STEPHANIE Chan, Brooklyn TISHA Dixon-Williams, Brooklyn LORAINE Morgan, Manhattan

New York City Goes Red For Women

Table of Contents
The Go Red For Women Movement New York City Go Red For Women VIP Premiere Heart of Go Red and Circle of Red Go Red Luncheon Program 1 2 4 5 6 8 10 12 13 14 16 18 20

Go Red In the Community National Wear Red Day New York City Landmarks Go Red Go Red Casting Call FIT Go Red Competitions Media Highlights

Go Red Funding, Research & Impact Grants Warning Signs and Key Messages

2009, American Heart Association. Also known as the Heart Fund. Go Red trademark of AHA, Red Dress trademark of DHHS.

Go Red For Women

Go Red For Women is the American Heart Associations nationwide movement that celebrates the energy, passion, and power of women to band together and wipe out heart disease. Over 96% of the women in the Go Red Movement have achieved at least one healthy behavior change since joining Go Red. For example, 54% started exercising, 41% lost weight, 72% took the Go Red Heart CheckUp, and 53% had their cholesterol checked. Over 45% of the women in the Go Red Movement have encouraged others to join.

National Movement
Together with our sponsors and supporters, we celebrate the accomplishments of the National Movement to date: 600,000: Individuals enrolled in Go Red For Women. 1 million: Women who know and understand the numbers that are most important to their hearts. $60 million: Amount raised for the cause. 5 billion: Impressions generated. 3.2 billion: Visits to the Go Red For Women Web site. 12,000: Companies that participated in 2009 National Wear Red Day.

Local Movement
At the American Heart Association, we understand that a true movement starts at the local level. Such groundbreaking national success would not be possible without the support generated in communities across the country. We are proud of the momentum that New York City Goes Red has gained over the past six years. We celebrate the accomplishments of the Local Movement to date: $4,793,000: Gross total dollars raised for the cause (since 2000); $3,800,000 net. 700 million+: Total media impressions (since 2007). 186: Go Red sponsors (20002009). 6,058 : Luncheon attendees (since 2000). xx: Notable landmarks that have gone red. xx: Number of strategic alliances.

14.5 million: Red dress pins distributed. 34 million: Education materials distributed. 26: Countries that adopted Go Red via World Heart Federation.

Go Red For Women

2009 New York City Go Red For Women Luncheon
Event Co-Chairs
Medical Chair Mary Ann McLaughlin, MD Associate Professor of Medicine, Cardiology Mount Sinai Medical Center Corporate Chair Martine Reardon Executive Vice President, Macys Corporate Marketing Auction Chair Patti Kenner President, Campus Coach Lines

City ew York N

On behalf of the American Heart

Association and the American Stroke Association, it is our great pleasure to kick off the 2010 New York City Go Red For Women Campaign. Go Red For Women is about joining the fight against heart disease and stroke, the No. 1 and No. 3 killers of women. The good news is that heart disease and stroke are largely preventable. Go Red For Women provides women with the knowledge and tools they need to take positive action to reduce their risk of heart disease and stroke, and protect their heart health. It all starts with making healthy choices. When women learn to care for their hearts, they learn to appreciate their health, and their lives. If we can each make and keep a promise to be heart healthy, we can make strides to wipe out heart disease. Mary Ann McLaughlin, MD, MPH
Co-Chair, 2010 New York City Go Red For Women Luncheon President, AHA NYC Board of Directors Associate Professor of Medicine, (Cardiology) and Health Policy Mount Sinai School of Medicine

Executive Leadership Team

Michelle Bergman Gail Blanke Life Designs Connie Ciliberti Time Warner Cable Erin Clift AOL June DeFabio Macys Lisa Flom Saatchi & Saatchi Consumer Health and Wellness Mary M. Gullo Abbot Maureen Kiernan, RN Merck Lucinda Martinez Desir HBO Alex McCord The Real Housewives of NYC Nina McLemore Nina McLemore Kirsten Oravec On the Scene Productions Seth Rogin New York Times Nathan Shore Macys Merle Sloss Geoffrey Beene Jane Stimson Hand Morgan Stanley Valerie Wilson Valerie Wilson Travel

Its been more than ten years since the Go Red For Women Luncheon launched in New York City, and together weve made great advances in raising awareness and taking action in our communities. Some of you have been with Go Red For Women since the beginning and others have just joined or are thinking of joining. We all know that the work is far from done. With your help, The American Heart Association will continue to create awareness of this disease, encourage healthy choices, and provide support for cutting-edge research. Again, we appreciate your presence and support, and thank you for joining us in this cause. YOU are the vital ingredient to the success of this wonderful event, and the key to the success of Go Red for Women.

