Index

Executive summary 2 The Organization 3 Introduction: 3 History: 4 Exclusive time line: 5 Product/service offerings: 6 Consumers 6 Brands 6 Clear 6 Close up 7 Dove 7 Fair & Lovely 7 Lakme 8 Lifebuoy shampoo 8 Lifebuoy soap 8 Lux 9 Pepsodent 9 Pond's 10 Rexona 10 Sunsilk 10 Vaseline 10 Surf excel 11 Wheel 11 Vim 11 Vision & Mission of Uniliver: 12 Topic 12 Description of the project: 12 Objective of the project: 13 Methodology: 13 Limitations: 14 Main body of the project: 15 CSR Activities of UBL: 15 Education 15 Hygiene & health 16 Women's Empowerment 17 Nutrition, hygiene & personal care 18 Better health for mother and child 20 Analysis 21 Results & Discussion: 23 Conclusion: 23

Executive summary
Corporate social responsibility (CSR) emerged from a realization among transnational corporations of the need to account for and redress their adverse impact on society: specifically, on human rights, labor practices, and the environment. Here, the report includes the history of UBL on being a Multi National Company and their activities. UBL as a Multi National Company produce different brands of product and they distribute them through out the whole country. The report also includes the visions of UBL which are very much specific and the goals which they want to achieve with the help of their consumer and employees. Unilever Liver Bangladesh adopted CSR and they have made a great impression through out the Bangladesh. For a business it is very much important to have the CSR activities and UBL has proved it well.

The Organization
Introduction:
Unilever Bangladesh Limited is a very popular brand all over the world. Over the last four decades, Unilever Bangladesh has been constantly bringing new and world-class products for the Bangladeshi people to remove the daily drudgery of life. Over 90% of the countrys households use one or more of our products. Unilever has - 60.75% shares, Government of Bangladesh - 39.25%. Unilever's mission is to add Vitality to life. It meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Its deep roots in local cultures and markets around the world give us our strong relationship with consumers and are the foundation for our future growth. Unilever Operations in Bangladesh provide employment to over 10,000 people directly and through its dedicated suppliers, distributors and service providers. 99.5% of UBL employees are locals and we have equal number of Bangladeshis working abroad in other Unilever companies as expatriates. It gives chance of employment 234,000 people in around 100 countries worldwide. Now this brand is trusted everywhere and, by listening to the people who buy its products and it can be grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product.

History:
The British manufacturer Lever Brothers was founded in 1885 by William Hesketh Lever and his brother, James. In 1885 they bought a small soap works in Warrington. Using glycerin and vegetable oils such as palm oil, rather than tallow, to manufacture soap, they produced a good, free-lathering soap, called "Sunlight Soap", at a rate of 450 tons per week by 1888. Larger premises were built on marshes at Bromborough Pool on the Wirral Peninsula called "Port Sunlight". By 1900 "Lifebuoy", "Lux" and "Vim" brands had been added and subsidiaries had been set up in the United States, Switzerland, Canada, Australia, Germany and elsewhere. By 1911 the company had its own oil palm plantations in the Congo and the Solomon Islands. Lever Brothers Ltd also acquired other soap companies including A&F Pears, Gossage's of Widnes, Crosfield's of Warrington, Hazlehurst & Sons of Runcorn and Hudson's of Liverpool. Lever Brothers was one of several British companies that took a caring, almost paternal interest in the welfare of its employees. This was a major feature of the company's operations right from the start; the town of Port Sunlight on the Wirral in north-west England grew up around the early soap factory and part of the town, called 'The Village', was built by Lever Brothers to accommodate their staff. The company grew and operated until 1930, when it merged with a Dutch company, Margarine Unie, to form Unilever, the first modern multinational company Unilever is a widely listed multi-national corporation, formed of Anglo-Dutch parentage that owns many of the worlds consumer product brands in foods, beverages cleaning agents and personal care products. Unilever employs approaching 180,000 people and had worldwide revenue of almost 40 billion, or just over US$50 billion, in 2005. Unilever Bangladesh established at Kaurghat in Chittagong in 1964 as a subsidiary of Unilever, Unilever Bangladesh Ltd now offers 14 different brands of consumer products. These are washing power, shampoo and toothpaste, laundry and bath soaps, skincare products, and tea. 4

