Cignal Digital TV Business Orientation fo r CWI-CEBU

-media investment arm of PLDT Group of Companies. -wholly owned subsidiary of the PLDT Beneficial Trust Fund. -has Interest in various media related ventures, including a controlling interest in: -MediaScape Inc. , a company focused on media related projects -Nation Broadcasting Company (NBC) which operates a nationwide network of radio Stations, -Skycable Corporation , a minority interest in cable TV company

Brief Back ground

-Business World, a 30%interest in the leading business newspaper in the Philippines.

is MediaScapes Digital Video Broadcasting Handheld (DVB-H) service, currently on test broadcast.

MediaScapes Digital Video Broadcasting Satellite service, is now being offered using its Direct-to-Home national franchise. Target launch dates: 1Q of 2009 started soft launch in selected areas 2Q of 2009 -major launch on a nationwide basis

Brief Background

Signal delivery through the NSS-11 satellite of SES New Skies using the Ku-band

How does it work?

CABLE SER V I CE D ESCR I P T I O N

How does it work?

The technology renders the expansion, upgrade and maintenance of a cable TV network in remote areas too expensive

Because of the DTH technology, there is no location too remote for Covers non-cabled areas, coastal waters and mountain regions We will provide clear digital TV service regardless of location thereby uniting the 7,100 islands of the Philippines into one ultimate viewing experience Initially launched in the following areas:
Laguna* Pampanga * Tarlac * Bohol * Samar Camarines Sur * Rizal * Albay * Nueva Ecija * Leyte * Agusan del Sur & Norte * Aurora * Cavite Cavite Surigao del Sur & Norte * Bataan * Bulacan * this MONTH- Batangas, Davao del Sur, Cagayan

Mediascape

T erritory Partner

S ales & T echnical Force

Structure

FEATURES Signal Quality Nationwide Coverage No Illegal Connections Affordable Flexible Plans

BENEFITS
Digital/Clear/No Snow/No Hiss/ Stereo sound Can be reached beyond any cable network Secured uses the NDS Security System Subscription rate is within reach Option to Choose between Prepaid or Postpaid

Product Overview Overview

(Features & Benefits)

Unique Features:
Bmail Exclusive Announcements & Updates Upcoming Promotions/Raffles Reminders Daily News Headlines Current Events Quality Programming Rated Free-to-Air channels Top International programs Best Audio Line-Up Continuous Growth & Innovation New Packages (HDTV) Innovations for Individuals & Cable Operators

Product Overview
(Other Features)

VHF CHANNELS

UHF CHANNELS

Free toAir Channels

KID CHANNELS

MOVIE CHANNELS

NEWS CHANNELS

GENERAL ENTERTAINMENT CHANNELS

Highly Rated Channels

SPORTS CHANNEL

FM CHANNELS

Audio Channels

AM CHANNEL

Channel Line-Up

Pay-Per View
Examples

Pay-Per View
Previous Event

Dream vs Cignal
(Programming) (Programming)

Lost Channels of Dream

(Programming) (Programming)

BTV ETC S olar S ports HBO Cinemax Animax (note: Animax and not AXN)

Top Channels
NATIONWIDE AGB APR 09

Market
Channel\ Variable

Top Cable Channels

NATIONWIDE

All Cable CINEMAONE-NET CARTOON NETWORK HBO ASIA-NET DISNEY CHANNEL STAR MOVIES INTERNATL PBO CINEMAX-NET NICKELODEON-NET PLAYHOUSE DISNEY HERO-TV BTV SOLAR SPORTS-NET BALLS HALLMARK ENTRTNMT-NET JACK TV MYX AXN-NET DISCOVERY CHANNEL-NET NATL GEOGRAPHIC-NET ESPN-NET MTV PHILs.-CABLE LIFE STYLE-NET STAR WORLD ABS-CBN NEWS CHAN-NET STAR SPORTS MAXXX CNN-NET VELVET

NUTAM (r) AMR AMR % SHR % ATS 472,590 5.8 39.68% 140 77,391 0.9 6.50% 57 42,547 0.5 3.57% 37 39,022 0.5 3.28% 28 34,268 0.4 2.88% 32 26,106 0.3 2.19% 27 24,497 0.3 2.06% 41 17,215 0.2 1.45% 24 16,965 0.2 1.42% 28 15,910 0.2 1.34% 43 11,315 0.1 0.95% 30 9,369 0.1 0.79% 21 7,713 0.1 0.65% 20 7,325 0.1 0.62% 22 6,996 0.1 0.59% 21 6,944 0.1 0.58% 18 6,552 0.1 0.55% 15 6,493 0.1 0.55% 14 6,275 0.1 0.53% 14 5,979 0.1 0.50% 15 5,563 0.1 0.47% 15 4,361 0.1 0.37% 12 4,333 0.1 0.36% 16 3,785 0.0 0.32% 12 3,452 0.0 0.29% 13 3,368 0.0 0.28% 15 3,285 0.0 0.28% 14 3,202 0.0 0.27% 13 3,026 0.0 0.25% 17

