Company History To think of the future, you need to think of your past. It all began with just a vision.

In the year of 1981, Mr. GL Mirchandani and Mr. Vijay Mansukhani started a company called Onida with just a goal of manufacturing television sets and going beyond convention. By the end of that year, we started assembling television sets at our factory in Andheri, Mumbai. With the passage of time, superior products and the combination of a distinctive voice, a cutting-edge advertising strategy, and purposeful marketing ensured that Onida became a household name. It wasnt about consumer electronics. It was always about the consumer. What really sets Onida distinct from others is that we have always tried to pave our own road and create a niche by understanding what exactly does the consumer need. What is it that others are not offering? Then we asked some more questions: 1. Is there an inherent consumer need that is not being met by the current products in the market? 2. Is there anything we can significantly add, upon entering the category? 3. Is there something that the other product players have overlooked, which we can address? Only when do we have an affirmative answer on any of the above, do we work on the offerings. Thus, when we say, our products are different; we are so because we cater to something that others do not. Some of the innovations that surprised the world. After having established a reputation for being an intelligent and pioneering innovator in the application of technologies: we were the first to launch the Webcruiser TV, the worlds first built-in Internet TV which offers the benefits of a personal computer and a TV, and that too, equipped with a a modem, printer port and a cordless keyboard with it; the first to launch the ultimate in Flat TV technology with Onida Black with a high picture clarity with DVMC which ensures uniform scanning at the centre and corners of the TV screen. Again, the Onida Twister was the first TV that turned to face the viewer; we were the first to introduce SRS technology for surround sound in Audioport. In 1999, we were the first to introduce the pure flat TV in the country. The Candy was the first instance of any brand providing a multi-coloured cabinet option to its customers. It still wasnt enough. The common perception was that we were a focused TV manufacturer. But then with a knack for spotting a gap in the market, we realised that there were undiscovered needs and wants in other categories of consumer durables as well. So we recognized latent synergies which enabled us to provide customers with a wider range of products under the ONIDA brand.

Washing Machines: In 2003-04 we launched the washing machine with Hydrofall technology which addressed the need of having a more powerful cleaning system. Then we realised that people still used their hands for cleaning so we launched the Triomatic technology which gives the perfect hand wash. Then we realised that people still keep bending to wash clothes so we launched a washing machine with a higher and wider vent so you dont have to bend. Air conditioners: Instant Cooling, No Waiting. The New ONIDA 2010 Range of Air Conditioners is designed to provide Instant Cooling in peak summer when it is needed the most. Onida ACs have high energy efficiency and heavy duty cooling due to its advanced design of large multi bend cooling coils, highly efficient compressors and high air throw. Only ONIDA ACs have unique and advanced features like i-cool, Actual Savings Meter, One Touch AC & Fan Auto control, Large Display & Biosleep with 3 stage control. We also have launched first of its kind Pre-Cool Air Conditioners wherein you can switch on your AC even if you are not at home. You just have to send an SMS and the AC is on. DVDs: With a multimedia player: Today's day & age requires you to capture video on their camcoders, digital camera and mobiles. The Onida Atom, a touch screen high definition multimedia player with Card Reader & USB port. It directly plays movies, music and pictures through your camcorder, camera, USB & mobiles. We also have launched the Karaoke DVD player where you can sing along with the recorded music. Whats more we have also launched the Blu Ray DVD Player which enables you play Blu Ray Media and can store upto 50 GB High Definition Video & Audio. Microwave Ovens: Be a multi cuisine chef at the touch of a button: Onida Black Beauty microwave comes with Indian Auto cook menu which makes cooking so simple even your husband can become a multi cuisine chef at the touch of a button. LCDs: Our understanding of the needs of the Indian Consumers and contemporary market dynamics guide us to introduce pioneering products as an ongoing process. In keeping with this trail blazing spirit, we have launched a range of LCD TVs, each unique by itself. There is a first-ofits-kind LCD TV with 1000 watts of pulsating sound to rock your living room and appeal especially to the younger generation. For those who wish to upgrade to an LCD TV, we have another first - A 24 LCD TV with Full High definition at a suprisingly affordable price. Whats more! We even have LCD TVs in vibrant colours to match your decor.

