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Introduction A letter from Peter Gerendasi, Managing Partner of PwC Russia PwC Russia: A few facts and figures Corporate responsibility Our CR agenda Four main CR focus areas Our stakeholders Management and governance of CR at PwC Russia Our report Community Our objectives Local communities Universities Challenges and plans for the future Environment Our objectives Environmental standards in the new office Our savings The Green Team Suppliers Use of public transport Challenges and plans for the future People Our objectives Learning and development Leadership programmes Global Mobility Well-being Communication Ethics Diversity Challenges and plans for the future Marketplace Our objectives Shaping the public agenda Working with regulators Thought Leadership Dialogue with clients Professional and business associations Dialogue with alumni Dialogue with mass media Challenges and plans for the future Attachment 1. PwC Russias ratings and awards received in 2010 Attachment 2. Key stakeholders Attachment 3. Non-governmental organisations Attachment 4. Business associations GRI Content Index Glossary of terms Contact information
Corporate Responsibility Report
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Introduction
As in previous years, the concept of corporate responsibility (CR) continues to be a vital element of the PwC 1 networks strategy in Central and Eastern Europe. This strategy is aimed at laying a strong foundation for our sustained competitive advantage and covers the period up to 2016. It encompasses three key areas: expanding our strategic capabilities, building value through our client relationships, and bringing the One Firm concept to life across all the PwC firms in CEE. The concept of sustainable development is the basis for our corporate responsibility programme. We continue to educate our employees, clients, suppliers, NGOs, government authorities, local communities and other stakeholders about our approach to sustainable development, which we see as the philosophy that drives successful long-term business development. This is our second CR report, and we dont aim to give a detailed description of all the CR projects that weve initiated here. Rather, our objective is to provide transparent and accurate information on the most important aspects of PwCs corporate responsibility programme, as well as our key accomplishments and the tasks that still lay ahead. We have a good understanding of our programmes strengths as well as of those areas where we still have work to do. But this understanding alone is not enough; we also need active, constructive feedback from all stakeholders for whom this report is intended. This helps us to obtain the fullest and most objective picture of our role in society. We would be most grateful for your opinions and comments about our report.
A letter
from Peter Gerendasi, Managing Partner of PwC Russia
Dear readers,
I am pleased to present PwC Russias second corporate responsibility report, covering the period 1 July 2009 through 31 December 2010. In our previous report, we focused on the results achieved in our first year of implementing a regional corporate responsibility strategy, with the aim of giving readers a picture of our place in the business community, our influence among our extensive circle of stakeholders, and our overall mission and objectives. Its time now for a new report, and looking back at the past year and a half, I am proud of what we have succeeding in doing in the area of corporate responsibility. I am especially proud of our local community outreach programme and all the diverse initiatives that it encompasses. Our focus has shifted away from simply providing assistance in response to our partners requests towards a more integrated strategic approach to selecting which programmes to support. We have developed a policy that encourages volunteerism and tried to focus on putting the extensive knowledge and expertise of our people to work where they are needed most. Were continuing our efforts to reduce our environmental footprint. The move to our new office, where we have made every effort to incorporate progressive international environmental standards, represents a qualitatively new stage in this critical endeavour. Weve retained our leadership position in the market despite vigorous competition and continue to work toward building value for our clients through trust-based relationships. We contribute to the development of responsible leaders of the future who will have the experience, knowledge and ability to foster strong relationships and build value for our clients. Were pleased that our CR initiatives enjoy the solid support of our people. According to a global survey conducted in 2010, 84% of PwC Russia respondents expressed satisfaction with our corporate responsibility efforts, confirming that we are on the right track. Many notable events have occurred since the publication of our first CR report. These include: We celebrated PwCs 20-year anniversary in Russia. We have continued to build up our strategic potential by creating new service offerings that reflect the needs of our clients, and by expanding our geographical footprint across Russia. In the aftermath of the crisis, we have succeeded in retaining a talented pool of employees and continued our investment in their professional and personal development. We have made a committed effort to participate in major innovation-driven initiatives and projects on a national scale, such as the Skolkovo Innovation Centre, the Sochi 2014 Winter Olympics and the project to transform Moscow into an international financial centre. PwC Russia is already over 20 years old, and a significant factor in our successful growth in the Russian market has been our commitment to corporate responsibility. Its our mission to fully integrate CR into our business model and decision-making processes, and to increase our influence within the broader society around us. Our initial steps and successes have given us the confidence to believe that, working together, we can create a sustainable future for all of us.
4 of the 10 largest ferrous metallurgy companies 7 of the 10 largest retail companies 9 of the 10 largest oil and gas companies 10 of the 10 largest banks 4 of the 5 largest telecommunications companies
119 professional qualifications were received by staff in 2010, including 77 ACCA qualifications 55 of 158 top managers in PwC are women 1,550 hours of pro bono lectures were given in universities by PwC staff 200 volunteers contributed 3,000 hours for community needs 27 projects were carried out under our corporate philanthropy programme
Ratings and awards received in 2010 are listed in Attachment 1.
Over
Corporate responsibility
Since 2008, when a corresponding programme was adopted by the Central and Eastern Europe (CEE) regional network, PwC Russia firms have regarded corporate responsibility as an integral part of their strategy. Prior to this, we had been implementing a charity programme under the name Connected to Russia for a number of years. We detailed our first steps under the Connected to Russia programme in our 2009 CR report. We still take pride in the initiatives that grew beyond PwC to attract hundreds of collaborators (see 2009 PwC Corporate Responsibility Report, Charity Instead of Gifts, Charity Club meetings). However, time goes on, and while we give the past its due, were making ambitions plans for the future, expanding our business and shaping the public agenda, developing further our system of key performance indicators. Our idea of corporate responsibility is closely tied to what we refer to as the core of our corporate culture the PwC Experience. The PwC Experience underpins our business strategy and forms the basis for most of our internal learning and development programmes. Its core principles are: We invest in relationships We share and collaborate We put ourselves in each others shoes We enhance value through quality In many ways, the PwC Experience philosophy complements our goals in the area of corporate responsibility: both focus on relations with stakeholders, be they internal or external, both focus on increasing the positive impact we have, and both derive their strength from our core values of leadership, excellence and teamwork.
