of funds. UNIT II Primary ments UNIT III Derivatives market UNIT IV National and international Money markets instruments. Books Recommended: 1. 2. 3. 4. 5. 6. 7. Economics of money, Banking & financial markets Capital market, Institution & Instruments Investment & securities markets in India OTC Exchange of India capital market Profile of Indian capital market Stock Market Financial Markets & The Economy F.S.Mishkin Fabozzl & Modighani V.A. Avadhni Nipun S.Mehta V.Vinayyakam Praten Cliff C.N. Henming and secondary market instru UNIT V Stock market in India UNIT VI International stock markets UNIT VII Government securities market UNIT VIII Venture capital Financing UNIT IX Regulatory markets UNIT X Capital market intermediaries and their regulations UNIT XI Terminology of money & capital markets UNIT XII Recent developments in money and capital markets framework of the capital
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Books Recommended: 1. 2. 3. 4. Financial services in India Merchant banking Essentials of Business Finance Merchant Banking and Financial services M.A .Kohok J.N.Dhankar R.M. Srivastava Dr .S.Guruswamy .
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TRIMESTER - IV FINANCE ELECTIVE - 3 CODE - FIN 640 - SECURITY ANALYSIS & EQUITY RESEARCH
COURSE OBJECTIVES : This course aims at understanding security analysis and the tools and techniques and analysing methods in that process. 1. Introduction to investments management and securities Time value of money Fixed income security valuation maturity Bond Duration Variable income -different methods forecasting earnings yield to 9. 7. 8. New issues market Secondary market BSE -NSE Understanding stock market operations screen based trading Dematerialize of securities Stock market indicators
2. 3.
10. Fundamental analysis- Economy industry company Qualitative & quantitative analysis 11. Technical analysis traditional analysis and modern analysis Efficient market theory 12. Equity research Sources of financial information -industry analysis company analysis .
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5.
Security returns and risks in holding securities Types of risks Measurements of return and risks
6.
Books Recommended : 1. 2. 3. 4. Security analysis and Portfolio management Investment management Security analysis and Portfolio management Security analysis and portfolio management Donald E.Fischer & Ronald J .Jordan V.K.Bhalla Sudhindra Bhatt Dr. Punithavathy Pandian
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Books Recommended : 1.International Financial Management 2.International Finance 3.International Finance 4.International Financial Management
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Saha
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e.
Books Recommended : 1. 2. Organisational development Organisational development French & Bell Fench,Bell & Zawaseki
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International Marketing .
UNIT VI: International Finance . UNIT VII: International production . UNIT VIII:International Human Management . UNIT IX: Global business strategies. UNIT X : International business in the Indian context EXIM policy in India role institutional agencies in India EXIM bank India trade promotion organization (ITPO) Export Inspection agency (EIA) Director General Foreign Trade ( DGFT) Export Promotion councils(EPC). UNIT XI : Brief account of international business. laws concerning Resource
Korwar Charles W.L hill Margaret Woods John Wilson Barclays Series Keniche Ohmae
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7.
8.
2.
and
9.
3.
Customer Relations, Contacts, Cross and Up selling Needs, Lifetime Value of Customers and Relations through Enhancement of Experience. Customer Building Service and Relationship Emergence of Support and
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11 4.
Books Recommended: 1. 2. e Business Road Map for Success CRM at the SPEED of Light Dr.Ravi Kalakoota Paul Greenberg
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Books Recommended : 1. 2. 3. 4.. 5. Essence of TQM World class Quality Success secrets of modern Japan Bureau of Indian Standards (BIS) Total Quality Management John Bank Ajit Singh ISO 9001 B.Janakiraman
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TRIMESTER -V
MARKETING ELECTIVE - 5 CODE - MKT 630 - MARKET RESEARCH COURSE OBJECTIVES: The objectives of the course is to discuss the application of various research techniques in the area of Marketing. UNIT I : Introduction to marketing research Defining the Problem : Developing an approach to the Problem . UNIT II ; Research Design . UNIT III: Exploratory Research Design Secondary Data Qualitative Research UNIT IV : Descriptive Research Design Survey and Observation . UNIT V : Books Recommended: 1. 2. 3. Marketing Research Research For Marketing Decisions Marketing Research Naresh Malhotra Green , Tull and Albaum Luck & Rubin Causal Research Design Experimentation . UNIT VI : Marketing Information System UNIT VII: Measurement and scaling . UNIT VIII: Questionnaire and form Design . UNIT XI : Sampling UNIT X : Data collection Data Preparation and Analysis Various Techniques of Analysis UNIT XI : Report Preparation and Presentation .