Medical Leadership Team

Holly Andersen, MD Weill Cornell Medical Center New York Presbyterian Hospital Aysha Arshad, MD St. LukesRoosevelt Hospital Deborah Ascheim, MD Mount Sinai Medical Center, Department of Health Policy Sandu Balaram, MD St. LukesRoosevelt Hospital Leora Balsam, MD NYU Medical Center Carolyn Brockington, MD St. LukesRoosevelt Hospital Joanna Chikwe, MD Mount Sinai Medical Center Michelle Copeland, DMD, MD Dr. Michelle Copeland Skin Care Lori Croft, MD Mount Sinai Medical Center Mary Jo DiMilia, MD Mount Sinai Medical Center Joy Gelbman, MD Weill Cornell Medical Center New York Presbyterian Hospital Newsha Ghodsi, MD Marathon Medical Lori Mosca, MD Columbia University Medical Center New York Presbyterian Hospital Merle Myerson, MD St. LukesRoosevelt Hospital

Elsa-Grace V. Giardina, MD Beth Oiver, MSN, BSN Columbia University Medical Center Mount Sinai Medical Center New York Presbyterian Hospital Joy Pape, RN Susan Hecht, MD EnJOY Life! Health Consulting LLC Beth Israel Medical Center Harmony Reynolds, MD Katherine Henry, MD NYU Langone Medical Center Bellevue Hospital Allison Spatz, MD Erica Jones, MD Weill Cornell Medical Center Weill Cornell Medical Center New York Presbyterian Hospital New York Presbyterian Hospital Suzanne Steinbaum, MD Jill Kalman, MD Lenox Hill Hospital Mount Sinai Medical Center Jacqueline Tamis-Holland, MD Norma Keller, MD St. LukesRoosevelt Hospital Bellevue Hospital Cynthia Taub, MD Roxana Mehran, MD Montefiore Medical Center Columbia University Medical Center New York Presbyterian Hospital Victoria Teodorescu, MD Mount Sinai Medical Center

20002009 New York City Go Red For Women Campaign Sponsors

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Account Abiomed Inc Acoustiguide Corporation ADCO Signs of NJ Inc. Americomm Data Direct Apple Bottoms Arnone Lowth Fanning Wilson & Rubin Inc. AstraZeneca PLC Baltimore Sun Bank of New York Mellon Bayer Corporation Bayer HealthCare BC International Group, Inc. BCBG Max Azria Best Buy Bloomingdales Boehringer Ingelheim Pharmaceuticals Boston Globe Boston Globe Media Boston Herald Boston Scientific Corp Brenda Carmel Bristol-Myers Squibb Company Bryan Cave LLP C.J. Hesse, Inc. Calvin Klein Foundation Calvin Klein Womens Sportswear Campus Coach Lines Camuto Group Cargill Citro-America HQ Carol Judelson Cauldwell Wingate Central National-Gottesman Inc. Chase Manhattan Bank Chase Medical Communications Clarins Group USA, Inc. Clear Channel Communications Cline, Davis & Mann, Inc. Coach, Inc. Columbia University Columbia University Medical Center CV Therapeutics Cynthia Dooner Daily News Deloitte LLP Delta Airlines Denise Benmoshe Deutsche Bank Securities Inc. Disney Worldwide Services, Inc Donna Karan Dr. Michelle Copeland Skincare Dupont Apparel & Textile Sciences E. Gluck Corp/AK Anne Klein Watches Echo Design Group ECI Elizabeth Arden Inc. Estee Lauder Companies, Inc. Euro RSCG Life Fishman & Tobin, Inc. Fossil Partners LP FYC Apparel Group G III Leather Fashions Inc. GateHouse Media New England General Lock George Link Jr Foundation, Inc. Georgette Klinger, Inc. GlaxoSmithKline GoldToeMoretz, LLC GSK Guess? Foundation Guidant Foundation, Inc H.M.S. Productions Inc. Hanesbrands, Inc. Hartford Courant Harve Benard Haskell Jewels Ltd Health Insurance Plan of Greater NY Highland Associates Holly Andersen Heart Foundation Impact Communications Ingram Yuzek Gainen Carroll & Bertolotti, LLP Investor Relations Group, Inc. Jacintoport Corporation Jeanne Pierre Originals, Inc. Joan Weill Jockey International Inc. Jones Apparel Group Joseph A. Jurate Kazickas Karin Barkhorn Kathy Nedorostek-Kaswell Katz Media Group, Inc. Kellwood Company Kenneth L. Mink Co.

