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Subterranean Supplemets | $6
PUBLICATIONS MAIL 40678000 | 60 BLOOR STREET WEST SUITE 1106 | TORONTO ONTARIO, M4W 3B8
Subterranean Supplements
Steve Yi from Ginkgo Health Shop, Toronto
Addressing Autism
Glucose mmol/L
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Figure 2: Controlled and balanced blood sugar levels of the same woman after consuming PGX for 6 weeks with an improved diet and experiencing a healthy weight loss of 2 pounds per week.
22.2
16.7
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patent pending.
I recommend to my patients that they use the safest and most natural treatments first. Thats why Im so excited about PGX. It supports healthy blood sugar, controls weight, and lowers cholesterol naturally.
Hyla Cass M.D.
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Volume 10 Issue 6
Art Director
Production/Design
Production Coordinator
Karen Robertson
Consulting Editor
timothy Avery
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Pauline Anderson Keith Atkinson Lyndsie Bourgon Jennifer Grange Sophie Kohn Daniel Marquez Duncan McAllister Dean Sanderon
Contributors
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Daniel Hare
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Erin Poredos
Subscription Rates Canada $50 (gst included) for nine issues (one year) USA $60 Change of Address email: ihr@publicationpartners.com telephone: 1-877-547-2246 fax: (905) 509-0735 or send your cover label and new address to ihr c/o Publication Partners, 345 Kingston Road, Suite 101, Pickering, ON Canada L1V 1A1 Advertising Information olivier Felicio telephone: (416) 203-7900 x 6107 email: olivier@rivegauchemedia.com Hugh Rushford telephone: (416) 203-7900 x 6108 email: hugh@rivegauchemedia.com Jeff Yamaguchi telephone: (416) 203-7900 x 6122 email: jeff@rivegauchemedia.com Published by Rive Gauche Media Inc.
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october 2010
Subterranean Supplements
editorial committee
We believe that you, the retailer, dictate the tone and direction of the magazine, which in turn, allows us to provide you with the most accurate information that is relevant to your business. ihr works with a knowledgeable group of industry leaders whose mandate is to ensure the relevance of the publication. Our editorial committee is comprised of thought-provokers who have shaped the industry and whose experience is vital in providing you with tools to succeed. The ihr editorial committee is led by the following individuals:
Aaron Skelton, BSc (NNS) Sr. Category Manager Health Food Natural Value, Soins Naturels, Loblaw Companies Ltd.
october 2010
Subterranean Supplements
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contents
Volume 10 . Issue 6 UP FRONT GUEST EDITORS LETTER ...................................................................6 EDITORIAL BOARD ..............................................................................8 GET THE GOODS ...............................................................................12 SKU REVIEW ........................................................................................14 TOP SELLER .........................................................................................20 NEWS INDUSTRY NEWS ...............................................................................22 BUSINESS NEWS ................................................................................28 FEATURES COVER STORY . Subterranean Supplements .......................................36 Dealing with Stress ..........................................................................................42 Upping the Ante .................................................................................46 Addressing Autism .............................................................................52 Retail Real Estate 1.0 ..........................................................................58 Out of the Ground ..............................................................................64 END NOTES RESEARCH NEWS ..............................................................................68 UPCOMING EVENTS .........................................................................70 MARKETPLACE ...................................................................................71 FAX BACK ............................................................................................73
36 . SUBTERRANEAN SUPPLEMENTS
The rst 100 retailers to FAX us at 1-888-849-0155 will get these goods for FREE
FREE!
HERBALGEM NOCTIGEM
Helps improve the ability to fall asleep, as well as enhancing the quality of your sleep due to the combination of two buds: that of the Linden tree (Tilia tomentosa), which possesses the calming properties of the ower, as well as the cleansing function of the underside of the bark (sapwood); together with that of the Fig (Ficus carica) which has profound effect on the nervous system as a whole.
Get me these goods! Fill out the form below clearly and completely.
Name: Store: Address: City: Province: Phone: Fax: Email: Postal Code:
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OCTOBER 2010
Subterranean Supplements
OrganikaHealthProductsInc. HealthProductsInc.
isaproudgoldsponsorof
For more information: (tel) 604-277-3302 (website) http://www.organika.com
For details, write #106 on Free Info Page, page 73.
sku review
MARKET WATCH
Some of the categories/nutritional supplements on this page have experienced sales increases/ decreases since last year. In the latest 52 weeks ending January 17, 2009, AC Neilson reported the following volume of sales: Natural Joint Therapy Supplements: $69,120,712; units per volume 4% from previous year. Health and Diet Aids: $899,640,563; units per volume 2% from previous year. Anti-Oxidant Vitamins: $25,323,682; units per volume 14% from previous year.
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october 2010
Subterranean Supplements
sku review
Green beaver natural facial care
Green Beaver utilizes a certified organic 200x aloe concentrate in their facial care products. The daily facial moisturizer contains antioxidant green tea extract, jojoba and grapeseed emollients to soothe and replenish the skin. The facial cleanser contains grapefruit enzymes that dissolve impurities without drying. The facial exfoliant contains extra bamboo micro-fibers that are gentle on sensitive skin. The non-greasy eye make-up removers natural emollients dissolve make-up. The blemish mousse, free of alcohol, benzoyl peroxide and salicylate, contains citrus limonoids and bioflavonoids that have been proven to kill acne-causing bacteria. For more information, write 125 on the Free Info Card on page 73.
MARKET WATCH
Some of the categories/nutritional supplements on this page have experienced sales increases/ decreases since last year. In the latest 52 weeks ending January 17, 2009, AC Neilson reported the following volume of sales: Skin Care (all purposes): $114,971,848; units per volume 2% from previous year. Mineral Supplements: $25,558,444; units per volume 6% from previous year. Adult Multivitamins: $121,208,913; units per volume 5% from previous year.
Subterranean Supplements
october 2010
|15
sku review
MARKET WATCH
Some of the categories/nutritional supplements on this page have experienced sales increases/ decreases since last year. In the latest 52 weeks ending January 17, 2009, AC Neilson reported the following volume of sales: Facial Cosmetics: $211,872,383; units per volume 2% from previous year. Anti-Oxidant Vitamins: $25,323,682; units per volume 14% from previous year Sports Nutritionals: $33,900,273; units per volume 10% from previous year.
nu-lifeS DefenSe
This powerful, Health Canadaapproved, protective antioxidant formula is ideal for those with suboptimal immune function and aids in recovery for regular exercisers. This unique formula features mushroom extracts and phytosterols to bolster immunity, and antioxidant vitamins and minerals to protect the body from free radical damage. For more information, write 131 on the Free Info Card on page 73.
PureSOurce
Introducing new Now Lip Balms that are completely kissable. These all-natural pomegranate lip balms moisturize and repair dry lips with no petroleum or phthalates, plus are gluten-free! For more information, write 133 on the Free Info Card on page 73.
DermaSilk anti-Wrinkle
Anti-wrinkle supplement fights wrinkle formation at the important intracellular level. New DermaSilk Anti-wrinkle works to counteract the damage from oxidation, sunlight, UV light and smoking. Clinically proven to increase facial skins firmness, hydration, elasticity, and density; promote collagen production; and reduce age spots. Check out the entire DermaSilk line of products to promote beautiful, health skin! For more information, write 134 on the Free Info Card on page 73.
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october 2010
Subterranean Supplements
your risk of
Reduce
Osteoporosis
Supreme Calcium
The ideal calcium supplement for those at risk of osteoporosis
One in four women and one in eight men over the age of 50 develops osteoporosis, leading to fractures and even permanent disability Supreme Calcium is a unique, high-potency formula that combines calcium, magnesium, zinc, copper, and vitamin D3 to reduce the risk of osteoporosis Therapeutic benefit supported by published studies in humans Tablet dissolves quickly in hot water for those who prefer a liquid but dont want the added cost and extra ingredients
For details, write #107 on Free Info Page, page 73.
NEW
Formulated to complement SISU Supreme Multivitamin which provides additional trace minerals and vitamins (vitamin K, boron, manganese) Contact your Account Manager and make SISU Supreme Calcium part of your listing today
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SINCE 1980
sisu.com 1.800.663.4163
sku review
MARKET WATCH
Some of the categories/nutritional supplements on this page have experienced sales increases/ decreases since last year. In the latest 52 weeks ending January 17, 2009, AC Neilson reported the following volume of sales: Skin Care (all purposes): $114,971,848; units per volume 2% from previous year Vitamin D: $26,218,453; units per volume 28% from previous year Childrens Multivitamin: $32,028,403; units per volume 8% from previous year.
HoliSta vitamin D
Vitamin D helps the body incorporate calcium into the bones, boosting bone mineral density. The winter season inhibits the bodys ability to produce optimal levels of vitamin D, making vitamin D3 supplementation even more necessary to ensure your body receives an adequate supply. For more information, write 137 on the Free Info Card on page 73.
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october 2010
Subterranean Supplements
Increase profits with Aroma Crystal Therapys Gardeners Dream Cream. 16 National awards of excellence, Best Body and Skin Care, Best Aromatherapy, Top selling healing cream in Canada. Testimonials for 1000s of human conditions, skin issues, circulation, pain management, sports injury, weird rashes and pleasure. Proprietary Vibrational imprints, no Parabens, Excellent margins, increased sales. www.aromacrystal.com
Reverse Cellular Ageing from within at the DNA level Improve Body-Firmness and Tighten Skin-Tone Decrease Wrinkle and Fine-Line Appearance Increase Bone Mineral Density Improve Energy-Levels and overall Well-Being www.AGEOFF.com
Envisk Organics/Bio
For details, write #108 on Free Info Page, page 73.
A new generation of Natural & Organic products, developed with five specific goals: Effective anti-aging products Envisk includes natural and organic peptides. Safe products Eliminating harmful ingredients. Preserve the environment using eco-friendly packaging and ingredients from organic farming. Certified Natural & Organic from an independent third party validating the entire process. Affordability. We dont believe that is necessary to over pay to have an effective and safe product.
