Sustainable dance club

Think global,
dance local.

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 SUSTAINABLE DANCE CLUB
Change the world by clubbing

The Sustainable Dance ClubTM is

changing the future of clubbing.
Combining a creative approach
with innovative technologies,
SDCTM is enabling clubs and
festivals all over the world to
become more sustainable
and inventive. By showcasing
pioneering, greener solutions through this engaging platform, SDCTM wants
to inspire a generation of young people to lead a more sustainable and
fulfilling lifestyle.

The SDCTM concept was launched in 2006. Its novel approach to integrating
sustainability into business and ingenious products such as the ‘flagship’
Energy Generating Dance Floor, captured the imagination of a worldwide
audience. In response to this clear demand the SDCTM company was formed
in 2007 using its expertise to provide three main services: consultancy, events
and SDCTM elements.

OUR SERVICES

SDC™ offers sustainable club solutions, providing creative and

cost-effective alternatives to integral components of your club or festival,
and the business itself.

Our range of services can be tailored to your specific needs, whether that be
a fully integrated solution or the hire of a single SDC™ element. Whatever
the scale of the solution, our expertise and pioneering products will help you
create a fresh and inspirational clubbing experience.

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Sustainability Scan
To check the current sustainability
status of your organisation SDCTM
offers two types of scans:
• The CO2 quick scan calcu-
lates the carbon footprint of
your club or festival. It also
offers the possibility to offset
this by investing in compensa-
tion projects such as planting
trees.
• The in depth scan takes a
detailed look at your com-
pany’s environmental impact,
along with the economical
and organisational aspects of
the company. It then provides
comprehensive advice on the
possible improvements your
club could make.
Workshops
SDC™ consultants offer workshops
for your organisation demonstrating
how sustainability can be imple-
mented into your line of business.
Using their specialist knowledge
and imaginative approach, our con-
sultants will work with you to initiate
a creative process that will continue
within your organisation producing
inspired results.
Consultancy
Providing sustainable clubbing advice
Studies have shown that the majority of young people
has a keen interest in the environmental impact of
their activities and would be willing to pay more for a
sustainable clubbing experience.*
Using sustainability as a starting point for your business solu-
tions can create a more prosperous, vibrant club or festival
where a balance between the needs of people, the planet and
profit is achieved. Our knowledge ensures that sustainability
can be fully integrated at every level of your business, from
the lighting, waste and marketing right through to creating a
unique clubbing experience for your clientele.
Sustainable trademark Our consultants and innovative
SDCTM is creating an international products ensure that achieving
network of sustainable dance clubs these standards is as simple
where the use of the sustainable as possible, thereby creating a
trademark and logo is synonymous healthy and more profitable busi-
with an exciting and ethical club- ness in the long term.
bing experience.
Becoming an official Sustainable
Dance ClubTM gives a business a
more positive image, provides new
media exposure and access to a
network of young designers, crea-
tives and suppliers.
To qualify as a Sustainable Dance
ClubTM your club must reach a cer-
tain level of sustainability as defined
by the 5 SDCTM guidelines:
• 30% less environmental impact * In a survey conducted by SDC™ in
than average clubs 2007 66% of clubbers said they would
• Sustainability integrated in both be willing to pay more for a sustainable
building and organisation club night.
• Installation of 3 SDCTM spec-
taculars that show sustain-
ability to the public (energy
generating dance floor / zero
waste bar / waterwall etc)
• Communication plan on how to
inform the public about sustain-
ability
• Sustainable business plan with
yearly targets and evaluation
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 SDC™ Elements
Original and sustainable design

SDC™ elements are products that embody our

beliefs. They make a contribution to sustainabil-
ity whilst communicating a positive message in an
exciting and engaging way.
Within our creative network, many ideas for new club applications are con-
tinually generated. The most innovative ideas are developed into SDCTM Ele-
ments, products that have real benefit for your festival or club, the environ-
ment and the clubber.

SDC™ elements are designed to be as flexible as possible, with mobile and

permanent versions, allowing SDC™ to offer a comprehensive range that
can fulfil your specific requirements.

Energy Generating Dance Floor
The revolutionary concept of the
Energy Generating Dance Floor
has attracted international media
coverage. For the first time the
crowd becomes an energy source
that can contribute to power a club,
the movement of dance generating
electricity. This process is made as
interactive as possible with use of
LED lights and smart materials in
the floor connecting individuals to
the lights, sound system and each
other. The DJ and the clubbers will
be motivated to reach the maximum
energy level possible.
As with all SDCTM elements the
dance floor can be adapted to your
specific needs. It can be seamlessly
integrated into your club and comes
with optional additions to match
your corporate style. From autumn
2008 a mobile version will also be
available for hire.
Mini-Sustainable Dance Club
To showcase the potential of a
Sustainable Dance ClubTM, we
have designed a miniature version.
Ideal for events and expos, the
mini-SDC is a club which houses
two people at a time, their dancing
powering the lights and visual dis-
plays. This serves as a vital promo-
tional tool that can generate a great
deal of positive publicity.
Cup8
The amount of plastic waste pro-
duced at festivals is phenomenal.
It can consist of up to a staggering
3600 kilos per day.
In response to this, SDCTM has
developed a practical and viable
solution in the shape of the Cup8.
It can be easily clipped onto to a
bag, belt, hat or shirt so that the
festival go-er keeps just one cup
with them for the duration of the
festival. As the Cup8 is made from
card and printed, the potential for
sponsor or advertising usage can
be capitalized on to provide an
additional source of revenue.
Zero Waste bar
SDC™ is currently developing a
bar that saves energy, water, waste
and time. All the products in the
bar run on tap from large contain-
ers, including wine and spirits. This
system keeps the waste produced
by the bar to an absolute minimum,
speeds up service and saves per-
sonnel the time of filling the fridges.
SDC™ is working with the com-
pany Steel Stuff from Tilburg to
manufacture the Zero Waste Bar
which will be available from
September 2008.
Trees for dance
Trees for Dance is a program run
by SDC™ to compensate CO2
that is produced by clubs and club-
bers. Trees for Dance calculates
the carbon footprint of different
clubbing activities and offers the
possibility to offset this CO2 by
investing in compensation projects.
www.treesfordance.nl

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Events
High impact events with low impact on the environment

SDCTM has an experienced event

management team, who, with their
specialist knowledge in sustainable
clubbing can produce unique events
or simply advise on exciting SDCTM
elements available for hire.