Exclusive time line:

19th century 1900s Although Unilever wasn't formed until 1930, the companies that joined forces to create the business we know today were already well established before the start of the 20th century. Unilever's founding companies produced products made of oils and fats, principally soap and margarine. At the beginning of the 20th century their expansion nearly outstrips the supply of raw materials. Tough economic conditions and the First World War make trading difficult for everyone, so many businesses form trade associations to protect their shared interests. With businesses expanding fast, companies set up negotiations intending to stop others producing the same types of products. But instead they agree to merge - and so Unilever is created. Unilever's first decade is no easy ride: it starts with the Great Depression and ends with the Second World War. But while the business rationalizes operations, it also continues to diversify. Unilever's operations around the world begin to fragment, but the business continues to expand further into the foods market and increase investment in research and development. Business booms as new technology and the European Economic Community lead to rising standards of living in the West, while new markets open up in emerging economies around the globe. As the world economy expands, so does Unilever and it sets about developing new products, entering new markets and running a highly ambitious acquisition programme. Hard economic conditions and high inflation make the '70s a tough time for everyone, but things are particularly difficult in the Fast Moving Consumer Goods (FMCG) sector as the big retailers start to flex their muscles. Unilever is now one of the world's biggest companies, but takes the decision to focus its portfolio, and rationalize its businesses to focus on core products and brands. The business expands into Central and Eastern Europe and further sharpens its focus on fewer product categories, leading to the sale or withdrawal of two-thirds of its brands. The decade starts with the launch of Path to Growth, a five-year strategic plan, and in 2004 further sharpens its focus on the needs of 21st centuryconsumers with its Vitality mission. 5

1910s

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

The 21st century

Product/service offerings:
Consumers
Unilever is committed to providing branded products and services which consistently offer value in terms of price and quality, and which are safe for their intended use. Products and services will be accurately and properly labelled, advertised and communicated.

Brands
Wheel, Lux, Lifebuoy, Fair & Lovely, Pond's, Close Up, Sunsilk, Taaza,

Pepsodent, Clear, Vim, Surf Excel, Rexona, Dove, Vaseline & Lakme.

Clear

Clear is the No 1* anti-dandruff shampoo in the country. The new Clear gives unbeaten dandruff protection and starts to get rid of dandruff from the first wash and with regular use, prevents it from ever coming back. In addition to its anti-dandruff properties, Clear has patented vita-ace technology that nourishes the scalp. Clear also features a conditioning system comparable to any other leading shampoo. Clear Complete Soft Care, Clear Ice Cool, Clear Hair Fall Defense, Clear Extra Strength

Close up

Close up was launched as a gel toothpaste containing micro-whiteners and mouthwash in 1984, and fired the imagination of the population with its exciting advertising. Close up mini virtually dominates the low unit price segment in oral care, and has been instrumental in improving the oral hygiene in Bangladesh, particularly the rural market where it enjoys a huge franchise.

Dove

The Dove brand provides a refreshing alternative for women by providing them with an extensive range that makes genuine difference their skin and hair. Dove cream bars have also been introduced. The essence of the bar lies in its moisturizing cream which is essential for beautiful skin. The bars are available in pink and white variants.

Fair & Lovely

Based on breakthrough scientific research on skincare from Unilever, Fair & Lovely Fairness Cream gives you unmatched radiant fairness in just 4 weeks.

