DIPLOMA IN EVENT MANAGEMENT (Dip. Event Man.

) with Public Relations, Eco-Events & Wedding Planning modules by Distance Learning Please find enclosed the details you requested reference the above course. We have also included some Frequently Asked Questions (FAQs) which can be found at the end of the document. Distance Learning Courses is part of an established group of companies training over 3,000 people each year benefiting from over 25 years experience in the training arena. The Diploma in Event Management (Dip. Event Man.) with Online Public Relations, Eco-Events and Wedding Planning modules by Distance Learning is an Interactive and Case Study Based programme written by Industry Professionals. The full course is delivered to participants within 24 hours of enrolment Online and in a Hard Copy and CD Rom format within 15 working days. The Course is made up of a number of modules with practical assignments at the end of selected modules. There is an Event Management pitch to be submitted at the end of the course culminating all modules studied. This pitch is based on a brief and a budget given at the beginning of the programme. Full support is available from our Subject Experts by email at the end of each module and an ongoing basis during the course. You will have full access to an online account and subject expert advice for one full calendar year. The Diploma is accredited by the Institute of Commercial Management. The Diploma is both Industry and Internationally recognised. The fee for the course is 995. Fees may be paid by Cheque, Bank Draft, Credit Card, Debit Card, Bank Transfer or online at our course payments page through PayPal which is a safe, fast and secure method of payment. For further information regarding enrolment date, please contact us via email or phone.

If you wish to enrol on this course please visit our website www.DistanceLearningCoursesGB.co.uk alternatively you can telephone us on 020 7193 3962 or email info@DistanceLearningCoursesGB.co.uk with any additional queries you may have. Yours sincerely,

Noel Murphy Director

Distance Learning Courses, as part of the Fitzwilliam Institute Group, closes on Bank Holidays and for a number of days at Christmas and New Year. Distance Learning Courses reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this web page. Fees are not refundable unless the course is cancelled by Distance Learning Courses. Distance Learning Courses are provided by the Fitzwilliam Institute Ltd.

Distance Learning Courses 175-185 Grays Inn Road, London, WC1X 8UE

T: 020 7812 0708 F: 020 7812 0650 E: info@DistanceLearningCoursesGB.co.uk W: www.DistanceLearningCoursesGB.co.uk

Directors: N.C.J Murphy M.I.I.T.D M.T Murphy

BROCHURE
DIPLOMA IN EVENT MANAGEMENT (DIP. EVENT MAN.) WITH ONLINE PUBLIC RELATIONS, ECO-EVENTS & WEDDING PLANNING MODULES BY DISTANCE LEARNING

INTRODUCTION
Event Management is a dynamic and fast paced industry. To respond to current sector demands this distance learning course is designed to enable participants to develop an innovative and multi-skilled approach in planning and coordinating events. Whether you are working in an event management environment or your job description requires event planning and management, this course offers practical and specific case study based modules that can be applied in real world situations. To compliment the promotional and presentation requirements of the event management sector this course includes a substantial Public Relations module. The Diploma in Event Management is accredited by the Institute of Commercial Management and is internationally recognised.

COURSE CONTENT Event Management Planning

Managing Event Planning Schedules; Feasibility Studies; Identifying Event Goals and Listing Objectives. Event Organisational Charts; Duty Rosters; Record Keeping Mechanisms; Recruitment; Reviewing Event Contracts and Agreements; Troubleshooting Event Co-Ordination; Creation and Presentation of Proposals to Clients.

Co-ordinating Events

Developing Creative Elements; Scheduling Entertainment; Site Planning and Inspection; Analysis and Management of the Registration and Admission Process; Providing Adequate Event Security; Planning Event Protocol Requirements; Coordinating Event Speakers with additional Entertainment for maximum effect; Identifying Appropriate Food and Beverage Menus; Event Contingency Planning.

Marketing the Event

Planning the Event Proposal Strategy, Preparing the Event Proposal, Sending Invitations; Budgeting and Buying Advertising, Publicising the Event, Organising Contests, Merchandising, Packaging and Sales Promotion; Formulating a Public Relations Strategy; Conducting Market Research; Methods of Measuring Marketing Activity.

Event Risk Management

Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice.

Corporate Event Management

Corporate Events Integration; Organising Local and Global Corporate Events; Corporate Event Types; Events as Corporate Motivators; Managing Important Corporate Events; Developing Corporate Events; Organising Corporate Hospitality; Negotiating Event Investment Returns; Managing Event Costs.

Organising Conferences

Preparing a Conference Action Plan; Choosing Conference Sites and Locations; Working to a Budget; Developing Marketing Strategies; Identifying Legal Requirements; Evaluating Effectiveness of Events.

Sporting Event Management

Event Media Marketing and Management; Event Sponsorship; Managing Hospitality; Operating Strategy; Organising Staff; Admissions Management; Compliance and Protocol Procedures; Planning Awards Ceremonies.