Our CR agenda
Globally, PwC is a signatory to the UN Global Compact. In addition, in 2009 PwC signed up to the RSPP (Russian Union of Industrialists and Entrepreneurs) Social Charter of Russian Business, which is a set principles for responsible business practices. In doing so, the firm assumed a voluntary obligation to follow these principles in our interaction with local communities, investors, business partners, the authorities, workers and civil society. In 2010 the PwC Global Corporate Responsibility Board outlined a strategy for CRs further development, centred on three key themes: climate change, education and social inclusion/diversity. These themes serve as the guiding principles that focus our actions in each of the above four CR areas. PwCs global sustainability programme emphasises the importance of coordinating our CR efforts and the PwC Experience behaviours, maintaining dialogue with stakeholders, and embedding these values and behaviours in our core activity. In all of Russias regions where we operate, we implement programmes under a common plan, with consideration for regional specifics and stakeholder needs. In the reporting period weve achieved better coordination of CR activities in our regional offices; theyve become better aligned with our strategy and organisational structure.
Our choice is to do good business, act responsibly vis--vis all our stakeholders, have a long-lasting positive impact on the community, lead the way, and articulate with confidence our vision of a sustainable future. We see our goal in making sure that our corporate responsibility activities are aligned with our overall business strategy.
We have identified four key areas where we measure our impact on stakeholders:
Our stakeholders
Our stakeholders are groups or individuals who are affected by PwCs activities, or who can affect ours. Many diverse stakeholders and stakeholder groups are important for us, and our interaction with them forms the basis of our corporate responsibility programme. Weve identified key stakeholders in each of the four CR focus areas, and in the reporting period we engaged in a more active dialogue with some of them (e.g., with PwC employees and NGOs). We should be further improving our stakeholder dialogue both in terms of its regularity and depth. Stakeholder engagement is an ongoing process requiring time and effort. Our aim is to systematise this process and create communication channels that will ensure this dialogue is ongoing.
Attachment 2 summarises our main groups of stakeholders and various communication channels with them.
In 2004 we formed our Charity Committee, which currently has 13 members. Our charity focus remains on child welfare, education and culture. In 2010 we completed 27 projects, managed by three subcommittees. Our community work is carried out along the following three lines: funding, professional assistance and volunteering.
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Our report
This is our second report and we have tried to make it more concise and interesting to read. In 2010 we initiated a rebranding campaign (see the Marketplace section), and were hoping that the reader will feel the difference our new style makes in this report. We wanted the report to make for easy reading, to not be overloaded with information and to feature real-live stories. The report covers the period from 1 July 2009 to 31 December 2010. Weve chosen this reporting period in order to facilitate our transition to calendar-year reporting in the future. The terms reporting period, period covered by the report and the like used in the text mean the 18 months from 1 July 2009 to 31 December 2010. Weve chosen to use the Global Reporting Initiative G3 Guidelines (GRI G3) in order to present a balanced picture of our activities. We believe that our report is at C level under the GRI reporting system.
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Community
Our objectives
This section outlines our engagement programme with two main stakeholder groups: local communities in Moscow, St Petersburg, Ekaterinburg and Kazan; and universities. Because human capital is PwCs most valuable asset, we gear our programme towards developing intellectual potential, enhancing professional expertise, active participation in growing tomorrows responsible leaders and engaging our employees in our community programme.
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Local communities
Last year we set ourselves the following major goals: effectively collaborating with the community at large, with a focus on the educational element (using PwCs intellectual potential); actively involving PwC employees in volunteer work; identifying key projects and making concerted efforts to ensure their successful implementation. Weve identified projects that are in line with our strategy and help change life for the better through our volunteers direct involvement. We focus on the educational element in virtually all projects, as this is where we feel we can make the biggest impact. During the reporting period we carried out 27 charity projects. Well continue to work at selecting those projects have a real positive impact on our stakeholders. To increase volunteer involvement, in early 2010 we adopted a policy based on CR best practices that provides staff with one working day per year to do charity work, be it organised by our Charity Committee or chosen individually. In our estimate, in the reporting period over 200 volunteers gave approximately 2,900 hours to various charity activities. A number of volunteers have taken the initiative to take charge of certain projects. For example, all our orphanages have volunteers-in-charge who visit the children together with their colleagues. Our volunteers themselves organise visits for kids from childrens homes to the Moscow International House of Music, the theatre or the bowling alley. Anna Sotskova, PwC volunteer: Natalya Sats Theatre is one of my favourite childhood memories, a place where we were once taken as children and where wed like to take our own kids. The children really liked the theatre itself, especially the room with birds, the music box and the clowns. The kids were of different minds about the play. Some really liked it, some were tired, and some of the older ones were a bit too old for it but everyone enjoyed getting out and getting to know each other. There was ice cream waiting for the children back on the bus, making the ride home that much sweeter. It wont be the last time we meet up. Were looking forward to seeing the kids again!
We share our main capital, our knowledge and experience. Together with Junior Achievement Russia, PwC volunteers helped deliver classes on economics at Moscow schools and held an Open Day featuring master classes and consultations on various business projects at PwCs Moscow office. They also acted as judges of projects from the Enterprise without Borders innovation camp and in the Be Entrepreneurial contest as part of Global Entrepreneurship Week. PwC employees teach English to children who have graduated from orphanages, helping them to prepare for further studies.
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In August 2010 a PwC team participated in the KalugaMoscow Downside Up Charity Bike Ride for the first time and became one of its prize-winners. PwCs football team participated in three Downside Up Charity Football tournaments in the reporting period. These are just some of the examples of our long-term cooperation with Downside Up, which began in 2008 with our Mt Elbrus climb that raised USD 100,000 for the foundation. In response to a desire expressed by our employees to donate funds to help sick children, we developed a donation distribution policy. In the past year and a half, we raised over RUB 500 thousand for this cause.
