$$mady Final$$

Study on Customer of Big Bazaar
Exam No MBA09004021 Roll No -021
KARNATAK
UNIVERSITY
DHARWAD
SHRI B.V. V. SANGHAS INSTITUTE OF MANAGEMENT STUDIES, BAGALKOT
2009-2010
A study on Customer of BIG BAZAAR at Hubli

Internal Guide: Prof.Jayalaxmi.S.Walikar Submitted By: Mr Modinsab Dodamani MBA II semester External Guide Raghu J
B.V.V SanghaS Institute of Management Studies, Bagalkot
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DECLARATION
I Modinsab Dodamani, student of B.V.V SanghaS Institute of Management Studies, Bagalkot declares that this project report A study on Customer of BIG BAZAAR at hubli is bonafide work prepared by me and submitted in partial fulfillment of the requirement of MBA program. The project work is original and conclusions drawn here are based on the data and information collected through observation and survey.
Modinsab D MBA IInd semester
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ACKNOWLEDGEMENT
This project is a great opportunity to express my heartily thanks to those people who timely supported me a long way in the completion of project report. First and foremost, I would like to express my sincere thanks to Mr. Raghu J Dept manager of Big Bazaar,hubli For his kind guidance and valuable suggestion for my Project. At the same juncture I would like to thank our Director. Y.B.Pattanashetti. For his kind co-operation and valuable suggestions till the complete this project. I also thank Prof. Jayalaxmi.S.Walikar for being with me whenever, I was in Need of their guidance. I also express my sincere thanks and dedicate my work to my Parents Friends & Family Members who have been always a moral support and strong pillars at all walks of my life and at every stage with a cheer enthusiasm.
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Mr.Modinsab. Dodamani
CONTENTS
EXECUTIVE SUMMARY ABOUT INDUSTRY COMPANY PROFILE RESEARCH METHODOLOGY DATA ANALYSIS FINDINGS SUGGESTIONS CONCLUSION 87
45 6 - 35 36 - 45 46 - 48 49 82 83 85 86
BIBLIOGRAPHY
APPENDICES
EXECUTIVE SUMMARY
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Pantaloons are scattered through out the country with its retail outlets. It started the Big Bazaar in hubli On 28th july 2007.. Indian retail sector is witnessing one of the most hectic Marketing activities of all times. The companies are fighting to win the hearts of customer who is said God by the business tycoons. There is always a first mover advantage in an upcoming sector. In India, that advantage goes to BIG BAZAAR. It has brought about many changes in the buying habits of people. It has created formats which provide all items under one roof at low rates, or so it claims. In this project, we will study its marketing strategies and customer response for that. The research titled A study on customer of BIG BAZAAR at hubli, helps us to understand the changing behavior of customers. plans made before visiting the store, factors influence them to visit, media from that customer influenced, habit of visiting store, satisfaction and expectation from big bazaar . The report deals with Analysis on customer of big bazaar outlet and factors making customers to buy. The research was carried out as per the steps of Marketing Research. with supportive objectives were set for the study. To meet the objectives primary research was undertaken. The data collection approach adopted was survey research. The instrument used for the data collection was questionnaire. The target respondents were the visitors of BIG BAZAAR, with the sample size of 100 for the study on customer of big bazaar.
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Topic of the study