To order, call PURITY LIFE HEALTH PRODUCTS 1 800 265 2615 and press 1 www.puritylife.com
FROM
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Store Name__________________________________________________ city ______________________________________ province ___________ date ___________ Name ____________________ Title _________ Address __________________________________________________________ phone ___________________________ Fax _____________________________ email __________________________________________________ Store Size: under 1,000sq.ft. 3,000-5,000sq.ft. 1,000-3,000sq.ft. over 5,000sq.ft $20,000-$40,000 Approximate Age of Store customers: under 25 25-40 40-65 over 65
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>Food Top SellerS product: Size: product: Size: product: Size: >HerBS Top SellerS product: Size: product: Size: product: Size: Brand: Flavour: Brand: Flavour: Brand: Flavour: Brand: Flavour: Brand: Flavour: Brand: Flavour:
>SporTS NuTriTioN Top SellerS product: Size: product: Size: product: Size: Brand: Flavour: Brand: Flavour: Brand: Flavour:
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MAil:
ihr Magazine 60 Bloor St. West, Suite 1106, Toronto, oN, M4W 3B8
industry news
Natures Source Opens a New Location in Maple
On Aug. 20, Natures Source celebrated the opening of its fifth store in Maple, Ont., at 2943 Major Mackenzie Drive, Unit 7 (Major Mackenzie and Jane). Natures source mission is to inspire people to live healthier lives in the communities in which we service. We aim to be the knowledgeable and friendly go-to health resource for our customers. Were extremely excited to be joining the vibrant communities of Maple, says Sanjiv Jagota, founder of natures source. A member of the Canadian Health Food Association (CHFA) and recognized by Ontario Association of Naturopathic Doctors (OAND), natures source has consistently garnered Readers Choice Awards for Best Health Food Store in the communities in which it serves (e.g. Mississauga, Oakville and Etobicoke). They specialize in vitamins and supplements, sports nutrition, natural health and beauty and professional, prescription based supplements and homeopathics. in previous years. The market researcher put this down to the fact that even though more Slovenians were interested in health and wellness concepts such as nutritional supplementation, they had reduced spending in the recession which hit hardest in 2008 and 2009. specialist towards a strong H1. BioGaia and Nestle signed an agreement in August 2008 for the use of its proprietary Lactobacillus reuteri strain employed in infant nutrition products globally (excluding Japan and Korea). The first products hit the market last year, and Peter Rothschild, president of BioGaia, said: We are pleased to note that Nestl has now started the launch of infant formula with Reuteri in a number of countries. We have delivered significant volumes of Reuteri cultures to Nestl in the first six months of 2010 and count on that this will continue throughout the rest of the year.
Court Orders Internet Marketers to Stop Deceptive Advertising and Unfair Billing
At the request of the Federal Trade Commission, a U.S. district court has ordered the marketers of acai berry supplements, colon cleansers, and other products to temporarily halt an Internet sales scheme that allegedly scammed consumers out of $30 million or more in 2009 alone through deceptive advertising and unfair billing practices. The FTC will seek a permanent prohibition. Since 2007, consumers have flooded law enforcement agencies and the Better Business Bureau with more than 2,800 complaints about the company.
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industry news
delay was causing commercial damage to Bellus Health-owned Ovos, a fact that had it to consider legal action seeking damages for irreparable damages. Federation and Hackett Associates. U.S. ports handled 1.38 million Twenty-foot Equivalent Units in July, the latest month for which actual numbers are available. That was up five per cent from June and 25 per cent from July 2009.
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industry news
EFSA Set to Reject 100s of Herbal Health Claims
Hundreds of proposed botanical-health relationships, ranging from antioxidant activity to gut health will almost certainly be rejected if the European Food Safety Authority (EFSA) holds to its current methodologies, an EU herbal group says. Patrick Coppens, secretary general of the European Botanical Forum, said it is unlikely any herbs in line for assessment in the third batch of article 13.1 claims, will win positive opinions. If EFSA continues to ignore the existing consensus on the traditional effects of these botanicals, we expect not a single one of these plants to survive the claims process, Coppens said. CEO of Parmalat Canada, says: Its exciting to have the ability to harness active ingredients found naturally in vegetables and fruits and incorporate them into other foods so that consumers can benefit in ways that werent possible before. operating profit increased 38.7 per cent to 66.3m. The biggest upward stride was made in US Cheese and Global Nutritionals which reported a 22 per cent rise in revenue to 490.6m. Higher cheese pricing contributed to the improvement but it was the performance of Global Nutritionals that really underpinned the recovery. There is strong demand globally for sports nutrition and protein fortified products for key areas of weight management, healthy aging, infant formula and fortified bar and beverage markets, said Glanbia in a statement.
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october 2010
Subterranean Supplements
industry news
Deyu Agriculture Corp. an emerging distributor of organic and other agricultural products, has made four new appointments. Timothy Stevens, Al Carmona, and Longjiang Yuan have been appointed as independent directors, while Dr. Wei Zhong Cai has been as Chief Scientist. yo-yo dieting that often occurs with traditional diets. Since 2004, Glanbia has released the results of numerous studies supporting the weight loss benefits of Prolibra. These demonstrate that the ingredient can help decrease fat mass while maintaining lean body mass in combination with a hypocaloric diet.
NPA Files Brief with Supreme Court Urging Proper Role for AERs
The Natural Products Association (NPA), Washington, has filed an amicus curiae brief in the U.S. Supreme Court defending the dietary supplement industry against an overreaching and potentially damaging decision by the Ninth Circuit Court of Appeals. The case, Matrixx Initiatives Inc. v. Siracusano, presents the critical question of whether mere nondisclosure of adverse event reports (AERs) can give rise to liability under federal securities laws even when those reports are not statistically significant. In an unprecedented decision, the Ninth Circuit held that the answer is yes, and permitted a class action lawsuit to proceed.
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Subterranean Supplements
october 2010
|25
industry news
CleanWell Names MTB as Broker
Rick Malmborg CEO of the CleanWell Company, has announced the appointment of Michael Theodor Brokerage Inc. as broker for the CleanWell product line in all Canadian markets. CleanWell Company sanitizers and soaps offer a safe and effective natural alternative to the toxic ingredients found in most antibacterial and sanitizing products.
Fulda Unitang Herbs Sleep Plus herbal sleep aid may pose health risks: Health Canada
Fulda Unitang Herbs Sleep Plus, promoted as an herbal sleep aid, has been found by Health Canada to contain high levels of the undeclared drug estazolam and may pose serious health risks to consumers. Estazolam is a prescription sedative that can impair mental alertness; it can also be habit-forming and should only be used under the supervision of a healthcare practitioner. Health Canada has not found evidence that this product is still being manufactured or sold. As there is no expiry date on the product analyzed, Health Canada is issuing a Public Advisory as it is possible that other Fulda Unitang Herbs Sleep Plus products with no expiry date on the label may still be on store shelves or in consumers' medicine cabinets.
organization's Natural Home Care Standard and Certification program. The natural designation means that the NPA and an independent third-party auditor have reviewed the ingredient and determined that it meets the organization's rigorous guidelines. Under the Natural Standard program, certified ingredients must be 100 per cent natural raw materials must be sourced from a renewable resource found in nature (flora, fauna, mineral), with absolutely no petroleum compounds, and processed within the associations list of allowed processes.
Health Canada warning: E.O.D. Erection on Demand may pose serious health risks
Following a consumer complaint regarding the sale of the health product E.O.D. Erection on Demand being promoted as a herbal supplement to enhance male sexual performance, the product was tested by Health Canada and found to contain tadalafil. Tadalafil is a prescription medication that may pose serious and potentially life-threatening health risks, particularly to people with heart problems or those at risk of stroke. The product label did not disclose that it contained tadalafil. Health Canada has not received any reports of adverse reactions in Canada associated with the use of E.O.D. Erection on Demand.
Health Canada says Arth-Forth herbal product may pose serious health risks
Arth-Forth, an unauthorized product promoted as an herbal supplement and distributed by Ka Wing Hong Ltd., was tested by Health Canada and found to contain a steroid prescription drug, dexamethasone, that was not declared on the product's labelling. Health Canada has requested the company immediately stop sale and initiate a recall of the product. As well, Health Canada is working with the Canada Border Services Agency to stop shipments of Arth-Forth from entering Canada.
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industry news
biggest markets accounting for about 45 per cent of the total market. Japan the birthplace of probiotics was reaching maturity, GIA said, and would demonstrate only moderate growth in coming years. estimated 18 million babies each year. Iron-deficiency anaemia, the most widespread nutritional deficiency, can have life-long effects on a child's cognitive development and learning abilities and puts women at greater risk of death during childbirth.
NPA Offers New Discounts to Help Meet Growing Demand for Natural Products
The Natural Products Association has announced another significant step toward demonstrating the integrity of the natural products industry. The NPA Natural Seal has granted certification to almost 500 products and ingredients in just two years. With a wealth of natural raw materials now available, the NPA is offering an opportunity for manufacturers to bring their Certified Natural personal care and home care products to the marketplace with a discount for using NPA-certified ingredients. NPA is making the program more accessible by streamlining the application process and offering discount pricing on certification for both personal care and home care products that are formulated with NPA-certified ingredients ingredients that have already been evaluated and certified natural by NPA.
Micronutrient Initiative president named Tech Awards Laureate for creation of double fortified salt
Venkatesh Mannar, president of the Ottawa-based Micronutrient Initiative, was named today as a Laureate of The Tech Awards 2010. Mannar's work in creating Double Fortified Salt, which delivers both iodine and iron, is being recognized as an innovation that could spark global change by reducing intellectual disabilities and anemia. In populations consuming sufficient iodine, IQ levels are shown to be 13 points higher than populations deficient in iodine. Currently, iodine deficiency is the world's leading cause of preventable mental impairment, affecting an
Subterranean Supplements
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business news
company Name Market Last Quarter Stock exchange Price Price % 52-Week 52-Week revenue P/e cap ratio ($Millions) Symbol 05/13/10 08/24/10 change High Low ($Millions)
DANOY OTC
16.97 30,700.00
SNKTY OTC
7.55 39,172.17 9.88 28,557.21 10.56 105,314.58 20.61 17,984.37 12.28 159,995.64 10.71 13.34 71.88 20.01 2,231.42 8,036.67 5,358.55 5,254.35
10.14 107,392.53 11.81 114,898.34 14.57 127,606.18 12.09 114,550.00 8.45 74,458.72 14.84 12,233.39 17.12 19.82 12.90 6,360.84 2,177.74 5,260.59
13.12 46,522.07
*This selection of securities is not to be interpreted as a solicitation and companies are not endorsed by Rive Gauche Media
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business news
real life. Social game creators like Zynga, which said it made some $100 million last year, mostly from purchases of its virtual goods and game currency, are cashing in on a phenomenon that has flourished in Asia and is growing in South America and the Middle East. said Advitech president and CEO Michael Stangel. We are pleased that SEPPIC will be representing us and anticipate that together, we will significantly grow European sales in line with our objectives. the most widely recognized yogurt brands in the United States; and Vans Foods, a leading developer, manufacturer and marketer of branded, all-natural frozen waffles. Cattertons food and beverage realized investments include Odwalla, the leading health beverage brand in the U.S. and Kettle Foods, maker of the bestselling all-natural potato chips, among others.
