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An Interactive Advertising Glossary

posted 02/16/08 Please note: This glossary is almost completely indebted to Wikipedia, and many entries are synthesized from content on Wikipedia as of October 16, 2005 and again on September 20, 2006. Wikipedia is an online, open source encyclopedia, edited by the public. .NET: A Microsoft-developed development platform that is quite popular in web development circles, and actually not as bad as you would think. It is focused on rapid application development, platform independence and network transparency, and is a key part of Microsofts server strategy for the next decade. 3D Artist: A person who does 3D work for jobs that require it. Fiendishly specialized and complicated, with expensive software. For some reason these people seem to enjoy paintball a lot. And hang gliding. Were not sure what the deal is. 3G: An acronym for Third Generation, describing third generation mobile technology. The services associated with 3G phones provide the ability to tranfer both voice and data, such as downloads, email, instant messaging, ringtones, etc., and hence is of interest to advertisers. Accessibility: The consideration and circumstance of ensuring that the web experience that you develop is accessible to those who may be visually or hearing impaired. There are numerous accessibility guidelines out there, and it is often a requirement of a web production job. AJAX: Asynchronous JavaScript and XML. This is the latest craze (well, 3 years ago) in making robust web applications that do not require Flash and do more than a static page. AJAX has entered mainstram consciousness via the latest tools developed by Google, such as Google Maps and GMail. Analytics: See Metrics ASP: Active Server Pages. An older, but still very popular component of Microsofts server platform. Laypeople often see .asp at the end of URL strings in a browser. This is an indication that the page is being dynamically served (say a postcard message or an airfare), rather than being static content. ATOM: Similar to RSS, Atom is an XML based format for the syndication of web content. This means I can write a blog, and

syndicate it, and you can have a news reader that will scan 100 of your favorite blogs, and read the latest stories in each one of them. It also means someone else out there, say us, could make a reader for, say a cell phone, that read that blog. Banner: Invented by Wired magazine, a Banner Ad is the bread and butter of Web advertising. It entails embedding an ad into a web page, and is intended to attract traffic to a website by liking them to the site of the advertiser. Most banners are now developed in Flash, though Shockwave, Java, Gif and rich media technologies such as Pointroll and Eyeblaster are also used. Many banner ads work on a click-through payback system. When the advertiser scans their logfiles and detects that a web user has visited the advertisers site from the content site by clicking on the banner ad, the advertiser sends the content provider some small amount of money (usually around five to ten US cents). This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Bitmap: A word to describe a type of digital image files that store their data in a structure representing a generally rectangular grid of pixels. Think a photo vs. a line drawing. A photo would be stored in a bitmap file. Popular bitmap file formats include JPEG, GIF, PNG, PSD and TIFF. Blog: A weblog (web+log=weblog=blog) is a web-based publication consisting of periodic articles. This is basically the peanut gallery of the web. Blogs range in scope from personal diaries to political campaigns, media programs, amateur journalism and corporate PR. They range in scale from the writings of one occasional writer (the blogger) to the collaboration of a large community of writers. Popular blogs include Gawker (New York celebrity gossip), BoingBoing (Internet culture), willwheaton.net (the personal blog of Star Trek: The Next Generations Wesley Crusher), and Andrew Sullivan dot com, a political blog edited by, ahem, Andrew Sullivan. Most blogs now use one of several tools to maintain them. The most popular ones are Blogger, Moveable Type, LiveJournal and TypePad. Bluetooth: A wireless protocol available in many cell phones. Because many of these phones are supposedly delivered with Bluetooth turned on by default, and because the Bluetooth protocol accepts short messages, many have theorized that the one-way Bluejacking or Bluecasting of marketing messages to consumers is possible. While not impossible, it is, at this stage, more or less an