A study on Customer of BIG BAZAAR at hubli
Objectives
. To understand the factors which influence customers to visit Big Bazaar. To know the customer Expectation from Big Bazaar To evaluate customer walk-in at Big Bazaar To study the present promotion activities of Big Bazaar To ascertain the satisfaction level of customers of Big Bazaar To understand the customer opinion about product, servies and prices of Big Bazaar
Findings
influencing factors to visit big bazaar with 31% its word of mouth, 23% its advertisements, and 26% its all products available in one place.and only 3% customer feel low prices is influencing factor to visit big bazaar 30% of customer expect better offers from big bazaar and 20% of customer expect better quality 52%,53%,39%,68%,61%,40% customer rated big bazaar is good in
services,Offers,new products and variety, products quality, shopping experience,.ads where nearly 5%.10%,6%,10%,6% and 10% given rating poor 59% customer felt that local advertisements are influenced to visit big bazaar and purchasing products there and 21% of customer felt ads informative 59%,62%,52% customers are satisfied with big bazaar products, prices and services and only8%,11%, are dissatisfied 38% neither satisfied nor dissatisfied
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INDUSTRY PROFILE
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INDUSTRY PROFILE Introduction Retail is Indias largest industry accounting for over 10 per cent of the countrys GDP and eight per cent of the employment. The industry in India has emerged as one of the most dynamic and fast paced ones with several players entering the market. The Indian retail market is expected to grow from US$ 300+ billion to US$ 400+ billion at the rate of approximately 7-8% per year by 2010. Driven by changing lifestyles, strong income growth, western influence and favorable change in demographic patterns, Indian retail is expanding at a rapid pace. Retail market essentially comprises: Shopping centers: there is an increase in the number of shopping centers in both tier-I and tier-II cities. India can expect to have 600 new shopping malls by 2010. Food retail Kids retail Agriculture and Floriculture Electronics goods market. Retailing is a distinct, diverse and dynamic sector . It is an activity of enormous economic significance to most developed nations. It generates revenue and wealth for nation, encourages investments and brings technological advancements.
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Stated that it brings employment and creates wealth of the economy. It is a vibrant part of our changing society and a major source of employment Retailing performs activities at larger level so it requires massive manpower to handle and manage its operations. Retailing also helps society in general by providing goods and services in reasonable price and increasing their standards of living. Retailing activity can be viewed as a significant contributor to the economy in general. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplying them to consumers on a relatively small scale. Retailing makes products and services available in large quantities. Retailers produce or order the products/services in bulk so they can take advantage of economy of scale and thus they can formulate competitive pricing strategies. Products and services are generally sold through the store or on the internet. Introduction to Retail Industry The first decade of modern retail in India has been characterized by a shift from traditional kirana shops to new formats including department stores, specialty stores hypermarkets, and supermarkets and across a range of categories. Modern retail formats have mushroomed in metros and mini-metros. In the last few years, modern retail has also established its presence in the small cities, exposing residents to shopping options like never before.Some of these stores are branded stores(exclusive showrooms either owned or franchised out by a manufacturer) , specialty stores(greater choice to consumer, comparison between brands is possible) , department stores/supermarkets (one stop shop catering to varied consumer needs) , hyper-mart (low prices , vast choice available including services such as cafeterias.) , shopping malls (variety of shops available to each other ).
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An overview on Retail Revolution in India Retail in India is on a cusp of transformation. Organized retailing as a professional service-oriented set-up, is a recent phenomenon in India but is growing at a tremendous pace with a potential of creating over 2 million new (direct) jobs within the next six years, assuming an 8 to 10 per cent share of organized retailing in the total retail business. The fast changing retail environment demands that professionals learn new skills, improve their efficiency, learn to compete and think out of the box. As retailers work directly with customers and there is need for good managerial talent to interpret and satisfy the needs and desires of customers. All this requires an education that is intensive, comprehensive and closely linked to the retail business world. The need is to have a program which has all the inherent features of a business management program and includes experiential learning throughout the program. Market Trends, Challenges & Opportunities 1. Across BRIC countries, the food and grocery (F&G) segment is clearly driving retail growth. For eg, retail food sales dominate the total retail market in Brazil, accounting for almost 54 percent of the total retail sales, while Russia is the fastest growing retail food sales market in the world, with the potential to again double in size by 2008. 2. The prevalence of English as a language of communication to a very great extent facilitates material sourcing and business communication. While India and Russia pose no problems in this regard, Brazil and China present communication problems for foreign companies. 3. The importance of governments that are quick on decision-making and passing liberal trade laws cannot be emphasized enough. In China, for instance, being a non-democratic country makes it easier for foreign investors to do business sans bureaucratic red-tapism (in comparison to a democratic country like India), the obvious reason being that the political establishment is not directly accountable to the people.
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4. Growing urbanization and metropolitan saturation is leading to the expansion of retail formats and investment opportunities towards tier-II cities and rural hubs across all four countries. 5. Continued economic reforms together with the growth of organised retail (especially in the F&G segment) have led to growing rural incomes, triggering off far-reaching, social impacts. The upcoming Golden Quadrilateral' plan for roadways in India, which is to connect the four cities of Delhi, Kolkata, Mumbai and Chennai, will have massive economic and social repercussions on rural and semi-rural clusters along the vast network. In China too, the government plans to create a rural retail network covering 70 percent of all villages by 2008. Retail and India India's imminent urbanization process has implications for demand for housing, urban infrastructure, location of retail, and demand for consumer durables. The on-stream infrastructure development will drive growth in the transportation sector, spur demand for vehicles, increase real estate values along the Golden Quadrilateral corridor, and potentially boost construction of suburban homes as people escape congested cities. Plus, it will open up thousands of villages en route to a global audience and effectively integrate them with the growing Indian economy. Growth of the Retail market, to a great extent, is the dependent on the size of the country's consuming class and the rate of growth of GDP, especially disposable incomes. India is the world's second most populous country and its GDP growth is likely to surpass that of China by 2015. It is estimated that India's GDP will surpass that of the US before 2050, to make it the world's second largest economy.
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Reflecting on the robust growth in India's GDP, consumer expenditure (in current prices) grew at a relatively high pace of nearly 10 percent per annum over the past two years. India's advantage lies in the fact that it has the largest young population in the world over 890 million Indians are below 45 years of age. The median age for India is 25 years as compared to 28 years for Brazil, 33 years for China and 38 years for Russia. There are more English speaking people in India than on the European continent. The retailing industry in India, estimated at USD 270 Billion in 2006, is expected to double to USD 440 Billion by 2010. The size of the organized retailing market in 2006 stood at USD 12.4 Billion in 2006, thereby making up a mere 4.7 percent of the total retailing market. Of the total retail market, food and grocery retail is by far the single largest block estimated to be worth a whopping Rs.642, 200 crore, but more than 99 percent of this market is dominated by the neighborhood mom & pop stores. Clothing, textiles and fashion accessories constitute the second largest block. For the year 2007, the India Apparel Report 2007 expects growth of organized retail to touch 40 percent. From 2008 onwards (until at least 2010), organized retail is expected to register around 45 percent YoY growth in India. Total retail in India, which registered 5.7 percent YoY growth from 2004-2006, to range between that and 6 percent YoY growth over the next 3-4 years. With these growth percentages and following from our estimates for 2006, the future estimates* for organized retail in India: 2007 Rs.77, 000 crore; 2008 Rs.111, 500 crore; 2009 Rs.162,000 crore; and 2010 Rs.235,000 crore. (*Estimates based on 2006 prices).
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In terms of formats, the energy in terms of new investments is expected to be driven towards the supermarkets and hypermarket segments. All new players Reliance Industries, Bharti Retail/ Wal-Mart, AV Birla Group have shown interest towards developing these two formats, along with wholesale, cash & carry outlets, while India's largest retailer Retail India Ltd. has a continuous store rollout CLASSIFICATION OF RETAIL INDUSTRY Hypermarkets: They are typically large, starting from 40,000sq. ft plus are usually located outside the city limits. This format comprises of a multiple division layout, and usually has an industrial- look interior. Hypermarkets generally provide daily necessities and grocery like items. Pricing is competitive and they also offer volume discounts. Super Markets: Large self-service outlets, catering to varied shopper needs is termed as Super markets. These are located in or near residential high streets. These stores today contribute to 30% of all food & grocery organized retail sales. Super Markets can further be classified in to mini supermarkets typically 1,000 sq ft to 2,000 sq ft and large supermarkets ranging from a size of 3,500 sq ft to 5,000 sq ft. having a strong focus on food & grocery and personal sales. Discount Stores: As the name suggests, discount stores or factory outlets, offer discounts on the MRP through selling in bulk reaching economies of scale or excess stock left over at the season. Convenience Stores: These are relatively small stores 400-2,000 sq. feet located near residential areas. They stock a limited range of high-turnover convenience products and are usually open for extended periods during the day, seven days a week. Prices are slightly due to the convenience premium. Departmental Store: Large stores ranging from 20000-50000 sq. ft, catering to a variety of consumer needs. Further classified into localized departments such as clothing, toys, home, groceries, etc. Specialty Store: These formats focus on a specific product category, Medium sized layout in strategic location. Specialty stores provide a large variety base for the consumers to choose from.
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Company Profile Pantaloon is not just an organization it is an institution, a center of learning & development. We believe that knowledge is the only weapon at our disposal and our quest for it is focused, systematic and unwavering. At Pantaloon, we take pride in challenging conventions and thinking out of the box, in traveling on the road less traveled. Our corporate doctrine Rewrite Rules, Retain Values is derived from this spirit. Over the years, the company has accelerated growth through its ability to lead change. A number of its pioneering concepts have now emerged as industry standards. For instance, the company integrated backwards into garment manufacturing even as it expanded its retail presence at the front end, well before any other Indian retail company attempted this. It was the first to introduce the concept of the retail departmental store for the entire family through Pantaloons in 1987. The company was the first to launch a hypermarket in India with Big Bazaar, a large discount store that it commissioned in Kolkata in October 2001. And the company introduced the country to the Food Bazaar, a unique 'bazaar' within a hypermarket, which was launched in July 2002 in Mumbai. Embracing our leadership value, the company launched all in July 2005 in Mumbai, making us the first retailer in India to open a fashion store for plus size men and women. Today we are the fastest growing retail company in India. The number of stores is going to increase many folds year on year along with the new formats coming up. The way we work is distinctly "Pantaloon". Our courage to dream and to turn our dreams into reality that change peoples lives, is our biggest advantage. Pantaloon is an invitation to join a place where there are no boundaries to what you can achieve. It means never having to stop asking questions; it means never having to stop raising the bar. It is an opportunity to take risks, and it is this passion that makes our dreams a reality.
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Come enter a world where we promise you good days and bad days, but never a dull moment! PANTALOON Pantaloon Retail (India) Limited, is India's leading retail company with presence across multiple lines of businesses. The company owns and manages multiple retail formats that cater to a wide cross-section of the Indian society and is able to capture almost the entire consumption basket of the Indian consumer. Headquartered in Mumbai (Bombay), the company operates through 7 million square feet of retail space, has over 1000 stores across 50 cities in India and employs over 25,000 people. The company registered a turnover of Rs 2,019 crore for FY 2005-06.
Pantaloon Retail forayed into modern retail in 1987 with the launching of fashion retail chain, Pantaloons in Kolkata. In 2001, it launched Big Bazaar, a hypermarket chain that combines the look and feel of Indian bazaars, with aspects of modern retail, like choice, convenience and hygiene. This was followed by Food Bazaar, food and grocery chain and launch Central, a first of its kind seamless mall located in the heart of major Indian cities. Some of it's other formats include, Collection i (home improvement products), EZone (consumer electronics), Depot (books, music, gifts and stationary), all (fashion apparel for plus-size individuals), Shoe Factory (footwear) and Blue Sky (fashion accessories). It has recently launched its e-tailing venture, The group's subsidiary companies include, Home Solutions Retail India Ltd, Pantaloon Industries Ltd, Galaxy Entertainment and Indus League Clothing. The group also has joint venture companies with a number of partners including French retailer Etam group, Lee Cooper, Manipal Healthcare, Talwalkar's, Gini & Jony and Liberty Shoes. Planet Retail, a group company owns the franchisee of international brands like Marks & Spencer, Debenhams, Next and Guess in India.
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Future Group
Pantaloon Retail is the flagship enterprise of the Future Group, which is positioned to cater to the entire Indian consumption space. The Future Group operates through six verticals: Future Retail (encompassing all retail businesses), Future Capital (financial products and services), Future Brands (management of all brands owned or managed by group companies), Future Space (management of retail real estate), Future Logistics (management of supply chain and distribution) and Future Media (development and management of retail media). Future Capital Holdings, the group's financial arm, focuses on asset management and consumer finance. It manages two real estate investment funds (Horizon and Kshitij) and consumer-related private equity fund, Indivision. It also plans to get into insurance, consumer credit and other consumer-related financial products and services in the near future.
Future Group's vision is to, "Deliver Everything, Everywhere, Every time to Every Indian Consumer in the most profitable manner." One of the core values at Future Group is, 'Indianess' and its corporate credo is - Rewrite rules, Retain values.
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Future Group Manifesto Future the word which signifies optimism, growth, achievement, strength, beauty, rewards and perfection. Future encourages us to explore areas yet unexplored, write rules yet unwritten; create new opportunities and new successes. To strive for a glorious future brings to us our strength, our ability to learn, unlearn and re-learn our ability to evolve. Future Group will not wait for the Future to unfold itself but create future scenarios in the consumer space and facilitate consumption because consumption is development. Thereby, we will effect socio-economic development for our customers, employees, shareholders, associates and partners.
Our customers will not just get what they need, but also get them where, how and when they need. We will not just post satisfactory results, we will write success stories. We will not just operate efficiently in the Indian economy, we will evolve it. We will not just spot trends, we will set trends by marrying our understanding of the Indian consumer to their needs of tomorrow. It is this understanding that has helped us succeed. And it is this that will help us succeed in the Future. We shall keep relearning. And in this process, do just one thing. Business Description Pantaloon Retail (India) Ltd. The Company's principal activity is to operate chain retails stores in names of Big Bazaar, Food Bazaar, Central and Pantaloons. The Big Bazaar is the discount store, which offers a wide range of products under one roof. The products include apparels and non-apparels such as utensils, sports goods and footwear. The
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Company also has its presence into gold retailing by launching Gold Bazaar. The Company's Food Bazaar provides a range of food and grocery products ranging from fresh fruits and vegetables, staples, FMCG products and ready-to-cook products. The Central offers a chain of stores including books and music stores, global brands in fashion, sports and lifestyle accessories, grocery store and restaurants. The Pantaloon retail stores focus largely apparels and accessories. Group Vision Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner. Group mission We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. We will be the trendsetters in evolving delivery formats, creating retail reality, making consumption affordable for all customer segments for classes and for masses. We shall infuse Indian brands with confidence and renewed ambition. We shall be efficient, cost- conscious and committed to quality in whatever we do. We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.
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Core Values

