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BUSINESS STRATEGY
ASSIGNMENT

Name: Sunil Kumar Govindbhai Hadiya Student ID: ST0008539 Group: C (MBA 8c) Course code: 1 Assignment no: 1 Submitted by: Sunil Hadiya

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SR no 1 2 Introduction

Description

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Industry analysis (PESTLEFRAMEWORK) Porters five forces Analysis of resources Swot analysis

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5 6

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Introduction of club All about club Mission, vision, Brand , Sponsor Trademark

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Conclusion

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ENGLISH PRMIER FOOTBALL LEAGUE

An Introduction of the Premier League

The premier league is an English professional league for Association of Football clubs. It is the countrys primary football competition. The English premier league has become one of the foremost telegenic football leagues in Europe and Globally. The premier league began in august 1992 replacing the football league first division. It is the world most watchable league and attracts the worlds top football player in the team from all over the world. On 17th July, 1991the founder members agreement th was signed, establishing the basic principle for the setting up the English premier league. On 20 February, 1992 first division club resigned from the football league and three months later premier league was established as a limited company. The premier league initially composed 22 clubs but its intention to reduce number to 20 to promote development and excellence at club and International level. Premier league is a corporation in which 20 members are club shareholders. There are 20 clubs take partin it and the season plays in august to may each year. Most of the season match held on Saturday and Sunday, Each team plays 38 matches and 380 matches in all over the season. In 1993 Carling sponsored the premier league and paid 12 million for four years and its became known as the FA Carling premiership.And they renewed another four years by increasing amount 300%. After that in 2001 Barclays becomes sponsors by investing 48 million. It is currently sponsored by Barclays bank therefore officially known as Barclays premier league. (A history of the premier league, 09/05/2011)

The Micro Environment

PESTEL ANALYSIS:

POLITICAL

LEGAL

ECONOMICAL

PESTEL ANALYSIS

ENVIRONMENT

SOCIAL

TECHNOLOGICAL ST 0008539 LONDON SAM

The aim of PESTLE analysis in the organization s to examine or forecasting factors such as political, Economic, Social, Technology, Environment, and Legal, how they might be effect on English premier league in future. This analysis is not looking only inside the company but also looking external environment of industry. POLITICAL: Political factor includes Government stability, taxation policy, and foreign trade regulations etc. Recently in U.K, changes in government, Conservatives have refused Labours proposals to give fans a 25 % stack in club as a pre-election gimmick. To give stacks to fans in league because supporters are not usually in main decision making board, the fact is that companies controlling clubs have complex structure. Political decision can impact on many areas for industry such as the education, quality of infrastructure such as playground, facilities at the time of match. Within the organisation, these are the political issues may involve. A change of chief executive or chair person A change of Ownership or sponsorship Power struggle between the industries.

ECONOMIC Economic factors are concerned with financial inside or outside of the English premier league, which affects the all over an industry. Examples of economic factors are such as a change in Interest rate, Inflation, unemployment, disposable income, money supply. Barclays enable to broaden their focus on certain responsibility to prove that they play a good role in getting economic advantages in country where they operate.A potential of Premier league to create an employment and promoting tourism. SOCIAL The English premier league focuses in its objective to improve the value of the business and their stockholder. Social trends, attitudes, and behaviours are influenced by drivers with education, health, changes in work patterns some of the more key influences of premier league. These are a social factors may impact on premier league population- lifestyle change-level of education-social mobility. Premier league also administered new work based learning contracts to aspire students to enter a career in professional sport.(The football scholarship/ 16/05/2011) TECHNOLOGICAL Technology drivers reacting certain markets but, although their impact is clear within some elements of the premier league industry. EPL must have to applying technology to record the profile of their fans so it can develop relationship with their club and its fane base. By using technology EPL can know their customer need and it can know that when to offer new equipment or training to get new player. It can also use technology to record database of local players and suggest that player to clubs owner or sponsor. Because of technology EPL can broadcast live premiership match on internationally and earn more money and can get good brand. Sky is live matches broadcasting partner of the premier league.(Broadcasting, 16/05/2011)

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ENVIRONMENT Environment is also a key factor for premier league, such as changes in weather causes the match. When premier league organised their matches in other country, they should look the basic facilities of country such as water, energy and food. This factor can be impact because fans go there to watch the matches and if they find difficulties to find out their basic need they will not be happy and feel that they are looking after their needs. LEGAL Legal includes competition law, health and safety law, employment law, product law. When premier league sponsors buy the player these are the factor concern with them , how long they can play with club, is there any safety or security provide by club or not?, How much they get paid?, what is allowances and what other facilities will be provide to their player. By doing PESTLE analysis and as per my knowledge and understanding these are the key driver point of PESTLE analysis. KEY POINT OF PREMIER LEAGUE PESTLE DRIVERS 1) 2) 3) 4) 5) 6) Government policy and regulation for stack holders Ex-change rate Interest rate Taxation policy Rules for home ground player Broadcasting of live matches