Yogen Frz Celebrates Signing of Master Franchisee and Grand Opening of First Location in Southern New York
Yogen Frz, the worlds leading frozen yogurt conglomerate, has announced the signing of the Master Franchisee and the negotiation of its first Southern New York State location. This location is scheduled to open in time for Thanksgiving. To celebrate, Yogen Frz will treat customers to special promotions including an afternoon of free yogurt and Yogen Frz giveaways. Yogen Frz USA Inc., is a subsidiary of Yogen Frz Canada Inc., a world leader in the frozen dessert category, with over 1,200 locations operating in over 25 countries around the world.
Bioniche and University of Ottawa Sign Agreement for Natural Health Technology
Bioniche Life Sciences Inc. (TSX: BNC), a research-based, technology-driven Canadian biopharmaceutical company, and the University of Ottawa have announced the signing of an exclusive global licence agreement. The agreement provides commercial access for Bioniche to University of Ottawas technology for botanical therapeutics (natural health) and pharmaceutical compounds for treating anxiety and related conditions in animal health, human health and aquaculture.
Subterranean Supplements
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business news
made using natural materials, mainly sourced through Europe. Manufacturing Arche shoes requires about 100 manual operations. With around 150 styles each season, more than 50 colours and multiple sizes, Arche uses an integrated range of Yourcegid Retail solutions to make sure it always has the right products in stock for every market. only meet various nutrient thresholds via fortification. The judge also found Vitaminwaters claim on the focus flavour that it may reduce the risk of age-related eye disease runs afoul of FDA regulations. The judge also noted FDA frowns upon names of products that mention some ingredients to the exclusion of more prominent ingredients such as, in the case of Vitaminwater, added sugar. The names of the drinks, along with other statements on the label, have the potential to reinforce a consumers mistaken belief that the product is comprised of only vitamins and water, Judge Gleeson wrote. He also rejected Cokes argument that disclosing sugar content on Nutrition Facts labels eliminates the possibility consumers may be misled into thinking the product has only water and vitamins and little or no sugar evaluation of a 2009 ruling, in which it upheld a decision of the Tel Aviv District Court to reject General Mills allegations of passing off and unjust enrichment claims against two Israeli makers of cone-shaped snacks, reports World Trademark Review. General Mills makes a cornucopia shaped corn snack under the Bugles brand, which it markets globally. However, in Israel, the company supplies the half-baked product to local processor Osem, which further bakes, packages and markets it under the Apropo brand. General Mills brought the action against two Israeli snack producers, citing the fact that the defendants were producing identically shaped snacks to the Apropo brand, and though the packaging was different, an image of the cone shape featured prominently on the front of the competitors offering. But the Supreme Court in October last year agreed with the lower court that while it had been shown to the court that the Israeli public associated the shape of the product with the Apropo snack, there was no likelihood of confusion in relation to the competing brands due to the distinctive packaging of the defendants products.
Will U.S. Supreme Court Side with Supplement Industry on AER Case?
A case currently before the U.S. Supreme Court involving the maker of the popular over-the-counter cold remedy Zicam could have potentially significant ramifications for the dietary supplement industry. Thats why industry trade associations have been busy filing amicus briefs related to the case, Matrixx Initiatives v. Siracusano, which could lead to mandatory reporting of all adverse event reportsserious or not. Should this happen, the U.S.Food and Drug Administration could be buried in an avalanche of trivial information that would seriously hinder its ability to protect consumers, according to the Council for Responsible Nutrition.
Herbalife Family Foundation Expands Successful Nutrition Programs for Children in UK and Mexico
The Herbalife Family Foundation has established two new Casa Herbalife programs to support nutrition and wellness programs at Scotlands Action for Children (North Lanarkshire Young Carers Project), and in Queretaro, Mexico at La Alegria de los Nios, IAP (Childrens Happiness). The Casa Herbalife program was created in 2005 to help bring good nutrition to children in need. HFF works with organizations to improve the ability to provide the children in their care with more nutritious foods. HFF is a non-profit corporation dedicated to improving childrens lives by helping organizations provide healthy nutrition to children at risk. Additionally, HFF often supports relief efforts in response to natural disasters.
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business news
Helix BioPharma approved for NYSE Amex listing
Helix BioPharma Corp. has been authorized to list its shares of common stock on the NYSE Amex stock exchange. Shares of its common stock will be trading on the NYSE Amex under the trading symbol "HBP." The company will delist from the OTCQX once trading begins on the NYSE Amex. The Company's listings on the Toronto and Frankfurt Stock Exchanges are unaffected. Helix BioPharma Corp. is a biopharmaceutical company focused on cancer therapy. The Company is actively developing innovative products for the prevention and treatment of cancer based on its proprietary technologies. Helix's product development initiatives include its Topical Interferon Alpha-2b and its novel L-DOS47. order to bring cost savings to the business. A company spokesperson explained that the company has been renegotiating its long-term sole source supply agreements with infant formula manufacturers for DHA and ARA. The sale to Alltech includes most of the land, buildings and equipment, including production-scale fermentation and recovery equipment but does not include any rights to Martek strains, patents or other IP. Moreover, Alltech will not be able to produce any omega-3 or omega-6 polyunsaturated fatty acids at the site for the next decade. represent a combination of sales of Neogen food safety products produced in the United Staates for the European market, and diagnostics manufactured in Scotland for worldwide distribution. The firms food safety division posted a 27 per cent increases in Q1 revenues to $22 million. The divisions organic sales increased 21 per cent. The companys diagnostics for mycotoxins in grains, food allergens, foodborne pathogens, spoilage organisms and sanitation concerns all increased sharply in the quarter. Sales its histamine also increased substantially in the period, noted Neogen.
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Products Ltd., based in Kelowna, B.C., is a manufacturer and marketer of fruitbased juices and snacks. Sun-Rype is a publicly traded Canadian company with its common shares listed on the Toronto Stock Exchange. terms of the acquisition agreement, the total purchase price for 100 per cent of Baja is $28 million in a combination of cash and stock (of which $8 million has been paid to date), together with various working capital advances to be made to Baja by the company through the application of proceeds of inventory sales during the balance of the year. A company spokesman said following the acquisition of Baja, Umami will account for over 20 per cent of the global market for farmed bluefin tuna, which will have a meaningful impact on efforts to normalize the global supply of bluefin which has historically suffered from overfishing store shelves in Canada was entirely produced at our plant in the United States as we conducted studies aimed at gauging Canadians interest toward this new generation of probiotic drinks developed by Danone Research. After completing our analysis, were proud that DanActive will be produced in Canada by local workers using local products, said Louis Frenette, president and CEO of Danone Canada. The company said the investment, responsible for the creation of 31 direct jobs and more than 500 indirect jobs, confirms Danones role as a champion of social causes and an agent of major economic development in Canada and around the world. The Boucherville plant now occupies a total area of 223,000 square feet, or 25,500 square feet more than before work began, and that it now operates 24 hours a day, 7 days a week.
Umami Sustainable Seafood Inc. Announces Intent to Move Forward on Acquisition of Baja Aquafarms
Umami Sustainable Seafood, Inc. has announced that its board of directors has decided to move forward and complete the acquisition of Baja Aquafarms, a leading producer of bluefin tuna based in Mexico. In July 2010 the company acquired a 33-percent interest in Baja. The board of directors has now decided to exercise its option to acquire the balance of the shares in Baja, with closing scheduled to take place by Nov. 30. Under the
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e Next
Generation
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cover story
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Supplements
Ginkgo Health Shop in Toronto showing their passion for nutrition.
By Ron Grant Photography By Dean Sanderson
he Ginkgo Health Shop, in the upscale Holt Renfrew Centre at the heart of downtown Toronto, specializes in nutritional supplements exclusively. The shop was started in March 1996 by owner Steve Yis sister Theresa, who had a passion for nutrition. For the last seven years, it has been owned and operated by Steve, with Natalie Sampson as his right-hand person. With a background in science, Steve learned his trade hands-on. Sampson adds: A lot of health food store owners dont necessarily come from a background of nutrition or wellness. Ive been working in this industry for 14-plus years and it was the same for me. It was a learn-as-you-go. Nowadays, there are courses you can take although in general, its pretty much an apprenticeship. All of the distributors, at one time or another, offer training programs or seminars. The industry is constantly changing, so you have to be aware of whats happening in the media. Both Steve and Natalie find the customers contribute to the learning process, coming in to ask for products theyve heard about from programs such as Dr. Oz and Dr. Weil as well as the plethora of online resources available today, although as Natalie
indicates, one must be careful about gleaning information from the internet, since anybody can claim anything they want. Ginkgos product selection policy is driven by several factors, the foremost being its relatively small space, so moving product off the shelves quickly is mandatory. They also consult with area naturopaths and specialize in an extensive professional line of products, which are a little higher priced. Popular remedies are the fastest movers, which include multi-vitamins, omega-3 fish oil lines, vitamin C and protein powder, along with a growing demand for weight managers, stress fighters and sleeping aids. Some of their most popular brands include Greens Plus, Flora, Trophic Wild Rose and Natural Factors. Originally occupying approximately 450 square feet, the shop was expanded to 580 sq. ft. in 2008 to gain visibility to the pedestrian traffic of the HR Centre, and to introduce the professional line of products, which is the main focus at Ginkgo. Being an upscale area, with rents and space demands what they are, it only makes sense to carry high-end products. One advantage Ginkgo has with its property management, Morguard Investments, is that it has been there for 14 years and enjoys the goodwill and trust that comes with it.
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Whoever competes with us is like our partner. We help each other; we have a friendly competition. When we need something, we call them; when they need something, they call us.
