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Table of contents
Topics Page No.
Introduction Passenger profiles Tourism and culture Research methodology Implications Behavior of senior and Nonsenior Travelers Types of pleasure trip taken Travel-related characteristics Cross-Cultural tourist Behavior Conclusion
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Passenger profiles:
Tourists who choose cruiser are seeking experiences that are different from those they would have in resorts, sites, land-based tourist, and theme parks. mosocardo applied multidimensional scaling analysis to a Canadian leisure
survey with over 12000 response and concluder that cruise passengers choose the experience for the following reasons: Sense of romance Good value for money Excellent dining Quality entertainment Access to water-based activities Variety of destinations Opportunity to visit international destinations in controlled and organized way Safe
Passenger behavior:
Although the concept of a single cruise culture has been suggested the experience of these authors has been that this is no more sound than the concept of a single tourist culture. There are necessarily basic experiences and activities common to all cruises that involve the participation of either all or the great majority of passengers, but there are also a significant number of variations in the attitude and behavior, not only between one ship and another but among passengers on the same vessels, and these may be attributable to age, socioeconomic, or cultural factors which are by no means submerged within a common cruise culture.
Research methodology:
The study reported here used data from a representative nationwide sample of 1650 house hold surveyed by market facts, Inc for the author and several of his colleagues during the late spring of 1984. The overall study was designed generally to replicate a similar one conducted by the author in the last spring of 1973. The house holds Consumer mail plan and the sample were balanced on five variables. The female head of household received a sixteen-page pink questionnaires booklet, while the male head received an eight-page white booklet. Two follow-up reminder postcards were sent out at two-week intervals. The 1650 households sample contained 872 households in which the female head indicated she was a married and778 household in which the female head indicated she was not married. The male questionnaires were sent to the 872 married households. A total of 1090 female questionnaires were returned for an overall responder rate of 66 percent. Of these, 605 returns came from unmarried households and 485 returns included both a female and a male questionnaire.
Implications
The following conclusions appear reasonable: 1. Women in the fifty-five to fifty-nine age group constitute an age-based segment with high interest in traveling overseas. 2. The best future customers are past customers; previous exposure to foreign travel predisposes one to want to return. 3. Three of the five age groups, including the seventyand-over group, were not primarily interested in relaxing on a vacation, suggesting that the common stereotype of lower energy over fifty is misleading. 4. The Puritan ethic lives; roughly 60 percent of the women study do not support the notion of travel now, pay later vacations. 5. Bi-city vacation or travel holds less appeal than alternative to women in these age groups. 6. The general profiles of women with a travel orientation is what one might predicate; higher education and income level, small household size, activeness, and acceptance of the uncertainty involved in travel. 7. Travelers different markedly; some like excitement and adventure, some prefer predictability, and some are content with vicarious experience and fantasizing television.
The importance of these finding lies both in a confirmation of the other studies result on the characteristics of travelers to areas outside the United States and in future developing the profile of older American women travelers.
Methodology
A research project sponsored by tourism Canada report the perceptions, preferences and travel-planning behavior of u.s. pleasure travelers utilized personal interview to gather information from some 9000 travelers in last 1985. To be included in the study respondents must have been at least sixteen years old and have taken at least one pleasure trip during the three years preceding the study.
The respondents were asked to provide information on the types of trips they had taken the mode of travel, and the accommodations used. They were also asked whether they had used a commercially available packaged trip. For the purpose of the presents study, the trip types were defined as follows: 1. Visit to friends/relatives: a trip where the primary purpose is to spend time with friends and/relatives. 2. Close to home leisure trip: a trip to a place close to home where one can enjoy facilities related to a beach, lake, seashore, or park. 3. Touring vacation: a trip by car, bus, trains through areas of scenic beauty and cultural and general interest. 4. City trip: Journeys to a city where one can shop, visit museums, enjoy entertainments, attend plays or concerts, or just stroll around and enjoy the city. 5. Outdoor vacation: a trip to a natural area where one can engage in activities such as camping, hunting, fishing, and hiking. 6. Resort vacation- a journey to a resort or resort area where a wide charity of recreational activities, amenities, and facilities are available nearby or on the premises. 7. Cruise- a trip on a cruise ship where one enjoys all on board activities and planned stops at points of interest along the way. 8. Trip to theme park exhibition or special events- a trip taken primarily for the purpose of visiting a major
theme park, exhibition, or special event such as a super bowl, worlds fair, or the Olympic game.
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Theme park trips are obviously more appealing to the nonsenior market because many members of this segment are likely to have children still at home. On the other hand, the seniors have empty nests and are free to take cruise trip with their spouses.
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