Mobiles: With the cellphone market already heavily penetrated, there was a need for a mobile that could stand apart. So what we sought to do was make every single Onida Mobile do so much more than what an ordinary cellphone does. So the moment you turn it on, you would realise that its fully-loaded. So many features. So many things. And so easy. But all these features are there in it for a reason. All of them to help you do better, enjoy better, listen better, work better or simply talk better. LEDs: We have launched a range of LED TVs offering unique propositions. We have also ensured that our range of LED TVs cuts across all the size segments, from 22 to 40 to meet the requirements of wide range of consumers.All our LED TVs are designed with Full HD capability. We have also designed the LED TVs with the unique ICare Technology so that your TV viewing is pleasurable.

Vision and Mission The core of the thought. Our Vision To build a brand around substance. To communicate simple truths that customers understand. To become a leader in our chosen field and become a globally recognized, prestigious company through synergistic businesses investment, differentiation through innovation, passion through empowerment, cost through economies of scale and world class systems and procedures that bring in a sense of delight to our stakeholders. Our Mission To benefit society at large through Innovation, Quality, Productivity, Human Development and Growth, and to generate sustained surpluses, always striving for excellence, within the framework of law and in nothing but the truth in which we base our every action.

Corporate Philosophy To think about you, we first think about everything.

Commitment to society/nation We respect the society and the environment to which we belong and will contribute to its progress and welfare. Passion for quality Strive to create products with substance that are the best in class. Never compromise on quality. Give our customer better value-for-money, always. Fairness We stand for truth, fairness and justice in all our business and individual dealing - without this spirit, no man can win respect no matter how capable he may be. People - our greatest assets We value good people. It is our responsibility to create actively and constantly an environment that supports them to grow and flourish. Harmony and co-operation Alone we are weak. Together we are strong. Work together as a family in mutual trust and responsibility. Courtesy and Humility Respect the right of others. Be cordial, modest and humble. Praise and encourage freely. Strive for continuous improvement ( KAIZEN ) Seek and find in every action a way to do things better, always better. Growth Growth is vital. Increasingly seek out ways and means to constantly move forward. Innovation Progress by adjusting to ever-changing environment around us. As the world moves forward, we must keep-in-step. Gratitude Always repay the kindness of our customers, associates, community, nation and friends worldwide with gratitude.

Milestone 1981 : MIRC Electronics Pvt. Ltd. was established

1982 : CTV production started at Nand Bhavan, Mumbai 1983 : Technical collaboration with JVC, Japan for CTV 1985 : Established in-house R&D wing 1986 : Production expanded and moved to a new factory at Kalina 1987 : Moved to our own factory building "ONIDA HOUSE" : Iwai, Speaker plant commences its operation 1990 : Tuner plant commences operation 1991 : Akasaka, PCB plant commences its operation : New CTV manufacturing plant at Vasai commences operations 1992 : Crossed 1 million CTV sales 1994 : Moved to a fully automated Plant of 600K CTV per year at Wada 1994 : Moved to a fully automated Plant of 600K CTV per year at Wada 1995 : ISO 9001 certification obtained from BVQI 1998 : Award for excellence in electronics by ministry of IT 1999 : First in India to develop Internet enabled CTV 2000 : Launched the KY Thunder, Profile Series 2001 : AV Max award for best CTV : Launched Onida Black, flat CTV range : Multimedia projectors launched : Commenced project to expand CTV capacity to 1 million 2002 : Completed plant expansion project to increase capacity from 600K CTVs to 1.2 million CTV's per year. : Launched 'KY Theatre' with circle surround sound, the first complete Home Theatre package : Launch of 'Igo'- the economy brand : Launched VCD player 2003 : Launched world's first LCD remote 'i-Control' : Launched Air-conditioners : Launched Rear Projection TV, Plasma TV & DVD Players : Launched Fully Automatic front loading Washing Machines