urban myth. Bricks and Mortar: A term used to describe real world, non-virtual stores and businesses. Brochureware: A term used to describe a static website that essentially tells the visitor the benefits of a product or service. Called brochureware because it is essentially the transferring of a companys brochure to the web. It is often used disparagingly because of the belief that the web should engage and interact with a customer, yet there are certain times it is a good option. It is also a frequent first step for a small company or new product in their web marketing journey. Buzz Marketing: Word of Mouth Marketing. This describes the activities that companies undertake t generate favorable word of mouth publicity, or buzz. It is often confused with Viral Marketing. A campaign can be both, or just one or the other. Cache/Clearing Your Cache: In order to make a users web experience faster, all modern browsers remember the web pages youve been to, and save the data from them. This way, when you hit the back button in your browser, the previous page comes up immediately, rather than after a reload from the server. As a user, this is great, as a web developer, not so much. Clearing your cache is something you will need to do often. If you are a full time web person, you may want to set your browser to not use a cache at all (something all browsers can do in the preferences). This will allow you to see the most recent changes made to a site a very common requirement during the QA period when many small fixes are happening rapidly. CDMA: Code Division Multiple Access. It is often used as a term to describe a type of cell phone implementation pioneered by Qualcomm that is popular in the US, perhaps more properly called CDMA Cellular. Centrport/CoreMetrics: Two web analytics companies offering session-based tracking statistics. That is, not just how many people came to your site, but what did they do while they were there? Client Service Executive: This is the person who will make sure everythings groovy. Theyre the one person on the team that is there for ALL of your companys projects, while everyone else might be there for just one. They are the ones you go to when you have a concern, a complaint or a compliment, though you can go to other people if you have compliments, thats fine. Theyre the one who can cut deals and speed things up and all that jazz all that business

relationship stuff that the producer may not care about because theyre busy focusing on getting the thing done. Theyre also the one you probably want to chat with regarding any new projects you have theyre like your permanent Barbarian buddy. Sometimes, though not always, this is a partner. Compression: Compression is the means of reducing file size to speed the transmission of a file over a network. There are two types of compression: lossy compression, which degrades file quality in order to achieve a smaller file size, and lossless compression, which does not. File formats like JPEG, Quicktime (except uncompressed quicktime), MP3, RealMedia, WindowsMedia, and GIF are examples of compression technology. Generally speaking, any lossless compression that is possible for transmission for the web has already been applied. If a further file size reduction is necessary (say, to meet the requirements of Yahoo! on running a banner), it is necessary to resort to lossy compression. Therefore, it is important to remember form this point on that compression represents a tradeoff between file size and image quality, and this is not always ideal. A workaround is to design your banners with the understanding, in advance, that they may need to be compressed, and avoid things like too many different colors and small type. Copywriter: The copywriter is the person on the project who is responsible for the written communication on the project. Now, weve already discussed our views on copy, but the important thing to keep in mind is that we find in many situations we find it necessary to include a copywriter on a project even if you have one, in order to write all the copy for the web that you may not have thought of. Like click here, or please select up to three items from the list at left. Command-click to select multiple items. Do you really want your rock star creative copywriter writing that sort of stuff? No, neither do we. Creative Director: This is the ultimate creative authority, on our end, of course, on the project. Its sorta like a creative director at an agency, but they may not be super hands on. Its part of our whole process of having multiple people look at a project and make sure everythings as awesome as it can be. Normally, theyll be in key meetings and presentations, but generally speaking, they are pretty hands off on the client side, and leave most of the responsibility to the: Creative Lead: This is the person at our company who is the chief

creative stakeholder. The person with the idea. The one with the vision. The one whose job it is to make sure this project can be all it can be. They are the real star of the project. Its their baby, really. On our end, that is. I mean, you guys are the real stars, of course. Of course. CSS: Cascading Style Sheets. A means to format an HTML page so that you can change the look of a whole site without having to change the code on every page, but the language can be applied to any application of XML. The spec is maintained by the W3C. CSS Coder: See HTML Coder, but for CSS Dedicated Short Code: An exclusive short number or word (such as VOTEFOX) that you can send as SMS text message to on your phone to partake in exclusive services Designer: The person on the team who is responsible for the visual graphic design on the project. You get the idea. Developer/Senior Developer: This is a member of the technical team who does application and backend development on your project. Often the technical lead and the developer are one and the same. On larger projects, there may be multiple developers under one technical lead. Digital Video Specialist: A Barbarian team member who is responsible for digital editing, digital chopping up, motion graphics, title design. We do it all. We got awesome people to do it. And this is what their name is when theyre on the project and what we list them under on the pricing. Now you know. Display Advertising: A category term encompassing banners * rich media, as opposed to search or text-based advertising. Dynamic Text: Dynamic Text is text that loads into a web page or Flash movie at run time. This text usually, though not always, comes from a database. When you see something like a price on amazon, or a list of flight schedules on a website, this is dynamic text. The formatting options (font, size, leading, etc) of dynamic text are often limited compared to non-dynamic, or static, text. E-Commerce: Selling stuff on the web. Engagement Partner: This is just what it sounds like. The partner at the Barbarian Group who is the buck stops here designee. The one of four big kahunas who will keep an eye on your project and is the ultimate person, here at the company, everyone needs to answer to on the project. Most likely, you originally met them at a bar, on a yacht, or at an awards show. Thats just how they roll.