KPMG LLP Lancaster Group US LLC Lehrman LLC Lenox Hill Hospital Linda Lambert Liz Claiborne Inc. Maggy London Mainco Elevator & Electrical Corp. Malva Rabinowitz Marcraft Apparel Group Marianne Hesse Martha Stewart Living Omnimedia Maxim Group LLC Medtronic Inc. Merck & Co., Inc. Merck/Schering-Plough Corporation Metlife Metro New York Inc. Metro USA Newspapers Metropolitan Life Insurance Company Montefiore Medical Center Mount Sinai Cardiovascular Institute Mount Sinai Hospital Mount Sinai Medical Center Mount Sinai School of Medicine Mount Sinai School of Medicine Vascular Surgery Movado Group Inc. Natori Company Nautica Enterprises Inc. New York Daily News New York Magazine New York Post News Corporation Newsday, Inc. Nina McLemore Inc North Jersey Media Group NY1/Time Warner Cable Media Sales NYU Cardiac & Vascular Center NYU Medical Center Pace Inc. Patti Kenner Pfizer Inc. Philadelphia Inquirer & Daily News Employee Federal Credit Union Philadelphia Newspapers LLC Playtex Apparel Polo Ralph Lauren Corporation Pucci International Ltd. Quebecor World Quest Diagnostics Rafaella Sportswear Real Simple Regan Campbell Ward Reliant Pharmaceuticals, LLC Republic Clothing Richard Leeds International Sanofi-Aventis Schering-Plough Corporation Seth Sprague Foundation Shiseido Cosmetics Star Ledger Steve Madden Stuart Orsher Swarovski Syms Corporation The Estee Lauder Companies Inc. The Hartford Courant The Journal News The New York Times The Star Ledger The Tommy Hilfiger Corporate Foundation The Washington Newspaper Publishing Company LLC The Washington Post Company Tiffany & Co. Tommy Hilfiger USA Inc. Total Heart Care, P.C. Trebbianno LLC Universal Mailing Service Inc US Trust Valerie Wilson Travel, Inc. Van Stry Design, Inc. Vanity Fair Intimates, LP Verizon Viva Optique Inc. WABC TV Warnaco Group, Inc. Waterford Wedgwood USA, Inc. WE: Womens Entertainment Weill Medical College WLNY-TV 55 Womans Day WPIX-TV, Channel 11 Wyeth-Ayerst Laboratories

VIP Premiere
Go Red For Women presents Choose to Live! VIP Premiere
Weve captured inspiring stories from casting calls across the country about womens experiences with heart disease and the lifesaving choices theyve made. Fellow sponsors, supporters and volunteers joined the American Heart Association at a special VIP premiere at The Paley Center for Media in New York City to preview the Go Red For Women television specials produced by NBC and The Word Network as well as the Go Red Corazn TV special from Univision.

Heart

New York City is unique and so are the stories of the many women who are at the Heart of Go Red. Some are survivors of heart disease and some of stroke, some are young and some are young at heart, some Go Red for their families and some for their communities. At the heart of it all, these women are bonded together for a common cause to save the lives of hundreds of thousands of women throughout our great city. In December of 2008 we were lucky enough to bring together a number of women for an inspirational photo shoot to capture the Heart of Go Red in New York City. These women embody the strength, spirit and energy of the Go Red For Women movement right here in our own backyard. These women became the face of our local Go Red campaign for 2009. Special thanks go to the following individuals and companies who donated their time, talent and resources to the photo shoot. Without their generosity the Heart of Go Red NYC could not have happened.
Photography Jerry Jack Location On the Scene Studios Make-up Artistry Andy Paige, Cents of Style Make-up Make Up For Ever Styling Katy Robbins Clothing Donna Morgan and Ali Ro Jewelry Helen Ficalora and Satya Jewelry

of Go Red

Circle Red

of

Lucinda C. Martinez-Desir I Go Red for the many women who

Manhattan
are mis-diagnosed because they are a woman. At some point I will need a pacemaker but now with the right information Im empowered to make all the decisions based on sound medical facts and advice.

