For a clearer market perspective

The Top 10 Beer Companies

Emerging opportunities, growth strategies and financial performance

Report Price Publication date

1495/ 2160/$2875 August 2009

CONSUMER

The Top 10 Beer Companies

Emerging opportunities, growth strategies and financial performance

About Us...
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The strength of our consumer goods research and analysis is derived from access to unparalleled databases and libraries of information and the use of proprietary analytic techniques. Business Insights reports are authored by independent experts and contain findings acquired from dedicated primary research. Our authors' leading positions secure them access to interview key executives and to establish which issues will be of greatest strategic significance for the industry. Our consumer goods portfolio of reports can be used across a wide range of business functions to assess market conditions and devise future strategies and cover the food & drinks, health, nutrition, ingredients, packaging categories and key consumer issues including eRetail and marketing.

Report Overview...
The global beer market was valued at approximately $507bn in 2008, an increase of 1.8% over 2007. Business Insights forecasts that the value of the global beer market will grow at a CAGR of 1.6% during 200712 to reach a total value of $540bn in 2012. Shift in preference for premium beer in emerging markets driven by a rise in purchasing power, and product differentiation will help to drive an increase in beer market value through 2012. However, the recession and down-trading might reduce the pace of premiumization of beer. In addition, increase in preference for spirits, wines and healthy drinks will to some extent cannibalize the market size of beer. The Top 10 Beer Companies: Industry trends and growth strategies of leading players is a new report published by Business Insights that analyzes the innovation and growth strategies of the top 10 players in the beer industry. This report identifies the product areas that the top 10 players are seeking to develop. It also examines the comparative strengths, weaknesses, opportunities and threats facing the worlds leading beer companies. Pages Figures Tables 149 34 65

Benchmark your performance against the leading beer companies using market share and financial data in this new report...

The Top 10 Beer Companies

Emerging opportunities, growth strategies and financial performance

Key Findings...
Consolidation in the beer industry has changed the leading company, with A-B InBev becoming the market leader based on sales of $21,727m in 2008, followed by Heineken ($16,854m), pushing SABMiller ($15,751m) down to third rank. Carlsberg had the highest sales growth of 25.5% during 200508 primarily driven by its acquisition of Scottish & Newcastles (S&Ns) operations in Russia. There has been a shift in preference for premium beer in emerging markets as a result of rising purchasing power, greater product differentiation and targeted marketing campaigns. Heineken is the second largest player in the global beer industry with sales of 11,455m ($16,854m) in 2008, an increase of 27.3% over 2007.

Beer and other alcoholic beverages, CAGR 200408 (%) Consumption of other alcoholic beverages including wines, spirits, ciders and flavored alcoholic beverages (FABs) are increasing at the expense of beer. Continuous innovation in flavor and products supported with aggressive marketing strategies and potential health benefits is swaying the market away from beer in favor of other alcoholic beverages as supported from the CAGR registered during 200408...

Use this report to...

Gain insight into the worlds leading beer companies with this reports ranking of the top 10 companies, detailing their financial performance and future prospects. Identify and target future growth areas from this reports analysis of acquisitions and divestments made by leading beer companies and their strategies for growth. Understand the key trends in the beer market and the impact that they are expected to have on the top 10 players. Enhance your product development strategies by examing the leading beer companies innovation and NPD strategies and recent product launches. Create more effective competitive strategies based on this reports SWOT analyses of the top beer companies.

The Top 10 Beer Companies

Emerging opportunities, growth strategies and financial performance

Key issues...
Consolidation. In the beer industry is set to continue, but deal sizes will decline, owing to the limited availability of funds in the challenging economic environment. Most of the focus will be on the emerging beer markets in Asia, Latin America and Eastern Europe. Shift in consumer preference for wines and spirits. Continuous innovation in flavor and products supported with aggressive marketing strategies and potential health benefits is swaying the market away from beer in favor of wines and spirits. Decline in beer consumption in mature markets. Beer is losing market share to wine and spirits, in part due to perceived health benefits from wine and high levels of innovation and premiumization in the spirits market.