The Ginkgo operation is much different than stores in other locations their market is very localized to the Bloor/Yonge St. area, and it is largely foot traffic. Its more a neighbourhood store than anything, for people who live or work in the immediate area. Its like a general store in a small town, a meeting place. So theres no need for a website, unless the business model was to change. And since it is a high-rent location, they consider themselves partners with their landlord, as well as their suppliers; without them, they couldnt survive. As Yi points out: We treat our customers like family. Our mission is to serve. Whoever comes in, we do our best to find a solution to their health issues. We have an amazing staff, very knowledgeable, very people-oriented, with a passion for health care. A big-box store they are not: We cant always compete with discount stores price-wise Natalie states, although Ginkgo has done really well with being able to create a safe environment for our clients, a comfortable home were not always there to sell products, people come in to have a conversation, to hang out. If people feel comfortable, they tend to be more loyal. In addition to Yi and Sampson, Ginkgos staff includes Suzan Mah, Yis daughter Frances, as well as Yis sister Theresa, with his wife Rose handling the accounting. As Steve jokingly says: Shes the big boss! One of the most important parts of the success of their business is the supplier, especially the sales reps. Id like to say to all the manufacturers and distributors, the sales rep is the company, Steve states. The success of the supplier depends on how well
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the company invests time, money and effort in the sales rep. Natalie agrees: If we have a good relationship with the rep like some of our reps come in and will get a big hug, have some tea youre getting support in both directions. They make sure that whatever we have is moving well, they do demonstrations for us, and they do some advertising for us. It also makes us as a business feel more comfortablewere selling products all day, and you choose what youre going to carry, yet part of it is the comfort level with the company. Although there are companies that have come around for many, many years, we dont necessarily feel comfortable carrying their productsand it isnt always about quality, its also about the relationship we have with the company. If a products not moving, are they going to be willing to take it back and switch it up with something else? Its the feeling of, are you going to be stuck with something? As a localized business, advertising isnt their biggest concern, although they enjoy the co-op program with their suppliers: Its based on how much we buy, Natalie explains. Its like reward points, a promotion allowance. So we get window displays and theyll pay for whatever materials are required. Or theyll say: Look, were having an advertising campaign in the Metro (a Toronto commuter publication), so were going to use your co-op dollars and include you in that. I find that advertising in Metro is really good, because they have a lot of people that ride the subway. They also will do flyer drops in the area.
In terms of inventory, This is what Natalie does superbly well, Steve posits. Because its only one store, making a P.O.P. computer system is impractical. We thought about many options, and if we had a second or third store, inventory control would make a lot of sense. This store is enough for my needs; if we had a second or third store, we could not serve the customers the way we want. Its not the caring or healing environment. Sampson also states, Its very difficult to find staff that are passionate. Most people want a job. Its not the same thing if people are passionate about other peoples health and their wellness, that makes a difference. Hiring staff is so important because they are the face of your company. Youre constantly reading and learning, you cant just pull things off the shelf and put it in peoples pockets. The bigger you get, the less personal attention you can give, and something is going to be lost in the balance. Steve also considers the personal reward of helping family, friends, and everyone else including himself become healthier is the biggest benefit of all. For Steve and Natalie, money isnt the biggest objective. Success does not necessarily come with money, Steve believes. Its respect, and mutual admiration, and affection from my coworkers and customers. For nutritional stores, Theres no patent, no monopoly, Steve says. Its like air, its essential, yet no one can patent it. Our profit is peoples health and happiness.
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At Ginkgo, Were serving the community, Natalie adds. Youd be surprised how much counselling we doso many lonely people, separated from their family, especially in this community because of the lifestyle. And what about stress? Without stress, Steve suggests, our daily sales would go down by half! Natalie agrees: This is a very high-energy neighbourhood, people are putting out a lot, and not getting a lot back, so they drain their batteries and come to see us. Stress is a kind of side effect of high efficiency, productivity and creativity, Steve opines, which we need in this city, and handling the stress right is our business. Canada has a large ethnic population and the best solution for one person might not be for another. This is a multicultural city, and we have a multicultural setting here, Yi continues. Im Korean, Natalie is South African, and Suzan is Chinese and the only one of us born in Toronto, along with my daughter Frances. It brings us a lot of richness of different cultures and different thinking, which is reflected in the different remedies. Maybe a hot shower or foot-bath, thats how my grandmother did it; when you are tired, just a little massage, thats how I earned my allowance when I was about 10 years old. As Natalie states, You dont need a pill for everything. Steve concurs: Eat your three
square meals. Sorry for all my friends in the fast-food business people should bring their lunch from home! Workout, exercise. Regulatory policies also play a large role, some good, some bad. As Natalie explains, Its difficult for us when were limited to what we can recommend because somethings been banned, or the product cant come across the border because they dont have the correct labelling. Steve adds, Its not a health issue, its language and politics. Natalie continues, There are products that were legal to sell in Canada five years ago, that are illegal now only because of labelling. The company may have had a pharmaceutical grade manufacturing facility, yet theyve pulled out of Canada because they simply couldnt see their way through the red tape. We lost fantastic companies because of that. It needs to be thereIm not saying it should be the Wild West, there are lots of companies that are not manufacturing in the way that they should be, the quality control is not there what you see on the label is not necessarily what youre getting in the bottle. So Im all for clear labelling, Im all for making sure that what were selling our clients is safe, that theyre getting what they think theyre getting consistently every time; what Im not for is making that
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whole process so inaccessible to small innovative companies that they cannot compete, they simply cant aord to go through the process that Health Canada requires of them. Some of those small companies have been here for decades, and have had to either sell their product line to somebody else, or fall by the wayside because they cannot comply. And its not about the manufacturing, its the labelling compliance, you have to show the research on every single ingredient in your product. And Health Canada is so far over the edgethe waiting list is years. And as Steve concludes, Regulation is good; yet too much of a good thing doesnt benet everybody. Yi embraces competition in business: Whoever competes with us is like our partner. We help each other; we have a friendly competition. When we need something, we call them; when they need something, they call us. We share, we overlap with our customers. ey make us stay honest, so we dont overprice. Unfortunately, our prices cant be better than the discount stores because number one, my rent is horrendous and secondly, we dont serve the entire GTA, only the village at Yonge and Bloor streets. Were not buying hundreds of thousands of bottles of vitamin C, so yes, were fair, yet were not the lowest in the city. Also, 75 per cent of our clients are women, working moms, the super-mom. ey have lots of friends and they share the information wordof-mouth is our model. And as Natalie points out, You think of women as the nurturers of the family, even the hardcore driven women in this neighbourhood, the VP or CEO, is still taking care of the family. eyre coming in here taking care of the husbands prostate, the childrens cold and u season, etc. And as Steve concludes, In this business, we get feedback right away, within a month. If people are healthier and happier, or not, a lot of them come back and share their healing experience. And when they get healed and come back and say, ank you very much, that is what attracts me to this business. Well do anything for the customer.
AT A GLANCE
LOCATION 50 Bloor St. West (Holt Renfrew Centre) Toronto ON M4W 3L8 TELEPHONE 416.961.1710 STAFF 6 EMAIL ginkgohealthshop@gmail.com TOP SELLING PRODUCTS Multivitamins: Platinum Activ-X, Super Easy Multi Vitamin C: Sisu Omega 3 Oil: Nutra Sea Nutrition: Dr. Whitaker Sports Nutrition: Nutraline Organic Protein Isolate Vegetarian: Vega Joint Pain: MSM Joint Formula (Natural Factors) Digestion: Renew Life Detox: Wild Rose Herbal Detox Beauty:AOR
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The Drifters They have a good attitude about the environment but are often not sincere. Theyre often driven by trends. The Conventionals Theyre practical, theyre very conscious of cost. They view organic as a marketing scheme. Theyre patriotic. These four segments account for about 80 per cent of all consumers. The market for anti-stress supplements is certainly not limited to those who fall into the LOHAS category but those in that category are much more likely to try alternative health care, particularly anti-stress products if they realize that the companys corporate philosophy matches their own ( i.e. Sustainably Grown, Fair Traded, etc.). Add to this the research that shows most are willing to pay up to 20 per cent more for these items, and it makes sense to place them in a separate but prominent section of the store. The size and growth potential of this market can be seen by the fact that large traditional manufacturers totally unrelated to the health food industry are now getting in on the act. A report released last year by the International Consulting group Mintel Research, entitled Functional Beverages US, found that theres a strong demand for drinks that work as mood enhancers and stress relievers. Kristen Walker of Mintel says that drinks positioned around relaxation and calming have more than doubled in sales from 2006 to 2009, and are on track to continue this trajectory through 2010.
Some of the main ingredients in these, she says, are herbs such as kava root, valerian root, and St. Johns Wort, the same ingredients that form the basis of so many anti-stress supplements. As an example of this flourishing market she points to one company which has introduced two U.S. products created to reduce stress during air travel, which include GABA, chamomile and ginkgo biloba and melatonin to induce both relaxation and sleep. In Germany, there are products containing B vitamins, said to reduce stress and improve concentration. The market for anti-stress supplements is mushrooming not simply because life has become more stressful, but because we are now paying more attention to the various types of stress and their biological consequences. When endocrinologist Hans Selve first used the term stress in a biological sense in the 1930s, it had none of the connotations it does today. It was his theory of stress response that attracted interest in medical academia, first with physiologists, but then also with psychologists and advocates of holistic medicine. By the 1960s psychologists were talking about significant life events that, if not handled properly, could in fact lead to various diseases. By the 1970s it was the area of greatest medical concern to the general public, and research began into the molecular and immunological aspects of stress. By the 1990s stress had been divided into various categories, all of which were targeted by various types of management theories.
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more than 75 per cent of all visits to doctors office are stress related.
According to Drs. Lyle H. Miller and Alma Dell Smith, founders of the Biobehavioral Institute and Biobehavioral Treatment Center in Boston, 44 per cent of all adults suffer adverse effects from stress and more than 75 per cent of all visits to doctors offices are stress related. The result, they say, is that the annual cost to U.S. industry is an estimated $300 billion, or $7,500 per year per worker. While some stress disorders obviously require psychiatric attention, it may be possible to relieve lesser forms with nutritional supplements that help alleviate the symptoms without some of the unwanted side effects of prescription drugs. Ginseng Between 2002 and 2007, ginseng sales almost doubled, from $10.7 million to $20 million. While much of this boost comes from its purported stress relief qualities, it is also thought to improve cognitive functions related to mental arithmetic, response time, accuracy and general memory improvement. It is also considered a good supplement to help reduce hyperactivity in children with ADHD. St. Johns Wort Most widely used anti-stress preparation on the market. The phytochemicals hyperforin and hypericin are thought to be responsible for maintaining the balance of neurotransmitters in the brain, including serotonin. Valerian Root Has a sedative effect on the central nervous system and is often used as a calming agent for headaches, feeling of nervousness, etc. This is largely ascribed to the ingredients valepotriate and sesquiterpene. 5-HTP Used to relieve symptoms of depression, the first clinical trials were conducted in 1972 during which patients suffering from unipolar and bipolar depression were given dosages ranging from 50mg to 300 mg. Improvements were noted in 69% of the cases, with no significant side effects.
