COURSE SYLLABUS STRATEGIC TECHNOLOGY MANAGEMENT EMGT 331 Spring 2010 2 Credit Hours Meets Sundays: April 17,

8:00am to 5:00pm May 15, 8:00am to 5:00pm June 5, 8:00am to 12:00pm Final Exam: June 5, 1:00pm to 3:00pm Instructor: Phone: E-mail: Dr. Russ Rudin (760) 608-3511 rudinrt@yahoo.com

Required Text: Strategic Management of Technology and Innovation, 4th or 5th Edition, by Robert A. Burgelman, et. al., McGraw-Hill Irwin 4th Edition: 2004, ISBN 0-07-253695-0. 5th Edition 2009, ISBN 978-0-07-338154-1 Learning Outcomes After completing this course, students will be able to: 1. Provide a succinct and specific defintion of technology. Measured by midterm exam. 2. List the predicted dominant technologies for the next 25 years. Measured by midterm exam. 3. Explain the four dimensions of a technology strategy. Measured by midterm exam. 4. Explain the difference between architectural and component innovation. Measured by midterm exam. 5. Analyze and develop a technology strategy based on a firm's business goals. Measured by first case study. 6. Explain the major challenges with innovation within large established firms. Measured by final exam. 7. Describe some of the tools that can be used to chatacterize a firm's technology strategies. Measured by final exam. 8. Analyze and provide sound strategy recommendations for moderately complex technology management situations. Measured by second case study. Session I and Exam Topics: Introductory Material Predicting Technology and the Future (not in your book) Reading I-1: Profiting from Technological Innovation Reading I-2: How to Put Technology into Corporate Planning Reading I-3: The Core Competence of the Corporation

Reading I-5: The Art of High-Technology Management Introduction to Part II: pp 141-153 (4th edition), or pp 237-238 (5th edition) Reading II-11 (II-12 in the 5th edition): Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms Exam #1 A closed-book, closed-notes exam will be given at the beginning of the second class session (May 15). It will be multiple choice, true/false, fill-in-the-blank exam. One of your primary homework assignments for session II is to study for this exam. Assignment #1 Six great technologies (in your slides) Session II and Final Exam Topics Reading II-1 (II-2 in the 5th edition): Patterns of Industrial Innovation Reading II-6 (II-7 in the 5th edition): Crossing the Chasm and Beyond Introduction to Section III: Enactment of Technology Strategy: Developing the Firms Innovative Capabilities, pp 657-670 (4th edition) or pp 703-717 (5th edition) Reading III-4 (III-5 in the 5th edition): The Transfer of Technology from Research to Development Reading III-10 (III-13 in the 5th edition): Managing the Internal Corporate Venturing Process: Some Recommendations for Practice Reading III-11 (III-15 in the 5th edition): Ambidextrous Organizations: Managing Evolutionary and Revolutionary Change Reading IV-1 Communication Between Engineering & Production: A Critical Factor Reading IV-3 Organizing & Leading Heavyweight Development Teams Reading IV-5 Creating Project Plans to Focus Product Development Class presentations Assignment #2 Will be handed out during session 2 Session III Class presentations Exam #2 Sunday, June 5, 1:00pm to 3:00pm.