Top 10 beer companies growth, 200508

Among the top 10 beer players covered in the report, Carlsberg registered the highest sales CAGR of 25.5% during 200508 primarily driven by the acquisition of S&Ns operations in Russia. With the acquisition of S&Ns shares in Baltic Beverages Holding it strengthened its foothold in Russia, an emerging beer consuming market. It also acquired S&Ns Asian operations in China and Vietnam, further reinforcing Carlsbergs long term growth prospects...

Down trading. The economic downturn has adversely affected purchasing power of consumers particularly in Northern and Western Europe. This has led consumers to down trade in mature markets. This will negatively impact beer sales value.

Your questions answered...

What are the key strategies of the leading beer companies? What are the key trends in the global beer industry?

Which regions and segments offer the leading beer companies the greatest growth opportunities?

How do the leading beer companies compare in terms of financial performance and coverage by country and category?

What is the market share of each of the global beer leaders by company?

The Top 10 Beer Companies

Emerging opportunities, growth strategies and financial performance

Sample Information

Chapter 11: FEMSA (FEMSA Cerveza)

Growth strategies
Consolidating market share through new product launches FEMSA Cerveza intends to consolidate its market share in Mexico and Brazil by developing its portfolio through new product launches. The company sells beer in lowpriced packages such as returnable glass bottles and kegs, and non-returnable cans as customers in Mexico and Brazil are mostly price sensitive. It also expanded its product portfolio with the launch of line extensions of flagship brand Sol (Sol Limn y Sal and Sol Cero Limn y Sal) for women consumers who prefer to mix their beer with salt and lemon in Mexico in 2008.
Figure 11.24: FEMSA (FEMSA Cerveza) SWOT analysis

It strengthened its premium brand portfolio with Business Insights the launch of special editions of flagship product such as Superior Edicin Especial and a limited edition of 750ml Bohemia Bock in Mexico in 2008. In keeping with the preference for Dark Lager in Mexican market, FEMSA Cerveza launched Bohemia Obscura in 2008. This, along with other line extension of Bohemia, brand helped accelerate sales of the flagship brand in 2008. In addition, FEMSA launched a non-alcoholic version of its beer brand Sol in 2008 to cater to health conscious customers. Acquisitions and divestments FEMSA Cerveza is focusing on organic ways to expand its beer business, rather than acquiring companies. In Mexico it is investing in construction of a brewery in Meoqui, Northern Mexico. In export markets such as the US, FEMSA Cerveza is leveraging its partner, Heinekens, distribution network and brand image to penetrate the market. In Brazil it is capitalizing on the sales and distribution infrastructure of FEMSA Coca-Cola (subsidiary of FEMSA) to access the market.

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The Top 10 Beer Companies

Emerging opportunities, growth strategies and financial performance

Table of Contents
CHAPTER 1: INTRODUCTION CHAPTER 2: INDUSTRY OVERVIEW Introduction Market dynamics - Global beer market size by value - Global beer market size by volume - Beer sales across geographies - Beer and other alcoholic beverages - Beer market drivers and resistors Competitive landscape - Top 10 companies based on sales - Top 10 companies based on volumes - Competitive positioning of the 10 beer companies - Geographic diversification Trends - Consolidation underway - Rising prices of raw materials - Shift in consumer preference for healthy beer - Premiumization of beer CHAPTER 6: KIRIN Company overview Recent financial performance Growth strategies - Strengthening product portfolio - Acquisitions and divestments SWOT analysis

CHAPTER 7: CARLSBERG Company overview Recent financial performance Growth strategies - Investing in Russian beer market - Sustaining growth in Northern and Western Europe - Expanding in emerging Asian beer markets - Acquisitions and divestments SWOT analysis

CHAPTER 8: ASAHI BREWERIES Company overview Recent financial performance Growth strategies - Developing new products to revive beer sales in Japan - International expansion - Restructuring unprofitable international operations - Acquisitions and divestments SWOT analysis

