Creativepreneurship

with Mobile Application

Andy Zain
MobileMonday andy.zain@mobilemonday.co.id www.mobilemonday.co.id @andyzain

Thursday, May 5, 2011

Mobile is BIG

70%
of the world population is

on mobile

Thursday, May 5, 2011

Mobile is BIG

4x
PC ownership
Car

3x
PC TV Radio Mobile Phone

TV ownership

Source : Tomi Ahonen (Nov 10, 2009) http://communities-dominate.blogs.com/brands/2009/11/the-digital-divide-in-numbers.html Thursday, May 5, 2011

Wireless will be all around

2010 : 5 Billion mobile devices globally (70% penetration) 2020 : Predicted to achieve 100% global mobile penetration. In Indonesia : +197 million mobile phone subscribers ----> est. 40% mobile users actively access Internet +45 million new phones sold every year

Thursday, May 5, 2011

Mobile & Consumer Data 2010

Handphone Ownership Triples in 5 Years
Source: Nielsen Company Indonesia

Thursday, May 5, 2011

Change is coming...
Get ready

Thursday, May 5, 2011

Thursday, May 5, 2011

Thursday, May 5, 2011

Consuming Datas
Average Data Consumption / User / Month

Featured Phone 20-80MB

Blackberry 50-185MB

Internet Phones 400-800MB

Tablets 2-3.5GB

Thursday, May 5, 2011

Thursday, May 5, 2011

Thursday, May 5, 2011

Mark Zuckerberg : Indonesia is the only country where 100% of Facebook users are in mobile.
Thursday, May 5, 2011

Thursday, May 5, 2011

One Person Multiple Devices

Everything will be Online

Thursday, May 5, 2011

& Wireless

Internet of Things
Networked Objects and Smart Devices
Estimated 50 Billion connected machines by 2020

Thursday, May 5, 2011

Past vs Present
Hardware vs Software Walled Garden vs Openness Fixed Line vs Wireless . .

Thursday, May 5, 2011

Changes Bring Opportunities

Smartphones enabling millions of application potentials. (appstores, games, etc.) Connected People allow millions of interactivities. (social network, commerce, banking, etc.) Phones interact with industry devices opening endless opportunities. (vending machines, vehicle tracking, monitoring, etc.)

Thursday, May 5, 2011

Thursday, May 5, 2011

Publishing
Social Network

Education

Communication

Entertainment

Business Finance Media Productivity Commerce

Thursday, May 5, 2011

Publishing
Social Network

Education

Communication

Entertainment

Business Finance Media Productivity Commerce

Thursday, May 5, 2011

Publishing
Social Network

Education

Communication

Entertainment

Business Finance Media Productivity Commerce

Thursday, May 5, 2011

Publishing
Social Network

Education

Communication

Entertainment

Business Finance Media Productivity Commerce

Wireless
Thursday, May 5, 2011

Whos Doing it?

Individual 24% SK Telecom 21% Foreign Company 5% Large Company 8% Small Company 42%
Case study from South Korea, majority participant is the small players including individuals (66%)

Thursday, May 5, 2011

Being

Local and Small

is a Strength

Thursday, May 5, 2011

Indonesia is not a trend follower.

We are TREND CREATOR.

Thursday, May 5, 2011

Tremendous growth a0er launch!

#!!!!!!" '#!!!!!" '!!!!!!" &#!!!!!" &!!!!!!" %#!!!!!" %!!!!!!" $#!!!!!" $!!!!!!" #!!!!!" !" ?*@A4-"B@C@:<0C" B@D-<"B@-E-D" >):)"F<*C4G-D"

>-9+$&"

120+$&"

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Currently more than 10 million video views from mobile each month!
Thursday, May 5, 2011

/)0+$'"

(45+$'"

Thursday, May 5, 2011

Mobile Application as entry point for Creativepreneurship

Thursday, May 5, 2011

How People Use Their Mobile Phones

12%

47% 32%

9%

Thursday, May 5, 2011

How People Use Their Mobile Phones

12%

47% 32%

9%
7 mins

Email App

Thursday, May 5, 2011

How People Use Their Mobile Phones

10 mins

Browsing
12%

47% 32%

9%
7 mins

Email App

Thursday, May 5, 2011

How People Use Their Mobile Phones

10 mins

Browsing
12%
27 mins

47%

32%

Telephony
Phones Skype Text

9%
7 mins

Email App

Thursday, May 5, 2011

How People Use Their Mobile Phones

40 mins

10 mins

Browsing
12%
27 mins

All Other Apps

Maps Angry Birds Dropbox Instagram Games etc.

47%

32%

Telephony
Phones Skype Text

9%
7 mins

Email App

Thursday, May 5, 2011

Dualism of Indonesian Mobile Users

White collar & urban population. Highly educated.

Ordinary workers in 1st & 2nd tier cities, or people living in country sides.

Have access to both PC No access to PC, mainly and mobile phones. use mobile phones.

Thursday, May 5, 2011

Dualism of Indonesian Mobile Users

White collar & urban population. Highly educated. Have access to both PC and mobile phones.

Ordinary workers in 1st & 2nd tier cities, or people living in country sides. No access to PC, mainly use mobile phones.

Thursday, May 5, 2011

KEY TRENDS

In the emerging markets...

Mobile Phone is the first Internet Device Low Cost & Commodity-like Need Differentiation
(Service bundling, application, community -> to create sticky factors)

+80%
Bottom of the pyramid is the market driver
(size, usage, early adopter)
Thursday, May 5, 2011

Thursday, May 5, 2011

Many local startups BUT MAKE SURE YOURE ON THE RIGHT TRACK

Thursday, May 5, 2011

3M :
Problems in the Indonesia creative digital startups.

Me-Too-Products Me-Only-Products Mega-Products

Thursday, May 5, 2011

Stay grounded

Thursday, May 5, 2011

Lets start from home

Thursday, May 5, 2011

50+ apps before major success Angry Birds - >140M downloads!

Thursday, May 5, 2011

Why Mobile Applications?

Huge user base. Easy to create. Ecosystem ready (device, SDK, distribution, promotion, payment, etc.).

Thursday, May 5, 2011

Thursday, May 5, 2011

Thursday, May 5, 2011

Thursday, May 5, 2011

Meet Fahma, 12 years old. Youngest developer in the world .... from Indonesia. Application downloaded by people in more than 75 countries in 10 days.

Thursday, May 5, 2011

Lets start now!

what are you waiting for?
Thursday, May 5, 2011

Thank You!
@andyzain

Thursday, May 5, 2011