Rhodiola Rosea Long noted for its adaptogenic properties in Russia, Eastern Europe and Scandinavia, Rhodiolia increases the bodys resistance to emotional and physical stress by supporting the function of the neurotransmitter, serotonin. Its also used to support cognitive functions such as memory and attention. SAM-e It helps increase the availability of serotonin to the central nervous system, and thus plays a role in the stabilization of mood. It has been found to work in as little as seven days. Bacopa It acts as a calming agent to reduce feelings of nervousness and anxiety, and may also help with insomnia and mental fatigue. B-Vitamins B- vitamins play a key role in neurotransmitter synthesis and are essential in maintaining a balanced level of serotonin. A deficiency can cause feeling of stress, anxiety, etc. The decline in overall sales of the B-Complex group of vitamins is probably due to the increase in sales of ginseng, which are thought to target stress and fatigue, while B-vitamins play a more general role in body maintenance. Zinc Zinc is found in almost every cell of the body, and low blood-zinc levels have been directly related to depression. It is also thought to be beneficial to children with attention deficit disorder. Magnesium Low serum levels of magnesium are assumed to be partially responsible for symptoms such as anxiety, headaches, fatigue, dizziness, etc. Kava Kava Along with St. Johns Wort, Kava Kava acts as a natural sedative. There are claims that it is as effective as the popular prescription drug Buspirone in relieving anxiety disorder.
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f youve been paying any attention at all to the modern work world, and really who hasnt, you know that were in the midst of a shift Boomers are hiring their kids and the culture clash is apparent. What used to be standard practice when it came to job demands has now been turned on its head. No wonder finding the right talent for your store is a challenge. Thats probably our most challenging thing finding the right employee and appropriate salary for that employee, says Tonya Cole Lightfoot, owner of Journey to Health based in Calgary. She says that she has experienced firsthand the differences in demands that new employees come into the workplace asking for. Pay raises, added benefits and flex-time are all on the employee wish list these days, even in the retail world.
I feel like there is a You owe me attitude, and I dont come from that type of belief system, says Lightfoort. I believe you are as a valuable as you contribute. Ive had to let go of employees because their work ethic is not my work ethic. But then we have to put in more effort to find the right person. Technology has also changed how the actual hiring practice happens. Now, instead of hiring from a small pool of candidates that have heard a particular retail outlet is hiring, stores have the option to place ads online through websites like Craigslist, Kijiji and even Monster, to try to attract talent. But even though that opportunity is there, it doesnt mean employers are jumping to use it.
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Lightfoot says Journey to Health has a strong online presence,and they use their very popular email newsletter to put the word out about job opportunities. Most of our stuff has come through word of mouth, she says. In the health industry, I would say that were separate from others, because most of our customers are very passionate about it. A lot of people like working in an environment like this. She also adds that the general environment surrounding a health food store wouldnt attract the right kind of employees through a large job aggregator website. Were not a corporate environment. People on those types of websites, they want all those things. They fit into that society, she says. Our customers are not into that type of society most own businesses, theyre into health and nutrition, and our employees are usually something like a stay at home mom or a teenager. Were not open on weekends. Were not in the rat race, were not open all the time, but were still successful. Were a niche market and we focus on an agenda. Lightfoot insists that the hiring process would be easier if there was compromise between generations. We need to teach good work ethic to younger generation. We are a family-owned business and in order to sell anything at our store, you have to know a bit about what we do and have a passion. We do much better with someone who is passionate about what we do. Its an industry and a lot of people are finding that out.
As a small retail health food store, we dont make money like larger stores. Every bit is very valuable, and its expensive to hire someone who has no knowledge. You lose money in training process, and also in turnover. So we find that the best employees are the ones that are shopping here. The owners of another Calgary-based store, the Sunnyside Market, werent so quick to throw Craigslist and the web out the window. We get lots of response, says Patty Nowlin. But what appears to happen is people send their resume off in blanket coverage, and they dont look at what were looking for. So we dont do it anymore. Weve never hired anyone from there. Instead, Nowlin agrees that in-store is the best way to find true talent: With ads in store, often people will walk in, have that initial connection with person, learn a bit about them, personal touch for both sides. Nowlin says that her concerns regarding work ethic centre on the fact that their store wants to hire well-rounded people. She says she finds most twenty-somethings are also looking for employment that will give them a work-life balance. If someone came in and said they want to work 40 hours a week, theres no balance, and they wouldnt be a great employee, she says. For us, we have two managers for our store, they each work four days per week, and they could work anywhere from 8-10 hours per day. So they get hours in, but it gives them flexibility so when they come back to work theyre refreshed. We dont even have anyone that works 5 days at the store.
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Eastern Ofce Western Ofce 1135-13560 Maycrest Way 2165 Williams Parkway Brampton, ON Richmond, BC Canada L6S 6B8 Canada V6V 2W9
1.800.668.3008 ww w. m t b i . c a
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Weve also created a profit-sharing program, where employees there more than a year receive profit from the store. People who apply here find that attractive
In terms of benefits, Sunnyside market has a unique plan that benefits employees that stick around: Weve also created a profit-sharing program, where employees there more than a year receive profit from the store. People who apply here find that attractive as well, says Nowlin. I dont think that happens so much in retail having a sense of ownership of the store. When it comes to talking about Millenials (also known as Gen Y) and the work world, HR expert and National President of Canadas International Personnel Management Association, Rick Brick says young people have different priorities at their age and stage in the workforce than their parents had. They want to work for a company that does good work, says Brick, which bodes well for health food retailers. There is a much stronger use of technology, they tend to engage more through tech, virtually all have cell phones, twitter, Facebook etc. They see it as appropriate, which is great until their Boomer boss disagrees. Brick says that, more than traditional job hunting tools, technology and the Internet can actually help in hiring when used in conjunction with social media like Facebook and Twitter. Its virtually instantaneous, so we are seeing an increase in that but its not replacing other mechanisms. He adds that technology and Internet-based hiring has its limitations: Depending on what youre trying to attract, it might not be most effective way. For fairly junior skill sets
and short term work, it works great. The importance from the human resources point of view is knowing its limitations. Once the actual hiring process is over, Brick also notes that todays youth do have different perspectives when it comes to what they want in terms of commitment and benefits from their employer. If you look at Generation X, in addition to Milennials, both have different kinds of employment needs than what we see large corporations putting in place. For instance, weve found that talking about a pension plan is almost meaningless, theyre more interested in the ability to engage in personal development thats not directly job related. A lot of the things we see as core, like dental, they might not need at all. So were seeing more and more companies adopting cafeteria style systems for employees to pick and choose what they want. So what is the generational cue thats changing these perceptions? If youre 24 or 28 and dont have a family, you dont need prescription drug plans and life insurance, explains Brick. They tend to look at employment in a different way. Boomers look at jobs as something they stay with. For Milennials, the career theyre in is a temporary step. Theyve watched their parents going through a workaholic phase, and being with the same employer and being treated poorly due to the recession. So theyre going to own their career, move as they see appropriate, and theyre looking for portable benefits. <
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Protect the Earth Promote the well-being of people Nourish the Spirit
Each and every Aubrey Organics product is personally formulated by Aubrey himself each product creatively designed to work in harmony with nature. This fine balance of performance and nature is truly an art and a little science. Next comes the sourcing of ingredients. We accept only the purest, highest quality, most effective ingredients from around the world. We mix our products the old-fashioned way, by hand (as you might in your kitchen). Handcrafting small batches, of 50 gallons or less, ensures greater quality control. If its not found in nature then its not in an Aubrey Organics product.
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9HR0
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addressing T
autism
Meeting the needs of client families coping with Autism.
By Pauline Anderson
o meet a growing demand for gluten free products, independent retailers across Canada are carrying an everwidening array of such dietary items, including everything from fresh baked breads to frozen pizza crusts. Some of this demand is from consumers merely interested in pursuing a healthier lifestyle, but much of it comes from people with a sensitivity to gluten, a protein found in cereal grains such as wheat, rye, oats and barley. Theres growing evidence that children with autism may be among those sensitive to gluten. More and more parents of autistic children are opting to manage their youngsters disorder with a gluten free diet, sometimes in addition to various supplements. Health food retailers appear to be making the connection between autism and diet and some are considering ways to tap into the burgeoning market. Some retailers, while not specifically targeting families with autistic children, are well aware of the growing demand for gluten free products and are making every effort to meet it. Rebekah Schmidt is the spokeswoman for a company that distributes over 450 gluten free products, including English muffins, pizza crust, and corn flakes, to grocery stores across the United States and Canada, as well as smaller independent retailers. It recently branched out into food services, supplying institutions such as nursing homes.
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We were sort of a pioneer in gluten free products, especially in Ontario, says Schmidt. Why are gluten free products in such high demand? More and more people are choosing to be more health conscious; thats a sort of a movement in society at large, says Schmidt. Doctors are also more aware of celiac disease (an intolerance to gluten), and people are going to naturopaths who are recommending an elimination diet. Usually gluten is in the top three items eliminated from a persons diet. After being approached by several autistic groups, Schmidt prepared a publication about the companys gluten free products. The publication can be used to raise awareness about managing autism through diet, says Schmidt. If someone approaches me about doing some kind of demonstration in relation to autistic children, I will give them this handout. I do it on a one-off basis; its not a mass marketing idea. The company also provides the food items for demonstrations of gluten free cooking. During such sessions, parents of autistic children learn about the different flours available and how to use them in recipes. One recent demonstration in Lanark County in Ontario focused on baking bread, buns, muffins and pancakes using prepared mixes or such ingredients as rice flour, tapioca starch, or potato starch.
Im willing to provide donations and that kind of thing to get people to get to know our products, because how do you know that it tastes good if you dont try it, says Schmidt Its through these and similar initiatives that awareness about the connection between diet and autism has grown among consumers. Health food retailers appear to be making the connection, too, and some are considering taking the next step to actually target families affected by this disorder. A number of customers come in locally and from out of town who are parents of autistic children and they swear by gluten free; they firmly believe that wheat has an adverse influence on childrens behaviour, says Peter Cuddy, owner and manager of an organic bakery, in London Ont. Cuddy uses the example of a customer at one of the stores he supplies in Stratford, Ont. The family has an autistic child who only eats gluten free brown rice buns. Its something about the texture, or the taste, or whatever, says Cuddy. The child has been able to be on a wheat free diet and the family really feels it has changed his behaviour. He adds that all his breads are fresh, which also helps because these kids want to eat something thats fresh and has a lot of taste to it. The London wholesaler distributes products that are not only gluten free but also lactose free and contain no animal fats or preservatives. The company supplies independent stores and some small chains.