PORTERS FIVE FORCES

THREAT OF ENTRY

S U P P L I E R

Competitive rivalry

B U Y E R

SUBTITUTE

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THREAT OF ENTRY As per my opinion the threat of entry is very low, because to enter or sponsor premier league is requirement for hugeinvestment that small firms are cannot do that. Because it is too much expensive and also there are too many legislation and political issues to promote it. At the positive point of view it is very attractive industry to give business reputation and brand. So at the international level there are so many companies is ready to sponsor the premier league. Of course powerful companies able to command huge financial resources can break in with accusation. SUPPLIER In EPL suppliers are football players who are the main factor that influences the existence Football club/ premier league. The also domestic club can supply the football player in to the premier league. So the suppliers are Domestic club players, international players, Football schools, and Countrys player. The most supplier issues in EPL come about professional player s in an attempt to increase their salaries and salary of cups of clubs. BUYER Buyers are limited In Barclays premier league there is a selected club who are the buyer of football player who give them a certain amount of money to play matches on behalf of their club. Bargaining power of buyer is very high because they have to pay a lot of money to buy players. Also fans or spectators are user of product which has made by or logo of football club or English premier league. SUBSTITUTE On the bases of premier league there is no substitute league but they can create another club as substitute. COMPETITORS RIVARLY These are the competitors of the Premier league FIFA CUP, UEFA CUP, EPLF as well. Rivalry is more ambiguous between clubs in the same league. For example it is unlikely that one club could able to steal other club supporter from another club. SWOT ANALYSIS STRENGH: English premier league is ahead of any other football league in Europe. As mentioned the business of football in England is very advanced. The financial background of English club is very wealthy. Higher possibilities in invest in new player. WEAKNESS: The investment in international and domestic player is the most aspect of football league. Usually the club and associations like to work together to invent in young English player to support the national team. Due to the awake of foreign investor they are looking at club or league profit not interested in the success of the national team. So the English young player has less chance to play. OPPORTUNITY: - They can broadcast their matches online because of technology. Premier league become famous on international level so it has great opportunity to attract foreign investor THREAT: Competition within the organisation. In premier league its only played between national team. Premier league itself runs own website and a global television service.
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Introduction of the Manchester United club Manchester United is one of the most successful Premier league clubs, having won 18 league title. It was founded in 1878 formed as Newton heath L & YR Football club. In 1902 club changed its name to Manchester united. Its nick name is red devils and it has its own ground Old Trafford in Manchester and a capacity of ground is 75797. According to Forbes magazine Manchester united is the richest football club with $1.5 billion value. Joe and Avram glazer is chairman of the club and Sir Alex Ferguson is manger of the club. About Manchester United Manchester united is the biggest club in the U.K. It has 600 permanent staff and around 286.6m turnover from the 2009/2010 season. Manchester united also has own school and Finance. Manchester united commercial increase their revenue still have 113m in cash The cub mission is to be the best football club in the world, both on and off the pitch. Manchester united should be a part of the community in the widest sense so that its success cannot be measure by trophy it wins but also by the impact it has on the community which it exists. These are the official sponsor of the Manchester united.

(www.manutd.com/en/Club/Sponsors.aspx accessed on 16/05/2011)

Register trademark

(http://www.manutd.com/en/Club/Brand-Protection.aspx Accessed on 16/05/11)

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Conclusion: In conclusion we can say that there is most important to do Internal and external analysis of Industry so we can know that what can predict or say about the future of the business. In future which type of the problem might be business have to face. But after reading the all the article about premier league why they are not giving to importance to play domestic player, they are only interested in famous and professional player.

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REFERNCES
A history of the Premier league, Available from http://www.premierleague.com/page/History/0,,12306,00.html, Accessed on 09th May, 2011 Fact & History Manchester United, http://www.oleole.com/premier-league/manchester-united/history/thij.html, Accessed on 10th may, 2011 Teresa W and Adrian G., (1997), The business approach to training, illustrated, Gower publishing ltd. The Football Scholarship, www.premierleague.com/staticFiles/ff/65/0,,12306~91647,00.pdf, Accessed on 16/05/2011, (p.p-10) Broadcasting, www.premierleague.com/staticFiles/ff/65/0,,12306~91647,00.pdf, 16/05/2011, (p.p-12) Accessed on

www.independent.co.uk/sport/football/premier-league/manchester-united-see-commercial-revenueincrease-2283622.html

Total word Written 1893

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