Indian ness: confidence in ourselves. Leadership: to be a leader, both in thought and business. Respect & Humility: to respect every individual and be humble in our conduct. Introspection: leading to purposeful thinking. Openness: to be open and receptive to new ideas, knowledge and information. Valuing and Nurturing Relationships: to build long term relationships. Simplicity & Positively: Simplicity and positively in our thought, business and action.
Big Bazaar Isse sasta aur accha kahin nahi Shop till you drop! Big Bazaar has democratized shopping in India and is so much more than a hypermarket. Here, you will find over 170,000 products under one roof that cater to every need of a family, making Big Bazaar Indias favorite shopping destination. At Big Bazaar, you will get the best products at the best prices -- this is our guarantee. From apparel to general merchandise like plastics, home furnishings, utensils, crockery, cutlery, sports goods, car accessories, books and music, computer accessories and many, many more. Big Bazaar is the destination where you get products available at prices lower than the MRP, setting a new level of standard in price, convenience and quality. If you are a fashion conscious buyer who wants great clothes at great prices, Big Bazaar is the place to be. Leveraging on the companys inherent strength of fashion, Big Bazaar has created a strong value-for-money proposition for its customers. This highlights the uniqueness of Big Bazaar as compared to traditional hypermarkets, which principally revolve around food, groceries and general merchandise.
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Boasting of an impressive array of private labels, Big Bazaar is continually striving to provide customers with a complete look. So be it mens wear, womens wear, kids wear, sportswear or party wear, Big Bazaar fashions has it all! Big Bazaar has clearly emerged as the favorite shopping destination for millions of its consumers, across the country, its success is a true testament to the emotional bonding it has established with the Indian consumer, on account of its value offerings, asp rational appeal and service levels. We believe Big Bazaar is a true pan-Indian model that can enter into most towns in India and democratize shopping everywhere. 26th January, 2007..., 15th August, 2007 Indias Sabse Sasta Din The acceptance and loyalty that Big Bazaar has garnered over the years, was well evident on 26th January 2006. On the day India celebrates its Republic Day, the company honored the consumer by calling it the Maha Savings Day. Shoppers at all Big Bazaar and Food Bazaar outlets across the country were offered products at prices never heard before in the history of shopping. The offers were spread across categories from electronics to utensils, from apparel to furniture and food. This event received tremendous response from the regular and an entirely new set of shoppers, which resulted in nearly 2 million people visiting the stores on that day. And most stores were able to post record sales for a single day. Pan India Model Riding on the consumption boom that the country has been witnessing over the past couple of years, the company further expanded its foray into the value space by adding 10 stores during the year 2005-06, entering new cities like Vishakhapatnam, Pune, Lucknow, Indore, Mangalore and Rajkot. The excellent performance of these new stores, further fortified the mass appeal of Big Bazaar as a true, family-shopping destination. The total number of Big Bazaar outlets as on June 2006 stood at 30 stores and over 1.20 million square feet of retail space.
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FASHION FOCUS Big Bazaar continues to be a fashion-led delivery format, with fashion comprising about 40 per cent of its revenues. Fashion got a further fillip through the standardization of the visual merchandise at all existing and new stores. The communication focused on it being the fashion destination of the masses. Big Bazaar Getting Bigger An interesting development has been the increase in the categories and micro merchandising at Big Bazaar. New categories like consumer electronics, furniture, communication, food and beverage, pharmacies, beauty retail, salons, books, stationery and music are being added and Big Bazaar is getting bigger in space. A Big Bazaar store measuring more than 150,000 square feet opened in Bangalore in October 2006. This takes Big Bazaar to the next level. Private Label Initiatives On the private label front, the company increased its share of private brands as a percentage of the total fashion revenues from about 40 per cent in 2004-05 to over 50 per cent in 2005-06. For the year under review, the private label fashion category also witnessed a significant growth over the past year by nearly 120 per cent. Big Bazaar Fashion-Private Label Brands Big Bazaar has gradually introduced private labels in fashion over the last few years. Every year, new private labels are introduced to increase their share over other brands. Some of the private labels launched include: Ctee A brand of T-shirts with smart lines and remarks, it is targetted at the young and youngat-heart. It comes in 3 lines-pink for women; green for pre-teens and blue for men.
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Knighthood It is the mens formalwear brand with a wide range that includes formal shirts, trousers, suits, blazers and basic mens accessories like ties and handkerchiefs. DJ&C India`s cool answer to international labels is positioned for the 20-35 year age group. It targets both men and ladies and the range includes designer denims, casuals, street-wear and campus-wear. DJ&C Sports This is a unisex sportswear range for the age group of 20-40 years. Shatranj The mens ethnic wear range consists of kurtas, kurta pyjama sets and heavy sherwani sets. Shyla True to its tagline `what women want, Shyla offers a complete range of formal/semicasual line of ladies tops, trousers, skirts, etc. Srishti The complete ethnic wear range offering a range of traditional designs for ladies, encompasses both salwar kameez sets and mix-n-match/fusion wear. Pink n Blue The kids brand range created to celebrate the spirit of childhood, has the blue range for boys and pink for girls. There is an infant line available as well. Pink n Blue covers the entire apparel needs of kids right across t-shirts, shirts, jeans, trousers, shorts, dresses and ethnic-wear/occasion-wear.
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FOOD BAZAAR Across India, food habits vary according to community, customs and geography. Food Bazaar, through its multiple outlets addresses this. At the same time it offers best quality products at wholesale prices to a wide cross section of the India population. Food Bazaar effectively blends the look, touch and feel of the Indian bazaar with the choice, convenience and hygiene that modern retail provides. The food and grocery division of the company was launched in 2002-03 and has grown to 47 stores nationwide at the end of the current financial year. Most stores are located within Big Bazaar, Central and Pantaloons and act as strong footfall generators. There are separate stand-alone Food Bazaars as well. The business contributed just under 50 per cent of value retailing, and about 20 per cent to the companys turnover during 2005-06. Food Bazaar offers a variety of daily consumption items, which include staples, soaps and detergents, oils, cereals and biscuits. On the product category side, the primary segregation is done on the basis of staples, fresh produce, branded foods and home and personal care products. Affiliated companies (Partner Companies) Pantaloon Industries limited Pantaloon Industries Limited was incorporated in 1987 and its shares are listed on the Bombay Stock Exchange. The main activities of PIL are to set up textile units and manufacturing and marketing of fabrics and readymade garments.
Home Solutions Retail India Ltd. Home Solutions Retail (India) Ltd. (HSRIL) leads the groups foray in the home improvement and consumer electronics retailing segment. It caters to home management requirements and products, including furnishings and textiles, furniture, consumer
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electronics, home electronics and home services. It operates retail formats like Home Town, Furniture Bazaar, Collection I, E-Zone, Electronics Bazaar and Got It. Future Capital Holdings Future Capital is the financial arm of the group and is involved in asset management (both private equity and real estate funds) with plans to get into other financial services including insurance, credit and other consumer related financial services. Its associate companies are Kshitij Investment Advisory Co. Ltd., Indivision Investment Advisers Ltd., and Ambit Investment Advisory Co. Ltd. Coverge M retail (India) Ltd ConvergeM Retail (India) Ltd., leads the groups foray into the communication and IT products segment. It operates formats like M-Port, MBazaar and Gen M. Indus League Clothing Ltd. The group owns a majority stake in Indus League Clothing Ltd., one of the leading apparel manufacturers and marketers in India. Some of its leading brands include Indigo Nation, Scullers, Urbana, Urban Yoga and Jealous. Galaxy Entertainment Corporate Ltd. The group owns a stake in Galaxy Entertainment Corporate Ltd. that operates chains like Bowling Company, Sports Bar and Brew Bar. Joint Ventures Companies Planet Retail Holdings Ltd. The group is a joint venture partner in Planet Retail Holdings Ltd., which operates sports, lifestyle and leisure retail chain. It also owns the franchisee and distribution rights of brands like Marks & Spencer, Guess, Debenhams and Puma in India.
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Footmart retail Footmart Retail is a joint venture with Liberty Shoes and is engaged in the retailing of footwear products in India. GJ Future Fashions GJ Future Fashions is a joint venture with kids apparel manufacturer - Gini & Jony.
Capita Land Retail India

The group is a joint venture partner in CapitaLand Retail India, along with Singaporebased CapitaLand Limited. The company provides retail management services to retail properties owned or managed by various group companies and investment funds. ETAM Future Fashions India Pvt. Ltd. ETAM Future Fashions India Pvt. Ltd., is a joint venture with French-retailer, ETAM and the group. The company is involved in manufacturing and distribution of womens fashion and lingerie products.
Awards and recognition

National Retail Federation
International Retailer of the Year - Pantaloon Retail (India) Ltd. The National Retail Federation is the largest retail trade association with over 1.4 million member organisations in the US and across the world. Some of the past recipients of this award include Metro AG, Carrefour, Ito-Yokado, Zara and Boticario.
Retail Asia, Retail Asia Pacific Top 500 Awards
International Retailer of the Year - Pantaloon Retail (India) Ltd. The National Retail Federation is the largest retail trade association with over 1.4 million member organisations in the US and across the world. Some of the participants of this award include Metro AG, Carrefour, Ito-Yokado, Zara and Boticario.
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Study on Customer of Big Bazaar Awards and Recognition 2008

The Reid & Taylor Awards For Retail Excellence 2008 Retail Leadership Award: Kishore Biyani Retail Best Employer of the Year: Future Group Retailer of The Year: Home Products and Office Improvements: HomeTown The Reid & Taylor Awards for Retail Excellence are an important feature of the Asia Retail Congress - Asias single most important global platform to promote world-class retail practices - and are aimed at honouring the best, in Asian Retail scenario. India played host to Asia Retail Congress 2008. 2007 Images Retail Awards Most Admired Retail Face of the Year: Kishore Biyani Most admired retailer of the year: Large format, multi product store: Big Bazaar Most admired retailer of the year: Food and Grocery: Food Bazaar Most admired retailer of the year: Home & office improvement: HomeTown Most admired Retail Company of the year: Pantaloon Retail (India) Ltd. Images Retail Forum followed strict international benchmarks in deciding the top honours for Images Retail Awards 07, with IRIS as knowledge partner and global consulting firm AT Kearney as the Process Approver. National Retail Federation Awards ssInternational Retailer for the Year 2007 Pantaloon Retail (India) Ltd The National Retail Federation is the worlds largest retail trade association with over 1.4 million members in the US and across the world. Some of the past winners of the award include Metro AG (Germany), Carrefour (France), Zara (Spain), Boticario
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(Brazil) and Ito Yokado (Japan). The award was presented at the Retails Big Show held in January 2007 in New York. World Retail Congress Awards Emerging Market Retailer of the Year 2007 Pantaloon Retail (India) Ltd The inaugural World Retail Congress held in Barcelona, Spain in March 2007 attracted over one thousand retail professionals from over sixty countries. The awards were decided by a multinational Grand Jury. Winners in other categories included Inditex, Mall of Emirates, Marks & Spencer and IKEA. Hewitt Best Employers 2007 Best Employers in India (Rank 14th) Pantaloon Retail (India) Ltd Leading human resources consultancy, Hewitt Associates conducts an annual survey of the best employers in India, as part of its global initiative. It is based on CEO interview, People Practices Inventory and Employee Opinion Surveys. Pantaloon Retail became the only retailer to feature among the twenty-five best employers in India. PC World Indian Website Awards Best Indian Website In The Shopping Category - Futurebazaar.comPC World, a leading consumer technology magazine selected the best Indian websites in various categories based on use of technology for delivering solutions, information being presented in an intuitive and concise manner and overall experience aided by design. Readers Digest Trusted Brands Platinum Awards Trusted Brands Platinum Award (Supermarket Category) Big Bazaar The Readers Digest awards are based on surveys done among consumers by independent research agency, Nielsen Media Research. This is the second consecutive time Big Bazaar has won this award.
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2006 Retail Asia Pacific Top 500 Awards Asia Pacific Best of the Best Retailers Pantaloon Retail (India) Ltd Best Retailer in India Pantaloon Retail (India) Ltd The Retail Asia publication in association with EuroMonitor and KPMG honours the best retailers in 14 countries across the Asia Pacific region. The awards were presented in Singapore in October, 2006. Asiamoney Awards Best Managed Company in India (Mid-cap) Pantaloon retail (India) Ltd. The Asiamoney publication conducts a poll among fund manages and investors and does a quantitative analysis of financial performance to select best managed companies in Asian countries. Ernst & Young Entrepreneur of the Year Award Ernst & Young Entrepreneur of the Year (Services) Kishore Biyani Considered to be one of the most prestigious business awards in India, a jury comprising leading names in Indian business selected the winners based on courage, creativity, passion, endurance and vision. CNBC Indian Business Leaders Awards The First Generation Entrepreneur of the Year Kishore Biyani Organized by CNBC-TV18, the twelve awardees in various categories are decided by a high profile jury, along with research partners - The University of Chicago Graduate School of Business, Development Dimensions International (DDI) and AC Neilson ORG MARG.
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Lakshmipat Singhania IIM Lucknow National Leadership Awards Young Business Leader Kishore Biyani. The award recognizes and honors individuals who have contributed consistently to the betterment of our country through their pursuit of excellence. The awards were presented in New Delhi by the Prime Minister Dr. Manmohan Singh in December, 2006. Images Retail Awards Best Value Retail Store Big Bazaar Best Retail Destination Big Bazaar Best Food & Grocery Store Food Bazaar Retail Face of the Year Kishore Biyani
The Images Retail Awards are decided through a nationwide consumer & industry poll and nominations followed by performance assessment by team of analysts and jury. Readers Digest Awards Platinum Trusted Brand Award - Big Bazaar The Readers Digest awards are based on surveys done among consumers by independent research agency, Nielsen Media Research. CNBC Awaaz Consumer Awards Most Preferred Large Food & Grocery Supermarket Big Bazaar Conducted in association with AC Nielsen-ORG Marg across 21 major cities, nearly 10,000 consumers were asked to choose their most preferred brands. Reid & Taylor Awards for Retail Excellence Retail Entrepreneur of the Year Kishore Biyani
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Images Retail Awards 2006