Celebrity Events

This area covers organising Celebrity Events, Concerts and Launches, Television Related Events, Award Ceremonies, Fashion Shows, National Festivals, Galas, Special Themed Events, Internet Event Launches, dealing with Celebrity Agents, handling Celebrity Wish Lists, Fireworks Displays.

Government, Civic and Political Events

Planning for major Social and Political Events; Event Sponsorship; Managing VIPs; Developing Major Political Events.

Exhibition Management

Researching Markets; Resourcing the Exhibition; Effective Marketing Strategies; Key Promotional Planning; Audience Communication.

Eco-friendly Events

The Importance Of Making your Events Environmentally Friendly; Benefits to your Company, Benefits to your Clients, Benefits to the Environment, Environmental Standards & Eco-friendly Credentials; Schemes you can adhere to, Options Available, Carbon-Neutral Events, Types of Eco-friendly Events/Suppliers; Eco-friendly Weddings, Eco-Friendly Conferences, Eco-Friendly Caterers, EcoFriendly Venues and Questions to ask them.

Public Relations

Sponsorship; Internal PR Functions; Corporate Image; Press and Broadcast Media Relations; Client Relationships; Internal PR; Commissioning and Briefing Photographers; Supplying Material to the Press/Getting Material onto TV and Radio; Organising Seminars, Exhibitions and Conferences; Audio/Visual Aids; Writing Skills - Press Releases, Writing Feature Articles for the Press, In-house Journals and Newsletters; Crisis Management; Corporate Advertising; Brochures and Printing.

ONLINE PR The Social Media Landscape

Blogs, Microblogs, Chatrooms, Delicious, Email, Flickr, Twitter, Instant messaging, Message Boards, Mobile Internet , New Media Releases, Online Conferencing, Online Surveys, Pay per click, Podcasts, RSS, Search Engines, SEO, Social Networking Service Sites, Video Sharing, Virtual worlds, VoIP, Wiki and Widgets.

The Internet as a Media

Commercial Implications of the Internet, Social Interaction with the Internet, Web 2.0 and its Implications, Internet Convergence, the Network Effect, Internet Information Exchange, Internet Audience Size and Exposure, Internet Culture and Communication, Transparency and the Internet.

Online PR building blocks

Online Communications Platforms, Online Communication Channels, Online Communication Mediums, Interactivity and Application of Communication Channels, Policy, Optimisation, Monitoring and Evaluation of Online Communications Channels, Online Communications Channels Planning and Implementation.

Social Media and PR strategy

Local versus Global Communication, Landscaping Platforms, Channels and context, Online PR Organisational Analysis and Segmentation, Developing Online PR Strategies, Online PR Tactics and SEO considerations, Online PR Planning, Managing Online PR Risk and Opportunities.

Online Influences on present PR practices

Internet influence on News, Internet Journalists, Economics of Online News Production, Internet Critics and other influences, the PR Practitioner as an Online Publisher, Ethical Internet PR, Truthfulness and Duty of Care, Online Ethics, Debate, Guidelines and Best Practice. Monitoring and Evaluation of Social Media Discourse, Trends and Value, Policy Influences, corporate speak. Implications of Social Media for Corporate Social Responsibility.

Wedding Planning

Planning a Wedding, Timelines and Itinerary, Wedding Legalities, Budgets, Wedding Ceremony, Reception, Venue Sourcing, Supplier Sourcing Logisitics, Creating & Marketing Wedding Planning Consultancy.

Presentation Skills

Preparation and Research; Speech Content - Subject Matter and Objectives; Speech Delivery and Variety; Body Language; Eye Contact etc; Presentation Aids e.g. Visuals, etc.; Management of Locations and Audiences; Presentation Structure.

Event Management Pitch Project

The project is an important part of the course. Each course participant is given the project brief. Participants are asked at the end of the course to produce an Event Pitch Proposal with their recommendations to the examiners. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops Event Pitching skills.

METHODS OF LEARNING
Online Lecture Modules, Subject Expert Feedback Sessions after each Module, practical case studies, end of module assignments. etc.

SUBJECT EXPERTS
Distance Learning Courses maintains a panel of qualified subject experts.

WHO SHOULD APPLY

Anyone working in Event Management in a senior or support position or those who wish to make a career change to Event Management. The course will also benefit anyone, such as a P.A., who has Event Management as part of their job specification.

QUALIFICATIONS
Successful candidates qualify for the Diploma in Event Management (Dip. Event Man). The Diploma is awarded at Distinction, Credit or Pass level. The diploma is accredited by the institute of Commercial Management.

DISCLAIMER

Every effort is made to ensure accuracy; however responsibility is disclaimed for any error or omission in this brochure.
Distance Learning Courses, as part of the Fitzwilliam Institute Group, closes on Bank Holidays and for a number of days at Christmas and New Year. Distance Learning Courses reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this web page. Fees are not refundable unless the course is cancelled by Distance Learning Courses. Distance Learning Courses are provided by the Fitzwilliam Institute Ltd.

