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Molloy College Rockville Centre, NY 11571


SEMESTER: Fall 2009

DEPT.: Communication Arts

FACULTY: James Cohen



TITLE: Introduction to New Media

CATALOG DESCRIPTION: Introduction to the rapidly changing field of new media, including video gaming, video and webpage Internet design, web and podcasting, blogs, online communities, and other aspects of a virtual world. The course examines these new technologies in terms of their social and communicative impact.

3 Credits

INTRODUCTION TO NEW MEDIA COM 243 01 Fall 2009 MW 12:15 1:40p James Cohen Communication Arts & Sciences Dept. Office Number: Phone: 678-5000 Ext. jcohen@molloy.edu Office Hours: Catalog Description: Introduction to the rapidly changing field of new media, including video gaming, video and webpage Internet design, web and podcasting, blogs, online communities, and other aspects of a virtual world. The course examines these new technologies in terms of their social and communicative impact. Goals: Todays rapidly changing media environment is not only changing how people create a dialogue and discuss issues in a worldly sense, but also changes how people connect to one another. Identity and storytelling have become paramount in a world where everyone has a voice. The course focuses on how democracy of storytelling is changing and how to gain an identity as a mature storyteller who can defend a point of view. A focus on integrity and truth as well as aspects of journalism will be explored. There will be an exploration of new technologies in the sense of social media connections in many forms and the utilization of several types of these technologies. The goal is to not only understand the way new media works, but to participate in this new and rapidly growing environment. Objectives: To demonstrate effective oral and written communication skills when discussing the process of rapidly evolving media. To display the ability to discuss issues in a rational way, to analyze critically, and to evaluate effectively. To further develop research abilities and explain findings in written and oral form. To understand the theory of dialogue in a virtual space. To understand how storytelling in a new media realm creates identity and how to effectively utilize stories in many forms. To become familiar with current issues regarding new media and dialogue in the world based sense. To effectively display technical knowledge in publishing in an online realm in the form of blogs or posts.

Text: Articles about new media supplied online by instructor at the delicious.com/com243 site. Optional readings: Against the Machine. Lee Siegel Convergent Culture. Henry Jenkins. The Associated Press Stylebook. Norm Goldstein. Evaluation Criteria: Participation and Professional Classroom Behavior Project 1: Reporting assignment Project 2: Creative assignment New Media Exercises Project 3: Dialogue and research assignment Readings Grammar, punctuation and accuracy Final 10% 10% 15% 10% 20% 10% 15% 10%

The Communicating Across the Curriculum (CAC) requirement for writing, speaking, listening, and critical thinking is an integral part of all assignments. Students will demonstrate effective oral and written communication. They will also demonstrate the ability to discuss issues in a rational way, to analyze critically, and to evaluate effectively. Academic Integrity: The policy on academic integrity is found in the Student Handbook of Molloy College. Please review it and abide by it. All written work using other sources will be subject to verification by Turnitin.com for authenticity, attribution citation credit to original authors. Attendance Policy: Because so much of the course is dependent on class discussions and inclass exercises, attendance is mandatory. Absences of more than two class sessions will result in the lowering of the final grade by one full letter. Three late arrivals will be counted as one absence. There will be no make-up sessions or assignment for either test or presentation, unless you have official documentation such as a note from a doctor or a hospital.