Lakme

Lakm has a rich heritage and a wealth of understanding in womens beauty needs. Fashionistas seek the trends advocated by Lakm fashion statements as gospels of fashion

Lifebuoy shampoo

Lifebuoy Shampoo - The gift of hair that's full of life! Lifebuoy Shampoo was first launched in January 2005 in Bangladesh. From our research we found out that our consumers are faced with the problem of their hair getting exposed to dirt and dust. This can be the cause of hair problems such as hair becoming rough, itchy, dull and prone to breakage. In January 2007, Lifebuoy Shampoo was re-launched with new packaging and formulation to clean and nourish your hair and thus give you hair thats full of life. Currently there are two variants under Lifebuoy Shampoo.

Lifebuoy soap
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Lifebuoy's war against germs is a never-ending one. The core offering of the brand is 'Good health via protection from germs', so that you and your family get your complete peace of mind.

Lux

We all want to be pampered, to look and feel great, to enjoy that moment when anything seems possible. And that's just what Lux offers you on a daily basis at a price you can afford.

Pepsodent

Eat! Drink! Live! Pepsodent Protects! This is what Pepsodent believes and with this mission in its core, Pepsodent is the fastest growing oral brand in Bangladesh with a wide range of choice for its consumers

Pond's

The impressive track record of Pond's began when Theron T. Pond, a pharmacist from Utica New York, introduced 'Pond's Golden Treasure' in 1846, a witch-hazel based wonder product.

Rexona

With Rexona's unique body-responsive technology, which releases extra protection as you need it, you'll know that your deodorant won't let you down, giving you the confidence to face the day's challenges.

Sunsilk

Originally launched in the Netherlands in 1956, Sunsilk provides real solutions to all women's everyday hair needs in 80 countries around the globe.

Vaseline

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At any age, at any time, no matter what your skin need, the Vaseline skin care team wants everybody to be able to enjoy great, healthy skin everyday.

Surf excel

Washing and caring for your clothes is a constant challenge. Luckily, Surf excel is always up to the job. Surf excel is the highest selling premium washing powder in Bangladesh. Over the years it has anticipated the changing washing needs of the Bangladeshi homemaker and constantly upgraded itself.

Wheel

Used by more than 94% households, Wheel has been a trusted laundry partner of housewives in Bangladesh for over 40 years.

Vim

Vim has brought a revolution in kitchen management in Bangladeshi households. Since its launch in 1987, Vim has been synonymous with sparkling clean dishes.

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Vision & Mission of Uniliver:

Unilever's mission is to add Vitality to life. They work for meeting everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Their deep roots in local cultures and markets around the world give them their strong relationship with consumers and are the foundation for their future growth. They will bring their wealth of knowledge and international expertise to the service of local consumers a truly multi-local multinational. Their long-term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively, and to a willingness to embrace new ideas and learn continuously. To succeed also requires, they believe, the highest standards of corporate behaviour towards everyone they work with, the communities they touch, and the environment on which they have an impact. This is their road to sustainable, profitable growth, creating long-term value for their shareholders, their people, and their business partners.

Topic
Description of the project:
Corporate social responsibility (CSR, also called corporate responsibility, corporate citizenship, responsible business and corporate social opportunity) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking

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further steps to improve the quality of life for employees and their families as well as for the local community and society at large. The practice of CSR is subject to much debate and criticism. Proponents argue that there is a strong business case for CSR, in that corporations benefit in multiple ways by operating with a perspective broader and longer than their own immediate, short-term profits. Critics argue that CSR distracts from the fundamental economic role of businesses; others argue that it is nothing more than superficial window-dressing; still others argue that it is an attempt to preempt the role of governments as a watchdog over powerful multinational corporations. In this project we will be focusing on CSR activities of Unilever Bangladesh limited and then also we will be analyzing those activities.

Objective of the project:

To discuss about the corporate social responsibilities of Unilever Bangladesh limited. Success and Responsibility or voluntary social initiatives go together is the philosophy that has driven Unilever Bangladesh limited over the years. To analysis its truthfulness we are focusing on this project. How CSR can contribute to fulfill a long time vision. What is actually CSR and what can be its types.

