Summer 2011 International Summer Campus Korea University

ISC282: Mass Media and Popular Culture in Korea Seminar: Mon. through Thur. 2:30 p.m.4:10 p.m. Professor: Dr. Ji Hoon Park Office: (Woodang) 527. Office Hours: by appointment Email: koreamediaschool@gmail.com

COURSE DESCRIPTION This course helps students to become familiar with a number of critical issues about contemporary popular culture in Korea. A primary emphasis will be placed on the ways in which the media express and mediate Korean popular culture. Students will learn theoretical concepts and ideas that enable them to read Korean popular culture from critical perspectives. The topics to be examined include gender, race and ethnic relations, sexuality, collective memory, music, Korean wave, film, journalism, broadcasting, mobile culture, and computer games, etc. Student will undertake group research projects and discuss their work in class. COURSE EVALUATION Participation Midterm Exam Prospectus Final Exam Final Group Project & Presentation Total: 10% 25% 10% 25% 30% 100%

REQUIRED TEXTS: A course packet will be available for purchase

COURSE POLICIES: Fairness is the most important aspect in academic learning. This class has important course policies in order to maintain fairness in course evaluation. Students will enjoy maximum educational benefits if all can be assured that standard policies are consistently applied. The following general policies will thus be in effect. Exceptions will be made only in the most extreme of circumstances and, in any event, only by the professor. Your decision to stay in the course is your acceptance of the following policies written in this syllabus. ATTENDANCE: While there is no attendance grade in the course evaluation, your absences will substantially impact your course grade. Because we meet twice a week, more than one absence without a written excuse will affect your grade. If you are absent for four classes or more, you will be given an F for the class. Your professor will maintain a detailed record of your attendance as the administrators need to know the dates you missed classes. Students must arrive in class on time. Any combination of two significantly late arrivals and/or early leaving (approximately 15 minutes) count as one absence.

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Absences One absence From two absences More than four absences Course Grade (Out of Total 100%) No penalty 2% deduction per absence F for the course

JUSTIFIED ABSENCES: Students who will be absent from class due to a religious holiday, travel with a university-affiliated team or group, or because of unavoidable circumstances, should speak with the professor at the beginning of the term. A medical note from a doctor is required for medical absences to be counted as excused. CLASS BEHAVIOR: You can maximize your learning by fully concentrating on class lecture and seminar. Chatting, whispering, and/or unnecessary web surfing will lower your participation grade. Your professor has very little tolerance when it comes to above types of behavior. NO PAPER DEADLINE EXTENSIONS: Research, writing and proofreading well in advance of scheduled paper deadlines is expected. Any paper submitted late, but within one hour after class ends, will be accepted with a one-letter-grade penalty; thereafter, all late papers receive failing grades. Last-minute complications (sickness in the days just prior to the deadline, oversleeping, missed alarms, printer or computer problems, travel mishaps, power outages, and the like) will not justify extensions. NO MAKE-UP EXAMINATIONS: Exams are taken only at the scheduled times, and make-ups are not given. Any foreseeable schedule conflicts or medical issues should be discussed immediately with the professor. GRADING: Consultations about grades are welcome, but are intended to clarify course standards and procedures and to provide guidance that might improve future performance. Assigned grades will not be changed unless clear and significant procedural errors have occurred. Generally, good grades such as A+ and A reflect students efforts and good performance. But efforts do not necessarily guarantee good performance. Please do not ask your professor to raise your grade simply only because you think you have made sufficient efforts. Your grade will be determined purely on the basis of your performance. STUDENTS WITH DISABILITIES: Any student with disabilities should inform the instructor at the beginning of the semester of any special accommodations or equipment needs necessary to complete the requirements for this course. ACADEMIC HONESTY: Students are encouraged to work with other students if it helps them master course material, but exams and papers must represent an individuals own, original contributions. No student should submit a paper that is identical to, or borrows heavily from, another paper submitted in this or any other course. In writing papers, students will be required to summarize other researchers work, and these summaries must be original and must acknowledge all sources. Any who violate basic codes of academic conduct -- through plagiarism (submitting anothers work without proper attribution), cheating on exams or assignments, double submission of papers, or other means -- will receive a failing grade in the course.

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COURSE CALENDAR: June 28 (Tue) Introduction: People, Syllabus June 29 (Wed), June 30 (Thur) Race and Ethnic Relations in Korea Dongjin Jang & Min Hyuk Hwang (2009). Emerging Multiculturalism in Korea: Competing Discourses of Inclusion and Exclusion Unpublished Paper. Jih-Un Kim & Dong-Jin Jang (2007). Aliens Among Brothers? The Status and Perception of North Korean Refugees in South Korea. Asian Perspective. 31:2. 5-22. Screening: Rootless

July 4 (Mon), July 5 (Tue) Gender Moon, Seungsook (2002). The Production and Subversion of Hegemonic Masculinity: Reconfiguring Gender Hierarchy in Contemporary South Korea, in Laurel Kendall (Ed.). Under Construction: The Gendering of Modernity, Class, and Consumption in the Republic of Korea (pp. 79-113). Honolulu, HI: University of Hawaii Press. Kim, Taeyon (2003). Neo-Confucian Body Techniques: Womens Bodies in Koreas Consumer Society. Body & Society, 9(2): 97113. Sinhea Lee & Ji Hoon Park (In Press). We need a Committee for Mens Rights: Male and Female Views on Reverse Gender Discrimination in Korean Comedy. Asian Journal of Communication.