Our cooperation with NGOs has taken on a new flavour. For the first time in our history, we celebrated Februarys International Corporate Philanthropy Day by running job motivation training for NGOs. This opened up a series of training sessions on topics selected by NGO representatives. Elena Gorbylyova, senior specialist in business development at the Leo Tolstoy Estate Museum at Yasnaya Polyana, says: We were happy to take part in the time management training. I would like to note the events excellent organisation and the great job done by the trainers (this was my second training with them). I believe that this subject is extremely important, not only if you manage people, but more importantly, to help you achieve an internal balance in the age-old choice between life and work. Thank you very much for organising the training! I hope your company will continue to deliver these trainings for our grateful audience.
One of the Downside Up bike ride participants was Partner Chris Barrett, who knows first-hand what its like having a child with Downs. Today Chriss daughter Sonya is a shop assistant in a local supermarket, but 30 years ago Chris didnt even imagine that Sonya would ever walk on her own. Sonya has Downs syndrome. When she was small, we received huge support from charity institutions in England, and Sonya could even study in a normal school with healthy children. People in my country have become more open, their attitude to such children has changed, and now the same is happening in Russia. And I just feel happy to be able to help somebody with it, says Chris.
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Lyudmila Khomutova, teacher at the Udelnya Boarding School, said: We organised drawing lessons called Every Child is an Artist for people who work in rehabilitation centres for children with special needs. The theory and practical tips they take away help the teachers foster their kids artistic talents. A huge thank you to Marina Dreznina, who developed and runs the Every Child is an Artist programme. Apart from the underlying theory, at each lesson we studied plans for running individual and classroom lessons and projects. I greatly enjoyed getting to know other participants and working together. I am sure that the knowledge and skills that I got from the training will help me in my future work with orphaned children. A special thank you to the training organisers for the comfortable working conditions, friendly atmosphere, attention, and understanding of the problems facing employees of specialised rehabilitation institutions.
Were looking for new ways to engage our clients, business partners and alumni (former employees) in charity projects. For several years now weve supported the Spivakov International Charity Foundation, and for three years weve sponsored concerts by the foundations scholarship holders, held in the Kremlin Armoury, at which we award scholarships to the young talents. This year the initiative was supported by ZHASO Insurance Company, and we awarded scholarships to nine young musicians.
Weve also taken another step in providing professional assistance to help NGOs work more effectively by developing an NGO support policy. This policy states that we apply the same quality and risk management standards to NGOs as to all of our other clients. Finally, we continued to hold meetings between NGOs and our volunteers, and together with our long-standing CR partner Charity Aid Foundation, arranged Charity Club meetings. The Charity Club meetings held in the reporting period addressed issues like assessing charity programme and project efficiency, corporate philanthropy, government relations, supporting state-funded institutions and CR management. For volunteers, we held three meetings with representatives from the not-for-profit organisations Podari Zhizn, Liniya Zhizni and Big Brothers Big Sisters.
Weve significantly improved internal communications by creating a special section on PwC Russias intranet portal where employees can find our charity policies, donation distribution reports and information about foundations supported by PwC, and learn more about various projects and how to join them. PwC employees receive announcements of upcoming events by email, through which they can confirm their attendance immediately. Calendars with project information for the next three months hang on each floor of the PwC office. There is a new, regularly updated display case in the PwC Club with information on community activities and our environment programme. Our corporate TV features updates on PwCs charity and environmental campaigns. We continue to monitor our peoples opinion about our programmes. The 2010 Global People Survey shows that 84% of Russian respondents are satisfied with PwCs corporate responsibility activities. Over the last year and a half, PwC Russias offices donated over RUB 10.5 million in cash and in gifts-in-kind. Our people donated almost RUB 4.5 million of their own money to charitable projects in the areas of child welfare, culture and education.
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Universities
PwC continued to expand its cooperation with Russian universities through active involvement in educating tomorrows responsible leaders. In addition to our traditional means of cooperation, weve developed new formats aimed at consolidating successes and attaining better results. In particular: Our leading specialists from different departments put together and delivered lectures for masters and bachelors programmes at Moscow State Institute of International Relations, the Higher School of Economics (HSE), Moscow State University (MSU), and the Finance University. Our employees gave about 1,550 hours of lectures. We engaged with student organisations, such as HSEs Business Club and the Students League of Plekhanov University. Together with the HSE Business Club we delivered two master classes. We also held Economics Department Day at MSU and organised workshops and round tables with students as part of PwC Week. Weve opened a PwC classroom at MSU to be used for regular classes and extracurricular activities run by PwC professionals. At the Ministry of Educations request, we carried out an expert assessment of the Finance Universitys masters degree programmes, a testimony to our good reputation in the educational community. Our stakeholders recognise PwCs engagement in the educational process, awarding the firm with certificates of merit on behalf of Moscow State University, the Finance University and Moscow State Institute of International Relations. Weve continued our project to provide university students with the opportunity to study for an ACCA qualification upon graduating from Moscow, Ekaterinburg, St Petersburg and Kazan universities. Over the past year and a half we signed documents on cooperation in the area of qualification exam preparation, including an agreement with Gorky Ural State University and letters of intent signed with the Finance University and Kazan (Privolzhsky) Federal University.
The Rectors Club continues to be an effective platform for maintaining dialogue between universities and employers. The clubs five meetings in the period were attended by representatives of seven leading Moscow and St Petersburg universities.
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Were also expanding the geography of our cooperation as part of our regional expansion programme. In the reporting period we formed strong relationships and outlined cooperation plans with a number of regional universities: Kuban University, Kuban Agrarian University, Novosibirsk University, Novosibirsk University of Economics and Management, North Ossetia State University and Kazan (Privolzhsky) Federal University. Our cooperation with business schools has also continued. In 2010 PwC global network President Dennis M. Nally spoke at a meeting of the Skolkovo International Advisory Board, and also participated in a meeting of the Advisory Board
of the Graduate School of Management at St Petersburg State University. In 2009 we helped support the creation of the Graduate School of Managements Centre for Corporate Social Responsibility in order to conduct more extensive research into the topic and help prepare specialists in the field. PwC also actively supports the work of the New Economic School. The Rectors Club continues to be an effective platform for maintaining dialogue between universities and employers. The clubs five meetings in the period were attended by representatives of seven leading Moscow and St Petersburg universities.