Methodology:
We ware five members in our group so at first we divided our work into different parts to work on it. We visited the website of ULB to collect the information of their CSR activities and also read our course book for the theoretical knowledge. At last we gathered our data and finally made this report. 13

Limitations:
In preparing this report we faced certain limitations: Actually ULB does many CSRs so it was difficult to collect all the information. Lack of sufficient alternative sources prevented verification of information. The analysis and the future projection presented here may vary with opinions of experts in this field.

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Main body of the project: CSR Activities of UBL:

Unilever Bangladesh focuses its voluntary social initiatives in three key areas: Health, Education and Women's Empowerment - all aimed at improving the living standards of Bangladeshi people.

Education
Education is important for the development of the nation and UBL hopes to bring the light of education to those who lack the opportunity to avail it. Unilever Bangladesh emphasizes on better opportunities of education at all levels and for everyone. Here we talk about some of the social initiatives taken by UBL in the area of education. UBL, through its Fair and Lovely (FAL) Foundation sponsored the implementation of a supplementary education program in a remote village in Bangladesh

Promoting equal opportunities:

Faria Lara Foundation is a voluntary organistion working in the remote village of Halta Dawatala in Bamna Upozila, Barguna District, in the south of the country. FAL Foundation came forward to work with this organisation to assist semi-urban female students to acquire spoken/written English and basic Computer skills after their SSC Exam and help them to compete with their urban peers.

Three month training programme:

In April 2005, UBL Chairman Sanjiv Mehta officially handed over a cheque of Taka 5 Lakh and 10 computers to Selina Hossain, Executive Director of the Faria Lara Foundation. Under this project 40 female SSC students from 16 secondary institutions in

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the district went through a three-month training program on basic computer skills, spoken and written English.

Working with SSKS:

Unilever came forward to support an institution that provides free primary education to children of lowest income families. There exist some institutions that provide education to these hapless children and one such organisation is Shathee Samaj Kalyan Samity (SSKS), an NGO working for the slum residents in the citys posh residential areaBanani.

Free evening school:

Besides entrepreneurial training and other activities, SSKS runs a free evening school for children residing in slums and was funded by an international NGO thus far. Towards the end of 2004, the supporting organisation wrapped up its activities from Bangladesh which left SSKS floundering for funds.

Hygiene & health

UBL volunteers also visits the school to demonstrate the importance of hygiene and health. Pop quizzes through which the children could win Lifebouy soaps, or a Pepsodent toothpaste with each correct answer creates a flurry of eager hands to jumping up to answer that makes it a sight to se.

Rewarding talent:
Fair and Lovely Foundation undertook many initiatives to encourage women to become empowered with skills for economic independence in life and self fulfillment. The scholarship program was one such initiative that supported the dreams of talented women from economically disadvantaged families.

Bringing out the best:

In the scholarship program FAL Foundation provides scholarship worth Taka 25,000 to female students to pursue 4 year under-graduate studies in the fields of Arts,

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Commerce, Science , Engineering, Higher AgroScience, and Medicine. More than 2000 applications are received each year for this scholarship program.

Changing destinies:
The Foundation hopes that the scholarship will help to change the destiny of these young women seeking enlightenment and economic independence although coming from a family background that deprives them of many opportunities in life.

Women's Empowerment
UBL believes it is necessary that women, comprising half of the country's population, be progressively brought into the mainstream of economic activities to bolster development. Here we talk about some of our initiatives.

Fair & Lovely Foundation:

When we try to improve the economic situation of a woman, we help to directly improve the lifestyles of households.

Project Joyeeta:
Joyeeta is a unique initiative of Unilever Bangladesh to provide sustainable opportunities for over 2900 women in rural Bangladesh to earn their livelihood. Joyeeta is derived from the Bengali word Joy which means Win. Joyeeta is the embodiment of a fearless female spirit trying to better her socio-economic condition by trying new options given her surroundings and ground realities.

Scholarships for higher education:

FAL Foundation is providing higher education scholarships for women with the potential and passion for university education and a professional career.