Participation and Professional Classroom Behavior: Class attendance is required; students do not receive extra credit for attending, although grades are reduced for excessive absences. However, credit is given for participating in class. Participation involves your contribution in discussions around material covered in class; this can take the form of questions, comments, observations and so on. Your participation grade is based on what you contribute to the class as a whole. The second part of your participation grade concerns professional behavior. Part of you college education involves learning and practicing professional levels and standards of conduct. How you behave in the classroom should reflect how you would behave in the context of a job. This entails being respectful of other in the class (not talking while theyre talking, etc.), respecting the business conducted in the classroom (not talking on your cell phone, playing video games, etc.), and so on. Course Format: This class meets twice weekly, on Mondays and Wednesdays, from 12:15 1:40p. The course includes lectures and discussions of new media and participatory culture. Research findings and written assignments will be discussed in class. Much of the research and writing will be done outside of class. The class will have an online outlet to post completed assignments with the goal of beginning an online discussion. Attendance is absolutely necessary because each class will advance how assignments will progress. The schedule is tentative and malleable because of the nature of the rapidly changing media and stories that develop in real time. Standards in assignments: Attention to several aspects in writing and producing online content MUST be adhered to: Accuracy: Commitment to truth in storytelling becomes more and more important everyday. Attention to citing correctly as well as credit to original source is absolutely necessary. Correct spelling of sources is of the most importance. Integrity: Reputation is earned, not given, therefore attention to truth and substance is importance to audience trust. As identity should be supported online as they are in life, always think before publishing.

Reporting: When researching, a good reporter goes above and beyond and emails and/or calls original sources to get an original telling of the story. A direct quote to the reporter is always stronger than a quote that is repurposed from a previous

reporter. Reporting is also the ability to develop a keen style in writing and critique and this will be continually developed. Deadlines: Professionalism is being on deadline. All deadlines are hard deadlines and no credit will be given to any assignment handed in post deadline. Teamwork: As story can never be considered a story unless it includes teamwork. Strength in team members must be utilized when researching, writing, developing and theorizing. Teamwork is in every professional aspect and will develop strong skills in the rapidly changing world. Intellectual property: In the world of the internet and new media, content ownership becomes blurry. There is an utmost responsibility to follow strict copyright rules. Unless permission is granted to utilize online content there will be no copywritten work used. There are various sources online dedicated to content usage and common work. CreativeCommons.org should be utilized for any content necessary to add or written permission from the content creator.

Schedule: Sept. 9 Introduction to class and theory of participatory culture. What is New Media? What is web 2.0? Why does this class entail? Please utilize the delicious.com/com243 site. Read Economist article: Among the audience. Watch KSU video: Information R/evolution Watch Socialnomics video: Social Media Revolution

Sept. 14

The virtual world. How life is lived with new media? How are you embedded in the participatory culture. Introduction to professional usage of new media and how new media is utilized by the media. Read two articles. Exercise 1, your online identity. due Sept 21. Article 1: How to: search for information within social networking sites Article 2: New York Times Policy on Social Networking sites. EXERCISE 1: Your Online Identity. Log off everything. Do your best to figure out who you are online. Use search tools like google, facebook, myspace, etc to see how exposed you are online by the average user. Write a one page report on your identity online listed how much of your profile is exposed, what type of content you have online (blogs, articles, projects, artwork, etc), and what you know about you. Treat this as a third person POV project. This is due in one week.

Sept. 16

Web 2.0 tools. Social media tools (Facebook, Myspace, twitter). media tools (YouTube, Flickr, blip.tv), research tools (wikipedia, wikis, delicious, diigo, reddit, digg), writing/expression tools (blogger, wordpress, livejournal). Class discussion of class media outlet and vision. Exercise 1 Due Present findings of your online presence. Possible conference. Discussion TBA.

Sept. 21 Sept. 23 Sept. 28

Online journalism How is journalism, or the media, effected by new media? What is citizen journalism? The power of dialogue. The Emerging Media Ecosystem and Kirk Mastins How Journalism Will Work Class discussion of current media atmosphere and usage of new media in journalism. Read these articles for next class: Comment is King by Virginia Heffernan and The Trolls Among Us by Mattathias Schwartz PROJECT 1 Discussion and assignment: The Short Report: Online Sites Choose from a list of topics and write an online journalism piece on the subject. You must treat this project as if it was assigned by a story editor at a news agency/outlet. You must write about the topic from an objective point of view and include a report on how the subject utilizes new media and creates a dialogue with the audience. If you have an idea for another topic, please feel free to present it. Report topic must be approved by instructor. Due October 14.