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Environment
Our objectives
Reducing our environmental impact continues to be one of our primary goals. PwCs Moscow office has been running its Small Steps campaign for several years, and now our regional offices are taking part as well (please see the Small Steps section, as well as information about other initiatives in our 2009 Corporate Responsibility Report).
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In 2010, our office won an award for implementing innovative technologies, including those meant to protect the environment. About 80 offices in Moscow, St Petersburg, Kyiv and Samara participated in the competition.
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Our savings
We use large volumes of paper, but we have considerably reduced our consumption in recent years thanks to the Small Steps campaign. PwC has started sending documents electronically and introduced double-sided printing. The new office also has a controlled printing system. This means that when an employee sends a printing request to a network printer, they need to swipe their security pass card before the job will print. If the job has not been printed within a certain amount of time, the print request is automatically cancelled. This simple step has not only allowed the office to prevent large numbers of unclaimed documents from piling up near the printers and being sent straight to recycling, but has also provided for additional document security. Weve set another ambitious goal for ourselves: 100% recycling of all paper purchased by PwC Russia offices. In the St Petersburg office, paper is collected for confidential shredding and then sent for recycling. In Kazan, the firm is in negotiations with companies who collect paper for recycling. The Moscow office has special recycling bins for paper collection and further utilisation, with separate boxes provided for confidential and publicly-available documents. Lastly, we continue to pursue a policy of on-line subscription instead of distributing printed publications, where possible.
Implementing a pass-card printing system has reduced paper consumption by about 12%. The volume of our paper purchases went down by 12.72% as compared to the monthly average in the prior reporting period (FY09). We saved around 2,278 trees by recycling 132,934 tonnes of paper. Our average monthly electricity consumption was reduced by 7.87%.
Unfortunately, plastic recycling at PwC was discontinued due to the loss of the vendor. Currently, together with the landlord and other major tenants of the business centre, were looking for a reliable vendor to set up separate collection of packing materials and plastic. Were actively exchanging ideas and contacts and are looking for environmentally friendly solutions in cooperation with more than 30 other companies. The firm continues to measure the CO2 emissions of all its offices in Russia. A single methodology is being developed at the CEE regional level that would allow the entire regions overall emissions to be measured, and PwC Russia is taking an active part in discussions.
The Green Team was established in 2010 and has had its first meeting to discuss areas of further activity.
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Suppliers
The procurement policy, meant to streamline all significant purchases through the firms procurement team, is being reviewed for compliance with Russian legislation and internal PwC procedures. Such a review was carried out twice in the last period, in August 2009 and in June 2010. When we request quotes from suppliers and service providers, we also ask the biggest bidders about their corporate responsibility/environmental protection programmes. PwC works with 21 suppliers with whom contracts have been signed for RUB 10 million or more per year. We have signed appendices regarding corporate responsibility with eight of them and are negotiating signing such appendices with others.
We also carried out more detailed reviews of contacts with 42 major suppliers (with contracts per supplier worth more than RUB 2.5 million per year). We have reviewed or are currently reviewing 18 contracts (42%), and this process will continue.
Weve initiated the process of reviewing contracts with all existing suppliers with whom weve signed framework agreements. In the last 18 months, we received documents of incorporation from counterparties for 435 out of 553 contracts (79%), as compared to 23% during the previous period.
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People
Our objectives
The main premise of this part of the report remains unchanged: at PwC Russia, our people are our most valuable asset. The corporate responsibility mindset as far as people are concerned is about considering the impact of management decisions on employee morale and motivation, treating all people with respect in a fair and transparent way, promoting diversity, creating a safe, cutting-edge working environment and, finally, developing the skills and competences required from responsible leaders.
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In 2010, 25 people joined a new training programme developed by the In 2010, over 850 employees were studying Institute of Chartered Accountants for an ACCA qualification. After the 2010 summer in England and Wales for the Certificate examination session, 45 employees became new in Finance, Accounting and Business. affiliates or licence holders, which is a record-high Some 80% of the students passed pass rate. In 2010, a total of 77 employees their first exams under this programme obtained an ACCA qualification. successfully.
PwC Russia implements innovative learning techniques and maintains its status as a learning management expert. We make extensive use of interactive distance learning (e-learning), which allows us to easily keep learning materials up to date and save time on training activities. The proportion of formal classroom training to e-learning is 5:1. Apart from the internal training programmes across the three lines of service Assurance Sunny Academy,
Tax Academy and Business Consulting University PwC offers its employees training programmes aimed at developing their management and leadership potential. All employees that received a promotion in 2010 were embraced by our milestone programmes. For these programmes, experienced PwC partners and external experts act as tutors, sharing their knowledge of best practices in international and Russian business, as well as their own personal experiences.
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Leadership programmes
PwC applies innovative leadership development methodologies. One of the most effective technologies is the programme of personal coaching and development aimed at improving performance and increasing peoples potential. Coaching is an integral part of team management. We organise special training programmes to improve the coaching culture and carry out annual assessments of coaches performance. On the CEE regional level we have programmes targeted at developing the leadership potential of high-performing managers. In the reporting period, 20 employees from Russia joined the Apollo and Leadership Challenge programmes. Genesis Park also continues to bear fruit. We described these programmes at length in our previous report.
Nadezhda Merkusheva, auditor, Genesis Park participant in 2010: Genesis Park is not just another PwC leadership programme; its a three-step process for developing PwCs future leaders. The process includes 1) raising self-awareness and developing authentic leadership qualities and skills, 2) building a network of global contacts and developing a strategic mindset, and 3) understanding that PwC is full of opportunities and a place where you can truly realise your potential!
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Global Mobility
Creating opportunities for people to gain experience working in other offices, regions and territories is an important area of PwC Russias people development strategy. Staff mobility is one of the firms success factors. Over the last period, 15 people relocated to work in other PwC offices in Russia, while 49 went on outbound secondments.
