A Project Report of Summer Training Undertaken at

SUBMITTED BY: HITESH KALWANI ROLL NO. 713 MBA I (SEM II) 2007-2009 COMPANY PROJECT GUIDE Mr. Kunal Panchal Marketing Head Business Standard Ahmedabad INSTITUTE PROJECT GUIDE Mrs. Shweta C. Mehta Faculty Member Narmada College of Management, Bharuch

NARMADA COLLEGE OF MANAGEMENT ZADESHWAR BHARUCH

CERTIFICATE
TO WHOMSOEVER IT MAY CONCERN
This is to certify that Mr. Hitesh S. Kalwani as a part of his curriculum has taken Summer Training at BUSINESS STANDARD LTD., AHMEDABAD And has undertaken a project entitled Consumer Behavior and Brand Awareness of the Business Standard English during 12-05-2008 to 11-07-2008 towards the partial fulfillment of the requirement for the Degree of Master of Business Administration of Narmada College of Management, Bharuch affiliated with Veer Narmad South Gujarat University, Surat.

We find the project to be complete to warrant its presentation.

Thanking you.

Mrs. Shweta Mehta (Faculty & Guide, NCM)

Brig. L. N. JOSHI (Director, NCM)

DECLARATION
I, Mr. Hitesh s. Kalwani, student of NARMADA COLLEGE OF MANAGEMENT, ZADESHWAR approved by All India Council for Technical Education, hereby declare that this project report is a result of culmination of my sincere efforts. I declare that this submitted work is done by me and to the best of my knowledge; no such work has been submitted by any other person for the award of degree or diploma. I also declare that all the information collected from various secondary sources has been duly acknowledged in this project report.

____________ ________ (Hitesh S. Kalwani)

ACKNOWLEDGEMENT
First of all, I would like to thank the almighty God for his blessings enabling me to stand in any facets of my life and my parents for their continuous and valuable support.

I also thank to Mr. Mukund Sukla, Head of west zone of Business Standard Ltd., for giving me an opportunity to work in the organization. I am thankful to Mr.Kunal Panchal, Mr. Manoj Thomas who trained us for eight weeks. They had been constant support during the project.

I would like to thank my Institute Project guide Mrs. Shweta Mehta for giving me this opportunity to work in the real world and know the complexities and to learn the practical aspects of the organization. This project was an excellent opportunity for us to relate our classroom course to the real business.

Last but not the least I would like to thank all the employees of Business Standard Ltd. Who had directly or indirectly helped me in preparing this project report and gave their valuable time. I am also thankful my faculty and the librarian who also helped me a lot in my project work.

SR. NO 1 2 3 4

TOPIC EXECUTIVE SUMMERY ABOUT THE INDUSTRY FIVE FORCES MODEL ANALYSIS ORGANISATION PROFILE 2.1 Vision and Mission 2.2 A look at History 2.3 Organizational Hierarchy 2.4 Important figures 2.5 Product Portfolio 2.6 Department Details 2.7 7s Formwork 2.8 SWOT analysis 2.9 Competitors 2.10 ABC (Audit Bureau Circulation) 2.11 Sales and Distribution RESEARCH METHODOLOGY 3.1 Research Objectives 3.2 Target Audience 3.3 Sampling Method & Size 3.4 Data Collection 3.5 Questionnaire Form 3.6 Questionnaire Survey

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DATA ANALYSIS AND INTERPRETATION LIMITATIONS FINDINGS AND RECOMMANDATIONS LEARNINGS FROM THE SUMMER TRAINING BIBLIOGRAPHY APPENDIX