EPS: Encapsulated PostScript. A vector-based graphics file format. Common for Logos, charts and the like, often made in Adobe Illustrator. Eyeblaster: A rich media technology company specializing in providing tools to make smart, complex, and engaging banner advertising, deployable across many sites. They partner with media sites (Yahoo, MSN, etc.) as well as agencies in an effort to allow agencies to use their technology across many sites. .FLA: A .FLA file is the source file for Adobe Flash. It is analogous to a PSD in Photoshop. Flash: A web development application and protocol developed by Macromedia that allows motion, animation and rich media on the web. It benefits from a high penetration rate the percentage of browsers out there that can handle the file type. This means it is the lowest-common-denominator for sound, video and animation on a web page. Flash movies have a .swf file extension, while the source files made to develop them have a .fla file extension. Flash is now owned and developed by Adobe, which aquired the product in its purchase of Macromedia on April 18, 2005. Flash Intro: A really really bad idea. Do not make these anymore. Flash Player: The small piece of software that is required to be installed on your machine in order to see Flash content on web pages. Flash Penetration: Or penetration rates. The percentage of web browsers that are compatible with a specific version of Flash. This information helps us in deciding whether the latest version of Flash is something we should use, or an older version. Adobe publishes this information on the web at http://www.adobe.com/products/player_census/flashplayer/version _penetration.html. Flash Programmer: The Flash programmer, well, programs the Flash. I suppose its worth mentioning here that we dont divide our flash programmers between animation and coding programmers. We only hire prodigies who can do both really well. Its probably the number one reason our company isnt 200 people, other than the fact that that seems kinda lame. They are some of the best in the world at what they do, and generally their opinions should be trusted, though occasionally candy makes them a bit less intractable. FTP: File Transfer Protocol. A protocol (type of traffic) that is used over the internet. This protocol is made for the transfer of large files electronically over the web. An application that facilitates this use is

an FTP Client. GPRS: General Packet Radio Service. A mobile data service available to users of GSM phones. Often referred to as 2.5G. It provides moderate speed data transfer. GSM: Global System for Mobile Communication. The most popular standard for mobile phones in the world. HTML: The HyperText Markup Language. A language used to develop web pages and other information viewable in a browser. HTML is a specification as well a list of acceptable syntaxes and terms. The HTML spec is maintained by the W3C and is currently at version 4.01, which is also approved by the ISO and is referred to also as ISO HTML. This is also the language used to make a graphically rich marketing email. HTML Coder: Slightly different from application development is markup. Markup is code that goes on the client side of your web experience mainly consisting of HTML or CSS, though could also include, perhaps, Javascript (not really a markup language, but you know. Whatever). Hosting: Or, Web Hosting. It is a service that provides you with online systems for storing web pages, video or any content accessible via the Web. Hosts are companies that provide space on a server they own for use by their clients. All web pages need to be hosted somewhere. IA: Information Architecture, or Information Architect. The abstractive practice of structuring knowledge or data. A seminal writing on the subject states: bq. When a Web site or help system lacks definition and structure, readers can get lost in the content. Information architecture is the practice of organizing and interrelating content so the reader remains oriented and gets answers. By defining formal design patterns for information architecture, content providers can apply tested architectures to improve the users experience. IM: Instant Messaging. Mad popular with the kids, its where people can type quick messages back and forth to each other. The most popular IM protocol is that of AOL, AOL Instant Messenger, or AIM. The two terms are often used interchangeably, though Microsoft, Yahoo and Google all offer IM services as well. Information Architect: The Information Architect is responsible for, well, the information architecture. I think we covered the basics