Well-being
You can find detailed information about the firms efforts in this area in the relevant section of our 2009 CR Report. In the reporting period, the firm continued to focus on encouraging the healthy, balanced lifestyle of its employees. The move to the new office brought new efforts to improve staff well-being. Significant office space is allocated to leisure, with a special Wellness Area equipped with massage chairs, an office for a GP and specialist doctors, as well as a shower room, a relaxation room and space for yoga classes.
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Communication
A robust feedback cycle is critical to being a responsible employer. Were continually analysing and improving our communication channels. The most important and comprehensive of these is the Global People Survey (GPS). The response rate for the 2010 GPS in PwC Russia was 83%, which is higher than in 2009, when we had a response rate of 62%. The People Engagement Index a combination of perceptions including satisfaction, commitment, pride, loyalty, a sense of personal responsibility, and willingness to be an advocate for the organisation was seven percent lower than the 2009 level, but higher than the PwC CEE regional result by five percent. Undoubtedly, this index was influenced both by the economic climate in general and by the fact that the employee response rate rose by a quarter against the prior year. However, the firms management is not inclined to simply write this off to the economic downturn and sees improving the People Engagement Index as one of its aims. One of the main areas for improvement based on the 2009 GPS results was the development of clear, honest and transparent communications at all levels. Weve created new communications forums, including open meetings between partners and staff to discuss topical issues like the firms strategy and its implementation, priority projects, career development and the reward system. Our whole system of internal communications has become more dynamic. With the help of our internal TV screens we deliver information to employees live via interviews with staff and prompt posting of the latest news. Based on the 2010 GPS results, weve identified three priority areas for improvement. These are: developing a coaching culture; promotion and reward of high performance; developing leadership skills at all levels of our organisation.
Ethics
PwC Russia prides itself on its reputation for doing business with integrity. Our ethics policy and Code of Conduct help us strengthen our clients and our peoples trust in us. In late 2010, we organised an Ethics Week that addressed, among other things, building effective and respectful relationships in teams. During Ethics Week, our in-house TV featured six interviews with the firms employees on issues related to team work and coaching. The week ended with an open meeting at which PwC Russias Ethics leader answered questions on ethics and business conduct. We engage staff who were nominated as Ethics Champions in ethics and business conduct-related workshops, communications and consultations. Our Ethics Champions held 16 mandatory ethics and business conduct workshops targeting employees promoted to senior consultant and manager positions. In the 2010 GPS, 79% of employees agreed with the statement People in my group display and actively promote high standards of business conduct in accordance with the PwC Code of Conduct. This is higher than last year. We have a whistleblower system in place and employees can report potential ethics violations by contacting an Ethics Champion, calling the internal Ethics Helpline or using an anonymous email address. Complaints are reviewed and appropriate actions are taken in response. The Ethics Committee leader reports to the Operations Committee on a quarterly basis.
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Diversity
PwC Russias commitment to achieving diversity is reflected in our recruitment policy and learning and development curriculum. We continue to recruit from a wide range of faculties and universities. For example, in 2010 we recruited graduates for our Assurance line of service from 74 Russian universities and some overseas institutes. The share of graduates from regional universities is growing; in 2010 half of the young auditors beginning their career in PwC Russias Assurance practice were graduates from Moscow universities, while the other half came from regional ones. We regard team work and cultural exchanges between people from different backgrounds as one of our priorities. Graduates training and professional integration is one of our priorities for the next 2-3 years. We continue to focus on helping women progress to leadership positions. In 2010, two female partners were elected to the PwC Russia Operations Committee, and one female partner was elected to the regional CEE Operations Committee.
As of 31 December 2010, we had 150 expatriate staff members from 36 different countries (6.79% of our workforce).
Apart from Russian partners, PwC Russia has partners from 10 countries: Australia, Canada, France, Germany, Ireland, New Zealand, South Africa, Switzerland, the United Kingdom and the USA.
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Marketplace
Our objectives
In this area, our goals remained the same: to build and sustain long-term relationships in order to maintain our leading position in the marketplace. We deliver high-quality services, develop innovative solutions and support the development of sustainable business practices that help our clients to grow and strengthen their business. PwC contributes to shaping a competitive economy by facilitating the greater transparency and effectiveness of companies in Russia. In 2009, PwC celebrated 20 years in Russia. We marked this anniversary with an official reception for clients and by occupying the top position in ratings of audit and consulting companies. In the spring of 2010, we received the results of the Big Four brand health survey, conducted by an independent agency, which confirmed that our brand was the most highly recognisable and differentiated in Russia. .
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Thought Leadership
In June 2010, in cooperation with the St Petersburg International Economic Forum, we implemented an innovative marketing project. Especially for the forum, PwC developed the Deep Dive website (deepdive.forumspb.com), a unique intellectual product providing delegates with real-time access to analytical information. PwC also set up knowledge cafes for forum participants where they could find materials on the key forum topics. PwC continues to issue Thought Leadership reports to sustain knowledge sharing with the business community and monitor industry trends. During the past period, we issued about 130 such publications. PwC also supported an international conference celebrating the 20th anniversary of the Federal Tax Service in November 2010. In the last 18 months, PwC has organised and participated in more than 500 events.
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Z.F. Garaev, First Deputy Board Chairman, AK BARS Bank: Workshops devoted to IFRS theory and practice raised our staffs qualification to a qualitatively new level and the new knowledge was implemented in our work.
O.M. Konovalova, Deputy Director of the Department, head of control division of NOMOS Bank: I highly appreciate and respect the work done by you and your colleagues. I always go through your materials with interest (including the marketing materials you presented at the forum). Thanks to your efforts we have a chance not only to network, but to discuss the hot topics raised in research materials and publications issued by banking sector experts.
