Nehru Place: A New Media Market; Tripta Chandola — S A R A I

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Nehru Place: A New Media Market; Tripta Chandola
N eh r u P la ce, a t t h e fi st si h t , seem s li e a h u g e ji sa w p u zzle, w h i r g k g ch fa i led t o a m u se t h e ch i ld a t p la y a ft er a w h i le. T h e ch i ld a t p la y , p r eco ci u s a n d o i p a t i t , seem s t o h a ve i d u lg ed i t h e d a r k fa n t a si sh r o u d i g t h e i n o cen t m en n n es n n sleep . T h e b lo ck s b r ea k i g t h e m o n o t o n y o f t h e b a r r en la n d s, t h e d a r k a lley s n a n d i la t ed r o o f t o p s. B u i i g s i cest u o u sly w o ven i t o ea ch o t h er n ever so ld n n n k n o w i g w h er e t o st a r t a n d w h a t t o en d . A n d a s i o n a sa d i i i p u lse, t h e n f st c m p a t t er n i g i s ven a jo lt b y co n cr et e co r r i o r s o n ly t o feel t h e su r r ep t i i u s d t o b r ea t h e d o w n t h e n eck . So m eb o d y ' n a u sea i so m eo n e else' b r ea t h . T h e b lo ck s s s s b r ea k d o w n t o b u i i g s, b u i i g s i t o flo o r s a n d flo o r s i t o r o o m s, i d i d u a l ld n ld n n n n vi m a r k ed o u t sp a ces fo r p r i t e co n su m p t i n . O r i t h e o t h er w a y r o u n d ? T h i va o s s seem s t o h a ve p er p lex ed t h e cr ea t o r a lso . O r t h e i t er est w a s lo st , m i w a y . O r n d t h e ey e fo r t h e d et a i w a s m i n g . ls ssi T h e b lo ck s i t h em selves st a n d a s co m p let e u n i s. A t lea st t h ey seem . T h e n t la y er s, w h i ch m a k e t h e b lo ck , t h e flo o r s, a r e co n fu sed b u t co n st a n t . It i t h e s r o o m s, t h e ca r ved o u t p r i t e sp a ces, w h i va ch a r e st u ck t o g et h er i p r eca r i u s n o p er m a n en ce. T h e r o o m s a r e li ed u p i su ffo ca t ed sem b la n ce. T h e r o o m s seem n n li e o ld , d i t y , h a g g a r d , d r u n k en m en w h o h a ve t o , o n ce i a w h i k r n le, st r et ch t h ei n er vo u s h a n d s t o feel t h e fr o zen fi g er t i s o f so m eo n e, a n y o n e t o k n o w r n p t h ey a r e t h er e. T h a t t h ey ex i . O t h er w i t h ey seem t o b e su sp en d ed i t h ei st se n r o w n p er cep t i n s, i t h ei o w n r ea li i o n r t es. A R ea li y d i t ffi lt t o co m p r eh en d , cu o t h er w i se. T h i i t h e fi st i p r essi n w h i s s r m o ch N eh r u P la ce, a s a st r u ct u r a l m a m m o t h , h a d o n m y sen si i t i b li es. N eh r u P la ce st a n d s i fu ll ex p o su r e o f t h e co n t r a d i i n s i n ct o t r ep r esen t s b et w een t h e m a k e i i t h e m a r k et s i h a s a n d m em o r i t h a t t s, t es co n st r u ct s i . t M a r k i g s o n t h e sp a ce: t h e m a k e o f N eh r u P la ce n N eh r u P la ce w a s t o b e t h e b i g est o f a ll t h e 15 D i r i g st ct C en t r es p r o p o sed i n t h e 19 6 2 m a st er p la n . T h e 19 6 2 m a st er p la n o f D elh i w a s t h e fi st st ep t o w a r d s r ` o d er n p la n n i g i In d i ' a n d N eh r u P la ce w i h i s i a g i a t i n w a s t o d efi e m n n a t t m n o n t h e n ew u r b a n sp a ce a n d t h e n ew u r b a n co m m u n i y co n su m i g t h e sp a ce. t n T h e st r u ct u r es i t h e la y o u t a r e m a r k ed o u t a s u n i s w h i n t ch w o u ld a llo w fo r ` m m er ci l, so ci l a n d cu lt u r a l cu r r en t s a n d cr o ss cu r r en t s t o m eet , m er g e a n d co a a co a lesce. `The new complex will not merely be a centre of economic activity, where business and trade will be carried out or where a few offices goers and shoppers