TABLE OF CONTENTS

1. Case Study Analysis 1

1.1 What factors made elBulli the best restaurant in the world? Which elements of theelBulli experience create value for customers? 1.2 Are there weaknesses in the restaurant operations? How would you fix them?

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1.3 What should FerranAdria and the elBulli team do next? Can the elBulli philosophy be applied to potato chips? Fast food? 1.4 What should come first creativity or the customer?

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1. Case Study Analysis 1

1.1 What factors made elBulli the best restaurant in the world? Which elements of the elBulli experience create value for customers?

FACTORS OF THE BEST RESTAURANTS Good training procedures for the employees that provides quality for the restaurant s services. Facts that they invented new unique recipelike no other restaurant ever made with finest ingredients and the dishes changes yearly

EXPERIENCE VALUE (elements) Adria and the employees making effort on meeting and greeting the customer personally(interactive experience in making the customers feels important) Tour that have been guided from the kitchen, dining room, lounge and terrace (variety places to enjoy the meal and the venues that creates tangible evidence for customers)

1.2 Are there weaknesses in the restaurant operations? How would you fix them?
No brand loyalty 2. High cost (variable and fixed) 3. Break-even strategy, low capacity and risk of structurallosses 4. Low focus on customer satisfaction 5. High seasonality: volat ility of ingredients prices and business operations

1.3 What should FerranAdria and the elBulli team do next? Can the elBulli philosophy be applied to potato chips? Fast food?

1.4 What should come first creativity or the customer?