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BOOKS RECOMMENDED: 1. 2. 3. Strategic Brand Management Strategic Brand Management Brand Management Kevin Lane Keller Gean Noel Kapferer Harsh V.Verma
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This course focuses on the basic concepts of a special area of marketing and sales that is Retail Marketing .Various methods to make retailing popular and successful are discussed. TOPICS: 1. Introduction -The nature of Retailing 2. Franchising 3. Consumer Behavior
BOOKS RECOMMENDED: 1. 2. 3. 4. 5. Retailing Basic Retailing The Retailers Retail Management Retailing Management Pintel & Diamond Larson Weigand & Wright Edwin Ornstein Gibson Vedamani Davidson , Sweeney and Stamp.
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UNIT III : Working capital analysis with ratios and Fund Flow . UNIT IV : Components of working capital . UNIT V : Inventory control and Physical and Financial . UNIT VI : Receivable control and management . Books Recommended : 1. 2. 3. 4. Financial management (theory & practice) Financial management Cash & working capital management management
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UNIT VI : Tax planning tax aspect of mergers and takeovers. UNIT VII: Integration and control post mergers issues and challenges marketing and sales production R&D top management. UNIT VIII: Government regulations and laws relating to mergers and takeovers. UNIT IX : Mergers and corporates
acquisitions
by
Indian
Books Recommended: 1. 2. 3. 4. 5. Handbook of strategic growth through mergers and acquisitions Beyond the deal optimizing merger and acquisition value Mergers and takeovers in India Takeovers, acquisitions & mergers Creating value from mergers and acquisitions William K.Smith Peter .J.Clark. N.Ashok Kumar O.P.Kharbanda Sudi Sudarsanam
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5. Sharpe 's single index model alpha factors 6. Optimal portfolio Books Recommended : 1. 2. 3. 4.
Security analysis and Portfolio management Investment management Security analysis and Portfolio management Security analysis and portfolio management
Donald E.Fischer & Ronald J .Jordan V.K.Bhalla Sudhindra Bhatt Dr. Punithavathy Pandian
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UNIT V : Tax administration appeals revisions review etc UNIT VI : Introduction and important provisions of excise customs duty and central sales tax UNIT VII : Recent developments in Taxation
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TRIMESTER -V HR ELECTIVE - 5
CODE HRM 710 - PERFORMANCE APPRAISAL SYSTEM COURSE OBJECTIVES : To help students understand the importance of performance in organizations and to design and implement employee performance management system. UNIT I: Basics of performance managementDefinition and Principles, Integrative Process. UNIT II: Performance Management Process: Conceptual Model, Practical Model, Process of Performance Management, Organizational and Individual Contribution, Various Methods of Performance Appraisal, 360 degree Appraisal. UNIT III: Performance Planning: Planning, Content, Drawing up the plans, Evaluation. UNIT IV: Conducting Performance Review: Conducting Performance review meeting, Evaluation, self assessment, feedback and counseling UNIT V: Balanced Score Card- A tool for performance management in organization, Evaluating performance management, General method for monitoring and evaluation. Performance management as a continuous process.