CHAPTER 3: A-B INBEV Company overview Recent financial performance Growth strategies - Focus on cost reduction initiatives - Reviving sales of flagship brands - Acquisitions and divestments SWOT analysis

CHAPTER 4: HEINEKEN Company overview Recent financial performance Growth strategies - Driving profit growth through cost saving initiatives - Exploring growth opportunities in emerging markets - Acquisitions and divestments SWOT analysis

CHAPTER 9: GRUPO MODELO Company overview Recent financial performance Growth strategies - Expanding in international markets through partnerships and alliances - Augmenting product portfolio through imports - Strengthening presence in off-premise channels - Strategic investments in beer infrastructure - Acquisitions and divestments SWOT analysis

CHAPTER 5: SABMILLER Company overview Recent financial performance Growth strategies - Expanding in the African beer market - Acquisitions and divestments SWOT analysis

The Top 10 Beer Companies

Emerging opportunities, growth strategies and financial performance

Table of Contents
CHAPTER 10: MOLSON COORS Company overview Recent financial performance Growth strategies - Expanding global reach through partnerships and alliances - Acquisitions and divestments SWOT analysis Beer & other alcoholic beverages, CAGR 200408 Beer market drivers & resistors Top 10 beer companies growth, 200508 For A-B InBev, Heineken, SABMiller, Kirin, Carlsberg, Asahi Breweries, Grupo Modelo, Molson Coors, FEMSA (FEMSA Cerveza) & Diageo: - Financial performance ($m), 200408

- SWOT analysis
For Dr Oetker (Radeberger), Tsingtao Brewery, Sapporo Holdings, Suntory, Foster's, China Resources, Efes, Asia-Pacific Breweries, San Miguel and ThaiBev:

CHAPTER 11: FEMSA (FEMSA CERVEZA) Company overview Recent financial performance Growth strategies - Consolidating market share through new product launches - Acquisitions and divestments SWOT analysis

- Financial performance ($m), 200508

TABLES Global beer market size - By value ($bn), 200712 - By volume (m hectoliters), 200712 Beer & other alcoholic beverages, CAGR 200408 (%) Top 10 beer companies based on sales ($m), 2008 Top 10 beer companies based on sales volumes (m hectoliters), 2008 Top 10 beer companies sales growth, 200508 Major M&A deals, 2008 For A-B InBev, Heineken, SABMiller, Kirin, Carlsberg, Asahi Breweries, Grupo Modelo, Molson Coors, FEMSA (FEMSA Cerveza) & Diageo: - Snapshot - Financial performance, 200408 - Business segment performance ($m), 2008 A-B InBev divestments, 200709 Asahi Breweries beer brands in select categories Grupo Modelo imported beer brands For Heineken, Grupo Modelo, Molson Coors & Diageo: - Partnership & alliances, 200709 For Heineken, SABMiller & Carlsberg: - Acquisitions, 200709 For Dr Oetker (Radeberger), Tsingtao Brewery, Sapporo Holdings, Suntory, Foster's, China Resources, Efes, Asia-Pacific Breweries, San Miguel & ThaiBev: - Snapshot - Financial performance, 200408

CHAPTER 12: DIAGEO Company overview Recent financial performance Growth strategies - Restructuring breweries to generate cost savings - Expanding in international markets through alliances - Acquisitions and divestments Innovation and NPD SWOT analysis

CHAPTER 13: 11-20 COMPANIES For Dr Oetker (Radeberger), Tsingtao Brewery, Sapporo Holdings, Suntory, Foster's, China Resources, Efes, Asia-Pacific Breweries, San Miguel and ThaiBev: - Company overview - Recent financial performance CHAPTER 14: APPENDIX FIGURES Global beer market size

- By value ($bn), 200712 - By volume (m hectoliters), 200712 Beer sales across geographies, 200408

The Top 10 Beer Companies

Emerging opportunities, growth strategies and financial performance

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