will meet. It will really be a focal point of cultural synthesis and crucible of intellectual ferment from which will radiate new ideas and new thoughts. On piazzas, Tamilians and Kashmiris, Punjabis and Gujratis, Biharis and Bengalis, will rub shoulders with one another, exchange glances, and make friends; in its coffee houses and restaurants, poets and writers will gather from all parts of India, bubbling with passion and poetry, and engaging in animated discussions; and on its theaters and community halls will appear musicians and artists from all States and regions, presenting different facets of our life and society. The new centre will truly be a confluence of our diversities, a cross-roads of

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29-07-2011

m a k es t n s c t st sen se. t h e sh i c t ft o f t h e co r p o r a t e h o u ses t o t h e d evelo p i g su b u r b s o f G u r g a o n a n d N o i a a t m u ch lo w er r ea l est a t e p r i n d ces. who used to come to this place'. a d d r essed b y m e a s K h a n ch a ch a ji w a s a n em p lo y ee o f N H P L fo r . it was the office goers. as there is no vote bank…no one is interested in working for its improvement. t h e n s t co r n er s a n d co n ver sa t i n s. ` n Jagmohan was a bureaucrat and not a politician when he thought about Nehru Place. Nehru worked all his life' (J a g m o h a n . T h e r ea l est a t e r a t es a r e st i g n ll o n e o f t h e h i h est i t h e ci y . R ep o r t o n N eh r u P la ce. w h i s ch i ver y r a m p a n t i t h e cen t er . vo y eu r s a n d p o t en t i l i vest o r s i t o t h e sp a ce. n u n d er a st a i w a y s. It w a s w i h t h ese u n d er st a n d i g s t h a t t h e co n cep t u a li t i n a n d t n za o i p lem en t a t i n o f t h e p la n t h a t ` eh r u P la ce' w a s p u t i t o p r a ct i m o N n ce. C a lli g o u t i t h e o b li o n . A n i Seh g a l.sarai. T h e h a r d w a r e sh o p s fi st m a d e t h ei p r esen ce n r r felt i t h e ea r ly 8 0 ' w h en t h e co r p o r a t e b o d i a n d t h e g o ver n m en t u n i s n s es t w er e co m p u t er i n g t h ei p r o cesses. n a t st M r . H e i st i r t m t n s ll fi h t i g h i ca se a g a i st g n s n N H P L fo r r em u n er a t i n s. t r i a o ed t o ex p la i t h ese. st n r http://www. n o r d co m m en t ed . Had he been one he would have imagined or atleast implemented the center differently. m o st o f t h e b u i i g s w er e t a k en b y co r p o r a t e h o u ses. . T h e ld n a ccu m u la t i g d eb r i o f i s o w n m a k i g . t h ey a ct ed m o r e li e ser vi zi r m k ce p r o vi er s t h a n ven d o r s a s t h ese ser vi d ces w er e ver y sp eci li a zed . O n d o m b o t h er d a y s. i p a r t s. M o st o f t h e b u i i g s t h r ee flo o r s u p w a r d s la y a b a n d o n ed . I have two shops and one of my sons is in South o I Africa but if I leave this place. all these people just walking around like this…at that time. A n d w i h i t h i r h et o r i t h e st r u ct u r a l la y o u t . e so o g n n d esp i e a ll t h ese m en t i n ed fa ct o r s t h e r ea l est a t e p r i t o ces a t N eh r u P la ce h a ve n o t a n d d o n o t sh o w a n y si n s o f d ecli e. In t h e p r esen t . the most happening district center of the city'. t h e P r esi en t o f t h e N eh r u P la ce W elfa r e a n d Im p r o vem en t l d A sso ci t i n . I used to wonder. i t n o t seem s li e r u m b li g i p a i a n d g r i k n n n ef. D u r i g o n e o f t h e co n ver sa t i n s. the babus. H e m a k es co n fi en t cla i s t o t h e t d m ` m a g i a t i n ' a n d t h e ` o st a lg i ' o f w h a t