Mr. Kishore Biyani Retail Face of the year Big Bazaar Best Value Retail Store Big Bazaar Best Retail Destination Food Bazaar Best Food and Grocery Store
Readers Digest Platinum Trusted Brand Award
Big Bazaar - Earning a trusted Place in the everyday lives of consumers
CNBC Awaaz Consumer Awards
Big Bazaar: Most preferred store
Retail Asia Publishing PRIL Numero Uno Retail Organisation of India 2005 Readers Digest and Awaaz consumer Award
Big Bazaar - Most preferred, large, Food and Grocery store
Readers Digest Platinum Trusted Brand Award
Big Bazaar - Earning a trusted Place in the everyday lives of consumers
Images Retail Awards 2005

PRIL Most admired retailer of the year Food Bazaar - Retailer of the year (food and grocery) Big Bazaar Retailer of the year (value retailing)
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Central Retail launch of the year
Business Today selected PRIL among:

Top 20 companies in India to watch in 2005 Indias most investor-friendly companies in the top 75 Indias biggest wealth creators in the top 100
2004 Images Retail Awards 2004

PRIL Most admired retailer of the year Food Bazaar - Retailer of the year (food and grocery) Big Bazaar Retailer of the year (value retailing) Central Retail launch of the year
Reid & Taylor and DLF Awards
PRIL Retailer of the year
2003 Indian Express Award PRIL- Marketing excellence and excellence in brand building Cities where stores are located Agra ,Ahmedabad ,Allahabad ,Ambala,Asansol, Bangalore, Bhubaneswar, Chennai, Coimbatore, Palakkad, Kolkata, Delhi, Durgapur, Ghaziabad, Gurgaon, Hyderabad, Indore, Hubli, Lucknow, Kanpur, Mangalore, Mumbai, Nagpur, Nasik, Panipat, Pune, Rajkot, Surat, Thane, Thiruvananthapuram,Udupi, Vishakhapatnam
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PLANS OF KEY PLAYERS IN INDIA Pantaloon Retail: Expansion into all possible formats of retail across categories and segments. Approximately 30 million sq.ft by FY10. Turnover expected to touch Rs.30,000 crore ($6.67 billion) by FY10-11. Reliance Retail: About Rs.30,000 crore ($6.67 billion) investment to set up multiple retail formats with expected sales of Rs.90,000 crore ($20 billion)-plus by 2009-10. RPG: Planning IPO, 450-plus MusicWorld stores and 50-plus Spencer's Hypers covering 4 million sq.ft area by 2010. Lifestyle: Rs.450 crore ($90 million) investment in next five years to expand on Max Hypermarkets and value retail stores, Home and Lifestyle Centres. K Raheja Corp.: Operates Shoppers' Stop, Crossword, Inorbit Mall, Home Stop and Hypercity. To open 55 hypermarkets across India by 2015. Subhiksha: 750 stores and Rs.650 crore ($145 million)-plus estimated sales by March 2007. Piramyd Retail: 1.75 million sq.ft of retail space and 150 stores in next five years. Trent Ltd.: To open 27 more stores across its retail formats, adding one million sq.ft of space in the next 12 DLF malls. Trinethra: Recently acquired by the AV Birla Group, Trinethra (with two formats Trinethra and Fabmall) plans 220 stores with a projected turnover of over Rs.300 crore ($667 million) this fiscal. Vishal Group: Plans include an IPO and investment close to Rs.1,250 crore ($278 million) by 2010, targetting 220 outlets, taking its cumulative retail space to five million sq.ft and sales turnover to Rs.5,000 crore ($1 billion).
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Bharti Retail: With back-end tie- up with Wal-Mart, Bharti is pumping in Rs.31,500 crore (US$ 7 billion) in creating a nationwide retail network, including 100 hypermalls and several hundred small supermarkets
Board members . Mr. Kishore Biyani, Managing Director Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and the Group Chief Executive Officer of Future Group. . Mr. Gopikishan Biyani, Wholetime Director Gopikishan Biyani, is a commerce graduate and has more than twenty years of experience in the textile business. Mr. Rakesh Biyani, Wholetime Director Rakesh Biyani, is a commerce graduate and has been actively involved in category management; retail stores operations, IT and exports. He has been instrumental in the implementation of the various new retail formats. Mr. Ved Prakash Arya, Director Ved Prakash Arya, is an engineer by training and is a graduate of the Indian Institute of Management, Ahmedabad. Prior to joining Pantaloon Retail, he was the CEO of Globus. Mr. Shailesh Haribhakti, Independent Director Shri Shailesh Haribhakti, is a Chartered Accountant, Cost Accountant, and a Certified Internal Auditor. He is the Deputy Managing Partner of Haribhakti & Co., Chartered Accountants and past president of Indian merchant Chambers. He is on the Board of several Public Limited Companies, including Indian Petrochemicals Corporation Ltd., Ambuja Cement Eastern Ltd. etc. He is on the Board of Company since June 1, 1999.
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Mr. S Doreswamy, Independent Director S. Doreswamy, is a former Chairman and Managing Director of Central Bank of India and serves on the board of DSP Merrill Lynch Trustee Co and Ceat Limited among others. Dr. D O Koshy, Independent Director D. O. Koshy, holds a doctorate from IIT, Delhi and is the Director of National Institute of Design (NID), Ahmedabad. He has over 24 years of rich experience in the textiles and garment industry and was instrumental in the setting up of NIFT centres in Delhi, Chennai and Bangalore. He is a renowned consultant specializing in international marketing and apparel retail management. Ms. Anju Poddar, Independent Director Anju Poddar, holds a Bachelor of Engineering from University of Oklahoma and is a Director, NIFT, Hyderabad chapter. She also serves on the board of Maharishi Commerce Ltd and Samay Books Ltd, among others. Ms. Bala Deshpande, Independent Director Bala Deshpande, is Independent Director, Pantaloon Retail (India) Ltd. and also serves on the boards of Deccan Aviation, Nagarjuna Construction, Welspun India and Indus League Clothing Ltd, among others.
Mr. Anil Harish, Independent Director Anil Harish, is the partner of DM Harish & Co.Associates & Solicitors and an LLM from University of Miami. He also serves on the board of Mahindra Gesco, Unitech, IndusInd Bank and Hinduja TMT,among others.
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Big Bazaar store Hubli Store study HUBLI: Pantaloon Retail (India) Ltd. opened a Big Bazaar outlet in Hubli 28th July 2007 on Saturday. Rohit Malhotra, Business Head- South Zone of Pantaloon Retail (India) Ltd. Big Bazaar in Hubli, 50,000 sq. ft. of shopping area, This is be one of the largest stores of the company. Located near Akshay Centre, Gokul Road, it was the first and biggest hypermarket store in the city 50 to 75 Millions was the turn over of the company in the first year of the Hubli outlet. Initially, up to 60 per cent discount was available on the products and goods. Pantaloon Retail has already set up three hypermarkets spread in Bangalore, Hyderabad and Kolkata in October last year. The company is investing 12 to 14 Millions in setting up each hypermarket by sourcing funds from preferential equity and the balance through debts, Pantaloon Retail targets its overall sales turnover to touch 500 Millions by 2010-end. By the hypermarket concept in these cities will enable the company to generate 120 Millions with 20,000 Walk In per day, and Mumbai will contribute an additional 75 Millions to 100 Millions by 2009-end. The company targets the Walk In to increase to 50,000 per day by 2010-end.
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Organization Structure of the store
ss
Departmental Managers: There are 21 departments in this store like Electronic dept, Depot dept, NBD dept, Mobile Bazaar Dept, Star sitar Dept, PUC Dept, Ladies Dept, Mens Dept, Furniture
Departmental Managers:
Departmental Managers: There are 2 departments and 8 assistant department managers in this store like Electronic dept, Depot dept, NBD dept, Mobile Bazaar Dept, Star sitar Dept, PUC Dept, Ladies Dept, Mens Dept, Furniture Dept, Footwear Dept, Home Dcor Dept. Each department will be assigned with targets which has to be achieved within the assigned period that may be of Daily, Weekly, monthly and yearly.
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Each department has a department Manager & Assist DM. Their job is concerned mainly with sales. They look after customers orders delivery post sale service if any etc . All Dept managers ADM, Team members work under coordination & cooperation.
Administration: Store administration comes under Store Manager its functions are store maintenance, House Keeping, Security etc. Information Technology: This department is responsible for the maintenance of the systems of the stores. All billing machines their functioning networking with the master machine etc. If there is any problem with the machine then this department comes into function. Cashing Dept: This department is responsible for the collection of sales amount ie cash sales, Credit sales, etc under this department all billing machines of the stores comes. The sales amount collected throughout the day by the cashiers has to be submitted to this department. Marketing Executive: This dept is responsible for the marketing of the store in different different media like Television, Newspaper, and Holdings etc. the authorized person has to visit different companies and has to look after for tie-ups etc. Visual Merchandise: This department is responsible for the product arrangement at the store with respect to their nature. The basic function of this dept is it divides the store into some departments based on the nature of the product and within the department it decides how the products should be arranged by keeping in mind the customer should not suffer.
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HR Executive: Human Resource executive mainly look after employees mainly their problems. This department performs the functions like Recruitment, Selection, Training and development.
CSD (Customer Service Desk): This is the separate unit, which is mainly focuses on customer service like if the customer find difficulty in finding any product, Customer complaints any replacement, Customer assistance etc. Big Bazaar store, Hubli Store study
Departments with their Products: Different levels of the stores with their products: Ground Floor Ladies Shringar, Star Sitara. Revlon Lakme Co. All cosmetics Aromaz, Ayur, Olay etc All makeup items.
Apparels.
DJ & G for Men. All types of cloths Jeans, cottons, T-Shirts etc
Casual Wears. Signature, DJ & G for men. Ladies Wears Tops, Jeans etc
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Transform Your World. Salwar Kameez, Dhupatta. Ladies night wears Saries etc
One Mobile Your Search ends here. Nokia, Samsung, Spice, Motorola etc All accessories
Night Hood. Studi, Nyx All formal dresses.
Shatrinj. Mens Kurtas etc
Suits N Blazers. Suits, Jackets, Tie etc Mens Accessories Men Fabrics, inner wear. (Raymond,Peter England,Lee)
Pink Blue in fronts. Spunky Kids.
Navaras.
Your Jewelery Bazaar. Mangalsutra, Ring, Chain, Necklace etc
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All type of Branded Jewelery. (DAMAS,TANISHQ,GILI) Sports. All types of Toys, sports items.
Book Depot. All type books Management books, & Comic Books. Study Materials etc
Foot Wear Bazaar. Ladies Foot Wears. Kids Foot Wears. Mens Foot Wears. Sports Foot Wears. (addias,nike,paragon,bata,liberty,Rbk)
Home Dcor N Gifts. Frames, Flower pots, Statues, Lamps, Paintings etc
Loot Marts. Cargoes, Kids wears, Ladies Jeans, Tops Thomos Nash casuals, Jeans, & T- Shirts. (Levis and Lee cooper)
Home Linen. Towels, Mates, Blankets.
Home Fashion Special. Available Bed, cote, Bed room items, Dressing table, wall painting etc..
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Watches & Sunglasses. Scot, Bay watches, calusk clocks etc
Auto accessories. Air Fresheners, Vacuum cleaners, car set covers, mats, Helmet, car perfume etc
Zicom Door Screen, Video Door Phone etc
Bed Room. Cote, Corner stand, chairs, Kids cote etc
Living Room. Furniture, sofas, chairs Multipurpose rack
Dinning Room. Dinning table, chairs etc
Health Club Joggers, Multi gym etc
Home Appliances. Mixer grinders, Iron boxes, Refrigerator, Owens, Coffee Makers, AC, Washing Machines etc
Sight N Sounds. TVs, Music Systems, Camera, CD Players, DVD Players, I Pod, LCD TVs etc (Samsung, Godrej, LG, BPL ,ONIDA)
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FIRST FLOOR.
Plastics. Buckets, Mugs, Dustbins, all Bath room items etc
Crockery. Trays, Dinner set, Bowles, Glasses etc
Utensils. Gas Stove, Cookers, Hot Pot, Cups, Pans, all kitchen items etc
Head to Toe Soaps, Pastes, Shampoo etc Brush, Hair oil, Ligol , Easy of bang, Clean mate, Domax etc
Golden Harvest Rice, Attas, Dals, Oils,
Chief Zone Maggi, Tasty Bites, Noodles,
Confectionaries. 5star, Dairy Milk, Ulta Perk,
Dish Items. Masaala, Instant mix, Rava Idali, Dosa Rava, uttappametc
Smith & Jones. Tomato Ketchup, Kissan, Tasty Treat Jam, Sil gam etc
Shampoo & creams.
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Head & Shoulders, vivels, chic, Panteen, Himalaya, Garniar etc
Beverages. Coca-Cola, Pepsi, Thumsup, Dew, Sprit, 7up, appy Fizz, Mirrinda, Fenta, ShiKhanda, Mushroom, Soda, Mineral water etc
Hungry Kay! Britannia biscuits, Hide & Seek, Tiger, Parle G, cream biscuits, etc Lays, Bingo Mad angles, Kurkure, tasty Bites, Mixers etc
Health care. Tablets, Moov, ayurvedik medicines, etc
Fresh.s Apples, Banna, Pianapple, Water melon etc Brinjal, potato, flower, onion, beans, etc
Swot Analysis of Hublis Big Bazar

