Pre-planning CATEGORY OF MECHANIC MEETS: HCV,TRACTOR,PCMO,2 WHEELER, RO 4T CAMPAIGN A CLASS MECHANICS SHOULD BE INVITED PERSONALLY.

2 HRS BEFORE THE MEET - RESELLERS SHOULD REMIND THE MECHANICS IDEAL TIME - 1600 HRS TO 1800 HRS ENDING WITH HIGH TEA PLANOGRAM - DISPLAY PRODUCTS FOR THAT CATEGORY, 4T FOR ALL CATEGORIES RESELLERS TO BE SEATED ON RIGHT SIDE TO THE PARTICIPANTS GIFT TO BE GIVEN - SERVO PRODUCTS preferably brake fluid, coolant & grease Meet scheduling WELCOME MECHANICS TALK ABOUT IOCL TALK ABOUT SERVO CATEGORY SPECIFIC PRODUCTS AND THEIR SPECS/FEATURES/BENEFITS/PACKS/DRAIN PERIOD START WITH MOST PREMIUM PRODUCT LUCKY DRAW - HAND OVER THE GIFT INVITE MECHANICS TO HAVE A LOOK AND FEEL OF PRODUCTS AFTER THE MEET

INVITATION CARD - STANDARD PRINTED,VENUE AND DATE TO BE HANDWRITTEN, SHOULD HAVE T

SSF/RSE - standing (no dias RESELLERS MECHANICS ( 20-25 NO.)

PLANOGRAM (PRODUCT DIS

T CAMPAIGN

RITTEN, SHOULD HAVE TEAR PORTION FOR LUCKY DRAW.

ATEGORIES

nt & grease

ACKS/DRAIN PERIOD

F/RSE - standing (no dias)

ANOGRAM (PRODUCT DISPLAY) - at an angular postion of 60 degrees to the audience

ECHANICS ( 20-25 NO.)

IOCL LARGEST PETROLEUM COMPANY IN INDIA SUPPLIES

LPG FOR COOKING PETROL FOR TWO & FOUR WHEELERS YOU USE DIESEL FOR THE TRACTORS/TRUCK USED FOR AGRICULTURE FARMING/TRANSPORTING GO BITUMEN TO MAKE ROADS ON WHICH WE DRIVE OUR VEHICLES SMOOTHLY AND MOST IMPORTANT LUBRICANTS LARGEST SUPPPLIERS TO DEFENCE SERVICES, STATE TPT UNDERTAKINGS, RAILWAYS, GOV WHAT IS THE BRAND OF IOCL LUBRICANTS ? SERVO - GIVE PRIZE WHICH IS THE HIGHEST SELLING LUBRICANT ? SERVO - GIVE PRIZE

SERVO - 3 STRENGTHS 1) ASIAs BIGGEST R& D CENTER WORKING DAY & NIGHT TO PRODUCE MORE THAN 500 GRADES OF B

2) ONLY LUBRICANTING COMPANY INDIA TO HAVE OWN BASE OIL & ADDITIVE MANUFACTURING FACIL 3) 100% PERFORMANCE , EVERY TIME - QUALTIY PRODUCTS WITH CONSISTENT PERFORMANCE - ASK Q&A on the 3 strengths; for correct answers, give a prize for each strength PRODUCT / SPECIFICATIONS/ FEATURES/ BENEFITS/ APPLICATIONS/ DRAIN PERIOD/ PACKS Q&A on product benefits - give a prize for each correct answer

DURING PRESENTATION, CALL SOME MECHANICS WHO ARE SERVO USERS AND ASK THEM TO SPEAK O

G/TRANSPORTING GOODS

NGS, RAILWAYS, GOVT, AIRLINES - "TRIED, TESTED AND PROVEN UNDER THE MOST TRYING CONDITION

AN 500 GRADES OF BEST QUALITY LUBRICANTS.

