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June 2011
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McKinsey works with city leaders and stakeholders to diagnose, prioritize and implement environmentally sustainable economic development
McKinseys Sustainable Cities Service Line
Creating value for city municipalities, governments, private sector, and other stakeholders involved in driving environmentally and economically sustainable development in cities Engagement archetypes Sustainability diagnostics What we do Build the fact base for informed decision-making including quantitative assessment of costs and benefits and opportunity prioritization tools Work with cities leaders and solution providers on deep dives into specific city issues to find and implement creative and effective solutions that support the citys sustainability goals
Economic growth and green field cities Organizational performance and transformation
Scan for economic growth opportunities and development of opportunity capture strategies including district development plans and greenfield cities Strengthen city organizational performance to drive implementation of solutions and ensure successful capture of opportunities
SOURCE: Sustainability and Resource Productivity (SRP): Sustainable Cities Service Line
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Private sector clients are engaging with cities to identify green market CASE STUDY: NEW MARKET ENTRY STRATEGY opportunities
Description Our challenge Consumer electronics represent 30-40% of residential energy consumption Residential electricity consumption by end use
Terawatt-hours (TWh)/year, % share of total consumption
The City of Chicago launched a campaign to retrofit 400,000 homes with energy efficient appliances. Our client worked with the city to help reduce their consumer electronics energy consumption through green offerings McKinsey was asked to develop a green offering that was distinctively recognizable, could develop with time as the green market matured and could be scaled up throughout the U.S.
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Key findings
2010
2015
Consumers are interested in being green but remain unsure about what actions to take through CE to reduce their footprints CE contributes ~30% of energy use in home today, but could grow to ~40% by 2020 Most promising green products and services combine high perceived greenness impact with a low payback period Helping consumers reduce their footprint through energy efficiency products and services can provide substantial near- and mid-term revenue opportunities in retail
SOURCE: Sustainability and Resource Productivity (SRP) Practice: Sustainable City Service Line
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