Factorsto Consider
STB Lifespan of Distributing Satellite

DREAM
Can be hacked 2 years

CIGNAL
Secured by NDS Around 15 years

Dream vs Cignal
(Other Factors) (OtherFactors)

After Sales

Non-Assistance is Usual complaints of subscribers

Soon to have a 24 x 7 Customer Service Hotline

Description Cignal Equipment Fee

Comments Includes ODU, Set-Top Box, RG6 and Php 4,700 RCA Cables and remote control unit This is the MINIMUM charge. Installation fees may vary according to Php 1,000 the difficulty of the installation, additional equipment needed and extra cable Php 390 Php 6,090 none Includes 21 Standard definition channels

Price

Installation Fee

Standard Rate

Advance Monthly Subscription Initial Cash out Lock-in

Notes: a. Remaining Period indicates the remaining numbers of months in the lock-in period.

Promo Lock-In

b. Termination Fee charges to be paid by the subscriber if the subscriber does not return the Set Top Box and Smart Card in good working condition. c. Return Unit Fee charges to be paid if the subscriber returns the Set Top Box and Smart Card in good working condition. d. Conversion to Prepaid charges to be paid if the subscriber decides to convert from postpaid to prepaid.

CIGNAL DIGITAL TV PROMOTION LOCK-IN AGREEMENT FORM

I, ______________________________________, do hereby understand that by signing this docum ent, I agree to subscribe to C ignal D igital TV for a period of Tw enty Four (24) m onths com encing on (_______/_______/_______) D /M /YY until m D M (_______/_______/_______) DD/MM/YY.

B initialing the 24-M y onth Term Agreem ent O ption above, you agree to subscribe to C ignal D igital TV for 24 m onths from the date of activation. If after activation, but before the end of your 24th month term, you decide to disconnect:

1. Please call our CignalCare Hotline

02 895-6353 to request for termination.

2. You agree to pay the pre-termination charges, please refer to table below. Remaining Period Termination Fee 2,840 5,180 7,520 9,860 Return Unit Fee 2,236 4,374 6,513 8,651 Conversion to Prepaid Fee 2,300 2,300 2,300 2,300

1 -6 7 -12 13 -18 19 -24

Notes: a. b. Remaining Period Term ination Fee

indicates the remaining numbers of months in the lock-in period. charges to be paid by the subscriber if the subscriber does not return the S Top Box and et

Smart Card in good working condition. c. R eturn U nit Fee condition. charges to be paid if the subscriber returns the S Top Box and Sm et art C ard in good w orking

Lock-In Agreement Form

d.

Conversion to Prepaid

charges to be paid if the subscriber decides to convert from postpaid to prepaid.

CONFORME:

________________________________ Name & Signature of Subscriber _____________________________ Date _____________________________ Telephone Number
Note: Accomplish in triplicate. (1) copy attached to Cignal Application Form (1) copy retained with TP and (1) copy for Subscriber.
SD

NEW CUSTOMER Beyond DESCRIPTION 1st Box 2nd Box 2nd Box One Time Time Payment Set Top Box

TOTAL

EXISTING CUSTOMER Beyond Beyond 1st Box 2nd Box 2nd Box TOTAL

3,200.00 3,200.00 3,200.00 9,600.00 3,200.00 3,200.00 3,200.00 6,400.00

Installation (first 2 boxes) 1,000.00

500.00

1,300.00 1000.00

800.00

800.00

Cost of Additional Installation Set Top Boxes and (more 2 Installation boxes)
Total

500.00

500.00

500.00

500.00

3,200.00 3,200.00 3,200.00 11,400.00 3,200.00 3,200.00 3,200.00 7,200.00

DESCRIPTION Additional Cost Splitter Line Amplifier Additional Cables (200 ft @12 per foot) Total

COST

500 1,500.00

Cost of Other Equipments

2,400.00 4,400.00

Discounted Monthly Subscription Fee

ITEM ODU Installation Delivery Charges

Cost of Additional ODU

SELLING PRICE 1,710.00 1,000.00 350 2,860.00

Total

Cost of Additional RCU

Other Cha rges Excess ca ble Amplifier

c/ o TP

Other Services Reloca tion of Outlet Tra nsfer of Address Request for White Ca ble Ceiling Job

Other Charges

Billing Cycle

After Sales

For Subscriber: CignalCare@mediascape.com.ph T :8956353/ 8901165/ 8901175 el Cel No.:09087699119

MS ACCOUNT NO: 292-3292-03088-7

Payment Centers

Or thru your TP Office

Sales Support

Sales Support
Blank area for your office number or SMART/TNT number/s only

APPLICATION FORM

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