MARKETING PROJECT

Students Name: - Mihir Brahmbhatt, Ajay Pandey, Param Bhatt Faculty Name: - Mr. Ankul Gangal Project Name: - Consumers behavior towards Corporate Garages and General Garages Project Date: - 11th April, 2011 Collage Name: - IIPS, Ahmadabad Sample Size: - 20 Sample Frame: - Gandhinagar and Ahmadabad cities garages

Introduction:Our marketing project is about consumers behavior towards corporate garages and general garages. We conducted a survey on both garages and filled up questioner as primary source of data. As per our survey, we examined the factors that has made consumers behavior up and down towards both garages. This project has given some important results such as, consumers pricing behavior, place, interest, time etc.
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Questioner:-

Subject :- Corporate Garages V/s General Garages Faculty Guide :- Ankur Sir Student name: Brahmbhatt Mihir , Pandey Ajay , Bhatt Param Study:- MBA Program Semester-02

Questioners

Profile of Company/Garage. Name:1)

Address:Time & Date:Contact Person:Phone No:-

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2)

How Many Employees are working? Less than 10 15, 20,

more than 20,

3)

How many Costumers visit your service center? Less than 20 30, 40, more than 45,

4)

How many bike services are being done in a day? Less than 15, 20, 25, more than 30,

5)

How many services you can provide in a day?

6)

What are the packages available for services?

7) How much Average time required doing a service ?

8)What is the range of bike price, which comes for the services?

9) In one day which kind of service is most preferred?

10) Are you getting value for money or not?

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Yes

No

11) Are you satisfied with the no. of customer you have? Yes No

12) What do you think, is the reason why people are not coming in this garage?

Analysis:From questioner responses we analyzed that approx 87% consumers preferred to go at general garages because of price, lack of awareness, steriotype perception. In our survey, we visited 3 corporate garages and 10 general garages. Corporate garages are preferred by only 13% consumers who are generally status oriented or rich. By asking first five question we tried to gether information regarding the potential of the gerage. By asking the amount of employees who are working in corporate gerages and genral gerages, we come to know that, In corporate gerages the no. of employees are greater than that of genral gerages, which shows the capacity to provide services to the available consumers.
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In corporate garages genral bike services are being done in 30 to 40 min while for the same service general garages takes about an hour, because of the lesser amount of man power which genral gerages have. This can be one of the reason why corporate gerage managed to have 13% of consumers v/s cheap and easily available service through genral gerage.

In a day we found that more no of bikes are coming at general garages. Following can be the main reasons for this Reasonable price Easily reach to garage Service can be done in front of consumers

Corporate gerages are providing different packge of

services. Generally 3 packages are available gold, silver, and platinum.

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On other hand, general garages do not provide any package but they estimate all charges as per parts service.

As per our survey in corporate gerages, the bikes having

price more than 55000 Rs. (like Pulser 180,220, Karizma ZMR, etc.,) are coming for the services while on the other hand price doesnt matter for genral gerages, untill and unless it isnt necessary but the bikes having price more than 55000 genarally dont come.

This provides a segment, where people who are rich, stays at posh areas and who are having expensive bikes will never go for local gerages untill and unless it isnt a emergencny.
In our survey we have also taken responses of consumers about their satisfaction level and money value after service. We took about 10-12 consumer responses in both garages.

From our survey we examined following different reasons for Corporate gerages that why consumers are not coming:-

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 Price Availability Lack of awareness Steriotype perception

And for genral gerages these can be the reasons :-

Quality Less trustworthy Lake of expertism Too much compition

CONCLUSION:Though the market share of genaral gerages are way high than that of corporate gerages, but now people have money to spend on quality, it is evident because the corporate gerages have just started a year ago and
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mannaged to get sufficient amount of consumers. Good promotion can give these gerages great rise.

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