NUFACTURING FACILITIES; ADDITIVE SUPPLIER TO EVERY LUBRICANT MANUFACTURER

ERFORMANCE - ASK MECHANICS ABOUT THE PRODUCTS IN THE CATEGORY

SK THEM TO SPEAK ON THEIR EXPERIENCE - "WE NEED AMBASSADORS"

RYING CONDITIONS"

PLANOGRAM: PRIDE ALT PREMIUM CF4 15W 40 PRIDE TC 15W 40 GEAR HP 90 GEAR HP 140 GEAR HP 80W 90 GEAR HP 85W 140 TRANSFLUID A GEM RR3 GREASE MP3 KOOL PLUS HBF SERVO 4T (ONLY FOR DISPLAY , NOT TO BE TALKED ABOUT)

All SKUs

PLANOGRAM: TRACTOR OIL, HMT TRACTOR,SWARAJ TRACTOR OIL,MG 20W 40, PRIDE TC 15W 40 , GEA TRACTOR OIL HMTSERVO OIL SWARAJ ENGINE OIL MG 20W 40 PRIDE TC 15W 40 GEAR HP 90 ALL SKUs GEM RR3 GREASE MP3 KOOL PLUS HBF SERVO 4T (ONLY FOR DISPLAY , NOT TO BE TALKED ABOUT)

RIDE TC 15W 40 , GEAR HP 90,GEAR HP 140, GEM RR3, GREASE MP3, KOOL PLUS, HBF

PLANOGRAM FUTURA D & P MGO - 3 LTR PREMIUM CF4 15W 40 - 1 & 5 LTR SUPER MG 20W 40 - 1/2,1,5 LTR MGGO - 2.1 LTR GEAR HP 90 GEM RR3 1/2 KG TRANSFLUID A - 1LTR KOOL PLUS HBF SERVO 4T (ONLY FOR DISPLAY , NOT TO BE TALKED ABOUT)

ALL SKUs

PLANOGRAM 4T ZOOM 4T GOBEN SERVO 4T 2T SUPREME - 1/2,1, 60ml, 40ml, 20ml FORK OIL (ONLY FOR DISPLAY NOT TO BE TALKED ABOUT)

ALL SKUs

4T CAMPAIGN AT RO

4T OIL CHANGING WITH OIL CHANGING MACHINE KIOSK DISPLAYING - 4T BANNERS AND PRODUCTS 1 DISPENSING UNIT DISPENSING PETROL FOR TWO WHEELERS

ENROL ATTENDANT FOR CANVASING SSF AT KIOSK/ NEAR DISPENSING UNIT CANVASING FOR PRODUCT MECHANIC FOR CHECKING OIL LEVEL/ CHANGING OIL,CLUTCH,BRAKES,SPARK SPECIAL SCHEME PRODUCT @ MRP + 1/2 LTR PETROL FREE PUMP ATTENDANT INCENTIVE RS.10/LTR CUSTOMER SHOULD NOT BE CHARGED MORE THAN MOP

O WHEELERS

R PRODUCT

CLUTCH,BRAKES,SPARK PLUG.

1) Will you entertain price related discussions ? Inform what is the price printed on MRP and let the reseller friend inform the price. 2) Is the product available in the market ? Yes, refer to the reseller and confirm availablity or else ask the reseller to place order. 3) Should loyalty gifts discussion be entertained ? No, postpone discussion to end and have a one to one discussion.

4) What is shelf life of Engine Oil ? Engine Oils do not have any shelf life and can be stored under sealed condition away from direc

5) What will happen if hard water is used in radiator ? Only distilled water should be used in radiator, as hard water will result in formation of scales on and will reduce heat transfer efficiency causing the engine to run very hot and radiator fan will o eventually the engine will stop or will get seized under very hot conditions.

6) Can the left over Brake Fluid be used at a later point of time ? Yes,the leftover brake fluid should be stored in air tight sealed container and no moisture shuou 7) Where is kool ready used ? Kool ready should be used when distilled water is not available.

8) What are advantages of Multigrade Gear Oils? It can be used in wide extreme climatic conditons. Oil does not freeze and ensure lubrication un Helps in easy gear shifting and fuel efficiency 9) What are the advantages of using a coolant ? 1) Increases the boiling point and reduces coolant loss by reducing vapour formation. 2) Reduces freezing point and prevents bursting of radiator pipes caused by ice formation. 10) How friendly should we be with mechanics ? Do entertain informal discussions of one to one kind and have a structured program. 11) Your oil is getting dark immediately after starting the engine, why is it burning ? Engine oil contains detergent additives which cleans the engine. Purpose of the engine oil is to keep the engine clean and not that oil should be cleaned.

12) Your oil is very thin when compared to other oils when felt between fingers , why is it thin ? Oil viscosity cannot be measured by feeling between two fingers. It can be measured only in a l

orm the price.

er to place order.

condition away from direct sunlight/moisture & water.

ult in formation of scales on inner pipes of radiator y hot and radiator fan will operate more time

ner and no moisture shuould be allowed near.

and ensure lubrication under extreme conditions.

pour formation. sed by ice formation.

tured program.

should be cleaned.

gers , why is it thin ? an be measured only in a lab.