: A MIRC product is getting sold every 27 seconds : Operations started in Russia 2004 : Launch of the 'Oxygen Series' CTV : Crossed Sale of 250,000 CTV's in October month : Launch of Microwave Owens : Mr.Gulu Mirchandani, CMD awarded 'Man of Electronics for the year' by CETMA 2004- 05 : Achieved 1.20 million CTV sales 2005 : Launch of 'POISON' range of CTV's 2009 : ONIDA's Brand relaunch campaign 'Tumko Dekha Toh Yeh Design Aaya' to communicate its philosophy of thoughtful product features that are designed keeping customers in mind. 2010 : Launched LED TVs with I-Care Technology : Foray into LED Lighting category : Commenced the Consumer Connect Initiative : Launched IGO LED Torch and Lamps, a product category created to tap the local market : Launched 6 Ultraslim models in IGO product range : Achieved during November, growth of 20% in value as compared to the last year. (IGO) : Launched World first ONIDA Speedcool range of AC with Savings meter in INR, 5 Speed Cooling : Launched I-Cool Range of ACs with large user freindly display & one touch auto control for AC and ceiling fan. : Opened over 350 ONIDA Cool Point retail stores selling full range of Onida Air Conditioners : Onida Psychometric Test Lab upto 4 Tr capacity inagurated at Wada Factory : Onida launches Commercial AC with Variable Refridgement flow and duct type AC range : Onida designed its first Commercial AC - Duct Type 8.75 Tr with 410 A refridgerant (CFC Free) : Onida ACs become 4th largest selling brand in India with Market Share of over 12% in split ACs 2011 : Onida launched Pre cool range of Air Conditioners that come with a pre cool device which automatically switches on as well as switches off the air conditioner on receipt of a CODE (AC*ON / AC*OFF) via an SMS sent by the consumer from his mobile phone. It not only allows the consumers to operate the Air Conditioner while on the move but also cools the room even before they reach home.

Management Meet the thinkers. Mr. Gulu Mirchandani - (Chairman & Managing Director) Mr. Vijay Mansukhani - (Managing Director) Mr. G. Sundar - (Chief Executive Officer) Mr. S.K Dhoot - (Vice President - Operations) Mr. Sriram Krishnamurthy - (Vice President - Corporate Strategy) Mr. Sugato Palit - (Vice President - Human Resources) Mr. Sanjeev K Jain - (Vice President - Sales & Service) Mr. Vipul Mathur - (Vice President - Marketing) Mr. Manish Desai - (Vice President - Finance)

Manufacturing Plant At Onida, we recognize that we can strengthen our competitive edge if we produce as much as possible from a given capacity at the lowest possible cost. We reduced the time it takes for a single color television to be produced from 20 seconds to 12 seconds and increased the capacity from 0.5 million to 1.2 million sets during the year under review. Onida's principal assembly operations are conducted in a state-of-the-art plant at Wada, 80 kms from Mumbai. The uniquness is that all the facilities are under one roof which includes injection molding facility ,EPS,Auto insertion. In 2002-03, using the existing infrastructure, a decisive step forward was taken by entering into the manufacture of washing machines and air conditioners at the Wada factory. The latest addition of advanced line for LCD/LED assembly has the capacity to assemble 2000 LEDs per shift. The manufacturing facilities further exteded in Uttarakhand recently, where Washing machine manufacturing is done. This is again a state of the art plant and includes injection molding and very advanced assembly line which has a capacity of assembling 1500 machines per shift. The third plant again is in Uttarakhand that caters for assembly of CTV,LCD and Air Conditioners. Our network of 33 branch offices, 208 Customer Relation Center's and 41 depots across India ensures that Onida products are available on time across all markets.

Quality Assurance Thinking of your smiles. Thinking of quality, Quality for us isnt just a norm; its a way of life. We realised that we have to accept and increase our levels of quality at every single stage even before the product is designed, even after the product is sold; only then do we believe that its been worthwhile. So we treat quality as relentless pursuit for perfection, by being a stickler towards non-conformism and raising the bar. Finally only after theres a smile of satisfaction that appears on your face, theres one on ours as

well. To give attention to you, we give attention to every detail. Before we start work on our quality, we look at what is it that others are lacking. We then disassemble the unit and work backwards, trying to figure out how we can make it better. Because we believe that the quality of any product is a result of good product design, good raw material and components and world-class production process. Any new product designed by Onida R&D goes through a set of stringent quality test. But its not just products but also their performance and at the same time adhering to tests and checks globally as well as locally. To name a few, we do the following tests: Dry Heat Test at 55oC. Cold Test at -10oC. Humidity Test at 95% Relative Humidity. 1000 hours at 40oC. Bump, vibration and drop tests. Voltage tests. We even ensure high standards of quality on all critical components like tuners, PCBs and loudspeakers are produced in house or procured from group companies. All vendors have to ensure that above the industry norms, they also meet the Onida Standard. No products get despatched without the QA clearance. Quality. All the way. Our quality standards dont just end when the products leave the shop floor but continue even after the product is sold. All customer complaints are handled by a team of service personnel stationed all over India. In fact, there is a weekly interaction between Service, Marketing, R&D, Engineering and Quality to address all Field related quality issues. And whats more, we have one of the lowest Field Failure Rate in the Consumer Electronics and Appliance segment in India. On our pursuit of excellence in quality, we have travelled from Quality Circle, Total Quality Management to Six Sigma Methodology. Non-conformance that used to be measured in percentages previously are currently measured in Parts Per Million (PPM). Apart from ISO 9001 QMS certification, we are also certified for ISO 14001, Environmental Management System. So as you can see for us quality isnt just a department but rooted in every single thing that we do.