STRENGTHES, WEAKNESSES, OPPORTUNITIES, THREATES STRENGTHES Wight age of brand. State of art infrastructure. POP promotions. Sales Promotions The Staff good performance Organized retail
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WEAKNESSES Falling revenue/sq.ft Foot fall is less during the week days OPPORTUNITIES They can plan to conduct program to attracted small kids (micky mouse, doll fences, playing garden They can inviting RJs to the shop to attract more customer THREATES Competitors Government policies Unorganized retail
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RESEARCH METHODOLOGY
Page 46
Study on Customer of Big Bazaar 1Topic of the study

A study on Customer of BIG BAZAAR at hubli 2
Objectives
To understand the factors which influence customers to visit Big Bazaar. To study the present promotion activities of Big Bazaar To evaluate customer walk-in at Big Bazaar To ascertain the satisfaction level of customers of Big Bazaar To understand the customer opinion about product, servies and prices of Big Bazaar To know the customer Expectation from Big Bazaar
3 NEED FOR THE STUDY Big Bazaar has established its Hubli store on last 29th July 2007. The Big Bazaar has done analyzing of projects to know the consumer expectation, consumer satisfaction level, promotion activities and now the Big Bazaar has gained good grip on the Hubli market, but still want to increase the walk-in in Big Bazaar. So the main need for the study is to know how to increase the walk-in Big Bazaar.
4. Scope for the study The range of perception , the inquiry, the investigation has been minutely studied only to the activity of big bazaar. 5. Limitations 1. Survey is restricted only for 100 customer . 2. The period for the research is not enough to study in depth. 3. The statements of the results generated from the questions that were submitted to one or more persons is done on the assumption that the respondents have revealed the correct information that may not be so with all respondents.
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Study on Customer of Big Bazaar Research Technique

6 Type of research The research was Descriptive Research. Data collection methods 1) Primary data The primary or the first hand data is going to collect with the help of asking questionnaire to the customers, to know Study to improve customer walk-in, at Big-Bazaar Hubli. 2) Secondary data The major source of secondary or supporting data was internet, and company profile of Big Bazaar as whole. And Big Bazaar library and the books and journals.. 7 Sampling Method: Sample size taken for the survey is 100.
8.Sample unit:
The customers of BIG BAZAAR, Hubli.
9. Sample frame:
Population of Hubli city.
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DATA ANALYSIS
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Study on Customer of Big Bazaar Frequencies

Statistics sex N Valid Missing 100 0
sex Frequency 57 43 100 Percent 57.0 43.0 100.0 Valid Percent 57.0 43.0 100.0 Cumulative Percent 57.0 100.0
Valid
male female Total
sex
60
50
40
30
20
Percent
10
0 male female
sex
1 Analysis
From the survey we can come to know that 57% respondents are male and 43% are female visit big Bazaar
Interpretation
The study shows that the 57% customer are male, where as 43% of the customers were Females who visiting the Big bazaar.
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Statistics AGE N Mean Median Mode Valid Missing 100 0 2.2400 2.0000 1.00 AGE Frequency 18-25 34 26-40 26 41-50 22 over 50 18 Total 100 Percent 34.0 26.0 22.0 18.0 100.0 Valid Percent 34.0 26.0 22.0 18.0 100.0 Cumulative Percent 34.0 60.0 82.0 100.0
Valid
AGE
over 50
18-25
41-50
26-40
1 Analysis
From the survey we can come to know that 34% respondents age between18-25,26% are between 26-40,22% are between 41-50 and 18% are above 50 visit big Bazaar s.
Interpretation
The study shows that the 34% of the customers fall under the age between 18-25 who visit big bazaar and 18% of customers are above 50 age
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Monthly household income (Rs.)
Frequency Valid Less than10,000 rupees/month Percent Valid Cumulative Percent Percent
44
44.0
44.0 44.0
10,001-20,000 rupees/month
40
40.0
40.0 84.0
20,001-30,000 rupees/month
15
15.0
15.0 99.0
Over 30,000 rupees/month
1.0
1.0 100.0
Total
100
100.0
100.0
M th h seh in on ly ou old com (R e s.)

O 30,000 rupees/m ver 1.0% 20,001-30,000 rupees 15.0%
Less than10,000 rupe 44.0%
10,001-20,000 rupees 40.0%
1 Analysis Out of 100-sample size surveyed, 44% of them fall in this category whose monthly house income is less than 10,000 rupees/month, whereas 40% fall in monthly income is 10,00120,000 rupees/month,15% fall in 20,001-30,000 rupees/month & another 1% fall in over 30000 rupees/month.
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Interpretation These data shows that 44% of customers shop at Big Bazaar whose income is less than 10000 rupees/month. and only 15% customers who shop at big bazaar whose income is between 20001-30000.rupees/month
Frequencies
Statistics occupation N Valid Missing 100 0
occupation Frequency 9 23 20 26 22 100 Percent 9.0 23.0 20.0 26.0 22.0 100.0 Valid Percent 9.0 23.0 20.0 26.0 22.0 100.0 Cumulative Percent 9.0 32.0 52.0 78.0 100.0
Valid
business empolyee professional house wife student Total
occupation
30
20
10
Percent
0 business empolyee professional house wife student
occupation
1 Analysis
From the survey we can come to know that 9% respondents occupation is business,23%are employee,20% are professional,26% are house wife and 22% are student who visit big Bazaar .
Interpretation
The study shows that the 26% of customers are house wife who visit big bazaar and business people are only 9%
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Study on Customer of Big Bazaar requencies

Statistics occupation 100 0 r u aware abt bb 100 0
Valid Missing
Frequency Table
Awareness about big bazaar Frequency 100 Percent 100.0 Valid Percent 100.0 Cumulative Percent 100.0
Valid
yes
Pie Chart
Are you aware about big bazaar
yes
1 Analysis
From the survey all 100% respondents are aware about the Big Bazaar .
Interpretation
The study shows that all 100% customer are aware about Big bazaar in Hubli city.
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Study on Customer of Big Bazaar Frequency Table

People prefer to shop Frequency 66 6 14 14 100 Percent 66.0 6.0 14.0 14.0 100.0 Valid Percent 66.0 6.0 14.0 14.0 100.0 Cumulative Percent 66.0 72.0 86.0 100.0
Valid
BIG BAZAAR VISHAL MART MORE GROAARY SHOP Total
Frequency Table Pie Chart

