Tugas Case Study Sistem Pendukung Keputusan Dosen : Diat Nurhidayat, M.

.TI Program PTIK-Teknik Elektro Universitas Negeri Jakarta 2011

Maksimum Nilai : 100 Dikumpulkan : 14 Juni 2011, (hardcopy dan softcopy kirim ke email : diat.nurhidayat@gmail.com dengan subjek [SPK-UNJ-TUGAS2] Noreg Nama Sifat : Individu (Take Home) Tujuan : Untuk Melihat implementasi dari DSS (Decision Support System)/SCM di sebuah organisasi Deskripsi : Jawablah pertanyaan-pertanyaan dalam case study berikut ini berikut dengan argumentasi yang mendukung jawaban anda masing-masing, metode literarur lebih disarankan untuk menjawab setiap pertanyaan yang muncul dalam case study tersebut untuk mendukung jawaban argumentasi anda. Silahkan pergunakan bahasa Indonesia/English untuk menjawab pertanyaan anda. Penalti akan diberikan untuk setiap tindakan plagiarisme.

Supply Chain Strategist allows us to take scenarios, run them independently, and compare them to each other. We can come up with the right decision in a matter of hours. In the past, that would have taken weeks. Mike Griswold, Strategic Process Leader, Shaws Supermarkets

Utilizing Superior Decision Support at Shaws Supermarkets

Recognizing that it needed to make better decisions regarding its supply chain, and that it needed to optimally align its stores with its distribution centers, Shaws Supermarkets embarked on a value chain management initiative using i2 solutions. With i2 solutions in place, Shaws Supermarkets significantly reduced decision-making time and anticipates a full return on investment within one year of implementation. Faced with razor-thin margins and increasing competition, the grocery industry must look to cut costs while better meeting customer demands. Increasing numbers of food retailers are looking to cut costs by optimizing their supply chains. More complicated than the traditional retail supply chain, the grocery industrys supply chain has many perishable items that must move quickly from end to end. With 185 stores throughout New England, Shaws Supermarkets had a clear understanding of the complicated supply chain inherent in its industry. Shaws recognized that, given the size and scope of its business, it needed a tool to help make high-level supply chain decisions. The high volume of transactions that went through its two distribution centers up to 600,000 cases shipped per week also convinced Shaws that it needed a better understanding of the relationship between its stores and its distribution centers. Why i2? After researching potential solution providers, Shaws Supermarkets found that i2s ability to transform the value chains of its retail customers was well-documented in industry publications. Highly recommended by other retail businesses, i2 was also the solutions provider with which Shaws believed it could build a mutually beneficial working relationship. We were exposed to i2 and were very pleased with the tool, said Mike Griswold, Shaws Supermarkets Strategic Process Leader. We realized that for a company our size, we needed i2 solutions to help guide us in making highlevel decisions. With a more efficient supply chain, we can lower our costs, which will benefit the customer. i2 solutions enable retailers to merchandise, source, buy, move, and sell products with greater visibility and velocity across the value chain, delivering increased sales and profits, improved vendor performance, and reduced logistics costs. i2s Contribution To optimally align its retail stores with its distribution centers, Shaws Supermarkets implemented i2 Supply Chain Strategist, part of the i2 Supply

Chain Management suite of solutions. When you have 185 stores, two distribution centers, and a partnership with a third-party wholesaler, there are a lot of possible combinations as to which distribution center is going to support which store, Griswold said. Without a tool like Supply Chain Strategist, it is difficult to manage that. In addition to aligning its distribution centers with its stores, Supply Chain Strategist is also enabling Shaws to automate the alignment of its 12,000 dry grocery items with its distribution centers adding intelligence to decisions on where items will be stored and who will deliver them. Before i2, the first idea of what to do would come as a suggestion from somebodys mind within Shaws, said Jim Holland, Shaws Supermarkets Corporate Inventory Manager. We would do an analysis of whether or not the idea was better than something weve done in the past and go from there. The analysis was done manually, and did not consider multiple solutions at the same time. We can do that with Supply Chain Strategist. Along with more informed decision-making, Shaws now has the ability to utilize what-if scenarios. Supply Chain Strategist allows us to take scenarios, run them independently, and compare them to each other, Griswold said. We can come up with the right decision in a matter of hours. In the past, that would have taken weeks. Shaws Supermarkets Results Although still in the implementation stages, Shaws Supermarkets has already realized significant value using i2 solutions.

Prior to implementing i2 solutions, Shaws relied heavily on instinct to guide the business decisions at hand. Before Supply Chain Strategist, we would do some analysis, use some intuition, and hope that it was the best decision to make, Griswold said. The i2 solution provides us with the ability to make more fact-based, analytical decisions that we foresee improving our base cost in different areas. With one of its main focal points for improvement the speed of optimization Shaws Supermarkets has experienced even better results than it anticipated. Before its implementation, Shaws Supermarkets expected the optimization process to run for about an hour. However, Supply Chain Strategist has dramatically decreased that time frame. At one point, one hour wasnt a big deal because it took us days to do that manually, Griswold said. But now, we can literally turn scenarios around in minutes. From a technical standpoint, Shaws Supermarkets is extremely pleased with i2 solutions ease of integration with its legacy system. In addition, due to the quality of its training from i2, Shaws Supermarkets has achieved its goal of self-sufficiency. Shaws Supermarkets implementation of i2 solutions has been great, Holland said. I have been on my own, running the system full time. I havent had to contact i2 with any technical problems. From a training perspective, i2 has been excellent. Using Supply Chain Strategist, Shaws Supermarkets expects a full return on investment within one year of its implementation as well as significant dollar savings.

Headquartered in West Bridgewater, Mass., Shaws Supermarkets operates 185 stores throughout New England. With annual sales totaling $4 billion, Shaws employs nearly 30,000 people. Shaws Supermarkets implementation of i2 solutions has been great. I have been on my own, running the system full time. I havent had to contact i2 with any technical problems. From a training perspective, i2 has been excellent. Jim Holland, Corporate Inventory Manager, Shaws Supermarkets

Pertanyaan : 1. Apa tantangan atau permasalahan yang dihadapi oleh Shaws Supermarkets dalam case study ini? Jelaskan! 2. Apa solusi yang diberikan dalam case study ini untuk menghadapi Permasalahan di atas! Jelaskan 3. Apa Hasil yang diterima oleh Shaws Supermarkets setelah menerapkan Decision Support System . 4. Buat Kesimpulan dari Case Study di atas.