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Attachment 1
PwC Russias ratings and awards received in 2010
Leader in audit and consulting services in Russia by revenue, Expert RA rating agency, March 2010 PwC Russias legal practice, PricewaterhouseCoopers Legal CIS B.V., was recommended by the Legal 500 rating of leading Russian law firms Russian Transfer Pricing Firm of the Year 2010 and Transfer Pricing Firm of the Year in Europe 2010, International Tax Review magazine, May 2010 Best tax practice in Russia, World Finance magazine, 2009 Russian lead financial advisor of 2009, Acquisitions Monthly magazine, 2009 No. 1 in the IPO Auditor rating in terms of number and volume of deals for 2009, the ReDeal analytical group within the offerings.ru project The Femida Award in the category Audit for high standards of legal practice in the Russian Federation, professional independence and its contribution to the development of the business community and rule of law Russian Lead Insurance Auditor and Advisor for the 2009 All-Russia Gold Salamander insurance award The largest employer of young professionals 2009 in the first Business and Higher Education Partnership rating by the Russian Rectors Union (RRU) No. 1 in the rating TOP 50 Dream Employers for young professionals among audit and consultancy firms based on 2010 results, published by the newspaper Aktsiya
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Attachment 2
Key stakeholders
Stakeholder Areas for cooperation Channels for cooperation Global People Survey Internal corporate intranet Focus groups Coaching Ethics Committee Alumni Club events Client feedback survey Brand health index Senior partner review visits Regular meetings People (current, former and potential Job and retention guarantees employees) Career growth and prospects Ethics issues
Clients
Business practices: challenges and opportunities Satisfaction with PwC service quality
Suppliers
PwCs CR strategy and requirements for suppliers Supplier challenges CR knowledge exchange Legal and regulatory framework New or revised legislation
Regular meetings Work groups (led by PwC) Participation in professional organisations Rectors Club Lectures
Universities
Assistance to students in obtaining professional qualifications Education of tomorrows responsible leaders Opportunities for graduates Local communities needs Use of PwC staffs knowledge and experience to meet community needs Issues of mutual interest Shaping the public agenda Need for relevant information Importance of understanding business issues and PwCs position
Charity events Volunteering Enhanced efficiency of NGOs Active involvement Lead role in working groups and committees Training for journalists on business hot topics Press conferences on business trends
Mass media
35
Attachment 3
NGOs that PwC supports
Name Big Brothers Big Sisters of Russia Marias Children Art Center Description A one-to-one mentoring programme for at-risk children Helping orphaned children with special needs become full members of society by supporting their social, psychological and intellectual rehabilitation through various creative activities Creating and developing a system for helping people with autism in Russia Children's sport club Developing tolerance and cooperation in children and adults Providing financial, medical and educational support for physically and mentally disabled children in Russia Restoring the unique cultural milieu of Leo Tolstoy's life and times
Dobro Autistic Children's Aid Society Yuny Spartakovets The Circle Diema's Dream Leo Tolstoy Museum-Estate Yasnaya Polyana (including the town of Krapivna) The Vladimir Spivakov International Charity Foundation Tchaikovsky Symphony Orchestra of Moscow Junior Achievement Russia Partners in Hope - Big Change project Downside Up Charities Aid Foundation Russia
Supporting talented young musicians, artists and dancers Supporting cultural education projects and talented children Developing and promoting JA's business and economic educational programmes for youth through partnership between the business and educational communities Supporting Russian NGOs that work with vulnerable children and their families Supporting families and state and non-profit organisations in teaching, raising and integrating children with Down syndrome into society Working to raise donations, create favourable conditions for philanthropy's development, and provide assistance to charity organisations and their supporters Providing graduates of children's homes with high-quality education free of charge (both academic and life skills) Helping our neighbours and promoting society's spiritual traditions Helping children with cancer, blood diseases, and other serious illnesses Reducing the rate of child death from illnesses that could be treated with modern medicine Providing 18 to 28 year-olds that graduated from children's homes with basic training in non-commercial organisations as well as practice in companies that participate in the project
Russian Orphan Opportunity Fund Sofia Foundation Podari Zhizn Liniya Zhizni A Chance to Work project
36
Attachment 4
Business associations of which PwC is a member
Association of European Businesses (AEB) Canada Eurasia Russia Business Association (CERBA) BUSINESS ASSOCIATIONS American Chamber of Commerce (AmCham) Independent Directors Association (IDA) Russian Managers Association (AMR) U.S.-Russia Business Council (USRBC) Russo-British Chamber of Commerce (RBCC) Russian Union of Industrialists and Entrepreneurs (RSPP) Russian-German Chamber of Commerce (AHK) Japanese Business Club American Chamber of Commerce St Petersburg Chapter (AmCham) BUSINESS ASSOCIATIONS IN REGIONS St Petersburg International Business Association (SPIBA) Association of Businesses and Entrepreneurs of the Republic of Tatarstan Chamber of Commerce and Industry of the Republic of Tatarstan Leningrad Region Chamber of Commerce St Petersburg Audit Chamber Russian Private Equity and Venture Capital Association (RVCA) Russian Audit Chamber (RAC) PROFESSIONAL ASSOCIATIONS Institute of Internal Auditors (IIA) Association of Certified Fraud Examiners (ACFE) Association of International Pharmaceutical Manufacturers (AIPM) Association of Russian Banks (ARB) Cambridge Energy Research Associates, Inc. (CERA) International Business Leaders Forum (IBLF) Mining Advisory Council (MAC) Russian Insurance Association (All) Urban Land Institute (ULI) Guild of Actuaries
37
+ + +
8 42 6 42
2. Organisational profile
2.4 2.5
Contact information The report covers only Russia and cities in Russia: Moscow, St Petersburg, Ekaterinburg and Kazan Private, Glossary of terms PwC Russia: A few facts and figures; cities in Russia: Moscow, St Petersburg, Ekaterinburg and Kazan PwC Russia: A few facts and figures No significant changes in the reporting period Attachment 1
+ +
44 43
2.6 2.7
+ +
43 6, 43
+ +
34
3. Report parameters REPORT PROFILE 3.1 3.2 Reporting period (e.g., fiscal/calendar year) for information provided. Date of most recent previous report (if any). Our report Our previous report, covering the 2009 financial year (from 1 July 2008 to 30 June 2009), was published 31 March 2010 Our report Contact information + + 11
3.3 3.4
Reporting cycle (annual, biennial, etc.) Contact point for questions regarding the report or its contents. Process for defining report content. Boundary of the report (e.g., countries, divisions, subsidiaries, leased facilities, joint ventures, suppliers). State any specific limitations on the scope or boundary of the report.