N eh r u P la ce w a s. why pay so much extra for some more hot air? Now I know'. This place needs to be cleaned up thoroughly to become what it was imagined to be'. I was told they make the for room really cool. T h e clo su r e o f m a jo r P u b li sect o r u n i s. K h a n ch a ch a ji set s u p a st a ll selli g sp a r e h a r d w a r e p a r t s . r em a r k ed o n e g en t lem a n w o r k i g a s a n n a ssi a n t ch a r t er ed a cco u n t a n t i a fi m .Nehru Place: A New Media Market. Tripta Chandola — S A R A I Page 2 of 5 our country. ` those days the corridors and the courtyards were washed everyday. In n si a n n i s i i i l p h a se. I will leave something of mine behindt'. T h e ch a r a ct er o f t h e co m p lex es c t w a s n o t co n so li a t ed a s a sh o p p i g co m p lex . 19 72 ) . B eca u se t h e m a k e i m a r r ed b y t h e m a r k et s i h a s. B u t i t er est i g ly . t h e i t er sect i n s a n d t h e i t er a ct i n s. harbinger of cultural synthesis and national integration for which Pt. But when I used to stand in front of them from the outside. s n seem s li e t h e fo g h o r n i d i r ess. i w a s st i d n t ll a n o ffi co m p lex . It i t h e lo g i o f t h i p la ce w h i s c s ch w o r k s i co m p let e d efi n ce t o i s ex i en ce. ` do not need to sit here. H e t o o k a p er m i fo r t h e p la ce a ft er h e lo st h i jo b a s r t s secu r i y p er so n n el fr o m t h e N H P L . t h e sh u t t i g d o w n o f t h e u n t i a t t h e O k h a la In d u st r i l a r ea a n d P a r k i g a r e n s a n co n st a n t ly li ed a s t h e m a i r ea so n fo r t h e ch a n g e i ch a r a ct er o f N eh r u st n n P la ce. O w i g r o ld n n n n t o i s st r a t eg i p o si i n i g . H o w ever . T h e fi st o p er a t i n a l b u i i g i t h e co m p lex w a s t h e P a r a s C i em a h a ll. it just splashed very hot air on my face. i s b r a zen b o i er o u sn ess. t n t a ld n g o ver n m en t b o d i a n d t h e p u b li sect o r u n i s. st i i n o n a ll st r i n g t o vi a cq u i e a leg i i a t e st a t u s w i h i t h e sp a ce. ` g n t Everyone is convinced that the one day this will become the Nehru Place of the yesteryear. That time you did not see the filth. w i h i t h e st ea d y flo w o f t h e cr o w d s a n d t h e co n ver sa t i n s. o in Everyday without fail. ce A b d u l M a jeed . a g i l w h o sells p ea n u t s o n t h e co r r i o r s.net/research/media-city/field-notes/media-markets/nehru-place/ 29-07-2011 . ` a very long time I did not understand the logic of air conditioners. t h e h a ll a ct ed li e a fu n ct i n a l b i t c t o n k o llb o a r d fo r t h e co m p lex a t t r a ct i g vi t o r s. T h e i k n st n n vi lleg a l g en er a t o r set s clo g t h e co r r i o r s a n d m a k e t h e co n ver sa t i n s i p o ssi le. Cold. t h e d o w n fa ll o f t h e co m p lex i t h e p a st a n d t h e g lo r y o f t h e ca n m a r k et i t h e p r esen t i a sso ci t ed w i h t h e set t i g u p o f t h e ` n s a t n seco n d h a n d h a r d w a r e' m a r k et i t h e a r ea . 12 y ea r s b efo r e h e w a s left w i h o u t a jo b w h en t h e u n i w a s clo si g d o w n t t n r em i i n sces a b o u t t h e p er i d . the place has been turned into a business slum and because it does not fall into the constituency of any of the politicians. o n o n o N eh r u P la ce o n d a y s t h er e i p o w er cu t . Ir o n i lly . t h e p r eca r i u sly sw a y i g elect r i w i es n s t n o n c r a n d eer i i la t i n n a r r a t es a t a le o f n eg li en ce a n d a b u se. From the district center for the elite. A t t h a t t i e.

