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  • Creativity and Entrepreneurship

    Enviado por

    Vijay Anand
    11K visualizações37 páginas
    Talk given at Anna University to a class of Students in the Electronic Media Stream

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    Talk given at Anna University to a class of Students in the Electronic Media Stream

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    11K visualizações37 páginas

    Creativity and Entrepreneurship

    Enviado por

    Vijay Anand
    Talk given at Anna University to a class of Students in the Electronic Media Stream

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 37

    Creativitya nd Entreprene urship

    VijayAnand (@vijayana nds) TheStartup Centre

    Creativityischaos.

    R-C=P
    BusinessisPredictable.

    How.Canyoureconcilethetwo?

    R-C=P

    EntrepreneursandArtistsare alike.
    Theybothhavethemadnesstocreatesomething,thatdoesnt existbutonlyintheirminds.

    ToCreateSomethingoutof Nothing
    TheCreativeMantra

    AreYouanEntrepreneur?
    TimetoCheck

    TheIsenbergTest
    0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

    Idon'tlikebeingtoldwhattodobypeoplewhoarelesscapablethanIam. Ilikechallengingmyself. Iliketowin. Ilikebeingmyownboss. Ialwayslookfornewandbetterwaystodothings. Iliketoquestionconventionalwisdom. Iliketogetpeopletogetherinordertogetthingsdone. Peoplegetexcitedbymyideas. IamrarelysatisTiedorcomplacent. Ican'tsitstill. IcanusuallyworkmywayoutofadifTicultsituation. Iwouldratherfailatmyownthingthansucceedatsomeoneelse's. Wheneverthereisaproblem,Iamreadytojumprightin. Ithinkolddogscanlearneveninventnewtricks. Membersofmyfamilyruntheirownbusinesses. Ihavefriendswhoruntheirownbusinesses. IworkedafterschoolandduringvacationswhenIwasgrowingup. Igetanadrenalinerushfromsellingthings. Iamexhilaratedbyachievingresults. IcouldhavewrittenabettertestthanIsenberg(andhereiswhatIwouldchange....)

    NotEveryoneisan Entrepreneur.
    Itsawayofthinking,thewaysomepeoplearewired.

    Every Body

    Has

    Their place

    Areyouwaitingforan Inspiration?
    TheCreativeLicense

    Howdoyoumakethe creativeprocessmore predictable?


    MakeitaHabit.

    PotentialisnotDestiny
    Potential+Hardwork=Destiny

    Whatmakesthecruxofan Entrepreneur

    Calibre+DomainKnowledge +Capability+Discipline
    Thebasicstogetright.

    EntrepreneursintheMedia
    Possible?

    Trend
    MediaisstretchingitselfEverywhere

    Evolution
    ItsnotjustBroadcast,itscommunication

    EverythingisMeasurable
    Therearesomeratheramazingwaystotrack,analyzeandbuild productstoday.

    Mediahasforked.OrMerged
    ThereisInformation,EntertainmentandInfotainment

    Butonethingislacking
    ?

    Whatwouldyoudoaboutit?
    Opportunity

    DifferentMediumfor DifferentMeans
    Youprobablyknowitbest.

    QuickQuiz
    Facebook/Google WhichwouldbeamarketersChoice?

    IsthereenoughMovement intheMediaspace
    EnoughShakingforEntrepreneurshiptotakeroot?

    YES.

    SomeOpportunities

    Bloggers+ Freelancers

    Columnists/ Speakers

    Independent Publishing(!)

    Mainstream Publisher

    HowdoyoubringoutLongtailwritersonmainstream?

    Talent

    CasualSinger/ Dancer/artist

    Professional

    Mainstream

    Worldcharts

    WhatDeTinestheseStages?

    1000TrueFans
    How?

    IndiaisveryUnique
    WeareaLandofMasala

    Comedy?Action?Thriller?Suspense?

    NeveraGenre.Butamashup ofmanythings.

    MediabydeTinition
    Createsanavenueforexpression

    Q&A?

    ThankYou
    VijayAnand(@vijayanands) TheStartupCentre

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