+ +
11 44
REPORT SCOPE AND BOUNDARY 3.5 3.6 3.7 3.8 Our CR agenda, Four main CR focus areas Cities in Russia: Moscow, St Petersburg, Ekaterinburg and Kazan Cities in Russia: Moscow, St Petersburg, Ekaterinburg and Kazan + + + 8 6 6
Basis for reporting on joint ventures, subsidiaries, leased The report reflects the activities of PwC facilities, outsourced operations, and other entities that Russia can significantly affect comparability from period to period and/or between organizations.
38
Description Data measurement techniques and the bases of calculations, including assumptions and techniques underlying estimations applied to the compilation of the Indicators and other information in the report. Explanation of the effect of any re-statements of information provided in earlier reports, and the reasons for such re-statement (e.g. mergers/acquisitions, change of base years/periods, nature of business, measurement methods). Significant changes from previous reporting periods in the scope, boundary, or measurement methods applied in the report. Table identifying the location of the Standard Disclosures in the report. Policy and current practice with regard to seeking external assurance for the report.
Commentary and/or cross references We used PwC Russias internal methods for collecting information, for example, HR policy, financial reporting, etc. No restatements of information
Reported1
Page in report
3.10
3.11
No significant changes
4. Governance, Commitments, and Engagement GOVERNANCE 4.1 Governance structure of the organization, including Not applicable committees under the highest governance body responsible for specific tasks, such as setting strategy or organizational oversight. Indicate whether the Chair of the highest governance body is also an executive officer (and, if so, their function within the organisations management and the reasons for this arrangement). For organizations that have a unitary board structure, state the number of members of the highest governance body that are independent and/or non-executive members. Mechanisms for shareholders and employees to provide recommendations or direction to the highest governance body. Linkage between compensation for members of the highest governance body, senior managers, and executives (including departure arrangements), and the organization's performance (including social and environmental performance). Processes in place for the highest governance body to ensure conflicts of interest are avoided. Not applicable -
4.2
4.3
Not applicable
4.4
Communication
26
4.5
4.6
PwC Russia has procedures for checking and identifying potential conflicts (relationship checks) along with procedures to prevent and avoid conflicts of interest in projects (strict confidentiality, division of teams working on different projects, etc.) Introduction, Corporate responsibility, Our CR agenda, Four main CR focus areas, Community, Environment, People, Marketplace
4.8
Internally developed statements of mission or values, codes of conduct, and principles relevant to economic, environmental, and social performance and the status of their implementation.
39
Description Processes for evaluating the highest governance body's own performance, particularly with respect to economic, environmental, and social performance. Explanation of whether and how the precautionary approach or principle is addressed by the organization. Externally developed economic, environmental, and social charters, principles, or other initiatives to which the organization subscribes or endorses. Memberships in associations (such as industry associations) and/or national/international advocacy organizations.
Reported1 -
Page in report 22
COMMITMENTS TO ExTERNAL INITIATIVES 4.11 PwC Russias risk management procedures cover all aspects of PwCs activities and are aimed at mitigating various types of risk. PwC participates in associations and other organisations whose goals is to promote investment and economic development Attachment 4 PwC participates in associations and other organisations whose goals is to promote investment and economic development Attachment 2 Attachment 2 Attachment 2 +
4.12
4.13
37
STAKEhOLDER ENGAGEMENT 4.14 4.15 4.16 List of stakeholder groups engaged by the organization. Basis for identification and selection of stakeholders with whom to engage. Approaches to stakeholder engagement, including frequency of engagement by type and by stakeholder group. Key topics and concerns that have been raised through stakeholder engagement, and how the organization has responded to those key topics and concerns, including through its reporting. 35 35 35
4.17
5. Disclosures on Management Approach and Performance Indicators ECONOMIC Market presence EC6 Policy, practices, and proportion of spending on locallybased suppliers at significant locations of operation. Development and impact of infrastructure investments and services provided primarily for public benefit through commercial, in-kind, or pro bono engagement. Environment section 18
ENVIRONMENTAL Energy EN5 EN7 Energy saved due to conservation and efficiency improvements. Initiatives to reduce indirect energy consumption and reductions achieved. Initiatives to mitigate environmental impacts of products and services, and extent of impact mitigation. Monetary value of significant fines and total number of non-monetary sanctions for non-compliance with environmental laws and regulations. Environment section Environment section 18 18
Compliance EN28 PwC did not incur significant fines or non-money sanctions for non-compliance with environmental laws and regulations in the reporting period. Not applicable, since PwC is not the owner of its office buildings +
SOCIAL: LABOR PRACTICES AND DECENT WORK Employment LA1 Total workforce by employment type, employment contract, and region. Total number and rate of employee turnover by age group, gender, and region. 2031 permanent employees, 179 temporary employees, of which 7 work under service contracts People section
LA2
5, 22
40
Description
Reported1
Page in report 5, 24
Training and education Average hours of training per year per employee by employee category. Average hours of training per year per employee by employee category: Assistant managers and below 100 hours Managers and above - 84 hours Average hours of e-learning per employee - 17 Average hours of language study per employee - 4 Average hours of professional qualifications study per employee - 67
LA11
Programs for skills management and lifelong learning that support the continued employability of employees and assist them in managing career endings. Percentage of employees receiving regular performance and career development reviews. 100%
22
LA12
SOCIAL: hUMAN RIGhTS Non-discrimination hR4 Total number of incidents of discrimination and actions taken. People section + SOCIAL: SOCIETY Corruption SO4 Actions taken in response to incidents of corruption. No incidents identified in the reporting period. PwC did not incur significant fines or non-money sanctions for non-compliance with laws and regulations in the reporting period. +
Compliance SO8 Monetary value of significant fines and total number of non-monetary sanctions for non-compliance with laws and regulations. +
SOCIAL: PRODUCT RESPONSIBILITY Customer privacy PR8 Total number of substantiated complaints regarding breaches of customer privacy and losses of customer data. As of the time of printing, not one of the PwC firms had received any complaints regarding breaches of customer privacy or losses of customer data. We have a system for receiving, considering and processing these kinds of complaints. We also have an internal department that implements solutions for protecting personal data and other confidential information. +