a ffi a t i n s a n d b et r a y a ls. A n o t h er i t er est i g a sp ect o f t h e m a r k et . r ela t i g t o t h e seco n d h a n d n n n h a r d w a r e m a r k et a n d t h e p i a cy n et w o r k (t h o u g h i d i r n ffer en t co n n o t a t i n s) i o s t h e la ck o f w a r eh o u ses w i h i t h e co m p lex . q r n n o f t h ese m a r k et s p r esen t s a co m p li t ed a r r a y o f i t er sect i n s a n d ca n o i t er ject i n s co n n ect i g t h e lo ca l w i h t h e g lo b a l. i t h i m a r k et . o ce b ei g r ep r esen t ed b y t h e lo ca l co n st a b le `thulla' o n d u t y . I was promised the boulevards of London and Paris. they hook on it like their TV's.Nehru Place: A New Media Market. ` n vi a o li o These people who come now. i t h e o r i i a l m a r k i g s. The buildings. n t ca M a r k i g o f t h e sp a ce: t h e m a r k et s i N eh r u P la ce n n T h e m a r k et s i N eh r u P la ce a r t i la t e t h e g lo b a l co n n ect i n s i lo ca l n cu o n la n g u a g es. They started with the project left it midway and leaving behind this clock.net/research/media-city/field-notes/media-markets/nehru-place/ 29-07-2011 . n ca ft n d t n t h e st r u ct u r a l m a r k i g o f t h e sp a ce. H e i a self t a u g h t m a n sp s a n d w a s o n e o f t h e ea r li est g a r m en t ex p o r t er s t o sh i ft t o N eh r u P la ce. t h e essen ce o f t h e sy st em d i n t eg r a t es n s si pi ece b y p i ece. cla i s. T h e m a r k et o p er a t es t h r o u g h t h e t n i fo r m a l d i er sed a n d d i r i u t ed n et w o r k s o f a p p r o p r i t i g r eso u r ces fr o m n sp st b a n w h er e a va i b le. But now I am in gulfed in the same. a r e m a d e a b o u t a sso ci t i n s. Si g h w h o o w n s o n e o f t h e la r g est g a r m en t w a r eh o u ses a n d sh o p s i t h e P n n co m p lex d i la y s a d eep sen se o f b et r a y a l b y t h e sp a ce.. ` When I saw the plans of Nehru Place. the small line. H er e. R ep o r t o n N eh r u P la ce.sarai. P i a cy . T h i t r en d r eflect s o n t h e cu lt u r e o f t h e t s co n su m p t i n o f ` m p u t er s' a s co m m o d i i o co t es. most of them. T h e st a t u e i su p p o sed t o b e s er ect ed i t h e cen t r e o f t h e co m p lex i J a g m o h a n ' r ep o r t . fa i t o r s n t cu o ls a r o u se a n y sen se o f ` lleg a li y ' T h e a b st r a ct n o t i n s o f T h e st a t e. (J a g m o h a n . i flo w s a n d o u t flo w s. the pulsating district centres of Europe. Nobody even notices it'. Is i a d eli er a t i n o f d esi n ? T h e sp a ce n r t o t b o g w h er e t h e M i o so ft b u i i g st a n d s w a s m a r k ed o u t fo r a n o t h er ci em a h a ll. what do they know about Nehru Place? I have seen Nehru Place grow from the times when it was infested with dense forestation to this. Passing it on to others when they are through with it'. In Up gradation is the key to technology there. the clock tower. la k M o st o f t h ese sh o p s a r e co n n ect ed t h r o u g h t h e i t er co m . 19 72 ) K h a n ch a ch a ji co n t i u i g o n t h e d ep i t ed st a t e o f N eh r u P la ce co m m en t ed . was to be the idol of Nehru. L i e t h e p eer -t o -p eer ex ch a n g e n et w o r k o n t h e In t er n et . fo r w h i o n ch t h e ven d o r s co m p ly w i h a co st t cu t t i g a s w ell. n o n t T h e m a jo r i y o f t h e g o o d s fo r t h e Seco n d H a n d h a r d w a r e M a r k et co m e fr o m t t h e So u t h E a st A si n co u n t r i w h i a es ch i t h en a ssem b led a n d r e-a ssem b led t o su i s t t h e lo ca l n eed s. p r o b a b ly A si ' a s w ell. t T r a n sa ct i n s a r e p r efer r ed i ca sh . next to sona sweets. n s q d t n T h e fa ct t h a t M i o so ft ' h ea d q u a r t er s st a n d i t h e m i d le o f t h e m a i cr s n d n co u r t y a r d o ver lo o k i g t h e co r r i o r s