Where you prefer to shop
GROAARY SHOP
MORE
VISHAL MART BIG BAZAAR
Analysis 66% of people generally like shopping at Big Bazar.6% of people generally like shopping at Vishal Mega Mart ,14% of people generally like shopping at Birla More ,14% of people generally like shopping at Kirana stores Interpretation From the above chart 66% of customers prefer to shop at Big Bazar,and only 6% customer prefer to shop at vishal mart.
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Statistics retail shop wer u like to buy bulk purchase N Valid 100 Missing 0
The factors considering for shopping at retail shop for bulk purchase Frequency 45 23 9 23 100 Percent 45.0 23.0 9.0 23.0 100.0 Valid Percent 45.0 23.0 9.0 23.0 100.0 Cumulative Percent 45.0 68.0 77.0 100.0
Valid
big bazaar vishal mart more grosaary shp Total
Factors considering for shopping at retail shop for bulk purchase

50
40
30
20
Percent
10
0 big bazaar vishal mart more grosaary shp
retail shop wer u like to buy bulk purchase
1 Analysis
From the survey we can come to know that for bulk purchase. 45% like to visit big Bazaar,23% like to visit vishal mart,9% like to visit more and 23% like to visit grosaary shp
Interpretation
The study shows that the 45% customer like to visit BiG BAZAAR for bulk purchase.and only 9% customer like to visit more for bulk purchase
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Frequencies
Statistics coz of location N Valid Missing 100 0
Customer like to buy because of location factors Frequency 51 11 12 26 100 Percent 51.0 11.0 12.0 26.0 100.0 Valid Percent 51.0 11.0 12.0 26.0 100.0 Cumulative Percent 51.0 62.0 74.0 100.0
Valid
big bazaar vihal mart more grosarry shp Total
Customer like to buy because of location factors

60 50
40
30
20
Percent
10 0 big bazaar vihal mart more grosarry shp
coz of location
1 Analysis
From the survey we can come to know that for location facility. 51% like to visit big Bazaar,11% like to visit vishal mart,12% like to visit more and 26% like to visit grosaary shp
Interpretation
The study shows that the51% customer like to visit big bazaar because of location factors,.(parking faclility and near to house) And only 11% like to visit vishal mart because of location factors which is next to big bazaar,
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Frequencies
Statistics coz of offers N Valid Missing 100 0
Customer visiting retail shof for offers factors Frequency 63 20 7 5 5 100 Percent 63.0 20.0 7.0 5.0 5.0 100.0 Valid Percent 63.0 20.0 7.0 5.0 5.0 100.0 Cumulative Percent 63.0 83.0 90.0 95.0 100.0
Valid
big bazaar vihal mart more grossary shp 5 Total
Customer visiting retail shop for offers

70 60
50
40 30
20
Percent
10 0 big bazaar vihal mart more grossary shp 5
coz of offers
1 Analysis
From the survey we can come to know that for offers. 63% like to visit big Bazaar,20% like to visit vishal mart,10% like to visit more and 7% like to visit grosaary shp
Interpretation
The study shows that the 63% customer felt that because offers they like to visit BiG BAZAAR(price challenge offers, kitchen mela and weekend offer). And only 10% like to visit more because of offers
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Statistics coz of quality N Valid Missing 100 0
Customer like to visit retail shop because of quality in products Frequency 47 17 16 20 100 Percent 47.0 17.0 16.0 20.0 100.0 Valid Percent 47.0 17.0 16.0 20.0 100.0 Cumulative Percent 47.0 64.0 80.0 100.0
Valid
big bazaar vihal mart more grosaary Total
Customer visit retail shop because of quality

50
40
30
20
Percent
10
0 big bazaar vihal mart more grosaary
coz of quality
1 Analysis
From the survey we can come to know that for quality. 47% like to visit big Bazaar,17% like to visit vishal mart,16% like to visit more and 20% like to visit grosaary shp
Interpretation
The study shows that 47% customer like to visit big bazaar for quality in products and 17% like to visit vihal mart and 16% like to visit more ,.
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Statistics coz of service N Valid Missing 100 0
Customer visit retail shop because of service factor Frequency 45 26 19 10 100 Percent 45.0 26.0 19.0 10.0 100.0 Valid Percent 45.0 26.0 19.0 10.0 100.0 Cumulative Percent 45.0 71.0 90.0 100.0
Valid
big bazaar vishal mart more grosarry shp Total
Customer visit retail shop because of service

50
40
30
20
Percent
10
0 big bazaar vishal mart more grosarry shp
coz of service
1 Analysis
From the survey we can come to know that for services. 45% like to visit big Bazaar,26% like to visit vishal mart,19% like to visit more and 10% like to visit grosaary shp
Interpretation
The study shows that 45% customers like to visit big bazaar for good services.and only 10% like to visit grosaary shop for services
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Statistics customer visit retail shop because of goodwill N Valid 100 Missing 0 customer visit retail shop because of goodwill Frequency big bazaar 40 vihal mart 25 more 30 grosaary shop 5 Total 100 Percent 40.0 25.0 30.0 5.0 100.0 Valid Percent 40.0 25.0 30.0 5.0 100.0 Cumulative Percent 40.0 65.0 95.0 100.0
Valid
customer visit retail shop because of goodwill

grosaary shop
more
big bazaar
vihal mart
1 Analysis
From the survey we can come to know that for goodwill. 40% like to visit big Bazaar,25% like to visit vishal mart,30% like to visit more and 5% like to visit grosaary shp
Interpretation
The study shows that 40% customers like to visit big bazaar for goodwill factor.and only 25% like to visit vishal mart for goodwill
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Statistics factors dat infuence to visit bb N Valid 100 Missing 0
factors that infuence to visit big bazaar Frequency 23 31 1 7 26 9 3 100 Percent 23.0 31.0 1.0 7.0 26.0 9.0 3.0 100.0 Valid Percent 23.0 31.0 1.0 7.0 26.0 9.0 3.0 100.0 Cumulative Percent 23.0 54.0 55.0 62.0 88.0 97.0 100.0
Valid
attrac by ads word of mouth coz of family force shopping experience all products in one roof offers low prices Total
factors that infuence to visit big bazaar

low prices offers attrac by ads
all products in one
word of mouth shopping experience coz of family force
Analysis Out 100 respondents 31% of customers visiting because word of mouth, 23% because of attracted by ads, 26% are visiting because of all products are available in one roof. Interpretation It means the major influencing factors to visit big bazaar with 31% its word of mouth, 23% its advertisements, and 26% its all products available in one place.and only 3% customer feel low prices is influencing factor to visit big bazaar
Page 62

Statistics which media u come across related bb N Valid 100 Missing 0
Ads media come across related to big bazaar Frequency 26 60 4 6 4 100 Percent 26.0 60.0 4.0 6.0 4.0 100.0 Valid Percent 26.0 60.0 4.0 6.0 4.0 100.0 Cumulative Percent 26.0 86.0 90.0 96.0 100.0
Valid
print media tv internet radio other Total
Statistics which media u come across related bb N Valid 100 Missing 0
Ads media come across related to big bazaar

other radio internet print media
tv
Analysis Out of 100 respondents 26% people have come across the print media adds, 60% people have come across TV adds,4% people have come across by internet media, 6%pepole have come across by radio,4% people by others media.
Interpretation
most of the customer means 66% have come across television media and only 6% customer come across radio media related to big bazaar ads.
Page 63
Statistics which r the ads you come a cross related to bb N Valid 100 0 Missing
These are the ads where people come a cross related to bigbazar Frequency 62 14 18 6 100 Percent 62.0 14.0 18.0 6.0 100.0 Valid Percent 62.0 14.0 18.0 6.0 100.0 Cumulative Percent 62.0 76.0 94.0 100.0
Valid
tv ads hoarding,boarding& painting leaflets &pamphlets other Total
These are the ads come a cross related to big bazaar

other
leaflets &pamphlets
hoarding,boarding&pa
tv ads
Analysis
Out of 100 respondents 62% people have come across the TV ads,14% people have come across hordings, bordings & paintings,, 18% people have come across leaflets & pamplets, 6% people have come across other advertisement.
Interpretation
From the survey it shows that 62% of customers come across television ads related to big bazaar and only 14% ads come across hordings,bordings & paintings
Page 64
Frequencies
Statistics what your opinion about ads N Valid 100 Missing 0
opinion about ads Frequency 5 69 21 5 100 Percent 5.0 69.0 21.0 5.0 100.0 Valid Percent 5.0 69.0 21.0 5.0 100.0 Cumulative Percent 5.0 74.0 95.0 100.0
Valid
very good good average bad Total
opinion about ads

bad average very good
good
Analysis
Out of 100 respondents 5% people told big bazaar ads are very good,69% told its good,21% told its average, and 5% told its bad .
Interpretation
From the survey it is 69% of customers opinion is good about big bazaars advertisements.and only 5% of customers opinion is bad about ads
Page 65

Statistics do u think ads of bb were useful N Valid 100 Missing 0
Usefulness of ads of big bazaar Frequency 21 20 59 100 Percent 21.0 20.0 59.0 100.0 Valid Percent 21.0 20.0 59.0 100.0 Cumulative Percent 21.0 41.0 100.0
Valid
very informative help in idintifying bb as different inflnces to visit bb &purchase Total
Usefulness of ads of big bazaar

very informative
inflnces to visit bb help in idintifying
Analysis
Out of 100 respondents 21% people felt that ads are very informative, ,20% people said that in identification of big bazaar as differently,59% people said that it is highly influenced to visit big bazaar and purchasing, .
Interpretation
By the survey it comes to know that 59% of customers felt that Local TV advertisements are influenced to visit big bazaar and purchasing products there and 21% of people felt ads are very informative.
Page 66
Frequencies
Statistics according to u wic media will be help to u geeting information abt bb N Valid 100 Missing 0
media which will be help to geeting information about big bazaar Frequency 60 18 6 14 2 100 Percent 60.0 18.0 6.0 14.0 2.0 100.0 Valid Percent 60.0 18.0 6.0 14.0 2.0 100.0 Cumulative Percent 60.0 78.0 84.0 98.0 100.0
Valid
tv ads hoarding road show pamphlets wallpaint Total
according to u wic media will be help to u geeting information abt bb