Treness Woods-Black
Manhattan
Sylvia Woods, and for a healthier Harlem. Heart disease has reared its ugly head in our community in a catastrophic way, sometimes without warning. Weve lost too many longtime customers or friends at the hands of cardiovascular disease to not take a stand.

Jennifer Constantino
Manhattan
that miracles can happen. I have had three open-heart surgeries in my short 31 years. What defines me however, are all the things that I believe in because of this experience.

I Go Red for our mother/grandmother, I Go Red to inspire people to believe

Go Red

Luncheon Program
On Friday, February, February 27, 2009, over 800 women attended the New York City Go Red For Women Luncheon at the Waldorf Astoria Hotel. The 2009 event marked the tenth anniversary of the luncheon in New York City and raised $800,000 to support Go Red For Women. Before the luncheon began, guests enjoyed a healthy Go Red reception and health screenings. As the luncheon began guests were treated to a musical opening by the Abyssinian Baptist Church Choir, whose beautiful voices and music set the stage for a day of inspiration and hope. Master of Ceremonies Darlene Rodriguez emceed the wonderful program that included a special welcome from Hoda Kotb and an inspirational passion story by heart attack survivor Stephanie Oster. In 2009 the inaugural Jane Chesnutt and Dr. Nieca Goldberg Research Grant was announced to honor the legacy and vision of the founders of the luncheon in New York City. In addition, the Go Red For Women Community Impact Grants were awarded to several non-profit organizations in New York City to educate and empower their community about heart disease and stroke. By funding innovative programs within NYC, the American Heart Association is working towards a healthier and more educated city.

2009 New York City Go Red For Women Luncheon Sponsors

Nationally Sponsored by

Heart of Silver Sponsors

The Bank of NewYork Mellon Cargill, Inc. Syms Corporation

Local Sponsors

The Baltimore Sun BC International Group Coach Este Lauder Companies KPMG Patti Kenner Merck Schering-Plough Nautica The NewYork Daily News The NewYork Post The NewYork Times The Washington Post Total Heart Care

10th Anniversary Sponsors

Media Sponsors

Go Red

In the Community
New York City Council Womens Caucus
The American Heart Association coordinated two initiatives in New York City Hall during American Heart Month in celebration of the Go Red for Women movement. A briefing was held on women and heart disease for the New York City Council Womens Caucus. Survivor and Go Red for Women Spokesperson Stephanie Chan shared her personal story, and Dr. Monica Sanchez-Ross gave a presentation on heart disease and associated risk factors. The presentation was followed by policy proposals from our Advocacy Department with support from the Youre the Cure network. In addition, the Womens Caucus presented the American Heart Association with a proclamation from the Council floor, declaring February American Heart Month. The proclamation was accepted by our New York City Go Red for Women spokeswomen: Loraine Morgan, Tisha Dixon-Williams, and Stephanie Chan. They shared their personal stories with the Council during the presentation and helped to raise Council Members awareness that women are at risk.

New York State Lobby Day

Volunteers from the American Heart Association created a sea of red as they gathered in Albany on Monday, April 6, 2009 to meet with their elected representatives about legislation they believe will improve the health of all New Yorkers. The American Heart Association advocated for: Calorie labeling legislation requiring chain restaurants in the state to post calories next to food items. New York City and Westchester County currently have menu labeling laws in place. Studies show that when they see calorie choices, people consume 50 fewer calories The Healthy Schools Act, which will provide more healthy food choices in the states schools. The AHA is advocating usage of the school nutrition guidelines put forth by the Alliance for a Healthier Generation, a partnership between the William J. Clinton Foundation and the American Heart Association New York State Regents to consider teaching CPR in schools. Nine hundred people die of sudden cardiac arrest each day in the United States; if CPR is performed, it can double the chances of survival. Some schools include CPR in their health curriculum. CPR can be taught in as little as 30 minutes and The extension of the Good Samaritan law to cover people who use an AED to resuscitate a cardiac arrest victim.

New York Liberty Goes Red

Go Red For Women and the New York Liberty continue to raise awareness about the prevalence of heart disease among women and encourage women to make choices that will help reduce their risk for heart disease. As role models to many young New Yorkers and women around the world, the New York Liberty invite their fans to support the cause by hosting an annual Go Red Night at Madison Square Garden featuring public service announcements, health education information, giveaways and a Go Red For Women registration table.