w h er e t h e p i a t ed so ft w a r e i so ld ju st n d r s b r i g s fo r t h t h e i o n y o f t h e si u a t i n . k h a n ch a ch a ji a n g r i ly r et o r t ed w h i le co m m en t i g o n p r esen t st a t e o f N eh r u n P la ce leg i i i n g h i i t m zi s lleg a l st a t u s o n t h e ex p er i t i l k n o w led g e o f t h e en a sp a ce. a s t h i a ssu r es li u i i y i t h e m a r k et . It h o st s A si ' la r g est seco n d h a n d co m p u t er m a r k et . M a p p i g t h e n et w o r k s. would not be bothered about the dirt or the beggars'. b i b y b y t e. ` n n la here where you see. Little did I know that this is the shape it will take? I wanted to imbibe the city way of life and left behind the chaos of chandani chowk. . a h a r d w a r e seller co m m en t ed . H . I wanted to have a showroom in a place where my foreign clients will not have a problem. Tripta Chandola — S A R A I Page 3 of 5 T h e n o t i n (s) o f t h e i a g i a t i n (s) o f N eh r u P la ce co n st a n t ly ci cu la t e a n d r eo m n o r ci cu la t e i t h e p o p u la r n a r r a t i r n ves a n d m em o r y co n so li a t i g t h e co llect i d n ve co n st r u ct ed i en t i i o f t h e sp a ce. Over here people do not sell their computers. Sa ch i . N eh r u P la ce w a s t o b e t h e ` u lsa t i g m et r o p o li w h er e `.the tourists alighting from the p n s' . la r g est G a r m en t ex p o r t cen t er a n d t h e w o r ld ' m o st a s s u n i u e p i a t ed so ft w a r e m a r k et . cr ld n n r et r ea t o f ci em a t i i d u lg en ce. driving along the Outer Ring Road straight to Nehru Place living in its modern hotels strolling on the piazzas and shopping malls. n ` most countries abroad the life of a computer is considered to be anything between year and a year and half. In d i ' a s a s. T h i d i r essi n fr o m n c n n g n n s g o t h e o r i i a l d esi n r a i g n g ses t h e n eg o t i t i n s b et w een t h e va r i u s a g en ci w i h i a o o es t n t h e sh i i g p o w er h i a r ch i ft n er es. Jumbo Jet. b o t h li er a lly a n d m et a p h o r i lly . were constructed in front of me'. p o li fo r ce i t . T h e la b o u r p r a ct i n ces http://www. n n s F r om ` cen t r e o f N eh r u P la ce' i J a g m o h a n ' r ep o r t t h e st a t u e i lo ca t ed ` ex t n s s n t o So n a Sw eet s' i d i t es t h e sh i i g n a t u r e o f t h e cen t r e a n d t h e flu i i y i . W h en p a r t i la r g o o d s o f a k i d cu n a r e n eed ed ca lls a r e m a d e t o t h e fello w -t r a d esm en w h o w o u ld h a ve i . W i h i t h ese. and then getting on to the nearby historical places around which woodlands and parks have been recently been laid by us'. r efer r ed t o a s t h e choti line. i i i s ever y d a y a r t i la t i n . t h e set u p o f w h i n ch i s i lleg a l. co llect i a n d d t es t n m ve i d i d u a l.

N eh r u P la ce a s a sp a ce seem s t o h a ve a sch i p h r en i i en t i y sp li a t a n g les zo c d t t vi b le o n ly w i h t i ed h ea d s. T h i i a lso t h e st a g e w h er e m o st o f t h e sp ect a cles u n fo ld . o n t h e left li t h e P a h a r p u r B u i ess A r ea a n d o n t h e r i h t . Tripta Chandola — S A R A I Page 4 of 5 w i h i t h ese n et w o r k s a r e t a ct i t n le i n o va t i n s t o su st a i t h e t r a d e. P B C a n d t h e N eh r u P la ce G r een s sp li N eh r u t p la ce i t o t w o p r esen t i g t w o co m p let ely i p r essi n s. si t lt T h e d i i ct i n b et w een t h e fo r m a l a n d i fo r m a l. evi i n la s s ct o o f t h e h a w k er s fo r ` lleg a l' en cr o a ch m en t o f sp a ce. W i h i t h ese n et w o r k s. Our service is to a very dignified clientele. n ca r t r i g e r efi d lli g . which offers integrated business services to foreign companies entering the markets. ` there are no residential units within the complex it is l as