Sept. 30

Dialogue Discussion Part 1 Echo Comments Lloyd Manor Newsday Article and discussion of trolling EXERCISE 2: This part of culture. Pick a topic that was once passive content and has now has a comments section. Add your comment and become part of the dialogue. How does this type of dialogue change the content? Write a short response to how you feel to be part of the dialogue. Due October 5. Exercise 2 response due in class with link to comment. Introduction to web-based television. Moving a cool medium to a warm medium. What is the message? Television online. What is the difference between web television and television on the web? What are webisodes? Watch in class We Need Girlfriends and part of Dr. Horribles Sing-a-long Blog. No Class. Columbus Day Project 1 Due in class. Posted online. Presentation of findings.

Oct. 5

Oct. 7

Oct. 12 Oct. 14

Oct. 19

The tech of the web. Web 2.0 and how social media is more than a device to connect people to people. How do search engines work? How is money made on the web? How does video work on the web? Discussion on how the user maintains web content through tagging and organizing. METADATA. Extra info: Social Networking Sites: Definition, History, Scholarship

Oct. 21

Visual culture and how the users of new media find new meaning in visual devices. The power of image along with the power of words. Photography as a Weapon by Errol Morris. PROJECT 2 Discussion and assignment: The visual story. Create a story visually using graphics, photography,video or illustration to reinterpret a current headline. Due November 4. Theory of the audience. Memes and the viral video. Part 1. Whats a meme? The Viral Video Chart, Lolcats, Failblog Memetics transfers: Noah, Ahree Lee, Ben, Homer Boom Goes the Dynamite and Boom Goes the Dynamite and Boom Goes the Dynamite Theory of the audience. Memes and the viral video Part 2 How are memes transferred? A further look into Unruly Media. South Parks theoretical dollars. Dan Meths Internet People and Weezers Pork and Beans. The character of the web. Attracting an audience and podcasting discussion. How can content reach the most amount of people possible? Is anyone listening/watching? How are podcasts made? Project 2 Due in class. Present visuals and defend. Dialogue discussion Part 2 Politics and new media discussion Part 1 PROJECT 3 Discussion and assignment: Engage a multi-post dialogue. Your task is to create a post containing text and visuals and at least three trackbacks to other blog posts. Your goal is to engage a discussion that reaches outside of your comments on your post, but to another post area. If possible, the best outcome is to create a dialogue that is referenced outside of the virtual world: to be heard in public. This project requires person to person outreach. Be creative in getting people to read your discussion/topic and to have a dialogue about it. Topics will be developed during the semester and this project will require wide base research on your subject and some technical knowledge is required in order to push forward a dialogue by adding trackbacks to other blogs. You can work in teams of two or on your own. Pitches due by November 11 Project 3 due Dec 7.

Oct. 26

Oct. 28

Nov. 2

Nov. 4 Nov. 9

Nov. 11

Project 3 pitches due. Politics and new media theory Part 2 How politics are affected by the internet. Iran Elections; Political history; satire. Convergence and new media. The theory of open source content. Video game theory and open source editing. How have gamers created a cultural social conscious that effects many? Games crossing borders into webisodes, conventions, politics, psychology television channels. Cross platform content and more convergent media. Tosh.0, Web Soup, The Office, Scrubs, Wall Street Journal, etc

Nov. 16

Nov. 18

Nov. 23

Online identity discussion revisited. How are you presented online? How are others? How hard is it to keep identity in the virtual world? Discussion of all users from the president, to journalists, to bloggers, to television professionals, to teachers, to you. EXERCISE 3: Your new online Identity. Same as project 1. This is a new report on you with the knowledge you now have of new media. The results are due at the end of the semester during the final exam period before the final exam. Thanksgiving Separating cynicism from skepticism. Media Literacy. How to keep media literate in a new media world. Simulacra, hyperreality, verisimilitude, truthiness: the words of new media literacy. Media literacy Part 2: The dialogue and the story. Why wikipedia works; the future of newspapers and television; being good storytellers and new media professionals. Project 3 Presentations Part 1 Project 3 Presentations Part 2 Last day of classes Wrap up discussion and thoughts about the future of the web and Web 3.0

Nov. 25 Nov. 30

Dec. 2

Dec. 7 Dec. 9 Dec. 14