Books Recommended: 1. 2. 3. 360 degree Feedback The Power of 360 degree Feedback Performance Management TV Rao TV Rao Henman
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TRIMESTER -V HR ELECTIVE - 6
CODE - HRM 640 INDUSTRIAL RELATION AND WELFARE Trade Unions in India, Need for Trade COURSE OBJECTIVES: Unions, Theories of Trade Unionism, To provide a platform for a proper structure and classification of Trade Unions. understanding about the special features of Objectives & membership of major industrial relations, the actual mechanisms Federations in India, Problems of Indian of industrial relations, the chief involved in Trade Unions, suggestions for industrial relations and their powers & improvement. limitations. To enable the students learn about the importance of industrial relations and the methods to achieve the same. UNIT-1 NATURE & SCOPE OF INDUSTRIAL RELATIONS The changing concepts of industrial relations, objectives, characteristics, contributing Disciplines, application of Psychology & Economics to industrial relations, harmonious relations in industry, importance and means to improve; factors affecting employee stability. UNIT-2 INDUSTRIAL DISPUTES History and detailed analysis of industrial disputes in India Trends. Period wise, Sector-wise, Reason-wise analysis, methods of labor protests, Management & Labor Prerogatives- increasing labor responsibility in productivity. UNIT-3 TRADE UNIONS Trade unions and their growth, Evolution of Books Recommended: 1. Industrial Relation 2. Dynamics of Industrial Relation 3. Industrial Relation 4. Personnel Management & Industrial Relation 5. Essential of HRM & Industrial Relation UNIT-4 RESOLVING DISPUTES Legal and voluntary methods for resolving disputes, Conciliation , Arbitration and Adjudication- Collective Bargaining : Meaning, scope & issues , subject matter and parties, methods and tactics, administration of collective bargaining agreements, Provisions of I.D.Act regarding unfair labour practices and change of working conditions; regulation of strike, lockout, layoff & retrenchment, Machinery under the Act for settlement of disputes, BiPartite & Tri-partite machinery at the Centre and in the States; Codes of Discipline, Joint Consultative Machinery. UNIT-5 FOUNDATIONS OF INDUSTRIAL PEACE ILO-its functions and role in labour movement Welfare and Social SecurityRationale and Schemes, Labour under the Constitution, Avenues of Workers, Participation in Management, Workers, Education , Grievance Redressal for individual employee. Arun monappa Mammoria & Mammoria Ahuja Tripathi Subba Rao
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TRIMESTER -V HR ELECTIVE - 7
CODE - HRM 680 - COMPENSATION AND BENEFITS MANAGEMENT COURSE OBJECTIVES: To provide an insight into the concepts of reward and recognition in work place and to provide insight into various compensation policies and practices. UNIT I: Compensation: An overview UNIT II: Compensation Equity, Determinants of Individual Financial Compensation, Compensation Policies (Pay Level, Pay Structure) UNIT III: Benchmarking of Compensation, Pay for: Performance, Competencies and Potential UNIT IV: Rewards, Incentives and Statutory Benefits, Legal framework of compensation UNIT V: Taxation of Salary Income, Allowances, Retirement benefits, and increasing the post tax value of compensation packages.
Books Recommended: 1. 2. Compensation Expatriate Compensation & Benefits Milkevich & Newman John Rayman Bill Twinn
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TRIMESTER -V HR ELECTIVE 8
CODE - HRM 720 - INTRODUCTION TO PSYCHOMETRIC ASSESSMENTS FOR HR MANAGEMENT COURSE OBJECTIVES: A study of basic psychometric and non testing assessment methods Practical application of measurements concepts through the administration , interpretation and evaluation of tests and non testing appraisal techniques commonly used tests for recruitment and selection . TOPICS : Students will demonstrate their ability to develop test interpretations through written reports and interview sessions . 1. 2. Introduction to assessment. Descriptive Statistics 3. 4. 5. 6. 7. 8. 9. Assessment : The basics Assessment : Achievement Assessment : Intelligence Assessment : Aptitude Assessment : Adaptive Behavior Formal Assessment of Behavior Interpretation of Assessment Results
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