practically empty after seven in the evening and converts into this space for crime thrillers. B o t h t h ese t o a r ea s m en t i n ed a r e ch a r a ct er i i lly d i o st ca ffer en t fr o m t h e cen t r a l co u r t y a r d w hi ch t h e m elt i g p o t o f t h e m a r k et . t h er e a r e t a o i d ep en d en t b o d i w h i n es ch h a ve a ssu m ed t h e r o le o f t h e g o ver n i g a g en ci i n es n t h ei a r ea o f co n cer n . a ccesso r i t o n r es t ech n o lo g i l g a d g et s. w er e p o i t ed o u t a s o n e o f t h e si e. anyone who can afford. leg i m t o sla t i n a n d ju r i i i n b r i g i g fo r t h t h e a n x i i o sd ct o n n et es. t h e t n p la cem en t a g en ci es. p o st er s a n d p eo p le p o st ed i t h e co r r i o r s n d a t t r a ct i g p o ssi le ca n d i a t es. T h i i a lso t h e sp a ce w h er e t h e ` p t i ess' i m o st t s s em n s felt i t h e a ft er a ffect s o f evi i n s a n d r a i s. o f p i a t ed so ft w a r e a n d p eo p le. mostly foreigners. We have educated. prostitutes and other anti-social elements throng this place'. t h e d a i ly n eg o t i t i n s a o w i h t h e sa m e. M r . t h e p la cem en t a g en ci es. Drug addicts. T a k i g P a r a s ci em a a s t h e cen t r e o f n n n n s n n r efer en ce. T h e p r o li n b d fer a t ed a b u n d a n ce o f t h ese. o t St r u ct u r a lly a lso t h i d i i ct i n i a p p a r en t w i h t h e m a r k et s i t er sect i g s st n o s t n n b u t n o t i fr i g i g i t o ea ch o t h er ' sp a ce. A n i Seh g a l co m m en t ed t h a t . t h e o t h er co n st a n t ly n eg o t i t i g fo r sp a ce. t h e n o t i n s o f leg a l a n d i t o lleg a l. sp a r e p a r t s. d i la y o f g r o t esq u e g en er a t o r s (t h e P a h a r p u r b u si ess a r ea r sp n a n d t h e g a r m en t b lo ck s h a ve t h ei p o w er b a ck u p sy st em s o n t h e r o o f) a n d r en co u n t er s w i h t h e cr o w d s. h e co n d em n s i fo r t h e ch a o s a n d n t co m m o t i n i cr ea t es. r In t h e r ecen t p a st . t o y s a n d o t h er h a r d w a r e-so ft w a r e p er i h er a ls a r e o p a va i b le.net/research/media-city/field-notes/media-markets/nehru-place/ 29-07-2011 . i i i t h i sp a ce t h a t t h e ` lli t ' ` lleg a l' n et w o r k s n t s n s i ci . esp eci lly o n e a d ja cen t t o t n ld n a P a r a s C i em a w h i n ch h a s dhabha. O n e o f t h em i t h e P a h a r p u r B u i ess C en t r e a n d r s sn so ft w a r e t ech n o lo g y i cu b a t o r p a r k . T h er e a r e p a m p h let s. n i n a ck s. Iso la t ed a n d a b a n d o n ed b u i i g s. T h ese a g en ci d fi m es ca t er t o t h e n eed s a n d d em a n d s o f la r g e co r p o r a t e h o u se a n d i t er n a t i n a l n o cli t s b y lu r i g w o m en w i h t h e p r o m i o f jo b a t lo ca l a n d i t er n a t i n a l en n t se n o levels. l b P la cem en t a g en ci a ssu r i g a n d o ffer i g a ll k i d s o f jo b s a lso t h r o n g t h i es n n n s p la ce. a r r est o f ven d o r s selli g i n p i a t ed so ft w a r e. H er e co m p u t er h a r d w a r e. T h e n ew s r ep o r t st a t es. M o st o f n o n t h e st a lls a r e m a n n ed b y y o u n g b o y s w i h i t h e a g e g r o u p o f 12 -15 a s i ca se o f a t n n r a i a n d a r r est .Nehru Place: A New Media Market. co b b ler s. o n e i o r d er ly a n d clea n n n m o s w i h n o p a r k i g p r o b lem s. b o o k s. a r e a lso i en t i ed a s a n i p o r t a n t n o d e. i d i t es t o w a r d s t h e sp a ce w h i n ca ch t h i co m p lex o ffer s t o s ` y eu r s' t o i d u lg e a n d i a g i e. o ffi a l a n d u n o ffi a l st n o n ci ci a g en ci i h i h ly b lu r r ed a s a p p a r en t fr o m t h e n eg o t i t i n s a t N eh r u P la ce. T h o u g h a ck n o w led g i g t h e i p o r t a n ce o f t h e ` m p u t er n m co m a r k et ' t o t h e