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Cuddy has already forged a relationship with celiac associations and could be moving in the direction of making overtures to autistic groups, too. Its a great opportunity, he says. However, he rst wants to learn more about the science behind autism. With celiac, its something thats de nable and you can reach out and touch it, but with autism, I dont know enough about it and dont think the science is absolutely conclusive. You dont want to make suggestions that are inaccurate. Autism Spectrum Disorder (or ASD) is characterized by impaired social functioning and communications skills, and a lack of exibility of thought and behaviour. ese impairments persist from childhood to adulthood and can severely impact learning and social integration. ASD was at one time considered rare, but its prevalence has increased signicantly in the past 20 years, from an estimated ve or six out of every 10,000 children to 65 per 10,000 children. ere is some debate about whether this increase is due to an actual rise in the number of cases or to more publicity and better diagnostic measures. Its not exactly clear what causes autism but one theory is that an incomplete breakdown of foods containing gluten and casein, a protein found in dairy products, plays a role. Normally, these proteins are metabolized into peptides and then into amino acids that are absorbed by capillaries in the intestine. According to this theory, the intestines of children with autism are more permeable so peptides can more easily cross the intestinal membrane, enter the blood stream, and eventually aect brain functions. Research shows that people with autism have abnormal levels of peptides in their urine and cerebrospinal uid. Parents, teachers and medical experts report improvement in autistic children when gluten is removed from the diet. ey say this dietary change improves digestion and sleep patterns, and reduces repetitive behaviours. Some parents report similar benets after eliminating casein from their childs diet or introducing certain supplements, for example vitamins B6, B12, A and C, magnesium, and folic acid. ere is, however, some debate, as to whether dietary approaches are scientically valid. ere have been few, if any, large, doubleblind, controlled clinical trials using widely accepted diagnostic
dont think the science is absolutely conclusive. You dont want to make suggestions that are inaccurate.
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instruments and direct behavioural observation to test dietary eects. e small studies that have been done are inconclusive; some show lower autistic traits in children following a gluten free diet while others show no dierence. Another theory is that autism is exacerbated by excessive levels of a type of yeast called candida albicans in the intestinal tract. According to this theory, the yeast releases toxins into the blood and this aects brain functions and contributes to behavioural problems. Removing yeast from the diet and taking non-drug anti-fungals may help alleviate these problems. One of Cuddys customers is a large health food supermarket in Toronto. While that store doesnt specically target individuals with autism, it attracts customers who have a gluten sensitivity, which is an umbrella that includes people with autism, says Jane Greenley, the stores dispensary manager. Just by carrying gluten free products, were already tapping into that market, she says. e store is one of the few to carry a gluten sensitivity test kit, which retails for about $49, says Greenley. Using a small drop of blood, the kit indicates within 30 seconds whether a person has a sensitivity to gluten. e store is also considering holding a gluten clinic, probably led by a naturopath, this fall, says Greeley. Another retailer that might tap into the consumer market keen on managing autism through diet is in Mississauga, Ont. at store recently increased its selection of products to appeal to the growing number of consumers sensitive to gluten or wanting to avoid it in their diet, as well as to women with chronic candida infections. ats a huge market right o the bat, says Marilyn Mitchell, a holistic therapist, who helps run the store. Mitchell, too, has customers with an autistic child who special order gluten free products. She may initiate some type of advertising campaign aimed at such families, but isnt sure if that would include bag stuers or something similar. is might be something we would consider especially at times like Christmas, Easter or anksgiving, to let people know that there are products available here specically for their children. Mitchell says shes looking forward to investigating this idea more thoroughly. Id like to see if its not an area that we could sort advertise as look at what we have and this is who its good for.
growing number of consumers sensitive to gluten or wanting to avoid it in their diet, as well as to women with chronic candida infections.
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The ins and outs of Real Estate and how it works for you store.
By Duncan McAllister
After finding the right space, the retailer may believe that once the term of the lease has been decided and the amount of rent agreed upon, then the signing of the lease document is a mere formality. Nothing could be further from the truth. All the experts agree: do not attempt this at home. Get professional help, regardless of the size of the deal. With typical lease terms of five to 10 years, a poorly negotiated deal adds risk to the business and inhibits flexibility at a cost to the retailer; conceivably in the hundreds of thousands of dollars over the term of the lease. Its a well known fact in the industry that the lease tends to favour the landlord. At the same time, the landlord expects certain revisions to the lease document and reasonable change requests from the tenant. It is your ability to negotiate these changes that will determine the usability of the space and the successful operation of the business. As Ottawa real estate lawyer Luc Bourque points out in Lawyers Weekly, Commercial real estate leases differ significantly from residential leases. Residential leases are highly regulated. In contrast, commercial leases are very loosely regulated: the rights and obligations of the landlord and tenant are mainly a matter of contract between the parties... Therefore, contacting a Canadian real estate lawyer at an early stage is important. Outsourcing Your Lease Negotiations What can you expect a specialist leasing agent or lawyer to do for you? There are two stages to the leasing process, starting with an Offer to Lease, which lays out most of the essential terms of the
agreement. After all the amendments have been agreed upon, a full lease is then signed. It is the Offer that both sides need to negotiate in order to make the appropriate changes. This is where your leasing specialist comes in. A good leasing consultant will go through the document and identify any necessary changes for the tenant. They may run through a list of standard questions, effecting numerous changes and then negotiate these changes on behalf of the tenant. They would then assist with the preparation of the final lease document. Additionally, they may perform strategic consulting work involving risk analysis, valuations and due diligence as well as ongoing administration and auditing of the lease. Ian Collins is one of the foremost retail lease experts in Canada, with 20 years retail legal experience negotiating leases with every major shopping centre landlord in Canada. A lawyer and developer, Collins operates a successful practice out of offices in Torontos Manulife Centre. There is a real effect on the operation and money impacts beyond basic business terms. There is money to be lost and gained within finalizing the lease document. says Collins, Serious operational and money issues are involved in that contract. All of them have to be addressed and will have substantial effect on the successful operation of the business Any lease that crosses his desk gets a thorough going over. He has many formulations of Use Clauses that gives the tenant a lot of flexibility. Across the board, Collins will identify and successfully negotiate five to 20 changes, depending on the length of the document and the complexity of the deal. His methodology includes the removal of what he calls landmines: clauses or conditions that severely handicap the operation of the retail business.
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Types of Retail Space Lease agreements will vary with the type of space. In general there are three different categories of retail space: Enclosed Malls: Major franchisers, such as Sangsters Health Centres with 42 stores across Canada, will reside mainly in the big malls. In Canada, the three big players in leasing are Ivanhoe, Cambridge and Cadillac Fairview. The malls tend to have complex leases with anywhere from 10 to 60 pages of documentation. This type of lease negotiation is not for the faint of heart and will most certainly require a professional leasing consultant on board. Big Box Centres: These tend to be located in suburban settings near major highways. The established players in this arena are Riocan and SmartCentres. As with the enclosed malls, these negotiations will be complex and the landlord always has the upper hand. Street Retail: Typically, a storefront street location. Most health food stores tend to fall into this category. With this arrangement, the landlord tends to be the building owner or owns the whole block. You would more than likely negotiate your lease directly with the owner as opposed to an agent or management company. A Top 10 List for Negotiating with Landlords 1. A Use Clause for Success How flexible are the terms of usage in a lease? Possibly one of the most important aspects of the lease agreement is the Use Clause. According to Collins, The degree to which the lease favours the landlord will vary. The landlord and the tenant structurally have different interests. A lease document, artfully crafted, gives the tenant a lot of room to evolve and change. Consider the following scenario: A health food retailer enters into a five-year lease on a retail space in an enclosed mall. They carry the regular stock and trade of a health food store. Suppose that halfway through the lease, they decide to open a coffee shop within the store, selling natural products and beverages. If this wasnt spelled out in the Use Clause when the lease was signed, the landlord may forbid the coffee shop at that location. For example, it may interfere with the exclusivity of other vendors in the mall who may already operate a coffee shop.
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2. Theres Rent and then theres Extra Rent In addition to base rent, the tenant will be expected to pay extra rent to cover the cost of fees such as Hydro, taxes, insurance and maintenance. This can be a bone of contention in the landlord and tenant relationship. The tenant wants to be guaranteed a predetermined monthly fee, whereas the landlord will want protection from tax hikes and unforeseen maintenance costs, therefore insisting on a variable monthly fee. In any case, it is vital that the prospective retailer read the lease and determine every charge that will apply once the tenancy begins. 3. Get it all Up Front - Theres No Going Back The name of the game is flexibility, and the retailer has to be able to foresee all the circumstances that may arise throughout the term of the lease and cannot rely on future negotiations on the goodwill of the landlord. Again, it all gets down to the Use Clause. 4. Be Aware of Dictatorial Restrictions An important part of your retail presentation is the storefront signage. Most malls have rules regulating the type and size of signs. They require conformance to the overall physical appearance of the mall. You may not be able to put a Sale sign in your store window, or place sale items outside your doors. The landlord has a lot of power to dictate what you can have in the store, or not. They can control your use of advertising and even what products you are allowed to sell. Some policies are downright dictatorial, so make sure you understand the lease and are prepared to live with the conditions. 5. Exclusively Yours: Ask yourself, Do I have any Exclusive Use rights to protect me from competition? Always check the lease agreement for any guaranteed protection against competition. The health retail industry is a niche market, unlike for example, a clothing retailer, where there may be several competing stores within the same mall. There really is only room for one health food store. The tenant should make every effort in the lease negotiation to obtain a well-defined Exclusive. 6. When the End is Nigh: When its time to close down the business for whatever reason, make sure that you have the terms up front.
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Ian Collins recommends that The retailer should know that its not only important to be in the best and the busiest centre, but also the location with the centre.
