TODAY'S PRESENTATION

1. GEORGIA AVENUE CORRIDOR

2. WHEATON SECTOR PLAN SCOPE OF WORK

3. DISCUSSION

W H EAT O N C B D AN D V I C I N I T Y S E C T O R P LAN
SCOPE OF WORK
 GEORGIA AVENUE
CORRIDOR STUDY

TRANSIT CORRIDOR

SERIES OF MIXED-USE CENTERS

GREEN BOULEVARD

W H EAT O N C B D AN D V I C I N I T Y S E C T O R P LAN
SCOPE OF WORK
major growth at metro station areas
high density, mixed-use developments at silver spring, wheaton, and glenmont
housing affordability through high-density residential developments at metro
 CONTEXT
NORTH OF SILVER SPRING

METRO RED LINE

GEORGIA AVENUE/
VEIRS MILL ROAD/UNIVERSITY BOULEVARD

W H EAT O N C B D AN D V I C I N I T Y S E C T O R P LAN
SCOPE OF WORK
traditional small downtown
mostly low-rise development
lowest retail vacancy rate in the county
400 businesses
westfield mall - 2.4 million sq.ft. commercial space
 PURPOSE

LAND USE
LATEST THINKING, BEST PRACTICES

REPOSITION WHEATON
TAKE ADVANTAGE OF FUTURE
REDEVELOPMENT OPPORTUNITIES

W H EAT O N C B D AN D V I C I N I T Y S E C T O R P LAN
SCOPE OF WORK
timing of development
impacts on the community
quality of life issues--
community facilities, environment, design of the public realm,
create a livable, sustainable community
GOALS AND OBJECTIVES

 FOCUS DENSITY AT THE METRO STATION

 REINVIGORATE WHEATON’S CBD

 CREATE A CENTER OF JOBS AND HOUSING ON THE EASTERN LEG OF THE RED LINE

W H EAT O N C B D AN D V I C I N I T Y S E C T O R P LAN
SCOPE OF WORK
development activity since 1990

wheaton’s mall is renovated by new owner: westfield group

18 new small businesses opened

723 housing units between 2004-2008

133 multifamily units renovated by montgomery housing partnership

 W H EAT O N C B D AN D V I C I N I T Y S E C T O R P LAN
SCOPE OF WORK
planned future development

211-unit apartment complex at the intersection of veirs mill road and georgia avenue

316-unit rental housing project and georgia and blueridge avenues

mixed-use project at the metro station (veirs mill road, georgia avenue, and reedie drive)
 PLAN OBJECTIVES

 SPUR REVITALIZATION

 INTEGRATE MALL INTO THE COMMUNITY

 PRESERVE WHEATON’S SMALL BUSINESS COMMUNITY

 BUILD A QUALITY PUBLIC REALM INCLUDING OPEN SPACE

 CREATE WHEATON AS A SUSTAINABLE COMMUNITY

 MINIMIZE THE NEGATIVE IMPACTS OF REDEVELOPMENT ON THE COMMUNITY

 CREATE NEW HOUSING OPTIONS

 PROVIDE ECONOMICALLY FEASIBLE OPTIONS

 APPLY NEW PLANNING TOOLS

W H EAT O N C B D AN D V I C I N I T Y S E C T O R P LAN
SCOPE OF WORK
 PLAN ISSUES
 LEVEL OF APPROPRIATE GROWTH

 KIND OF GROWTH TO CREATE A MIX OF USES

 HOW BEST TO CONNECT THE MALL TO THE CBD

AND SURROUNDING COMMUNITIES

 APPROPRIATE TRANSITION BETWEEN THE COMMERCIAL

CORE AND NEIGHBORHOODS

W H EAT O N C B D AN D V I C I N I T Y S E C T O R P LAN
SCOPE OF WORK
 choosing the best tools to promote an economically robust and sustainable downtown
 identifying opportunities for public space
 determining the character of the public realm and streets
 making it more pedestrian-friendly and interconnected
 maintaining ethnic diversity and small businesses
OVERALL APPROACH

 ASSESSMENT OF EXISTING CONDITIONS

 ESTIMATE OF DEVELOPMENT BY 2030 UNDER THE CURRENT SECTOR PLAN AND ZONING

 ESTABLISH A BASELINE BY WHICH TO ANALYZE SCENARIOS FOR A NEW PLAN

W H EAT O N C B D AN D V I C I N I T Y S E C T O R P LAN
SCOPE OF WORK

staff will prepare and evaluate up to three development scenarios with different
intensities, massing, and mix of uses for the cbd and the wheaton mall site
 OUTREACH
 INDIVIDUAL PROPERTY OWNERS
 BUSINESS PEOPLE
 DEVELOPERS
 UMBRELLA ORGANIZATIONS / NEIGHBORHOOD GROUPS
 COMMUNITY MEETINGS
 WEB SITE
 BROCHURES

W H EAT O N C B D AN D V I C I N I T Y S E C T O R P LAN
SCOPE OF WORK

in lieu of a master plan advisory group, the team will use two existing advisory committees
associated with the mid-county services center:

 the wheaton urban district advisory group (wudac)

 the wheaton redevelopment advisory committee (wrac)

 PHASING
PHASE I: PRE-PLAN
PHASE II: DEVELOP DRAFT PLAN (9 MONTHS)
PHASE III: PLANNING BOARD REVIEW (6 MONTHS)
PHASE IV: COUNTY EXECUTIVE REVIEW (60 DAYS)
PHASE V: COUNTY COUNCIL REVIEW (6 MONTHS)
PHASE VI: IMPLEMENTATION

W H EAT O N C B D AN D V I C I N I T Y S E C T O R P LAN
SCOPE OF WORK
STATUS
phase II: develop draft plan

 establish a work program

 background research
 analysis
 develop draft recommendations
 prepare draft report
 PROJECT SCHEDULE

W H EAT O N C B D AN D V I C I N I T Y S E C T O R P LAN
SCOPE OF WORK

scope of work september 2008

community visioning september 2008

community meeting december 2008
community meeting february 2009

draft plan june 2009