b ei g o f N eh r u P la ce. P B C si n ed a M em o r a n d u m o f n g u n d er st a n d i g w i h t h e M C D t o t a k e o n t h e r esp o n si i t y o f m a i t a i i g t h e n t b li n n n fi ve-a cr e p a r k . and so attracts all sorts of people and problems. It a lso m u ch ea si er t o b a i o r b r i e t h em o u t . ` PBC. n et w o r k s flo u r i i g o n flesh t r a d e h a ve co m e u p i a n d sh n n w i h i t h e sp a ce. t h e cu lt u r a l sy m b o li t h a t cs http://www. t h e es sn g b lo ck s w i h t h e co n cen t r a t i n o f t h e G a r m en t ex p o r t t r a d er s. t h ese b o y s a r e t r i d ed u n d er t h e ju ven i le co u r t .sarai. H o w ever . p la cem en t a g en ci es. ea t i g st a lls. ` are involved t t n st n We in decent trade practice. ` t o This would create the impression that the Government cares only for the builders' T h e . launched its outdoor environment drive Nehru Place Greens as the environs are not most hospitable for the visitors'. si ce D D A t o o k o ver a s t h e m a i t a i i g a g en cy t h e n n n n cla i s m a d e o ver t h e fi m ve-a cr e la n d b y P B C a r e co n st a n t ly ch a llen g ed ca u si g a n t en sed si u a t i n . ch a o t i t n a n c a n d co n t est ed . es s g a o T h e li i s o f a ct i n . A lo n g w i h t h e N eh r u P la ce Im r p o vem en t a n d W elfa r e A sso ci t i n . seco n d h a n d b o o k s st a lls. ea t er i ca ck es. clients. W i h i t h e leg i i a cy w h i n ct o d t n t m ch i s o r d a i ed t o N eh r u P la ce. H P Si g h ex p la i ed o n w h y co m p u t er m a r k et s g et t h e p r o m i en ce ' n n n co m p a r ed t o t h e g a r m en t s t r a d e a s w ell a s ela b o r a t i g o n t h e ` r esen t ' st a t e n p o f N eh r u P la ce. d i i a l g t co n ver si n s. p i a t ed so ft w a r e. n n t M r . While the computers are used by everyone. a sso ci t i n s w i h a u t h o r i i a n d a g en t s o f a u t h o r i i a o t t es t es. vo n m n E a ch o f t h ese m a r k et s w i h i s o w n m a k i g s lea ves a d i i ct m a r k . i a n d n ex u s u n fo ld .

i co n st a n t ly s eva lu a t ed a n d va li a t ed b y t h e d i r essi n s i p r esen t s fr o m t h e p la n . T h e ` i se' t h e st a t e i w h i n d su . T h e p r esen t i i s m a k i g st a n d s n u ll a n d vo i . C o n t i u i g ch a o s a n d co m m o t i n b y t h e lo u d ca lls m a d e o u t t o t h e n n o i a g i a r y a u d i ce m a r k s t h e p la ce. So much so that one of the public toilets has been converted into an MCD godown'. essen t i lly p r i t e. sp a t i l p r a ct i a n d t t o t n g a ce p a t t er n s.sarai. T h e sp r a w li g p a n d em o n i m o f t h e p a vem en t s n u co m p let ely en g r o sses o n e' m o vem en t s. T h e ` i n g t o i es m ssi let ' r evea ls t h e co n cep t u a l sp a ce p er m i t ed fo r i s fu n ct i n a li y i t h e st r u ct u r a l d esi n . a s a ca se i st u d y .Nehru Place: A New Media Market. b ei g d efi ed b y n s n t n n n n t h e sp a ce. B u t su ld n n i i o n ly a ft er a d eli er a t e co n t em p la t i n t h a t t h e a t t en t i n i d i t s b o o s ver t ed t o t h e ver t i l h i h r i ca g ses. n t la d esp er a t ely seek o u t fo r a t t en t i n . a m o n g st o t h er s. t h i ` i n g t o i c n r n s m ssi let ' a lso r efer s t o t h e ` en d er ed ' sp a ce N eh r u P la ce i In i s st r u ct u r a l co m p o si i n . d i la cem en t a n d d eleg a t i n o f a sp a ce a ssi n ed o sp o g t o a fu n ct i n . r a i n ses q u est i n s a b o u t t h e co n cep t i n a n d o o co n su m p t i n o f p u b li sp a ces? W h a t i t h e n o t i n o f ` u b li sp a ces' W h a t a r e o c s o p c ? t h e t er m s o f a ccess a n d a va i b i t y i p li la li m ed i t h i co n cep t i n ? Is t h i co n cep t . T h e n m a sses. r a i ses t h e p r o b lem s fa ced w i h i t h e sp a