Research & Development Researching your minds. We believe that before we redefine technology, we should relook the way the department that researches technology.

For only with a strong backing can your dreams, your desires take a solid shape with a stunning design. We believe that Research and Development isnt about technology but a lot neanderthal than that: its about experience. For theres no use of complicated and microbial technology working for you, if its not simple or easy to use; for theres no use of superb design, if the quality inside isnt as promising. And thats what our R&D department attempts to do every single day. Make it just a little bit better. Experience our thoughts. Our R&D department doesnt just work towards giving you a better and more useful product. Thats just the tip of the iceberg. It attempts to add experience and value to the consumers at every stage of the product. For instance, when it comes to television, it isnt just about better picture or better sound but also about the remote that you use. Even when it comes to washing machines, it isnt just about better or cleaning washing but about how do you put your clothes in. We do the same thing for every single of our products. So that when you use an Onida product, satisfaction comes automatically. A little research. A lot of thoughts. Heres a few example what our R&D unearthed across all categories: KY Thunder Case Study A small change that was heard across the country. The background: The competition in televisions was fierce. But while people upgraded from Black and White sets to colour to stunning picture clarity, no one focused on giving the complete audio/video experience. The task: The simple reason why it was so because there was no more room for fitting speakers on the TV. So instead of putting everything inside, the R&D team simply fitted the sound behind the screen thereby giving a superb surround sound effect. The result: The rest obviously is history. It caught on faster than wildfire, everybody wanted to lay their hands on one, including the competition. The competition had to get technicians from abroad to understand what went through it and by the time they could copy the same, the market was already won. So much so that the brand name became synonymous with the category itself. DVD Case Study Everything begins with a scratch. Even the best.

The background: The market was filled with VCD players with DVD soon catching up to them. So instead of studying the DVD player, we looked at the DVD. What we observed was that people preferred to rent movies from video libraries to play them. And as a result, these discs had scratches and were used often. The task: We realised that the current discs fail to the challenge and then gave them a powerful laser that could read between scratched layers and reads beneath the layers of data. The result: The sheer advantage that we had was being the first mover. We gave consumers the freedom from scratched discs. The technology was a watershed turn for ONIDA DVDs, as it resulted in 16% market share and placed us as No. 1. Since then we have been considered as one of the market leaders, innovators and a technology company continuously excelling in research and technology. Washing Machine Case Study Why bend over backwards to get a good wash. The background: There were more than enough washing machines to give you a better wash. So how do you ensure that you get the cleanest and most powerful wash possible in the easiest manner? The task: We set forth by making a front-loader with a wider and higher front opening which ensured that you get the best possible wash without you having to bend. Microwave Case Study Push-button-cook. The background: We saw that consumers used microwaves primarily to heat food and not to cook. We also noticed that its very cumbersome to cook food in a microwave. Especially Indian food at that. So we had change the way people looked at microwaves. The task: In order to make cooking simpler we introduced 123 Indian autocook menus. So all you need to make Indian dishes is a finger to cook any form of Indian dishes you preferred. We then later gave it a sleek, black look with a mirror finish so that it looks stunning as well.

Exports Thinking globally. Onida with its Sales & Marketing office in Dubai reported a signaficant export growth in last few years, setting the base for an increased robust international presence. The shipments to the Gulf contribute almost 88 percent of Onida's export revenue while shipments to the Nepal, SriLanka accounted for 12 percent of export revenues. LED Televisions & Mobile Phones have been introduced in these markets to strengthen the Onida brand presence. These products have customised models with local language user interfaces in line with its geographies of focus. Onida Mobile Phones (Selected Models) are now available with Arabic OSD (menu). Onida products have been favored by hypermarkets like Lu Lu Centres, Carrefours, Geants and Dasmans in GCC countries. For export inquiries contact: Contact Person: Mr. Mohamad Ziaur Rahim Head - International Business Email:zia@onida.com