of this up in the interactive production tutorial, but theyre the ones that make the sitemaps and wireframes. They think about it all a lot, too, theyre not just drawing pretty line drawings. They are smart as whips and have enormous experience knowing how to present information in manageable manners (alliteration!) for the end user. Information Architecture: See IA Interaction & Game Designers: If your project includes the need for some seriously challenging interaction design, or requires game design, we may assign one of these specialists to the team. They usually come from within our ranks, though in very specific circumstances, we may work with a vendor. Internet: The Internet is the worldwide, publicly accessible network of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP). It is a network of networks that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services, such as electronic mail, online chat, file transfer, and the interlinked Web pages and other documents of the World Wide Web. Contrary to some common usage, the Internet and the World Wide Web are not synonymous: the Internet is a collection of interconnected computer networks, linked by copper wires, fiberoptic cables, wireless connections, etc.; the Web is a collection of interconnected documents, linked by hyperlinks and URLs. The World Wide Web is accessible via the Internet, as are many other services including e-mail, file sharing, and others described below. Though there is actually a project called Internet 2, this is a nonprofit academic consortium and not relevant to anything we do. It also does not mean that the term internets is correct, despite its rampant ironic usage. Java/J2EE/JSP: J2EE is the Java 2 Enterprise Edition. Java is a programming language. J2EE is the Java equivalent of .NET. It was developed by Sun. JSP stands for Java Server Page, which is rougly analogous to ASP, above. JPEG: Originally short for Joint Photographic Expert Group. It is a file format for photographic images. It utilizes lossy compression, which is file size compression that degrades the image quality. It is popular for displaying photographs on the world wide web, but is not a good file format for storing, archiving or preserving images. LAMP: Refers to a solution stack of software, usually free and open source, to run a website. The original expansion of the acronym is

Linux/Apache/MySQL/PHP. Markup Coder: See HTML Coder Maya Artist: See 3D Artist Metrics: The art of measuring various things on a web site. This can include number of page hits, unique visitors, etc. There are several packages for measuring metrics on the web, costing from nothing to hundreds of thousands of dollars a month. Please read Our Philosophy on Metrics for our take on all this. Motion Graphics: Visual, animated graphics, on a website or in video. These can be overlaid on top of static or moving imagery, or on a solid background. The title design at the beginning of films is a popular application of motion graphics. Oracle: Oracle is a database company run by the mercurial Larry Ellison, the worlds 6th richest man. Oracle is also short hand for an Oracle Database, a database product made by this company. PCS: Personal Communication Service, a portion of the radio spectrum for in Canada and the United States that is where mobile phone services live. CDMA, GSM and TDMA can all be used on PCS frequencies. PHP: A popular, open source programming language used for developing server-side applications and dynamic web content, such as catalogs or prices. It used to stand for Personal Home Page, but now it stands for PHO Hypertext Preprocessor, which is both silly and a recursive acronym. PNG: Portable Network Graphics. A file format similar to GIF, but better. Allows for transparencies and does not require a license to use. Pronounced ping. Think of it as a better GIF. Also, Flash imports PNG files so they are useful for sites that dynamically load imagery, to allow for future content refreshes (see above). PDF: Portable Document Format. A format developed by Adobe to allow for the distribution of documents over the web that look exactly the way the producer wants them to, fonts, photos and all. Useful for catalogs and the like. Has gotten way more robust and complex now, but still its primary purpose in ad circles is for the online distribution of things like brochures. Podcasting: A method of publishing audio and video programs via the Internet, allowing users to subscribe to a fered of new files, usually MP3s. It became popular in 2004, largely due to the automatic downloading of audio onto iPods. Hoewever, Podcasting is a portmanteau misnomer that combines the words broadcasting

