DEPARTMENT OF MANAGEMENT STUDIES

COURSE PLAN

Course Plan for Academic Year Department Management studies Programme Year & Semester Subject Code Subject Management Name & Designation of the faculty

: 2010-2011 :

: MBA : II : 108390017 : Strategic

: Dr.Ramesh /HOD

Course content/Expected Learning Outcomes (Unit wise) / Mode of Evaluation / Weightage

Contents

Expected Learning Outcome

Mode of Evaluatio n

Weighta ge

Internal The students of this course will be able to understand and apply the each concept in their real life practical situations. This course provides various aspects of strategic management such as environmental appraisal, CSF, KRA, Strategies strategic choices, Implementation, Evaluation and control. After studying this paper the students will act as a strategist for their company/firm and also have a chance to do strategic Management consultant. Online quiz Assignm ent Case study Internal Test

STRATEGY AND PROCESS NATURE OF ADVANTAGE STRATEGIES STRATEGY IMPLEMENTATION STRAEGY EVALUATION, CONTROL &OTHER STRATEGIC ISSUES COMPETITIVE

20 Marks

External Written test 80 Marks

Unit 1 S.No Proposed Course Content Hours Allocated Book Page

1 2 3 4 5

Introduction- concept of strategy Strategy making process Strategic decision making Strategic leadership Competitive advantage Superior performance
Total

2 2 2 1 2 9

Ref.1 Ref.3 Ref.1 Ref.3 Ref.1 Ref.1 Ref.1 Ref.3 2 15

25 3 18

Unit 2 S.No Proposed Course Content Hours Allocated Book Page

External environment - porters five forces model

Ref.1 Ref.3

74 35

2 3

Strategic groups competitive changes during industry Evolution Globalization and industry structure National context and competitive advantage resources Capabilities and competenciescore competencies Building competitive advantage Resources and capabilities durability of competitive advantage Strategy in the global environment Strategy and technology Total

2 2

Ref.1 Ref.1

4 5

1 1

Ref.1 Ref.3 Ref.1 Ref.3 56 60

1 9

Ref.1

107

Unit 3 S.No Proposed Course Content Hours Allocated Book Page

Functional level strategyachieving superior efficiency, achieving superior quality, achieving superior innovation, achieving superior responsiveness to customer Business level strategycompetitive positioning and the business model, competitive positioning & business level Strategy Business level strategies & the industry environment strategies in fragmented industry, strategies in embryonic and growth industries, Strategies in mature industries

Ref.1 Ref.3 117

Ref.1

109

Ref.1

129,145

Ref.1

156

Corporate level strategyhorizontal integration, vertical integration and strategic outsourcing

Total

Ref.1 Ref.3

188 90

Unit 4 S.No Proposed Course Content Hours Allocated Book Page

1 2 3 4 5

Strategy implementation Organizational design Organizational structure Organizational culture Strategy and staffing decisions
Total

1 2 2 2 2

Ref.1 Ref.3 Ref.1 Ref.1 Ref.3 Ref.1 Ref.3 Ref.1

365 158 380 405 160 417 161 446

Unit 5 S.No Proposed Course Content Hours Allocated Book Page

1 2 3

Strategy Control Systems Balanced Scorecard Approach ETOP,SWOT, GAP,7-S,GE, Selection m atrix New Business models and strategies for internet economy Managing technology and innovation Strategic issues for NPOs Enterprise Valuation Organizational life cycle and exit strategies Cases- Business level- Domestic & Global Cases- Corporate level Domestic & Global
Total

1 2 2

Ref.1 Ref.3 Ref.1 Ref.1 Ref.3

411 172

142

Ref.1

Ref.1

Ref.1

References:

1. Hill, Jones, Strategic Management Theory, An Integrated approach 1st

Edition, Cengage Learning, 2009

2. Pearce, Robinson, Mital, Strategic Management: Formulation,

Implementation and Control 10th Edition, Tata Mc Graw Hill 2010

3. Milind T.Phadtare, Strategic Management- Concepts,PHI Learning, 2010 4. Azhar Kazmi ,Strategic Management and Business Policy 3rd Edition ,Tata
McGraw-Hill 2010

Assignment:

1. Visit a local business organization, a hospital and educational institution and interview the director or owner of these organizations to identify the mission, vision, goals of the organizations. Also identify the achievements and future plans of these organizations. 2. Refer management journals like Vikalpa of IIM-A or IIMB Management Review or Global CEO or visit websites like India infoline.com and identify articles on strategy and prepare a write up on Strategy for modern organizations. 3. Read the Chairmans speech of two different companies in the Annual General Meetings and prepare a note on their strategies. 4. Refer the websites of three organizations one from service sector, one from manufacturing sector and one from IT sectorand compare their strategic approaches. 5. Study the objectives of Bharat Heavy Electrical Limited. Figure out the strategic intent of the company. 6. From the management journals collect two articles on corporate strategy and structure and draw conclusions on the question whether strategy follows structure. 7. From the internet identify the structure and strategy elements of two organizations and prepare a paper on strategy decision making in modern enterprises 8. Motorola is a company with a highly efficient scanning system. Visit its website to identify how they are using market research and technology research to scan their internal and external environment. Note them down. 9. Identify the scanning system of Hindustan Lever Limited by discussing with their local dealers and executives carefully record their observations.

10. Take an industry and identify the major firms for three of them conduct SWOT analysis and identify core competencies 11. Visit websites of any two companies in pharma industry and identify the major threads and the strategies adopted by them to face them. 12. From marketing magazines, collect information about strategies of select companies of a specific product and analyze competitive situation and strategy directions. 13. Visit websites of companies and examine the competitive situation in which a company of your choice is. Gather information from business news papers on their moves regularly. 14. Go to a business firm near your college. Discuss with the Managing Director and top level strategists and identify the generic strategies you believe they are using. 15. Identify the Indian companies that have adopted the grand strategies in India from www.blonnet.com website of The Hindu Business Line and list them briefly. 16. Identify the companies that have entered into mutual service consortia, joint venture licensing agreement and value chain partnerships in India. Visit a library, search dailies and business, weeklies and identify some of them and prepare a list. 17. Study the product/service portfolio of ITC group. ITC is considered to be one of the most diversified firms in India. List its major products and services. 18. Find out from different published sources and the website of Shri Ram group of companies or contact its local office in your place and identify its diversification activity. Record it carefully in writing. 19. Visit the website of Board for Industrial Financial Reconstruction (BIFR) and examine their successful cases of turnaround. 20. Visit the website of Hindustan Lever Ltd and list the companies that are merged with it.Also evaluate the reasons for the mergers. 21. Visit the website of a public sector unit and examine how corporate planning is done in that organization. Note the details.

22. Go to an educational institution (a college or a university) in your place. Discuss with strategists Viz.,Vice Chancellors, Principals, Registrars, Deans or Secretary and Correspondents and discuss how they allocate resources to the departments. Record the findings.

Case study: 1. Doordharsan 2. Dell 3. Environmental appraisal of INFOSYS Technologies 4. Indian hotels company limited The Taj 5. Product portfolio at Tata motors Ltd Indian operation

Signature of the Faculty member

Signature of the HOD