From large congresses and festivals

to personal parties and small corpo-
rate events, SDC provides an inventive and seamless service for every occa-
TM

sion. Creative, sustainable solutions are applied to every area of the event from
production and promotion through to decoration, food and beverages.

Mobile SDC™ Elements

Our company is manufacturing a range of mobile SDCTM Elements for use at
events and festivals. Products such as the Mobile Energy Generating Dance
Floor (available for hire from autumn 2008) and the Mini-Sustainable Dance
Club are designed to enhance the experience of visitors while showcasing
the benefits of sustainability in an innovative way. Available for hire and sale
from autumn 2008.

The future of sustainable clubbing

SDC™’s launch was a sold-out event at Off
Corso in October 2006 where 1400 clubbers
participated the sustainable clubbing experi-
ence of the future. In September 2008 every-
one will be able to enjoy sustainable clubbing
when the first permanent Sustainable Dance
Club opens in Rotterdam.

Mini-Sustainable Dance Club

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 SDC Organization
Creating a worldwide network of specialists in sustainability.

References:

“The enthusiasm and the unique

combination of expertise in the
field of clubbing and sustainability
from the Sustainable Dance Club,
gave us a lot of inspiration to
rebuild our club & pop stage to
become sustainable. We strongly
believe in the concept and hope to
see worldwide more
Sustainable Dance
Clubs in the future.”
Watt Rotterdam - General Manager Ruben Cieremans
PICNIC ’07 conference, 28 September 2007 Amsterdam

The PICNIC Green Challenge encourages creative and innovative spirits

to give a concrete contribution to reversing climate change. Sustainable
Dance Club was one of the five finalists in the PICNIC Green Challenge.
Almost 450 entries from 50 different countries were received. Sustainable
Dance Club and the other four finalists presented their ideas to a jury headed
by none other than Richard Branson, the founder of the Virgin Group.

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Partners of Sustainable
Dance Club
TU Delft
www.tudelft.nl
The Technical University Delft
has worked on the development
of the Energy Generating Dance
Floor. It now coordinates student
projects to generate innovative
ideas applicable to a clubbing
environment that allows SDC to
remain at the cutting edge of club
product design.
Studio Roosegaarde
www.studioroosegaarde.net
Since September 2007 Daan
Roosegaarde and his team have
been working on the design and
the interactive elements of the
dance floor, creating new ways to
connect it with clubbers, dj’s and
other elements.
TU Eindhoven
http://www.w3.tue.nl/nl
www.paulidesbv.nl
The technical university of
Eindhoven is working on the energy
conservation within the dance floor.
With their specialized knowledge
in electro mechanics they are the
ideal partner to develop the most
efficient way to generate electricity
from the energy of the dancers.
Exendis
www.exendis.com
This Ede based multinational is
specialized in energy harvesting
and distribution. The energy that
is generated in the dance floor is
stored and distributed in a unique
way to feed the floor’s interface
and masterprint.
Sustainable Dance Club is a
concept by:
Döll - Atelier voor Bouwkunst
www.dollab.nl
Founded by architect Henk Döll in
2003 Döll is a Rotterdam based
architecture firm consisting of an
international team of 30 highly
qualified staff. Alongside their
core business of architecture
and urbanism, the firm develops
innovative concepts and strategies
to address social issues from an
architectural point of view.
Enviu – innovators
in sustainability
www.enviu.nl
Enviu is an international
organization focusing on
sustainable entrepreneurship and
developing profitable solutions
for environmental and social
issues. The foundation facilitates
young professionals in starting
up and eventually scaling up
their sustainable activities. Enviu
operates in the Netherlands, Chile
and India. (www.enviu.org)
Project management by:
Cultural Development
www.culturaldevelopment.nl
Cultural Development is an
organization that initiates, realizes
and manages cultural projects
in Rotterdam. Their goal is to
stimulate creativity among young
people and to combine creativity
with sustainability. In 2001 they
started the multimedia club Off
Corso in a former cinema. Other
projects include the Rotterdam
Electronic Music Festival (REMF),
American Dreams (a short film that
won the Hollywood Movie award in
2006) and interim management for
Live at Night-town.
Contact details
Sustainable Dance Club
Pannekoekstraat 106
3011 LL Rotterdam
The Netherlands
www.sustainabledanceclub.com
T+31(0)10 276 22 13
F+31(0)10 425 70 94
Press
Would you like to receive more
information about Sustainable
Dance Club or pictures covering
the project, sent your e-mail to:
press@sustainabledanceclub.com
Sales
For more information or questions
about consultancy, events or
elements (Miniclub, Energy
Generating Dancefloor), sent your
e-mail to:
sales@sustainabledanceclub.com
General information
For more information about
the Sustainable Dance Club,
questions, partnering or great
ideas, sent your e-mail to:
info@sustainabledanceclub.com
Sustainable Dance ClubTM is
working towards a better future
where sustainability is fun, and
where people, the planet and
profit go hand in hand.