wallpaint pamphlets
road show
hoarding
tv ads
Analysis
Out of 100 respondents 60% people are getting information about big bazaar by TV ads,18% are getting by hoardings,6% people are getting by road shows, 14% are getting by pamphlets,2% are getting by wall paints
Interpretation
From the survey 60% of customers have told tv ads more helpful to get information about big bazaar and only 6% people told road show are helpful.
Page 67
Frequencies
Statistics to wht extent r u happy wth bb products N Valid 100 Missing 0
Customer satisfaction towards big bazaar products Frequency 15 59 18 8 100 Percent 15.0 59.0 18.0 8.0 100.0 Valid Percent 15.0 59.0 18.0 8.0 100.0 Cumulative Percent 15.0 74.0 92.0 100.0
Valid
highly satisfied satisfied nther sat nor dis dissatisfied Total
Customer satisfaction towards big bazaar products

dissatisfied nther sat nor dis highly satisfied
satisfied
Analysis
Out of 100 respondents 15% people are highly satisfied with big bazaar products,59% are satisfied,18% are neither satisfied nor dis satisfied
Interpretation
From the survey 59% of customers are satisfied with big bazaar products.and only8% are dissatisfied.
Page 68
Frequencies
Statistics to wht extent r u happy wth bb prices N Valid 100 Missing 0
Customer satisfaction toward big bazaar prices Frequency 8 62 19 11 100 Percent 8.0 62.0 19.0 11.0 100.0 Valid Percent 8.0 62.0 19.0 11.0 100.0 Cumulative Percent 8.0 70.0 89.0 100.0
Valid
hly satisfied satisfied nether sat nor dis sat dis satfied Total
Customer satisfaction towards big bazaar prices

dis satfied nether sat nor dis s hly satisfied
satisfied
Analysis
Out of 100 respondents 8% people are highly satisfied with big bazaar prices,62% are satisfied,19% are neither satisfied nor dis satisfied and 11% are dis satfied
Interpretation
From the survey 62% of customers are satisfied with big bazaar prices.and only 11% are dis satisfied.
Page 69
Statistics to wht extent r u happy wth bb services N Valid 100 Missing 0

Customer satisfication towards big bazaar services Frequency 5 52 38 5 100 Percent 5.0 52.0 38.0 5.0 100.0 Valid Percent 5.0 52.0 38.0 5.0 100.0 Cumulative Percent 5.0 57.0 95.0 100.0
Valid
hly satisfied satisfied nther sat nor dis sat dissatfied Total
Customer satisfication towards big bazaar services

dissatfied nther sat nor dis sa hly satisfied
satisfied
Analysis
Out of 100 respondents 5% people are highly satisfied with big bazaar services,52% are satisfied,38% are neither satisfied nor dis satisfied and 5 are dis satfied
Interpretation
From the survey 52% customer are satisfied with big bazaar service where 38% customer are neiter satisfied nor dis satisfied
Page 70
Frequencies
Statistics satisfaction level regarding shopping at bb N Valid 100 Missing 0
satisfaction level regarding shopping at big bazaar Frequency 5 66 25 4 100 Percent 5.0 66.0 25.0 4.0 100.0 Valid Percent 5.0 66.0 25.0 4.0 100.0 Cumulative Percent 5.0 71.0 96.0 100.0
Valid
hly satisfied satisfied nther sat nor dis sat dis satisfied Total
satisfaction level regarding shopping at big bazaar

dis satisfied nther sat nor dis sa hly satisfied
satisfied
Analysis
Out of 100 respondents 5% people are highly satisfied with shopping at big bazaar ,66% are satisfied,25% are neither satisfied nor dis satisfied and 4 are dis satfied
Interpretation
From the survey 66% people are satisfied in shopping at big bazaar where 25% are neiter satisfied nor dissatisfied
Page 71
Frequencies
Statistics spl abt big bazaar regarding services N Valid 100 Missing 0
Special about big bazaar regarding services Frequency 5 38 52 5 100 Percent 5.0 38.0 52.0 5.0 100.0 Valid Percent 5.0 38.0 52.0 5.0 100.0 Cumulative Percent 5.0 43.0 95.0 100.0
Valid
poor fair good very good Total
Special about big bazaar regarding services

very good poor
fair
good
1 Analysis
From the survey we can come to know that 52% people feel big bazaars service is good ,38% feei its fair,5% feel very good and 5% feel its bad
Interpretation
The study shows that 52% customer rated big bazaar services is good,where nearly 5% given rating poor.
Page 72
Frequencies
Statistics regarding offers N Valid Missing 100 0
Customer rating regarding big bazaar offers Frequency 10 19 53 18 100 Percent 10.0 19.0 53.0 18.0 100.0 Valid Percent 10.0 19.0 53.0 18.0 100.0 Cumulative Percent 10.0 29.0 82.0 100.0
Valid
Customer rating regarding offers

poor very good
fair
good
1 Analysis
From the survey we can come to know that 53% people feel big bazaars offers are good ,19% feel its fair,18% feel very good and 10% feel its bad
Interpretation
The study shows that 53% of customer rated as big bazaar offers are good,.and 10% of customer rated as poor
Page 73

Statistics New products N Valid Missing 100 0
Customer rating towars big bazaar New product&varietys Frequency 6 34 39 21 100 Percent 6.0 34.0 39.0 21.0 100.0 Valid Percent 6.0 34.0 39.0 21.0 100.0 Cumulative Percent 6.0 40.0 79.0 100.0
Valid
Big bazaar New products& variety

poor very good
fair
good
1 Analysis
From the survey we can come to know that 39% people found new products and variety in big bazaars is good ,34% feel its fair,21% feel very good and 6% feel its bad
Interpretation
The study shows that 39% of customer rated as big bazaar new products&variety are good where nearly 6% of customer rated as poor
Page 74

Statistics quality N Valid Missing 100 0
Big bazaar products quality Frequency 10 12 68 10 100 Percent 10.0 12.0 68.0 10.0 100.0 Valid Percent 10.0 12.0 68.0 10.0 100.0 Cumulative Percent 10.0 22.0 90.0 100.0
Valid
poor fair good very food Total
Big bazaar products quality

very food poor
fair
good
1 Analysis
From the survey we can come to know that 68% people big bazaars products quality is good ,12% feel its fair,10% feel very good and 10% feel its bad
Interpretation
The study shows that 68% of customers rated as big bazaars products quality is good,and 10% of customers rated poor
Page 75
Frequencies
Statistics ADS N Valid Missing 100 0
Big bazaar ADS Frequency 6 26 61 7 100 Percent 6.0 26.0 61.0 7.0 100.0 Valid Percent 6.0 26.0 61.0 7.0 100.0 Cumulative Percent 6.0 32.0 93.0 100.0
Valid
Big bazaar ADS

very good poor
fair
good
1 Analysis
From the survey we can come to know that 61% people feel big bazaars are good , 26% feel its fair,7% feel very good and 6% feel its bad
Interpretation
The study shows that 61% of customer rated big bazaars ads are good and nearly 6% of customer rated as poor
Page 76

Statistics shopping experiece N Valid 100 Missing 0
Big bazaar shopping experience Frequency 10 30 40 20 100 Percent 10.0 30.0 40.0 20.0 100.0 Valid Percent 10.0 30.0 40.0 20.0 100.0 Cumulative Percent 10.0 40.0 80.0 100.0
Valid
poor fair very good very good Total
Big bazaar shopping experience

poor very good
fair
very good
Analysis
From the survey we can come to know that 40% people feel good experience while shopping ibig bazaars ,30% feel its fair,20% feel very good and 10% feel its bad
Interpretation
The study shows that 40% of customers rated shopping experience at big bazaars is good where nearly10% of customer rated as poor
Page 77

Statistics wht ur purchase before comig to bb N Valid 100 Missing 0
customer purchase plan before coming to big bazaar Frequency 40 20 5 5 30 100 Percent 40.0 20.0 5.0 5.0 30.0 100.0 Valid Percent 40.0 20.0 5.0 5.0 30.0 100.0 Cumulative Percent 40.0 60.0 65.0 70.0 100.0
Valid
to purchase just for visit to knw abt offers to knw abt nw products if good offer found dan to purchase Total
customer purchase plan before comig to big bazaar
if good offer found
to purchase
to knw abt nw produc
to knw abt offers
just for visit
Analysis Out of 100 respondents 40% of them come to purchase, 20% just to visit, 5% to know about the offers, 5% is to know the new products, 30% is to if good offers found then to purchase. Interpretation
From the survey decision of the customer visiting big bazaar is 40% people visit big bazaar for purchase and 30% if good offer found den to purchase and 20% just for visit
Page 78

Statistics the differce section customer normally visit for their purchase N Valid 100 Missing 0
the differce section customer normally visit for their purchase Frequency head to toe(fmcg) 28 food bazaar 25 apparels 20 electronic 12 other 15 Total 100 Percent 28.0 25.0 20.0 12.0 15.0 100.0 Valid Percent 28.0 25.0 20.0 12.0 15.0 100.0 Cumulative Percent 28.0 53.0 73.0 85.0 100.0
Valid
the differce section customer normally visit for their purchase
other head to toe(fmcg)
electronic
apparels food bazaar
Analysis
Out of 100 respondents 28% people normally purchase fmcg ,25%food bazaar,20%apparels,12%electronic and 15% are other,
Interpretation
From the survey 28% of customer visit FMCG (head to toe) products section in big bazaar. And 25% visit food bazaar and only 12% of them visit electronic products sections at Big Bazaar.
Page 79

Statistics how u often to visit to bb N Valid 100 Missing 0
Time period of visiting big bazaar Frequency 5 17 16 27 20 10 5 100 Percent 5.0 17.0 16.0 27.0 20.0 10.0 5.0 100.0 Valid Percent 5.0 17.0 16.0 27.0 20.0 10.0 5.0 100.0 Cumulative Percent 5.0 22.0 38.0 65.0 85.0 95.0 100.0
Valid
fst time once in week twice a week weekend once in mnth anytime durig festival Total
Time period of visiting big bazaar

durig festival anytime once in week fst time
once in mnth twice a week
weekend
Analysis
Out of 100 respondents 5% people visit first time to big bazaar, 17% often to visit once I week,16%twice a week.27% in weekend,20% in once in month,10% anytime and 5% are during festival
Interpretation
From the survey it is found that 27% of customers would like to visit in weekends to big bazaar and 17% like to visit once in week and only 5% like to visit during festival time.
Page 80
Frequencies
Statistics expection from bb N Valid Missing 100 0
Customer expectation from big bazaar Frequency 30 20 21 24 5 100 Percent 30.0 20.0 21.0 24.0 5.0 100.0 Valid Percent 30.0 20.0 21.0 24.0 5.0 100.0 Cumulative Percent 30.0 50.0 71.0 95.0 100.0
Valid
offers quality variety low prices shopping experience Total
Customer expectation from big bazaar

shopping experience
offers low prices
variety
quality
Analysis
Out of 100 respondents,30% people expect better offers from big bazaar,20% expect better quality,21% expect variety,24%low prices and 5% shopping experience
Interpretation
From the survey it can be interpret that 30% of customers expect offers from big bazaar and 20% people expect better quality.
Page 81
Frequencies
Statistics would u like to visit bb again N Valid 100 Missing 0
Customer opinion to visiting big bazaar again Frequency 80 20 100 Percent 80.0 20.0 100.0 Valid Percent 80.0 20.0 100.0 Cumulative Percent 80.0 100.0
Valid
definitely not sure Total
Customer opinion to visiting big bazaar again

