Erica Campbell

843.812.4395ericacampbellpr@gmail.com www.ericacampbellpr.com

PUBLIC RELATIONS EXPERIENCE Office of Marketing and Communication Georgia Southern University

Public Relations Intern

Created and implemented nation wide publicity campaign Developed campaign presentation for pitching campaign to University President Public Relations Student Society of America PR Where U R Regional Activity

May August 2011

Assisted internal communications manager by writing content for University website and generating graphics

Social Media Manager

way conversation with attendees

November 2010 - March 2011

Managed twitter profile to live tweet from the event, monitored conversation sentiment and public opinion by creating two Drafted Facebook updates to raise awareness of event promotions and increase event attendance Surpassed goal of 400 #PRWhereUR hash-tag tweets by conference attendees with over 1000 tweets during the event weekend raising awareness of the event In charge of managing Facebook, LinkedIn, Foursquare and Twitter profile Drafted information about social media given out at conference and blog post and news letter articles about the conference Omega Phi Alpha National Service Sorority Alpha Delta Chapter

Public Relations Chair

Designed and managed chapter website through CMS and managed chapter social media presence

January May 2011

Volunteered and raised money for multiple community philanthropy events including Bulloch County Special Olympics and Habitat for Humanity Successfully coordinated and executed publicity campaign for charity date auction, attracting 250+ attendees and raising over $1000 for Relay for Life Designed tickets, flyers and publicity materials including graphics that were displayed on Georgia Southern Universitys digital signage and website Drafted press releases, media alerts and news releases for events Member of executive and standards board Represented Omega Phi Alpha at Multicultural Council advisory board meetings South Magazine Savannah, Georgia

Public Relations Intern

Assisted in planning of South Magazine Hot Issue release party Conducted interviews and wrote content for magazines website Edited graphics for website using Photoshop and InDesign

May August 2010

PROFESSIONAL EXPERIENCE Center For Online Learning Georgia Southern University

Office Assistant
Editing online classes using Microsoft Frontpage

December 2010 August 2011

Answering web and phone inquiries on behalf of Georgia Southern University to potential students Calling potential students to inform them of incentives of attending Georgia Southern online The Heritage Bank Statesboro, Georgia

Bank Teller
among incoming students and establish accounts Headed an award wining campaign to publicize bank credit cards Planned monthly outings and activities for employees Drafted standard template used to send clients information regarding their accounts

July 2009 September 2010

Attended local school orientations and fairs as a representative and ambassador for the bank to raise awareness of the bank

DIGITAL MEDIA SKILLS Mac and PC literate. Own and have ability to use DSLR camera for photography. Proficient in Microsoft Office suite, Adobe Indesign, Adobe Photoshop, Adobe Dreamweaver and Constant Contact. Website and blog design using CMS platforms like Wordpress and Blogger. Some HTML knowledge. Social media experience with sites Tumblr, LinkedIn, Twitter, Facebook and Foursquare. Experience with measurement tools like Google analytics. EDUCATION Georgia Southern University Statesboro, Georgia

Bachelor of Science in Public Relations

May 2011