Heart for Women Act

The HEART for Women Act (Heart disease Education, Analysis and Research, and Treatment for Women Act-HR 1032/S 422) was introduced into Congress on February 12th. The bill will help ensure that heart disease and stroke are more widely recognized and more effectively treated in women and take a multi-pronged approach by raising awareness among women and their health care providers; provide gender and race-specific information for clinicians, researchers, and the public; and improve screening for low-income, uninsured women at risk for heart disease and stroke.

Hearts in the Heights

Hearts in the Heights is a partnership between the American Heart Association and Broadways 2008 Tony-award winner for Best Musical In the Heights. The program combines the excitement of Broadway with the mission of the American Heart Association in an innovative, multichannel promotion anchored around a story that features a central character affected by heart disease. Hearts in the Heights raises awareness of heart health in-theaters and through the media, a leading source of health information for the Hispanic market. Dedicated performances feature a special, post-show speech about the importance of heart health from the cast.

Cultural Health Initiatives

Cultural Health Initiatives promotes health equity for those communities at greatest risk for heart disease and stroke. Our goal is to reduce the disparities and incidence of premature death and disability related to heart disease and stroke by 25% by 2010 in minority communities. This is accomplished through creative programs, awareness cause campaigns, grassroots and strategic partnerships, strong volunteer leadership and foundation support impacting racial/ethnic health disparities.

National Wear Red Day

On Friday, February 6, 2009 nearly 300 companies in New York City joined thousands of men and women, hospitals, businesses, news anchors and legislators across the country by wearing red to show their support for Go Red For Women and the fight against heart disease.

Heart disease kills one woman every minute, but it is largely preventable. We simply have to choose to act.

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11

rk City New Yo

Landmarks Go Red
The Empire State Building is one of the most notable of all buildings in the New York City skyline, soaring more than a quarter of a mile above bustling New York City streets below.

Throughout the month of February American Heart Month buildings and landmarks in New York City and surrounding boroughs helped shine a light on heart disease. In an effort to raise awareness that heart disease is the No. 1 killer of women, the buildings were glowing red. Buildings that participated include: 21 Club New York City The Empire State Building New York City Grand Central Station Vanderbilt Hall New York City Hotel 3030 New York City 12 NY Panorama New York City Queens Unisphere Queens, NY Time Warner Canter New York City The Hines Building New York City

Go Red Casting Call

On Friday, February 6, 2009, the New York City market held their 2009 Go Red Casting Call at Grand Central Station the heart of New York City to coincide with National Wear Red Day and the exterior lighting of the Empire State Building. The American Heart Association was looking for real women of New York City to be the faces and personalities of 20092010 Go Red For Women Campaign, including a chance to appear in a nationally broadcast NBC television special. The women were asked to tell stories of the choices theyve made to live healthy lives and improve their well being, to inspire other real women to do the same.

Participants entered Grand Central on a red carpet lined with red rope and preceded down the corridor to the casting call screening booth. Along the way, participants were encouraged to participate in health screening (courtesy of Merck) and join the Go Red Movement. National spokesperson, Andie MacDowell shared her personal connection to cardiovascular disease as well.

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FIT

The American Heart Association and Macys have for two years running challenged students at FIT to make a personal stamp on heart disease.

Go Red Competitions
In 2008, FIT students designed a red dress for NBC Today in New York co-anchor Darlene Rodriguez as part of the Go Red for Women awareness campaign. Cameras rolled as Darlene and company announced the names of the ten talented designers on Friday, November 30. The winner, Alyssa Frake, was announced on National Wear Red Day, February 1, 2008 where highlights from the entire competition were shown and the winning dress was unveiled. Darlene Rodriguez wore the winning design on-air. The winning designer won a $5,000 scholarship, while first and second runners-up claimed a $3,500 and a $1,500 scholarship, respectively, from the American Heart Association and Macys. The design inspiration derives from the cells of a healthy heart, said Frake, The dress is designed to be strong, symbolizing a strong heart.