Frequently Asked Questions

DIPLOMA IN EVENT MANAGEMENT (DIP. EVENT MAN.) WITH ONLINE PUBLIC RELATIONS, ECO-EVENTS & WEDDING PLANNING MODULES BY DISTANCE LEARNING

COURSE SPECIFICS
For how long does the course run? Course participants will have full access to the online course and subject expert advice for one full calendar year. What is the course fee? 995

When does the course start? For further information regarding enrolment dates, please contact us via phone or email. The full course is delivered to participants within 24 hours of enrolment Online and in a Hard Copy and CD Rom format within 15 working days. Is this a fully comprehensive and fully inclusive course? Yes. This distance learning course is designed to enable participants to develop an innovative and multi-skilled approach in planning and coordinating events. It offers practical and specific case study based modules that can be applied in real world situations. Will I learn how to promote and market my events? Yes. To compliment the promotional and presentation requirements of the event management sector this course includes a substantial Public Relations module. Will this course provide me with the skills to take on and create my own events? Yes. The course project is aimed at providing you with the confidence and ability to take on and create events of any nature. The course guides you through all of the stages of planning an event, finally producing an Event Pitch which can be used as a template for future event management proposals. Will this course help me get into the industry and build a network of contacts? Yes. As the course is accredited by the industry and all our subject experts are themselves industry professionals, this provides you with direct access and resources within the industry. Will I have contact with industry professionals from specialised areas? Yes. Full support is available from our subject experts by email at the end of each module and an ongoing basis during the course. All subject experts are themselves Industry Professionals with many years experience. Am I required to purchase any materials or books for this course? No. The course includes comprehensive notes, a course CD Rom as well as on-line assistance from our subject experts. A folder of the entire course content is also sent to you in hard copy to your postal address. The course is designed to be as convenient and flexible as possible.

ASSESSMENT PROCESS
How are we assessed? Through practical assignments and a final course project Are there exams? No. The course is centred around the practical Event Presentation which is explained below. Course Structure and Outline: On commencing the course, you are provided with a username and password with which you sign in. There is a user guide at the very beginning explaining how to use and work your way through the course. The course has been divided into 20 modules and will be evaluated by means of a Course Project. You are given the project brief and budget at the beginning of the course. There are 5 assignments to complete (each worth 10%) and the final project, which is to be delivered in the form of an event pitch, will consist of a compilation of all 5 project assignments plus the feedback provided by the subject experts; this is worth 50%. This should then be re-submitted, in full, once you have completed the course.

APPLICATION PROCESS
How do I apply for a course / what is the application process? The course can be booked and paid for online through our website at the payments page. If you have any additional queries after reading this brochure we simply ask you to contact us on 020 7193 3962 or e-mail us at info@DistanceLearningCoursesGB.co.uk and ask to be booked in for a consultation; we will then arrange a time convenient for you.

Do I need any previous experience or qualifications to join this course? We do not request any previous experience or qualifications.

COURSE ACCREDITATION
Is this course accredited? Yes. This course is accredited by the Institute of Commercial Management (ICM) Is it internationally recognised? Yes. It is both industry recognised and internationally accredited. How are the diplomas awarded in terms of grades? Successful candidates qualify for the Diploma in Event Management (Dip. Event Man.). The Diploma is awarded at Distinction, Credit or Pass level.

METHOD OF TRAINING
Method of Training/ How do we differ from others? The type of training we specialise in is one of Practical Skills. We use methods such a Subject expert discussions, Practical Exercises/ Assignments, Projects, Case Studies, etc. Who delivers the training/ classes? Distance Learning Courses maintains a panel of qualified and motivated industry professionals, who work as a team of subject experts monitoring each students progress. Who is the course aimed at/ will it suit my needs? Anyone working in Event Management in a senior or support position or those who wish to make a career change to Event Management. The course will also benefit anyone, such as a P.A., who has event management as part of their job specification. This course is designed to be flexible and is therefore suitable for those who cannot attend live classes or prefer to study at their own pace. How quickly can I obtain my Diploma? This Diploma via Distance Learning can be completed in as little as 12 weeks of enrolment. On successful completion of this course, a Diploma will be issued by the Institute of Commercial Management (ICM) within 6 to 8 weeks. Why would you recommend me to do this course above any other? Distance Learning Courses is part of an established group of companies training over 3,000 people each year benefiting from over 25 years experience in the training arena. The approach we use is one of practical skills based training, written by people from the industry for the industry. Our courses are recognised internationally and accredited by the industry. The comprehensive course you are embarking upon was written by industry professionals; the subject experts also have a wealth of industry experience. The presentational Event Plan element is vital to anyone seeking to undertake a career in the Events Industry. The Institutional recognition of the course is a major factor also.
Distance Learning Courses, as part of the Fitzwilliam Institute Group, closes on Bank Holidays and for a number of days at Christmas and New Year. Distance Learning Courses reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this web page. Fees are not refundable unless the course is cancelled by Distance Learning Courses. Distance Learning Courses are provided by the Fitzwilliam Institute Ltd.