July 6 (Wed), July 7 (Thur), July 11 (Mon) Collective Memory Barbie Zelizer (1995). Reading the Past against the Grain: The Shape of Memory Studies. Critical Studies in Mass Communication. 12:2. 211-235. Choi, Suhi (2009). The New History and the Old Present: Archival images in PBS Documentary Battle for Korea. Media, Culture & Society, 31(1), 59-77. Greg Dickison, Brian L. Ott, & Eric Aoki (2005). Memory and Myth at the Buffalo Bill Museum. Western Journal of Communication. 69:2. 85-108. Whang, Soon-Hee (2004). Football, Fashion and Fandom: Sociological Reflections on the 2002 World Cup and Collective Memories in Korea, in Wolfram Manzenreiter & John Horne (Eds.), Football Goes East: Business, Culture and the Peoples Game in China, Japan and South Korea (pp. 148-164). New York: Routledge. Field Trip: (July 7) The War Memorial of Korea

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July 12 (Tue), July 13 (Wed) Sexuality Berry, Chris & Fran Martin (2003). Syncretism and Synchronicity: QueernAsian Cyberspace in 1990 Taiwan and Korea in Chris Martin, Fran Martin, and Audrey Tue (Eds). Mobile Culture: New Media in Queer Asia (pp. 87-114). Durham : Duke University Press. Park, Jin-Hyung (2008). Representation, Politics, Ethics: Rethinking Homosexuality in Contermporary Korean Cinema in Frank Martin, Peter Jackson, Mark McLelland, and Audrey Yue (Eds). AsiaPacifiQueer: Rethinking Genders and Sexualities (197-216). Chigago: University of Illinois Press. Screening: TBA

July 14 (Thur): Field Trip: KBS (Korean Broadcasting System)

July 18 (Mon): Midterm Exam

July 19 (Tue) Journalism & Broadcasting Kang, Myung-Koo (2005). The Struggle for Press Freedom and Emergence of Unelected Media Power in South Korea, in Erni, John Nguyet, and Siew Keng Chua, (eds.). Asian Media Studies (pp. 75-90). Oxford, UK: Blackwell Publishing. Park, Myung-Jin et al. (2000). Modernization, Globalization, and the Powerful State: The Korean Media, in James Curran and Myung-Jin Park, (eds.). De-Westernizing Media Studies (pp. 111-123). New York: Routledge. Kim, Eun-Gyoo & James Hamilton (2006). Capitulation to Capital? OhmyNews as Alternative Media. Media, Culture & Society, 28(4): 541-560.

July 20 (Wed), July 21 (Thur) Korean Film Industry KOFIC (2009). History and Current Status of Korean Film Industry and Fundraising Structure of Korean Film in The Guide to Korean Film Industry and Production. 14-39 Pacquet, Darcy (2005). The Korean Film Industry: 1992 to the Present, in Shin, Chi-Yun and Stringer, Julian (2005). New Korean Cinema (pp. 32-50). Edinburgh: Edinburgh University Press. Shin, Jeeyoung (2005). Globalization and New Korean Cinema, in Shin, Chi-Yun and Stringer, Julian (2005). New Korean Cinema (pp. 51-62). Edinburgh: Edinburgh University Press.

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July 25 (Mon), July 26 (Tue) Korean Wave Jin, Dal Yong (2007). Reinterpretation of Cultural Imperialism: Emerging Domestic Market vs Continuing US Dominance. Media, Culture & Society, 29(5): 753-771. Cho, Hae-Joang (2005). Reading the Korean Wave as a Sign of Global Shift, Korea Journal, 45(4): 147-182. Shin, Hyunjoon. (2009). Have You Ever Seen the Rain? And Wholl Stop the Rain?: The Globalizing Project of Korean Pop (K-pop). Inter-Asia Cultural Studies, 10(4), 507-523.

July 27 (Wed) Mobile Phone, Online Culture Yoon, Kyongwon (2006). The Making of Neo-Confucian Cyberkids: Representations of Young Mobile Phone Users in South Korea. New Media & Society, 8(5): 753-771. Kim, Kyung Hee & Haejin Yun (2008). Cying for Me, Cying for Us: RelationalDialectics in a Korean Social Network Site. Journal of Computer-Mediated Communication, 13(1): 298318. Jin, Dal Yong & Florence Chee (2008). Age of New Media Empires : A Critical Interpretation of the Korean Online Game Industry. Games and Culture, 3(1): 38-58.

July 28 (Thur) Popular Music Lee, Young Mee (2006). The Beginning of Korean Pop: Popular Music during the Japanese Occupation Era (1910-45), in K. Howard (Ed.), Korean pop music: Riding the wave (pp. 1-9). Kent, UK: Global Oriental. Howard, Keith (2006). Coming of Age: Korean Pop in the 1990s, in K. Howard (Ed.), Korean pop music: Riding the wave (pp. 82-98). Kent, UK: Global Oriental. Creighton, Millie (2006). Is Korean Noraebang Japan Kara-Ok? Reflections on Singing Doctors, Singing Banquets and Singing Rooms in South Korea, in K. Howard (Ed.), Korean pop music: Riding the wave (pp. 123-136). Kent, UK: Global Oriental.

August 1 (Mon): Final Exam August 2 (Tue), August 3 (Wed), August 4 (Thur): Group Project Presentation