In 2009, FIT students took part in a photography contest that helped to raise awareness for women and heart disease. The winner was chosen by a panel of experts from FIT and was announced on National Wear Red Day, February 6, 2009. Students submitted a 3-photograph project that aimed to bring about inspiration and awareness that heart disease is the No.1 killer of women. The winner, Greg Bakers, photo was featured at the 2009 Go Red for Women Luncheon, in a Macys Go Red store window, and on www.americanheart.org. The winner walked away with a $5,000 scholarship, while first and second runners-up claimed a $3,500 and a $1,500 scholarship, respectively, from the American Heart Association and Macys. 14

Media Highlights

wcbstv.com

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Go Red , Research & I mpact Gran Funding

Researcher Profile

ts

Nichola Davis, M.D., M.S. Albert Einstein College of Medicine Clinical Research Grant You cant help but notice Nichola Daviss passion when she talks about her American Heart Associationfunded research, which is geared at discovering how low-carbohydrate and low-fat diets affect the heart. You also cant help but notice that the 36-yearold Jamaica native is pretty fit.

Nichola Davis, M.D., M.S.

A lot of other problems stem from obesity diabetes, high blood pressure, heart disease.

Since I do weight loss studies, the No. 1 question I get all the time is, How do you stay in shape? said Dr. Davis with a laugh. The clinical researcher, who works at Albert Einstein College of Medicine in The Bronx (New York), runs whenever she can squeeze it in. Shes lucky in that she loves salads. And, even when she chows down on barbecued spare ribs, she does it in moderation. For her American Heart Association-funded research (Dr. Davis is the recipient of a Founders Affiliate Clinical Research grant), Dr. Daviss goal goes beyond helping patients lose weight. Instead, shes focused on whether particular diets are better/ worse for the heart. Low carbohydrate diets, for example, are high in fat and, as a clinical person, I kept wondering, Well, if its high in fat, what is it doing to your heart even if youre losing weight? Dr. Davis said. And I really couldnt find any data about that, so I didnt know how to counsel my patients. Dr. Daviss interest in studying weight loss and its impact on the body can be traced to the problems obesity causes. A lot of other problems stem from obesity diabetes, high blood pressure, heart disease, Dr. Davis said. While Dr. Daviss study is currently wrapping up and shes analyzing the results, she can feel good in knowing that she has helped people. People who have lost weight just feel so much better, Dr. Davis said. They start exercising and walking a little bit more. Theyre just feeling really great about themselves. And for many of them, their diabetes control has gotten better. Im hopeful that, with all of these things, the tests on cardiovascular function will show that that really has improved, too.

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American Heart Association Research Funding in New York 20082009 Institution

Albany Medical College, Albany Albert Einstein College of Medicine, Bronx Buffalo State College, SUNY City University of New York, NYC Columbia University, New York City Cornell University, Ithaca Cornell University, NYC Fordham University, Bronx Jacobi Medical Center, Bronx Memorial Sloan Kettering Cancer Center, NYC Montefiore Medical Center, Bronx Mount Sinai School of Medicine, NYC New York Medical College, Valhalla Narrows Institute for Biomedical Research, NYC New York University, NYC Ordway Research Institute Inc, Albany Research Foundation/CUNY, NYC Rensselaer Polytechnic Institute, Troy St. Francis Hospital, Roslyn SUNY Downstate Medical Center, Brooklyn SUNY Upstate Medical University, Syracuse SUNY, Albany SUNY, Buffalo SUNY, Stony Brook Syracuse University The Feinstein Institute, Manhasset University of Rochester Medical Center, Rochester Weill Medical College of Cornell University, NYC

# of Studies Total Value

5 5 1 1 22 11 2 1 1 1 1 7 6 1 14 1 1 1 2 5 7 1 9 4 1 4 21 2

$1,065,000 $1,106,000 $308,000 $198,000 $4,814,000 $2,100,000 $396,000 $198,000 $110,000 $87,000 $110,000 $2,224,000 $1,396,000 $ 308,000 $2,844,000 $260,000 $ 198,000 $260,000 $370,000 $872,000 $1,310,000 $260,000 $1,632,000 $1,156,000 $21,000 $662,000 $3,789,000 $698,000

Where does the money go?