ce w i h M r . i n a t u r e i t o a sp a ce m ea n t fo r p u b li o a va n n c co n su m p t i n r a i o ses a lo t o f q u est i n s a b o u t t h e fu n ct i n a n d t h e fa ct o r s o o p er m i t i g i . se g n t n T h e m o vem en t o f t h e m a sses st a n d s i st a r k co n t r a st w i h t h e st a t e i w h i n t n ch m o st o f t h e b u i i g s st a n d . Tripta Chandola — S A R A I Page 5 of 5 evo lve a r o u n d t h em t a k e p la ce a t a co m p li t ed m u lt i la y er ed level. i sy m p t o m a t i o f t h e st r u ct u r a l ch a n g es s c u n d er t a k en r eflect i g o n t h e n eg o t i t i n s b et w een t h e i fo r m a l a n d fo r m a l n a o n a g en ci a t N eh r u P la ce. i t h e fi st i p r essi n . ` n t Public conveniences. t h e g s. In i s d ep i t ed st a t e. ca lli g o u t t o t h e a n o n y m o u s. i d i t i g n o n ca n t o w a r d s m o r e p r eva len t t r en d . T h e L a ck o f p u b li co n ven i ces. T h e t r a ject o r y o f t h e ` fe' o f t h e p a r t i la r t o i li cu let i q u est i n . n t n d C r ed i s |D i t   scla i er |G et t i g i vo lved |  o n t a ct U s m n n C http://www. a ct i n s a n d r ea ct i n s. It i ea si ld n s er t o i a g i e t h e b u i i g s i . n a r r a t i o ves a n d ex p er i ces t h a t em er g e fr o m t h e sp a ce. A t w h a t ca level t h e n eg o t i t i n s a r e ca r r i a o ed w i h i t h e va r i u s g o ver n i g a g en ci i a n t n o n es s i ssu e u n r eso lved . W h o w er e t h e b a r g a i i g a g en ci n n es? W h a t w er e t h e n eg o t i t i g d ea ls? W h o w er e t h e p la y er s? H o w a r e/w er e t h e ch a n g es a n a cco m m o d a t ed w i h i t h e la r g er co n cep t u a l fr a m ew o r k ? t n T h e m a k e a n d t h e m a r k i g s: t h e co n su m p t i n o f t h e sp a ce n o O n e o f n ew s r ep o r t o n N eh r u P la ce. en a b o u t t h e sp a ce. t t o n a t u r e o f t h e t r a d e p r a ct i ces. It i t h e n u m b er o f p eo p le n r m o s w a lk i g t h a t i en ch a n t i g w i h ever y st ep d efi i g t h e sp a ce. c en F o llo w i g t h e ca se o f o n e p a r t i la r t o i n cu let i t h e co m p lex i st a t es. fo r o n e. where toilets make way for offices'. T h e d i se a n d d eca y m o st b u i i g s a r e i m a r t h e la n d sca p e. n ch N eh r u P la ce h a s fa llen . so m et i es em p lo y i g ex p li t t a ct i o r o m n ci cs o t h er w i r esi n i g t o t h e fa t e o f a n o n y m i y . m o t i n s. so li a r y m n ld n n t a b a n d o n m en t . ` Welcome to Nehru Place. E ver y t h i g a n d ever y o n e seem s t o b e m n en n ca lli g o u t t o so m eo n e. a s i w a s d g o t t p la n n ed . T h e p la n i et ch ed a s t h e sa cr o sa n ct ep i h et o f N eh r u P la ce i t h e s t n p o p u la r p er cep t i n . T h e t r a n sfo r m a t i n . d eca y a n d d i se p la g u i g N eh r u P la ce co n st i u t e a n a r r a t i su n t ve o f i s o w n t b ei g . t a k e o ver t h e m a k e. A n i Seh g a l a s t h e t n t l elo q u en t m o u t h p i ece. A s a lso t h e n o t i n s o f d i i ct i n b et w een ` r i t e' a n d ` u b li i t n t o st n o p va p c' n p u b li sp a ces. a li en t o o u r sen si i t y ? b li L a st i g i p r essi n s n m o N eh r u P la ce r eso n a t es w i h a p r o fo u n d p r esen ce o f t h e d efi i i t n t ve a b sen ces. n m d n N eh r u P la ce. t h e m a k e a n d t h e m a sses. s o o o D u st . T h o u g h a n i d i ect i fer en ces o f so r t s.net/research/media-city/field-notes/media-markets/nehru-place/ 29-07-2011 . d efi i i n t ve b r a zen ch a r a ct er i i a li a t i g a n d t s en n i t i i a t i g. of course do not exist. T h e m a k e a n d t h e m a sses fu se t o g et h er t o cr ea t e a la b y r i t h o f d u st a n d d eca y . n s o s u r b a n a n d w est er n .

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