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Urban training:
In a new and exciting urban training project , FAL foundation started the vocational training project for 500 urban women across different income generating sectors in order to improve their economic independence.

Uttorone Nari:
The Fair & Lovely Uttorone Nari Program has brought the opportunities of computer education to girl students of economically weaker sections.

Sponsorship:
In 2003, Fair & Lovely - the popular skin care cream in Bangladesh sponsored meritorious girl students from secondary school level to computer education from a world class computer training institute, spread out in various branches in all districts of the country. More than 1500 girl students were nominated throughout the country to be trained under this program.

Nutrition, hygiene & personal care

Unilever Bangladesh brings products for everyday personal hygiene. It also promotes the idea of a better lifestyle through everyday cleanliness across the country.

Lifebouy floating hospital:

Launched in 2002, the Lifebouy Friendship Hospital plies up and down the 'char' regions with a full team of medical experts and a well stocked dispensary providing free health services and health education.

Providing free health services:

Working with the Friendship charity, Unilever Bangladesh sponsored the complete transformation of a French oil-barge into a comfortable residential boat with proper amenities for medial procedures. Launched in 2002, the 38 metre Lifebouy Friendship

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Hospital plies up and down the 'char' regions with a full team of medical experts and a well stocked dispensary.

Health education:
In addition, the hospital has a dedicated health education team. The team is responsible for running much needed education programmes on basic health issues, such as nutrition, sanitation and safe motherhood.

Touching lives:
Those who have visited the floating hospital have all commented that they felt there was a strong sense of pride hanging in the air - the pride associated with a company like Unilever Bangladesh which has literally touched the hearts of millions of Bangladeshis.

Health awareness:
Facing the major challenge of communicating to consumers across Bangladesh, our health brands Lifebouy and Pepsodent initiated health awareness campaigns that have brought the message of healthy living to millions of people.

Promoting hygiene awareness:

Bangladesh has a population of over 142 million and 80% of this population live in rural areas. Although there has been a lot of social progress and economic development in these areas since the countrys independence in 1971, there remains a general ignorance about the importance of hygiene.

Campaigns:
Facing the major challenge of communicating to consumers across Bangladesh, our health brands Lifebouy and Pepsodent initiated separate health awareness campaigns. Lifebouy concentrating on all rural communities has a team of trained personnel to visit neighbourhoods, market places, schools etc and communicate the importance of a healthy lifestyle through flipcharts and leaflets. This is then followed by demostrating the use of 19

Lifebouy soaps which have been made available in small packs for people of all income groups.

Oral hygiene:
The Pepsodent team concentrates on schools across the country and suburban localities to promote oral hygiene. Initiatives like the Dental Support Program and Dental Health Awareness Week, both of which have been quantum leaps in developing good oral hygiene practices.

Pepsodent - Bangladesh Dental Society Oral Health Day:

Unilever Bangladesh and Bangladesh Dental Society (BDS) have been working together for over a decade to promote oral health of Bangladeshi people. One of the major activities that is carried out in partnership is the Pepsodent - Bangladesh Dental Society Oral Health Day. In 2007, the day was organized on November 16.

Better health for mother and child

The health of the mother and her child is critically important for the happiness of families and soceity and Unilever Bangladesh is actively involved in protecting the good moments of life wherever possible.

Partnering with local health authorities:

Unilever Bangladesh sponsored the setting up of a modern operation facility at the Maa Shishu O General Hospital (Mother, child and General hospital) in the Port city of Chittagong. This facility was inaugurated on May 25th, 2004. In this endeavour, UBL has spent 6.5 Million Taka towards modernising the existing operating theatre and in setting up a new operating theatre together with an advanced Intensive Care unit. This was a much needed upgrade of the hospital which is one of the very few health care facilities in the city with a population of 2.5 million.