TOTAL

138

$28,752,000

New York City Community Impact Grant

Mentoring in Medicine, Inc. Healthy Heart Ambassador Program Women ages 1835, specifically African American and Latina in all NYC Funding: $25,000 Mentoring in Medicine, Inc. has recruited and trained approximately 200 pre-health and health professional students to become Healthy Heart Ambassadors and spread information about Go Red for Women throughout their communities. Approximately 50 health professionals who are experts in female cardiovascular health and/or emergency medicine were recruited to educate and supervise the students. These students have been required to volunteer in at least 8 community service events (in locations such as beauty parlors, churches, nightclubs, retail stores, and large venues) or at American Heart Association sponsored events in New York City. The estimated reach of this project is 20,000 individuals. NYC Department of Health and Mental Hygiene Enhanced Volunteer Blood Pressure Monitoring Program (EVBPM) Women ages 4564 in Harlem, Bronx, Brooklyn Funding: $10,000 The Cardiovascular Disease Prevention and Control Program of the New York City Department of Health and Mental Hygiene (DOHMH) seeks to reduce and prevent cardiovascular morbidity and mortality, with a commitment to eliminating health disparities, through multi-faceted approaches that promote prevention, improve disease management, ensure the availability of services and programs, and address the risk factors underlying much of cardiovascular disease: high blood pressure, high cholesterol, sedentary lifestyle, obesity, and poor diet. The grant supported the implementation of chronic disease self-management workshops in five faith- and community-based organizations that participate in DOHMHs Keep on Track (KOT) volunteer blood pressure monitoring program, operating in low income communities in Harlem, the Bronx, and Brooklyn. The goal of adding these workshops was to increase blood pressure control among KOT participants. Saint Vincent Catholic Medical Centers/Saint Vincents Hospital Manhattan Education Awareness Campaign at Fulton Housing Projects African American and Hispanic families in Chelsea/Clinton Housing Project in Manhattan Funding: $25,000 The Saint Vincents Hospital Manhattan cardiovascular education program has successfully targeted women from underserved communities within the hospitals service area, particularly Robert Fulton Housing in the Chelsea/Clinton neighborhood. The grant has supported: (1) increased awareness of heart disease and stroke, including its signs, symptoms and risk factors, among women in Robert Fulton Housing by providing outreach and education in this community and (2) blood pressure and cholesterol screenings and risk factor counseling to this community (serving up to 300 people) to identify at-risk population and connect them to care. The Latino Education Project, Inc. Beauty Secrets of the Heart Latina women in Northern Manhattan (Harlem, Washington Heights, Inwood) Funding: $13,000 The Latino Education Projects mission is to improve the lives of people at high risk of diabetes and cardiovascular disease through education and training. The grant supported this organizations initiative entitled, Beauty Secrets of the Heart, which works to form partnerships with local beauty salons in Northern Manhattan and inform them about diabetes, hypertension and their cardiovascular risk. In addition to these education sessions, surveys have been distributed among Latino women to assess cardiovascular risk in this area in order to design future interventions that will contribute to decreased risk. VIP Community Services Heart-to-Heart Project Women in the Bronx Funding: $25,000 The Womens Center, a modality within VIP Community Services, provides a multi-continuum of low to high threshold educational, substance abuse and counseling services to Latina and African-American women in the Bronx community by delivering a one-of a kind holistic human service design. The grant supported a Go Red Community Event with over 125 attendees who obtained educational information on a heart healthy lifestyle and risk factors for cardiovascular disease, specifically for women (presenters included a physician, nutritionist, and women who Go Red). Educational workshops on overall cardiovascular health, nutrition, smoking cessation and stress impact of the cardiovascular system were also conducted. Iris House Healthy Living Community Outreach Program Women in Harlem community Funding: $17,000 The overall goal of the project is to promote a healthier lifestyle and reduce the incidence of cardiovascular disease in the Harlem community in general and in Iris House HLP participants. The grant has supported the following: (1) the Healthy Living Program (HLP), which provides continued intensive monthly nutritional counseling for a second year of a 2-year program (the first year is complete) to 30 HIV+ women, (2) the Healthy Living Community Outreach Program (HLCOP), which provides monthly educational workshops on the benefits of heart healthy living, weight management and healthy nutrition to members of the Harlem community (estimated reach of 300 men and women).

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Heart Attack Warning Signs Uncomfortable pressure, squeezing, fullness or pain in the center of the chest that lasts for more than a few minutes and goes away and comes back. Pain or discomfort in one or both arms, the back, neck, jaw or stomach. Shortness of breath along with, or before, chest discomfort. Other signs such as break out in a cold sweat, nausea or lightheadedness. Stroke Warning Signs Sudden numbness or weakness of the face, arm or leg, especially on the side of the body. Sudden confusion, trouble speaking or understanding. Sudden trouble seeing in one or both eyes. Sudden trouble walking, dizziness, loss of balance or coordination. Sudden severe headache with no known cause.

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American Heart Association

122 East 42nd Street New York, NY 10168 (212) 878-59xx

www.americanheart.org/NewYorkCityGoesRed?