Research Methodology

1. Study Area: The study is conducted at the Corporate Office of Power Grid Corporation of India Limited, Gurgaon. All the departments at the Corporate office were included in the study. Executive level (E1-E6) staffs were included in the study. 2. Research Design: The researcher has employed Descriptive Research Design for this study. This research design has been selected because the researcher wanted to understand data and characteristics about the population or phenomenon being studied. The primary objective of a descriptive research answers the questions who, what, where, when and how. Descriptive research is often used as a precursor to more quantitatively research designs, the general overview giving some valuable pointers as to what variables are worth testing quantitatively. 3. Sampling Design:
(a)Profile of the Respondents: The study is conducted on those

employees of the organization who are at the executive level (E1-E6). The reason for choosing these employees is that they are the people who can give a proper insight on the impending issue. Thus, they are the ones who are in the right position to participate in the study and provide a clear picture of the organization culture.
(b) Sampling Technique: The researcher opted to collect data through

the Random Sampling method. In this method, each and every item in the population has an equal chance of inclusion in the sample and each one of the possible samples, in case of finite universe, has the same probability of being selected.
(c) Population: All those employees who are at executive level in the

organization . INSTITUTE OF MANAGEMENT AND DEVELOPMENT

(d) Sample Size: A total of 150 respondents were targeted for this study. 4. Sources of Data:
Primary Data: Primary data is originated by the researcher for

the specific purpose of the study or for addressing the problem at hand. For this study, primary data was collected from the respondents with the help of a questionnaire.

Secondary Data: The Secondary data has been collected by

reviewing various literatures available to find out what prior studies have determined on the issue of CSR. This was done through obtaining data from newspaper, journals, books, and previous research. 5. Tool for Data Collection: The researcher designed a questionnaire to collect primary data for the purpose of the study. A questionnaire is a structured technique for data collection or a formalized set of questions prepared to obtain information from respondents about any particular issue. The types of questions used in the questionnaire are attitude questions. The researcher used these questions as the researcher wanted to find out the respondents opinions or attitudes to a given situation. The respondents would be asked to rate the various statements in a given situation.

The researcher used a questionnaire as it is the least time taking tool and analysis is comparatively easy.
The researcher had also included open ended questions in order to allow for more flexibility where the respondents are encouraged to express their own thoughts, knowledge and feeling on certain issues. Another important motive for using open-ended questions is the complexity of the researchers subject and the sensitiveness of the research problem from the perspective of the respondents. INSTITUTE OF MANAGEMENT AND DEVELOPMENT

6.

Fieldwork or Data Collection: The data was collected by the

researcher by administering the questionnaires to the employees who are a part of the sample selected for the study. 7. Safeguards for carrying out the research: The respondents were informed about the purpose of the study before making them participate in the research. The researcher took informed consent from all the research participants before administering the tools for data collection. The content of the interview were framed keeping the cultural sensitivity of the respondents in mind. The researcher ensured that the information provided by the respondents is used only for research purposes and efforts were made to maintain the confidentiality of the information being shared. It was ensured that the research does not lead to any significant harm or loss to the organizations employees and resources. The researcher also ensured that the project is completed within the stipulated time. The researcher ensured that no such questions are asked from the respondents, which pose a threat to their career, dignity and honour.
8. Limitations of the Study:

Time constraints were faced by the researcher in collecting the data from 25 participants in the available time.

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Despite many assurances of anonymity and confidentiality, many respondents were reluctant to fill the questionnaires.

ROLE OF CSR AND SOCIAL INITIATIVES AS HR STRATEGY QUESTIONNAIRES Introduction: This survey is being carried out by Corporate HRD with the
help of two management students. This study intends to find out the employee perception regarding the CSR initiatives of POWR GRID and how these initiatives can be used as an HR strategy.

SECTION 1 1. What is your understanding of the concept of CSR? (1) Initiative honoring of a triple bottom line: People, Planet, Profit (2) Branding and marketing strategy (3) Initiative in response to economic, technical and legal requirements (4) Achieving commercial success by honoring ethical values (5) Unaware 2. Do you wish to be part of the CSR initiatives directly or indirectly? (1) Yes (2) No

If yes, how would you like to participate in this initiative? (1)Volunteering with an NGO (2)A monthly contribution from your salary (ex. Rs.100) (3)Direct participation (4)Any other ______________________ 3. CSR is a core responsibility of the corporate sector. INSTITUTE OF MANAGEMENT AND DEVELOPMENT

(1) (2) (3) (4) (5)

Strongly agree Agree Maybe Disagree Strongly disagree

4. CSR activities are just a branding tool for the organization (1) Strongly agree (2) Agree (3) Maybe (4) Disagree (5) Strongly disagree 5. Participation in CSR activities should be a parameter in performance appraisal (1) Strongly agree (2) Agree (3) Maybe (4) Disagree (5) Strongly disagree 6. A separate CSR department is required to conduct the CSR activities in every organization (1) (2) (3) (4) (5) Strongly agree Agree Maybe Disagree Strongly disagree

SECTION - 2 7.Are you aware of the present budget allocation for CSR at POWER GRID? (1) Yes (2) No

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8. Please rank the following areas of CSR in their order of importance in POWER GRID (1)Environmental Issues (2)Educational (3)Child and Women Development (4)Human Rights 9. Do you think the company should take up the welfare of the poor/downtrodden? (1) Yes (2) No

10. What do you think is the benefit of an effective and comprehensive CSR programme? (1)Generate a greater sense of employee pride and result in greater employee engagement (2)Better project implementation (3)Sense of pride and fulfillment (4)Fulfill social responsibilities (5)Other _____________ 11. How do you think the CSR strategy can be combined with the business strategy? (1) Training (eg. unskilled labour in erection/commissioning) (2)Education partnership with NGOs (3)Environmental awareness

12. What according to you should be the main theme or focus of the CSR initiative in POWER GRID?

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13. Are you aware of any CSR activities undertaken by POWER GRID in the past one year? (1) Yes (2) No (c) Not sure If yes, please mention the same: _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ ____________________________________________________

14. Can you suggest any new innovative activity, which serves the society, as well as help in organizational development? _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ ____________________________________________________ INSTITUTE OF MANAGEMENT AND DEVELOPMENT

SECTION - 3 1) Designation: 1. Executive 2) Department: 3) Sex: 1. Male 4) Region: 1. SR- I 2. SR II 3. ER I 4. ER II 5. WR I 6. WR II 7. NR I 8. NR II 9. NER 10. CC 2. Female 2. Supervisor 3. Workmen

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STATISTICAL ANALYSIS OF THE QUESTIONNAIRES

We have given the questionnaires among the all employees in Power Grid Corporation of India Limited, Gurgaon. We are able to collect 150 filled questionnaires from Power Grid. On the basis of these questionnaires we have done statistical analysis with the help of SPSS (Statistical Programme for Social Service). The result of the survey is given by in the following forms: i). Table, ii). Pie charts, iii). Bar diagrams.

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