Self declared
Optional
GRI checked
Glossary of terms
ACCA Apollo Assurance Sunny Academy Association of Chartered Certified Accountants A modular programme for developing critical capabilities in areas such as leadership, client relationships, people management and market strategy Annual professional training for PwC auditors that have worked with the firm for over a year. This training is held abroad. Participants enrich their knowledge of accounting and audit, learn about amendments to IFRS, and receive a continuing education certificate A series of four or five international training events conducted in different countries. The university is the main training component for developing the specialised knowledge and skills required in advisory and consulting work. Each event includes more than 40 different courses run in parallel over the course of a week, as well as a number of meetings aimed at internal networking The CTI was created in 2009 to facilitate new technologies and innovations in the Russian market. An international team of leading PwC specialists help work out strategies and a system for stimulating innovation within companies, sectors and regions A division of the PwC global network that includes the UK, continental Europe, the Middle East, India, Pakistan, Sri Lanka, Africa, the Channel Islands, Gibraltar, Iceland and the Isle of Man A club established by PwC in 2008 to provide non-governmental organisations and members of the business community with a platform to discuss issues and share experiences in the area of corporate philanthropy PwC Russias committee that decides the firms CR strategy and which projects to support. It comprises three subcommittees: children, culture and education An initiative started by PwC and supported by the Russian business community under which funds that were originally allocated for corporate gifts to clients are instead donated to charity A programme aimed at encouraging meaningful conversations with clients in order to strengthen our relationships and improve the quality of services. The CFP focuses on measuring a client's loyalty to PwC via an online survey and senior partner review visits. This loyalty score is one of our KPIs PwC global guidance on standards of integrity and business conduct PwC Russias corporate philanthropy programme Deep Dive (deepdive.forumspb.com) is a website development by PwC as a knowledge resource for economic forums for which PwC is a knowledge partner. Through the Deep Dive website, forum participants can receive information about the sessions as well as learn about key trends and analysis in Fast Facts a short, easy to digest format presenting up-to-date information on the global economy A network of senior staff members who serve as role models and first points of contact for our people when they have questions about ethics or the Code of Conduct PwC Russias committee responsible for reviewing ethics complaints and building a strong corporate culture based on PwCs corporate values, integrity, respect and social responsibility Our whistleblower system: an internal telephone line and an anonymous e-mail address for partners and staff to raise ethical issues, report alleged improprieties, or seek guidance on ethics and business conduct
Charity Club
Ethics Helpline
42
Genesis Park
An international project for developing leadership skills, enabling our best employees to develop their professional skills and become outstanding leaders more quickly. Thanks to the programmes length, the multinational make-up of the participants and the attention to matters of business and personal development, Genesis Park provides participants with unique opportunities to grow The United Nations Global Compact is a strategic policy initiative for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labour, environment and anti-corruption PwCs programme that finds global placements for talented staff to support career progression, personal development, cultural awareness, global networking and relationship building, as well as to provide the opportunity to live, work and travel abroad PwCs annual employee survey, which provides the firm with critical information about how our people feel about working at PwC and what their priorities are. It provides an opportunity for everyone to have their say and for the leaders to gain essential information upon which to act and base future decisions A set of reporting principles that organisations can use to measure and report on their economic, environmental and social performance A quantifiable measure or statistic that measures progress towards goals and helps to identify areas for improvement A specially designed long-term programme for developing future PwC leaders Committee consisting of senior partners of PwC PwCs approach to managing staff performance through regular coaching on an individual basis, as well as a process through which the top management can appraise its own performance in relation to the economic, environmental and social performance of the organisation PricewaterhouseCoopers and PwC refer to member firms of PricewaterhouseCoopers International Limited. There are several member firms operating in Russia for example, ZAO PricewaterhouseCoopers Audit and its affiliates PricewaterhouseCoopers Russia B.V. (the Netherlands) and PricewaterhouseCoopers Legal CIS B.V. (the Netherlands) A social networking website specially created for PwC employees and alumni where they can discuss professional and other matters The PwC Experience is our commitment to making PwC distinctive by consistently exhibiting behaviours that facilitate the success of our clients and people. It is one of the PwC networks most important priorities An open platform for dialogue between PwC and leading universities Ensuring the marginalised and those living in poverty have greater participation in the decision-making which affects their lives, allowing them to improve their living standards and their overall well-being Groups or individuals who affect or can be affected by PwCs activities: employees (past, present and future), clients, suppliers, the government and regulatory agencies, universities, local communities, NGOs, professional and business associations, the mass media A four-year development programme aimed at developing recent graduates into tax professionals that combines technical and soft skills modules and includes regular tests and assessments Surveys, reports, analysis and business forecasts presenting PwCs outlook on important market trends and business events PwC Russias internal intranet portal
Global Compact
Global Mobility
Global Reporting Initiative G3 Guidelines (GRI G3) Key performance indicator (KPI) Leadership Challenge Operations Committee (Ops Com) Personal Coaching and Development (PC&D)
PwC
Stakeholders
Tax Academy
43
Contact information
Please send your feedback and suggestions to Lioudmila Mamet, PwC CEE Corporate Responsibility Leader, by e-mail: lioudmila.mamet@ru.pwc.com Or to Anna Aristova, CR Program Manager, at anna.aristova@ru.pwc.com Or to the address: 10 Butyrsky Val, Moscow, Russia, 125047
2011 ZAO PricewaterhouseCoopers Audit and PricewaterhouseCoopers Russia B.V. All rights reserved. In this document PwC refers jointly to ZAO PricewaterhouseCoopers Audit and PricewaterhouseCoopers Russia B.V. or, as the context requires, other member firms of PricewaterhouseCoopers International Limited, each of which is a separate legal entity.