The Right to Transfer is critical, due to the failure of a business but also in success, where the merchant would want to sell the business at a profit. The retailer needs to have the Right to Transfer with reasonable consent from the landlord, and again, all this has to be determined up front when the lease is signed. As Ian Collins advises, There are clauses in the lease that determine the exit strategy in both success and failure. A Restricted Use Clause may limit the retailers ability to find a tenant to replace him. This is another of Collins landmines, and may inhibit the ability to sell. 7. Who Pays for What? Costs associated with building infrastructure can be very expensive, and it is in the tenants best interest to have the landlord assume the expense. Sprinkler systems, or the relocation of electrical panels are examples of the type of work that can be quite costly. Its also important to know who is responsible for maintaining the heating, air-conditioning and other systems, in addition to the upkeep of the building exterior. 8. Relocation and Renovation The landlord may decide to relocate the tenant to another location, which could potentially disrupt business. There should be provisions in the lease to cover the rebuilding of the store and moving costs. A landlords renovation may also affect business continuity. Foot traffic may be disrupted if the corridor or sidewalk has major work done, as has been the case with the Bloor Street beautification project in Toronto. The tenant should look to be compensated. Moreover, a Demolition Clause allows the landlord to demolish the property entirely. In this case, the tenancy would be terminated. If that clause is in the lease, it may cause uncertainty and inhibit the tenants ability to sell. Case in point: Vital Planet Health Shop, a family-owned health food business founded by Michael Granat and managed by son, Simon. They took over a small, existing health food store
in Torontos St. Lawrence North Market and ran it for 12 years. Because the North Market is slated for demolition, they were forced to relocate. They enlisted the services of a real estate agent who found them space nearby that will allow them to keep their market clientele. 9. Location, Location, Location An astute retailer will investigate and evaluate traffic patterns prior to choosing a location. This is an area that a leasing or retail consultant may be of help. In addition to your monthly lease payment, some landlords will require a percentage of your sales. It is important to have guarantees on foot traffic for this type of arrangement to be worthwhile. In the case of the big malls, Ian Collins recommends that The retailer should know that its not only important to be in the best and busiest centre, but also the location within the centre. 10. Future Expansion: Most small to mid-sized health product retailers will operate one or more stores, and will experience growth and the eventual need to expand. Simon Granat, manager of Vital Planet Health Shop explained how their small store in the St. Lawrence Market had become extremely cramped. The move to their new location allowed them to lay out the store in neat, spacious, brightly lit aisles and has given them some headroom down the road. A prospective tenant should ask for the Right of First Refusal on adjacent space for future expansion, and should also ensure that any space under consideration is big enough for both current needs and foreseeable growth. A properly negotiated lease agreement can spell the difference between success and frustration for the new retailer. As Simon advises anyone looking to get into the business, You have to do your homework to get results. <
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Out of the
he short answer to the question of whether natural food retailers can meet the demand for certified organic produce is: Yes! The long answer is much more complex and nuanced. As certified organic farmer Ayse Akoner comments: Certified organics has really become a label. Consumers who are willing to spend a premium for a label have certain expectations. With organic food, those expectations include the assumption that a local regulatory body -- one answerable to consumers -- has set the standards and will see that they are enforced. One assumes this certification guarantees them protection from harmful chemicals, that the food is creating a small carbon footprint, that its cultivation is sustainable and that they are, therefore, providing their families with inherently more healthy food.
Take a stroll through any natural food market and you will see signs proclaiming everything from leaf lettuce, to rolled oats, to chicken to be certified organic. However, look more closely at the labels and you will see that many of the products are imported, not just from the United States but from China, Mexico, or Peru. Certification is not local. It must be taken on faith from countries where government ethics are sometimes dodgy at best. So , while it is true that stores are stocking produce which is certified organic, it is not local produce. Even within Canada the certification process and what it signifies are controversial. Although the Canadian government sets the criteria for what constitutes organic, it is not involved in the certification process at all. The farmer who wishes to become certified has to hire a private company to inspect his farm. Many
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Ground
farmers whose practices would qualify them as organically certified have not completed the process. Jim Hayward who, after careers in the culinary and banking sectors, grows a spectacular range of heirloom fruits and vegetables in Ontarios Prince Edward County, began the road to certification. I left the land for a few years before I did anything with it, Hayward reveals. Land has to be free of prohibited chemicals for several years before it is declared organic. I then paid several hundred dollars for a company to tell me what things I had to do -- and did them. But I decided I really didnt want another layer of bureaucracy to my life.
The upshot is that although his produce is not carried in any retail outlet, produce from Haystrom Farm is gaining a growing reputation and popularity with shoppers at the farmers markets at which he sells from May to October. Despite certification in Canada and the United States, Grey County, Ont., farmer Akoner who raises pigs, fruits, and vegetables is just as ambivalent about the process, fearing the designation is meaningless. I went ahead with it because it had meaning for my customers, she says. The difference between the U.S. and Canadian certificate was the number of inspections. The Americans were satisfied with one, while the Canadian process required two, a year apart. The inspection itself was very simple -- really an eye-balling.
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They can pretty much tell from looking at your fields whether or not you are using herbicides. They look for weeds. If they see ragweed, they are pretty sure there are no chemicals, says Akoner Theoretically, once certification is granted, inspectors can make unannounced inspections. However, in practice, this rarely happens. None of Akoners neighbours has had a surprise visit. She suspects only flagrant abuse of the system or bad blood between farmers would provoke such a visit. She suspects, however, that current organic farming practices are not sustainable in the long run. The natural sprays allowed do not keep weeds or insects at bay for very long. You have to apply them over and over, she explains. Fellow farmer Caroll Collins who grows root vegetables, greens, herbs, and artichokes is also concerned about sustainability on several levels. One of these concerns is over the natural substances approved for organic farming. Just consider copper. It may be involved in the development of Parkinsons disease, she says. She also points out that the chemicals approved for conventional crop production are comparatively harmless.
I wouldnt go so far as to agree with the advertising, which says you could drink some of these chemicals with no effects, but they are considerably less toxic than they were in the past. She also realizes that our first experience of food is visual. People will not buy produce if it is full of insect bites or not healthy-looking. Caroll Collins is also worried that many of the current farmers who have become certified organic are not in farming for the long haul, which again strikes at the heart of sustainability. In her area, many such farmers are retirees who do not have to depend totally on their farms income. These are not family farms. Collins, Akoner, and Hayward all agree that lack of land is not a barrier to growing organic produce. However, the price of that land is. Daryl Ball, who works in the Economic Development branch of the Ontario Ministry of Agriculture, says the price of agricultural land has gone up 3.5 to five per cent per annum over the last decade. In the agricultural heartland of southwestern Ontario, the current price per acre ranges from the mid-four figures to around $12,000. Closer to Toronto, the prices are higher.
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People will not buy produce if it is full of insect bites or not healthy-looking.
Although he does not have figures for land that is certified organic, Hayward reports that in Prince Edward County east of Toronto where he farms such land goes for double the price of conventional farmland, which can mean prices well over $1 million. Although it does not seem to be an official policy, the accepted wisdom is that organic certification is transferable. As Daryl Ball points out, people wanting to farm have to compete with those looking for a recreational or residential property. Ayse Akoner and her husband Jens Eller ran into this problem when they bought their farm seven years ago. Banks did not consider the property a farm and would only grant a mortgage for the house and a small portion of the acreage. But land alone is not the only price determinate. Unlike many countries with a large agricultural sector, Canada has a relatively generous minimum wage law, currently $10.25. Other benefits -- unemployment insurance and pension plans -- can make the hourly rate closer to $14.00. These prices have an impact on the concerns of the retailer. Higher land and labour costs mean higher commodity prices Retailers such as Andrea Lefko and Daniel McKenzie both want to provide organic produce and products at prices their customers are willing to pay. Lefko, who has been in the natural food business for over four decades, owning a chain of small stores, says that prices have definitely come down in recent years. She buys through a wholesaler selling virtually all imported goods. McKenzie is produce manager in a store which is part of a small local chain. Probably 90 per cent of our stock is imported, he says. Both retailers cite consistency in quality and availability as the other factor in relying on imported produce.
Farmers do not fault retailers for this sentiment. When it comes to consistent availability, Canadian farmers just cannot compete with growers in parts of the world such as California, Mexico and South America, where the growing season is long and the weather is more predictable, sighs Ayse Akoner. McKenzie tries to stock at least some Canadian produce during the summer. When I can get it, Canadian produce is excellent. It is just that it is not always available. While one intuitively would think that mom-and-pop operations would stick with small local growers, while multinational chains would rely on the equally huge international organics suppliers, in the strange world of organic retailing the opposite is closer to the truth. Lisa Slater who is a manager with one such chain says the company she works for markets local produce when available, usually keeping prices close to conventionally grown produce. We try to keep the prices down because we think it is important that people have access to certified organic produce. As a large operation, we can make up the difference by selling a huge amount of product, she says. She worries that this ability makes it harder for the small retailer to survive. Besides not having the luxury of making up price discrepancies on increased sales, most small operators do not have the luxury of time to build relationships with local producers. That is the real problem in trying to maintain the balance in supply and demand for organic products: consumers are getting what they want without really getting what they need.
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research news
oMeGa-3s
new study suGGests Genderspecific oMeGa-3 roles
the omega-3 fatty acids epa and dha may have gender-specific effects on blood platelet aggregation, researchers in australia have found. the study, published in nutrition, Metabolism and cardiovascular diseases, suggests that differences in how males and females process eicosapentaenoic acid (epa) and docosahexaenoic acid (dha) could affect platelet aggregation due to interactions with sex hormones. the distinctive genderspecific, inhibitory response pattern observed in our study suggests that males may benefit more from epa supplementation while females are more responsive to dha, wrote the researchers, led by Monohar Garg from the university of newcastle in australia. the results may have implications for how omega-3s are formulated.
crohns disease
Broccoli and Banana fiBres show crohns potential: study
dietary supplementation with soluble plant fibres could reduce the effects of crohns disease, while emulsifiers in processed foods could be exacerbating the problem, new research reports. the study, reported in the BMJ journal Gut, suggests translocation of escherichia coli in gut mucosal M-cells is reduced by plantain and broccoli soluble fibres but increased by the emulsifier polysorbate-80. this implies that dietary supplementation with such fibres might have a protective effect against crohns disease relapse by preventing bacterial invasion of the mucosa, wrote the researchers, led by dr. Barry campbell and dr. Jonathan rhodes, both from the university of liverpool. crohns disease is an inflammatory disease that can affect any part of the gastrointestinal tract, causing a wide variety of symptoms including abdominal pain, diarrhea, vomiting, and weight loss. crohns disease is common in developed countries where the typical diet is low in fibre.
caffeine
caffeine not linked to certain heart risks in woMen
researchers testing the theory that caffeine consumption isrelated to an increased risk of certain cardiovascular events have indicated that their findings actually reveal a potential benefit rather than a risk. writing in the american Journal of clinical nutrition, the researchers set out to test the assumption that caffeine intake is related to the development of arterial fibrillation (af). they conducted their prospective assessment using data from the womens health study, a completed randomized trial that evaluated the risks and benefits of low-dose aspirin and vitamin e in the primary prevention of cardiovascular disease and cancer. women who participated in this study were randomly assigned to receive 100mg aspirin every other day, 600 iu vitamin e every other day, both agents, or a placebo. they found that none of the individual components of caffeine intake were significantly associated with incident af.