and iPod. The term can be misleading since neither podcasting nor listening to podcasts requires an iPod or any portable player. Also podcasting does not involve broadcasting or sending out of audio, since citizens need to point software to XML-tagged file to pull it down to their computer or portable device. Pointroll/Eyeblaster: A rich media technology company specializing in providing tools to make smart, complex, and engaging banner advertising, deployable across many sites. They partner with media sites (Yahoo, MSN, etc.) as well as agencies in an effort to allow agencies to use their technology across many sites. Postcard/Postcardware: The process of making an electronic greeting card, or ecard, and allowing one user to send them to another user. Often contains humorous content, and a personalized message. Allows for the user to spread the word about your site or product, and is often a key component of a viral initiative. Producer/PM/Project Manager: The person on a team that manages an interactive project, both on the agency side and the interactive side. People endlessly debate the differences between the roles the general rule of thumb being that a producer has more say in the actual content and functionality of a project instead of simply shepherding it through the process. We at the Barbarian Group use the term producer, since they do much more than simply manage a project. Sometimes, on very large projects, we assign an assistant producer who, well, assists the producer. This is common on projects that have weekly meetings, require detailed meeting notes, or perhaps the coordination of a million different parties (agencies, clients, technical agencies, hosting companies, other stakeholders, etc. ) PSD: Photoshop Document. The source file for saving documents in Adobe Photoshop. It is the also default file extension of the file format. It allows for Photoshop formatting, including Layers, Drop Shadows, etc., and is an excellent archival format as it does not compress and is not lossy (see JPEG). QA: Quality Assurance. The process of assuring that your interactive project functions as intended and is produced to meet or exceed customer requirements and expectations. QuickTime: Apples video format, popular on the web and the basis for iTunes, the iTunes Music Store and iTunes Video Store. Other popular supporters of QuickTime include AOL and NPR. It competes with Real Networks Real Player and Microsofts Windows Media Player

Refresh/Hard Refresh: Browsers do not necessarily update information in real time. If a web page has been updated a common occurance during the web production process it is sometimes necessary to do a refresh on your browser. This is accomplished in different ways, usually by hitting control-R or command R. A hard refresh is a more hard core removal of all pre-existing information from your browser. It is useful to k now how to perform these actions on the browser you commonly use. A hard refresh in Safari, for example, is option-shift-E. Rich Media: Interactive media or advertising with a level of animation or interaction that extends beyond merely being able to click through to a web page from the banner. Flash is the best known rich media platform, and several popular rich media companies have developed enhanced-functionality rich media solutions on top of Flash, allowing for highly functional advertising, including video presentation, database interaction or fortune telling. Companies in this field include Pointroll and Eyeblaster. RSS: Now stands for Really Simple Syndication. This is an XMLbased syndication protocol similar to Atom, above. RSS is more widely-implemented than Atom, though some decry its simplicity and the closely-held control of the protocol by Harvards Dave Winer. RSS is the basis for many blogging servicess syndication, and is also the basis of iTunes Podcasting directory service. Ruby on Rails: Often called just Rails, this is an open source web application framework. It strives for simplicity and easy of development, and is free. For smaller projects, it is an excellent alternative to .Net or J2EE. SEO/Search Engine Optimization: The process of tooling your site or pages so that they appear higher in a search engines ranks. There are good and bad ways of doing this. It is important to know which is which. Sitemap: Or Site Map. A web page or document that lists the pages on a web site, typically in a hierarchical fashion. This helps with the development of a website, by agreeing on the information architecture in the planning phases, so that development resources are not wasted with fundamental changes further down the line. Social Networking Sites: Websites promoting the circle of friends online social network. This describes the means of networking in virtual communities and became popular in 2003 with the advent of sites such as Friendster. The popularity of these sites skyrocketed,

and major compines got into the act. Google launched Orkut. Yahoo launched Layoo 360. News Corp bought Myspace, the current reigning king of Social Networking sites, this year for a pre-boom sum of $500 Million. Insanely popular with the kids, MySpace is the 8th most popular English language site on the web. Source Files: Source files are the files needed and used to develop a website or project, and make future changes. These are different than the files that are actually transmitted over the internet to the end user machine. These files are editiable, and generally should be saved, even after a project is completed. Types of source files include .FLAs, .PSDs, Jars, Tiffs, Final Cut Pro Files and .project files. SMS: Short Messaging Service a service available on most digital phones that allows the sending of short text messages. Much loved by Japanese schoolgirls, and basically taking over the world. Advertisers are experimenting with SMSing ads to users, though consumer resistance is high. Soft Launch: The act of not launching your site to much fanfare. Akin to a soft opening in the bricks-and-mortar world. Soul: What this glossary lacks. See also: Fun. Tag: A tag is a bit of meta information about something else. For instance, if I upload a photo to Flickr, I, or someone else, can add a tag to that photo saying something about it, like portrait, black and white, and headshot. Tags can be sorted by and explored, and clustered in a Tag Cloud. This is a popular element of sites that are deemed Web 2.0, and allows for many people to contribute information on a variety of subjects, enhancing the searchability of all the information. For an excellent example of tags, see http://www.flickr.com/tags. Technical Overseer: The Technical Overseer is the head honcho on the project from a technical point of view. They are the counterpart to the Creative Overseer. They, too, leave most of the responsibility to the: Technical Lead: This is the hands on, day-to-day, technical go-to person on the project. The one whos running the show on the back end TIFF: A high-resolution bitmap file format for storing photographic images. Frequently used in print but rarely on the web, it is relevant here bcause most photograph files youll get from a scanning service, your photographer, etc., will come in TIFF format. Short for Tagged Image File Format. Note: just because somethings in TIFF format