100
80
60
40
Percent
20
0 definitely not sure
would u like to visit bb again
Analysis
Out of 100 respondents,80% like to visit again,and 20% are not sure
Interpretation
From the survey it is found that 80% customer definitely like to visit big bazaar.again and 20% customer are not sure.
Page 82
Findings
Page 83

Findings 57% of customer are male, where as 43% of the customers were Females who visiting the Big bazaar. 34% of the customers fall under the age between 18-25 who visit big bazaar and 18% of customers are above 50 age 26% of customers are house wife who visit big bazaar but merely 9% of customers are from business background who are mainly targeted customers. 44% of customers whose income is less than 10000 rupees/month. and only 15% customers are shop at big bazaar whose income is between 2000130000.rupees/month 100% respondents are aware of big bazaar in Hubli city. 66%, of customers prefer to shop at Big Bazar,and only 6% customer prefer to shop at vishal mart. 45% .51%.63% .47%,45%,40%,customer like to visit BiG BAZAAR for bulk purchase. Location,Offers,product Quality, Services and Goodwill and only 9%,10%,16% customer like to visit More retailing for bulk purchase, Offers,Quality,11%,17%,25%of customer like to visit vishal mart because of location factors,Quality.Goodwill, which is next to big bazaar, only 10% of customer like to visit grosaary shop for services , influencing factors to visit big bazaar with 31% its word of mouth, 23% its
advertisements, and 26% its all products available in one place.and only 3% customer feel low prices is influencing factor to visit big bazaar 66% have come across television media and only 6% of customer are come across radio media related to big bazaar 62% local television ads helpful to customer are come a cross related to big bazaar and only 14% of ads come across hording,bording & painting 69% customer opinion is good about big bazaars advertisements.and only 5% customer opinion is bad about ads
Page 84

59% customer felt that local advertisements are influenced to visit big bazaar and purchasing products there and 21% of customer felt ads informative. 60% customer has told local tv ads more helpful toe getting information about big bazaar and only 6% customer told road show are helpful 59%,62%,52% customers are satisfied with big bazaar products, prices and services and only8%,11%, are dissatisfied 38% neither satisfied nor dissatisfied. 66% customer are satisfied in shopping at big bazaar where 25% of customer are neiter satisfied nor dissatisfied 52%,53%,39%,68%,61%,40% customer rated big bazaar is good in services,Offers,new products and variety, products quality, shopping experience,.ads where nearly 5%.10%,6%,10%,6% and 10% given rating poor. 40% customer visiting big bazaar for purchase and 30% of customer visiting if good offer found den to purchase and 20% of customer visiting just for visit 28% of customer visit FMCG (head to toe) products section in big bazaar. And 25% visit food bazaar and only 12% of them visit electronic products sections at Big Bazaar 27% of customers would like to visit in weekends to big bazaar and 17% like to visit once in week and only 5% like to visit during festival time. 30% of customer expect better offers from big bazaar and 20% of customer expect better quality. 80% customer definitely like to visit big bazaar.again and 20%of customer are not sure.
Page 85
SUGGESTIONS
The major factors influencing the customers to visit Big Bazar is Tv ads, word of mouth, all products available in one roof. So Big Bazaar has to increase radio advertisement & make sure that all products available, the customer visiting big bazaar also want to save time so if one product is not available then customer will walk to other shop which leads to dissatisfaction to the customer. Now a days Radio is good source of media growing in Hubli city so Big Bazar can utilize it in better way by inviting RJs to the shop and ask them to conduct some events in the Big Bazar shop where in even on going Offers can be announced meanwhile which will attract more customers and influence them to purchase the product. Though the big bazaar customers are satisfied with existing Offers and products quality but they still expect better Offers and mainly better products quality in own brands of Big Bazar products because during survey its found that big bazaars own products dont have good quality. And also I would like to suggest that they should keep other Branded products also.
Page 86
CONCLUSION
I would conclude that the customer of Hubli Big Bazar though they are satisfied with present offers, still they expect good offers in future days. And the big bazaar has doing good in terms of understanding customer expectation and providing them good offers and products in terms of fulfilling their expectation. During the project I come to know that what a normal consumer will think before entering into big bazaar. And the different types of factors which influence customers to visit big bazaar, their purchase decision And what are the factors which we need focus for increase consumer walk-in big bazaar hubli. The consumers preferences are changing & they are moving from Traditional Kirana stores to Modern Retail outlet. To attract more customers companies have to carryout the promotional activities in unique way. BIG BAZAAR has maintained that uniqueness & has succeeded in attracting customers. But stil Big Bazar has not attracted customers who fall under income group 20,000 to 30,000/month usually who are Business class people and I feel these are the main targeted customers for Big Bazar. They need to attract. The advertisement of the company like TV ads, print media & pamphlets are good advertisements which made its place in minds of customer to find BIGBAZAAR differently. As the competition is becoming tough in the market the activities conducted by the company are unique, that have brought fruitful result to the company. Among them Advertisement is one of the leading activity or unique among all other activities & has high influence on the customer walk-in.
Page 87
BIBLOGRAPHY
Page 88
Study on Customer of Big Bazaar BIBLOGRAPHY Reference Books:

Marketing Management Marketing Research Philip Kotler Naresh Malohta
Websites:
www.Google.com www.BIGBAZAAR.com www.futuregroup.com
Page 89
Appendices
Page 90

QUESTIONARIE Dear Sir/Madam, I Modin Dodamani , first year MBA student of BIMS Bagalkot conducting a research study at BIG BAZAAR. I request you to please co-operate & fill the questionnaire to facilitate our study. Your information will be kept confidential & will be used only for study purpose. Name: ____________________ Address (location): _________________________ Sex: Male Female Please let me know a little more about yourself. Please specify your Age group (years); (a) 18-25 (b) 26-40 (c) 41-50 (d) Over 50 Please specify your monthly household income (Rs.); (a) Less than 10,000 rupees/month (c) 20,000 to 30,000 rupees/month . Occupation: Business Yes Big bazaar Employee No Vishal mart Birla more Grosaary(kirana) shops Other Professional House wife Student 1) Are u aware about BIGBAZAAR? 2) Where do you generally prefer to shop?(skip to Q 12) (b) 1,0000 to 20,000 rupees/month (d) Over 30000 rupees/month
3) Rate the following factors in accordance with the retail shops where you would like to buy? (On the scale of 1 5 where 1 being the highest and 5 is least) Big Vishal More Kiran others Bazaar a shops 1. Bulk purchase 2. Location 3. Offers 4. Credit Facility 5. Goodwill 6. Quality 7. Service 4) What are the factors that influence you to visit Big-Bazaar?
Page 91

a) Attracted by ads d) Shopping experience Print media Television Ads Leaflets & Pamphlets Very good Good b) Word of mouth e) All products in one roof Internet Radio c) Because of family force f) Offers g) Low Prices Others
5) Which media you come across related to BIGBAZAAR ads? Television 6) Which are the advertisements of BIGBAZAAR you come across? Hoardings, Boardings & Paintings Others Average Bad Worst
7) What is your opinion about advertisements? 8) do you think advertisements of BIGBAZAAR were usefull? a) Very informative b) Helps in identifying BIGBAZAAR as differently c) Highly influences to visit BIGBAZAAR & purchase 9) According to you, which media will be helpful to you for getting information about BIG BAZAAR?
a) TV ads b) Hoardings c) Road shows d) Pamphlets e) Wallpaints
10) To what extent are you happy with Big Bazaars products/prices/ services Parameters Highly Satisfied Satisfied Neithr satisfied nor dissatisfied dissatisfie d Highly dissatisfie d
1. Products 2. Prices 3. Services 11) Rate satisfaction level regarding shopping at BIGBAZAAR
Highly Satisfied Reasons
Satisfied
Neither satisfied Nor dissatisfied
dissatisfied
Highly dissatisfd
12) . If not big Bazaar where do you go for shopping? . ..
13) What is special about Big bazaar? (Rate the parameters from 1-5)
Page 92
Parameters 1. Service 2. Offers 3. New Products 4.Variety 5. Quality 6.Advertisement 7. Shopping Experience
1[Extreme poor]
2[poor]
3[Fair]
4[Good]
5[Very Good
14) . What is your purchase plan before coming to Big-bazaar? a) To purchase b) Just for visit c) To know about the new offer d) To know the new products FMCG 16) First time Weekends Food items Once a week Once a month e) If good offer found than to purchase. Apparels Electronic e) others
15) Which are the sections you normally purchase the product? . How often do you visit BIG BAZAAR ? Twice a week Anytime During festival
17) . What are the expectations from Big bazaar? (1which you expect the most, and 2nd accordingly and 6 is least ) Offer Quality Variety Low price Shopping Experienc * New products 18) Would you like to visit BIG BAZAAR again ? (a) Definitely (b) Not sure If No, (Please specify the reasons) ____________________________________________________ 19) Suggestions or comment for further improvement of BIG BAZAAR ___________________________________________________ ________________________________________________________________ ******************* THANK YOU ******************** (c) No
Page 93

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Study on Customer of Big Bazaar

Exam No MBA09004021 Roll No -021

SHRI B.V. V. SANGHAS INSTITUTE OF MANAGEMENT STUDIES, BAGALKOT

A study on Customer of BIG BAZAAR at Hubli

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar

Modinsab D MBA IInd semester

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar

Topic of the study

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar

Capita Land Retail India

Awards and recognition

Retail Asia, Retail Asia Pacific Top 500 Awards

B.V.V SanghaS Institute of Management Studies, Bagalkot

Study on Customer of Big Bazaar Awards and Recognition 2008

B.V.V SanghaS Institute of Management Studies, Bagalkot