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probioticS
probiotic treatment of irritable bowel Syndrome in children
this prospective study was conducted in 203 children age four to 18 years with typical ibS symptoms with abdominal pain and either predominant diarrhea, constipation, alternating stool frequency or unspecific pain. the average duration of symptoms prior to therapy was 175 days. most (95%) patients up to age 11 were treated with a daily dose of 10 drops of Symbioflor 2 (cells and autolysate of 1.5-4.5x107 cfu of bacteria of escherichia coli type). elder children (77%) received this dosage, while the remaining elder children received a higher dose up to 30 drops/day. treatment lasted 43 days on average. all patients tolerated the treatment well and without adverse events. the key ibS symptoms as well as other symptoms improved significantly during treatment.
weight
Sweet pepper compoundS Show weight management power
capsinoids, non-pungent compounds in sweet pepper, may boost energy use by promoting the use of fat as the energy source, suggests a new canadian study. a daily 10mg dose of purified capsinoids increased energy use by 20%, according to findings from scientists from the exercise metabolism research group at mcmaster university. this study was the first to assess the effect of capsinoids and aerobic exercise together in humans on measures of substrate oxidation and energy expenditure, wrote the researchers, led by Stuart phillips. none of the apparent beneficial effects on energy use were carried over to the exercising state, although this may be due to the exercise regime being too intense, said the researchers. further studies are needed to assess this, possibly implementing an exercise regimen that more closely mimics daily routines of the general north american population.
Soy
Soy iSoflavoneS could improve endothelial function
Supplementation with soy isoflavones could improve blood vessel endothelial cell function and reduce cardiovascular disease risk factors, according a new meta-analysis study. the research, published in the journal nutrition, metabolism and cardiovascular diseases, analyzed 17 studies on the effect of isoflavones on endothelial function, finding a small but valuable benefit from isoflavone supplementation. Soy foods have been shown to reduce cholesterol levels, with recent evidence suggesting that isoflavones could reduce other cardiovascular disease (cvd) risk factors, such as blood pressure and endothelial function. endothelial dysfunction signifies the early stages of heart disease and is s a predictive marker for long-term cvd and mortality. flow-mediated dilation (fmd) of brachial artery is used as an assessment tool for endothelial function. impaired fmd response is a cvd risk factor and can precede clinically symptomatic cvd by many years. <
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events
October
SHOPPER MARKETING EXPO October 5-7 Navy Pier Chicago, Illinois www.shoppermarketexpo.com SOlAR POwER CONfERENCE October 12-14 los Angeles Convention Center los Angeles, California www.solarpowerinternational.com NPA AdvANCEd GMP SEMINAR October 13-14 Boston Convention and Exhibition Center Boston, Massachusetts www.npainfo.org NATuRAl PROduCTS EXPO EAST October 14-16 Boston Convention and Exhibition Center Boston, Massachusetts www.expoeast.com CAN-fIT-PRO PERSONAl TRAINING ANd GROuP fITNESS CONfERENCE ANd TRAdE SHOw October 16-17 MacEwan Conference and Event Centre Calgary, Alberta www.canfitpro.net GOOdlIfE fITNESS TORONTO MARATHON EXPO October 17 direct Energy Centre, Exhibition Place Toronto, Ontario www.torontomarathon.com/expo.shtml NPA AdvANCEd GMP SEMINAR October 19-20 las vegas, Nevada www.npainfo.org CHfA EXPO EAST October 21-24 Metro Toronto Convention Centre Toronto, ON www.chfa.ca fORT MCMuRRAy HEAlTH ANd wEllNESS SHOw October 23-24 Suncor leisure Centre, Macdonald Island Park fort McMurray, Alberta www.albertahealthshows.com NATIONAl HEAlTH SHOw October 23-24 direct Energy Centre Toronto, Ont. BIOTECH SuPPly CHAIN ACAdEMy CONfERENCE October 26 Embassy Suites Hotel San francisco, California www.biosupplyalliance.org 9TH INTERNATIONAl CONfERENCE ON uRBAN HEAlTH October 27-29 New york Academy of Medicine New york, New york www.nyam.org/icuh2010
November
HEAlTH ANd NuTRITION SHOw November 6-7 long Beach Convention Centre long Beach, California www.healthandnutritionshow.com GREEN BuSINESS NETwORKS GREEN BuSINESS SEMINARS November 6-7 Concourse Exhibition Center San francisco, California www.greenamericatoday.org NATuROPATHIC MEdICINE INfORMATIONAl fORuM November 13 Nyu Kimmel Center 60 washington Square S. New york City CAN-fIT-PRO PERSONAl TRAINING ANd GROuP fITNESS CONfERENCE November 19-21 vancouver Convention Centre vancouver, British Columbia www.canfitpro.net fRASER vAllEy HEAlTH ANd wEllNESS SHOw November 19-21 Chilliwack Heritage Park fraser valley, British Columbia www.fvhealthshow.com/home
Event Submissions
ihrmagazine@rivegauchemedia.com
Place event listing in the subject line.
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We are considering applications for the following Management position at various locations in Ontario, Quebec and Atlantic stores
NEW FAX!
Thank you for your interest, however only those selected for an interview will be contacted.
Regional Sales Managers Regional Sales Managers g Tracey Burby East Tracey Burby - East 905.872.2775 or tracey@mtbi.ca 905.872.2775 or tracey@mtbi.ca m Shawna Quigley - West Shawna Quigley W es st 403.547.0486 or shawna@mtbi.ca 403.547.0486 or shawna@mtbi.ca m Account Managers Account Managers Darlene Costello BC Mainland Darlene Costello - BC Mainland 604.220.2962 or darlene@mtbi.ca 604.220.2962 or darlene@mtbi.ca m Anne Hume-Smith - BC Interior Anne Hume-Smith BC Interior 250.499.9589 or anne@mtbi.ca 250.499.9589 or anne@ tbi 4 @m i.ca John Tivadar AB Prairies/Van Island John Tivadar - AB & Prairies/Van Island V 403.620.6950 or john@mtbi.ca 403.620.6950 or john@mt i.ca tb Kerri Job BC Mainland Kerri Job - BC Mainland 604.512.6142 or kerri@mtbi.ca 604.512.6142 or kerri@mt i.ca tb Brian Asttaria BC Mainland Brian Asttaria - BC Mainland a 778.938.5361 or brian@mtbi.ca 778.938.5361 or brian@mt i.ca tb Vik Saini Toronto Western Ontario Vik Saini - Toronto & W estern Ontario 519.267.2191 or vik@mtbi.ca 519.267.2191 or vik@mtbi.ca b Helene Huot Ottawa/W Que/Maritimes Helene Huot - Ottawa/W Que/Maritimes 613.224.4983 or h.huot@rogers.com 613.224.4983 or h.huot@rogers com 2 h s.c Kevin Alexander - Quebec Kevin Alexander Quebec 514.995.7388 or kevin@mtbi.ca 514.995.7388 or kevin@mtbi.ca
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>
Take a moment to fill out this questionnaire and your store may be among those highlighted in the Top Seller review Section of the next issue of ihr. The number of units sold determines the top sellers. To be included in the review, products mentioned must be classified as natural health products not standard consumer brands.
Store Name__________________________________________________ city ______________________________________ province ___________ date ___________ Name ____________________ Title _________ Address __________________________________________________________ phone ___________________________ Fax _____________________________ email __________________________________________________ Store Size: under 1,000sq.ft. 3,000-5,000sq.ft. 1,000-3,000sq.ft. over 5,000sq.ft $20,000-$40,000 Approximate Age of Store customers: under 25 25-40 40-65 over 65
$40,000-$60,000
over $60,000
>Food Top SellerS product: Size: product: Size: product: Size: >HerBS Top SellerS product: Size: product: Size: product: Size: Brand: Flavour: Brand: Flavour: Brand: Flavour: Brand: Flavour: Brand: Flavour: Brand: Flavour:
>SporTS NuTriTioN Top SellerS product: Size: product: Size: product: Size: Brand: Flavour: Brand: Flavour: Brand: Flavour:
>viTAMiNS/SuppleMeNTS Top SellerS product: Size: product: Size: product: Size: Brand: Flavour: Brand: Flavour: Brand: Flavour:
>perSoNAl cAre Top SellerS product: Size: product: Size: product: Size: Brand: Flavour: Brand: Flavour: Brand: Flavour:
>NeW producTS Top SellerS product: Size: product: Size: product: Size: Brand: Flavour: Brand: Flavour: Brand: Flavour:
MAil:
ihr Magazine 60 Bloor St. West, Suite 1106, Toronto, oN, M4W 3B8
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Signature: ___________________________ date: ________________ Your Name: __________________________ title: _________________ company Name: ___________________________________________ address: ____________________________________________________ city: _________________________________ Province: _____________ Postal code: ________________________________________________ Phone: ______________________________ Fax: __________________ Email address (optional): ______________________________________
Which category best describes your business classification? m health and diet foods-retail m pharmacies-retail m naturopathic physician m holistic practitioner m homeopathic practitioner m vitamin store m grocery-retail m chain-retailer m manufacturer/distributor m other Selling area of your store m under 1,000sq.ft m 1,001 to 3,000sq.ft m 3,001 to 5,000sq.ft m over 5,000sq.ft
octoBEr 2010 writE iN thE NuMBErS hErE For Each Product You waNt MorE dEtailEd iNForMatioN oN
101
Fax Now to: 1-888-849-0155 or 416-703-6392 | or Mail card todaY to: 60 Bloor St. west, Suite 1106, toronto, oN, M4w 3B8
Subterranean Supplements
octoBEr 2010
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YOU R PR E M I U M WOM E N S N AT U R A L H E A LT H M AG A Z I N E
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AL NAT UR
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MAKEOVER SPECIAL
Back To Glam
Jessalyn Gilsig
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Glees favourite outsider gets in touch with her health and her mind
Survival Guide
Planning Ahead
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