doesnt necessarily make it high resolution or lossless. It simply means it CAN be. Trust: The belief in the good character of one party, presumed to seek to fulfil policies, ethical codes, law and their previous promises. Mutual trust presumes this belief is held by two or more parties in relation to all other parties involved. Usability/Usability Testing: A means for measuring how well people can use some human-made object, such as a web page for its intended purpose. Usability testing measures the usability of a site. Rather than showing users a rough draft and asking, Do you understand this?, usability testing involves watching people trying to use something for its intended purpose. For example, when testing instructions for assembling a toy, the test subjects should be given the instructions and a box of parts. Instruction phrasing, illustration quality, and the toys design all affect the assembly process. Urchin: Short for a report from software made by Urchin Software Corporation, now owned by Google. An Urchin report is a web traffic report. Similar to Centrport and Coremetrics. URL: Uniform Resource Locator, or web address. www.barbariangroup.com is a URL. Video technical director: This is the person on the team in charge of the tehnical aspects of a video shoot. There are technical issues for the internet, for Flash, for computers, that are different than for your television. Frame Rates might be different. Alpha Channels may need to be preserved. You might even have a weird aspect ratio where the video is tall and skinny. Its our experience that most ad art directors, and even most video directors and production houses havent had a lot of experience with this stuff, so we have this team member on the set to help with those issues. Viral Marketing: Marketing techniques that seek to exploit preexisting social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. Its word of mouth delivered and enhanced online, and harnesses the network effect of the Internet. The Subservient Chicken is a popular example of viral marketing, so says Wikipedia. I didnt put it in there. Honest. W3C: The World Wide Web Consortium, or the benevolent dictators who control how the Web Works. They live here in Cambridge, MA, just a few blocks from Ricks house, although you never see them, and the actual directors live in different cities. Tim Berners-Lee, the

inventor of the Web, heads the W3C. WAP: Wireless Aplication Protocol. This is how mobile phones get the Internet. Web 2.0: A fuzzy term that describes the direction the webs heading in the post-boom resurgance were experiencing. Refers to things like blogs, social networking sites, Ajax, CSS and RSS. Coined by Dale Dougherty, of OReilly Media that clever guy. WebTrends: Very popular, but very simplistic, web traffic reporting and tracking, primarily by log fine analysis. Not as robust as the other traffic methods weve mentioned here. Wiki: A web application that allows users to add content, as on an Internet forum, but also allows others to edit the content, often in a completely unrestricted manner. Wikipedia is a popular example of this. The first Wiki was on the city of Portland, Oregons web page. Go figure. Windows Media: Like QuickTime, but by Microsoft. Microsoft likes to say iPods and the iTunes Music Store are proprietary, because they use, um, an open source file format, AAC. Windows Media is a closed, proprietary file format, but somehow music and movie players that use Windows Media (such as WinAmp) are, um, more open. Dont ask. It makes no sense. Wireframes: Information Architecture documents that show, on paper, what content will exist on each page of a website. Like sitemaps, the purpose is to conserve development resources by agreeing on the information architecture in the planning phases, so that development resources are not wasted with fundamental changes further down the line. World Wide Web: The World Wide Web (WWW or simply the Web) is a global, read-write information space. Text documents, images, multimedia and many other items of information, referred to as resources, are identified by short, unique, global identifiers called Uniform Resource Locators (URLs) so that each can be found, accessed and cross-referenced in the simplest possible way. The term is often mistakenly used as a synonym for the Internet itself, but the Web is actually something that is available via the Internet, just like e-mail and many other Internet services. XML: The Extensible Markup Language. A versatile, W3Crecommended general-purpose markup language for creative specialpurpose languages. Useful to us because it allows flash to work with dynamic data, meaning you can have a fully interactive site, in Flash,

that displays live and real time data such a prices, times, or postcard messages.