Foursquare Specials

Merchant Platform // Specials

The following slides will take you through the various Special types, provide examples, and offer tips.

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Merchant Platform // Specials Overview What are foursquare Specials?!

Specials are mobile coupons, rewards, discounts, or experiences that are unlocked by foursquare users. Specials should make your customer feel special, in whatever way makes sense for your business. Specials Criteria:
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Must provide value to the users (economic or otherwise). Should be unique to foursquare users who check in at your venue, and not a general public offer. Specials must be offered at consumer facing places where commerce occurs, not at ofces or personal homes.

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Merchant Platform // Specials Overview Why offer foursquare Specials?!

Our 7 types of customizable Specials help you to interact with your most loyal customers and/or attract new ones.

Specials are FREE and work in real-time Running Specials provides you with performance analytics and actionable data related to your venue and customers. "
Breakdown of Special unlocks, foursquare usage, male to female ratio, most active times of
day, and the social reach of your customers. "

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Specials // Terminology Foursquare terminology:!

Before getting into specic Special types, a quick run down of foursquare-speak:!

Special:

A mobile coupon, prize, discount, or experience presented to a user

at or near your venue."

Locked Special: Unlocked Special:

A Special that has not yet been qualied for by a given user. " A Special that a user has earned the right to redeem, based on the
criteria set by the merchant.

Newbie: Mayor:

A foursquare user who checks in to your venue for the rst time." Your most loyal foursquare customer, and de facto mascot.
Mayorships are calculated as the individual with the most check-ins at your venue over the past 60 days.

Swarm:

A large number of users checked in to one location simultaneously." Like a ash sale, this is a Special starting at a specic time and limited to a specic quantity of unlocks.
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Flash Special:

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Specials // Newbie Special Newbie Special!

What is it?! A Newbie Special unlocks only on a users rst visit to a venue. Use Case:! A great way to attract new customers who browse venues near their current location. Successful Example: RadioShack offered 20% off to users upon their rst check-in.

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Specials // Friends Special Friends Special!

What is it?! A Friends Special rewards foursquare friends for checkingin somewhere together. You choose the minimum threshold for a group of friends needed to unlock the Special. Use Case:! Facilitates customer acquisition. A truly social Special which incentivizes groups of friends to visit your venue together. Successful Example: H&M offered 24% off of one item for users that checked in with 3 foursquare friends.

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Specials // Flash Special Flash Special!

What is it?! A Flash Special is a time-sensitive, limited quantity Special. This Special is unlocked by the rst people to arrive at your venue at a designated time. Use Case:! Creates a sense of urgency and excitement. Allows you to target a specic time of day. Often used as a door buster deal. Successful Example: Sports Authority gave the rst ve users to check-in to the store each morning a $20 gift card.

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Specials // Swarm Special Swarm Special!

What is it?! Swarm Specials reward large groups of users for visiting your venue at once. You set a minimum and maximum threshold for a group of users in order for the Special to unlock for a 3-hour window. Use Case:! A true group deal that incentivizes and rewards large groups of users for visiting your venue. Drives trafc during low trafc periods. Great for grand openings or special events. Successful Example: Colibri Cuisine food cart offered one free taco with purchase to swarms of 10 people!

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Specials // Check-in Special Check-in Special!

What is it?! A Check-in Special is unlocked every check-in. Use Case:! Encourages repeat visitors. Catch-all Special type for offers which are redeemable for conditions that are controlled outside of foursquare. Successful Example: Breathe Easy Spa and Salon offered foursquare users 15% off of any spa treatment upon check-in, and 25% off on Mondays.

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Specials // Loyalty Special Loyalty Special!

What is it?! This is a digital version of the classic coffeehouse punch card. Use Case:! There are three types of loyalty Specials:! 1. Reward loyal customers consistently, every 3, 5, or X check-ins to your venue. 2. Reward loyal customers exactly once, on their 3rd, 5th, or X check-in to your venue. 3. Reward loyalty within a set time period, such as for 3 visits within the next 21 days. Successful Example: Lukes Lobster gave exclusive access to a party for customers who checked in 4 times over two weeks.

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Specials // Mayor Special Mayor Special!

What is it?! A Mayor Special rewards only your single most loyal customer: the Mayor. Use Case:! The ultimate loyalty reward Taps into game mechanics of foursquare Successful Example: Mt. Snow Ski Resort in Vermont rewarded their Mayor with a reserved parking spot right at the base of the mountain!

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Specials // Best Practices Optimizing Specials Campaigns!

Optimize your Specials Campaigns by combining Specials together, incentivizing foot trafc during slow periods and relying on foursquare Venue Stats!
Combine Specials to target different customer segments: Tracking Redemption
Include a POS code which will only be seen on unlock that an employee can enter at the register.

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Specials // Best Practices Utilize links to ease redemption!

Utilize our newest feature active web links within Specials to ease redemption at POS and/or to drive to an online destination. !

Use your web link to host a QR code or barcode to be scanned at POS.

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Use your web link if your Specials reward exists on the web or to have users opt-in to a contest or sweepstakes.
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Specials // Best Practices Train employees to reduce friction!

Train your employees on the ins and outs of your foursquare promotion, including the differences between a locked and unlocked special screen.!

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Specials // Analytics Monitor Results!

Use our detailed analytics and reporting system to monitor and compare check-ins and Specials at each one of your locations. !

Specials data organized into a weekly graph

Venue dashboard analytics

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Specials // Promotion Promoting Specials!

Build awareness and excitement around specials to maximize their potential!

Window Clings ! Window clings are vinyl stickers that indicate your venue is on foursquare. They are a great reminder for users to come inside and check-in to your venue! We will send you clings for free! Sign up for yours here."

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Specials // Promotion Promoting Specials!

Customize your own promotional material using the foursquare assets! ! Create your own custom signage! Use foursquare assets to create a custom branded experience that ts your venue and incentivizes checkins.

Puma branded custom signage is found at all Puma stores in the U.S.

The crme de la crme parking spot at Mount Snow reserved for the Mayor.
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Specials // Claim your venues

If you havent set up any Specials yet, visit foursquare.com/business/venues to claim your venue(s) and get started!

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