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Addressing local needs:

UBL was actively involved in this project, recognising the dire need in the region for good health care, and an opportunity to help provide access to world-class surgical facilities through this hospital that caters for less privileged citizens of Chittagong. Having its major manufacturing facilities in Chittagong, Unilever Bangladesh has a longstanding association with Maa Shishu O General Hospital and this initiative will radically enhance the services of the hospital.

Continued Commitment:
The involvement of UBL in bringing modern surgical facilities to this hospital did not stop at the OT. With regular assessment, new needs for equipment have led to further investment of another 1.5 million Taka in 2005 as well. UBL is working with the Hospital management to enhance the skills and capabilites of the hospital staff and management as well to be able to provide better health care to the patients. In 2007 again, a 3 month long Nurses Training Programme was organized at the Hospital.

Analysis
The classical view says that managements only social responsibility is to maximize profits. The most outspoken advocate of this approach is economist and Nobel laureate Milton Friedman. He argues that managers primary responsibility is to operate the business in the best interests of the stockholders. He also argues that anytime managers decide to spend the organizations resources for social good, theyre adding to the costs of doing business. These costs have to be passed on the consumers either through higher prices or absorbed by stockholders through a smaller profit returned as dividends. Do understand that Friedman isnt saying that organizations should not be socially responsible; he thinks they should. But the extent of that responsibility is to maximize organizational profits for stockholders. The classical view says that managements only social responsibility is to maximize profits. But time has changed now and so do all the old ideas at the same time. Now a days company and all the profit aiming companies are thinking about corporate social 21

responsibilities seriously. Because, all the societys welfare in which they are running their business for their existence. Now a day, public expectations are considered as a great deal of business. Public opinion now supports pursuing economic and social goals. Business can create a favorable public image by pursuing social goals. Every business also have ethical obligation. Business should be socially responsible because responsibility actions are the right things to do. Business also has to create balance between responsibility and power by providing corporate social responsibility, company can improve a business stock price in the long run. Another view of social responsibility is the socioeconomic view. The socioeconomic view is the view that managements social responsibility goes beyond making profits to include protecting and improving societys welfare. This position is based on the belief that corporations are not independent entities responsible only to stockholders. They also have a responsibility to the larger society that endorses their creations through various laws and regulations and supports them by purchasing their products and services. In addition, proponents of this view believe that business organizations are not just merely economic institutions. Society expects and even encourages business to become involved in social, political, and legal issues. For example, proponents of the socioeconomic view would say that Awon Products Inc., was being socially responsible when it initiated its Breast Cancer Crusade to provide women with breast cancer education and early detection screening services, and which, after 10 yrs. Has raised more than $250 million worldwide.

However, Unilever products such as Dove, Fail & Lovely, Lifebuoy shampoo, Ponds Cream, Rexona, Sunsilk, Vaseline, Surf-Excel, Wheel, Vim all about for good and healthy health, focused customers of Unilever products are women. As a result concerning area for CSR activities of ULB are empowering women, and hygiene and health. ULB feels that in Bangladesh, women remain backward in terms of education and economic independence. So, ULB takes many stepping for empowering women. Such as: fair & Lovely foundation, Project Joyeeta, Various training programme, sponsorship etc. On the other hand, in Bangladesh, hygiene crisis is extream. So ULB are providing free 22

health service and promoting hygiene awareness. A floating hospital proved a great innovation if ULB. Bangladesh is a river based country. Every year Bangladesh faces flood. So, to provide health care at remote area of the Bangladesh floating hospital is unique.

Results & Discussion:

Unilever is conducting CSR activities in health sector, education, empowering women. CSR activities are making positive perception about Unilever which is helping to create brand equity. Through our investigation we came to know that ULB is doing CSR activities in many sectors and we think that can increase their business.

Conclusion:
Making a report on ULB was one kind of learning process for us. Although we have worked on the CSR of the ULB, we had to do much research on the working process and the product of the ULB. Responsibility is integral to ULB business strategy and through dialogue with stockholders, it is working to pursue its commercial objectives in ways consistent with changing expectations from the society. To fulfill its social responsibilities, and to do something better for the society, ULB spends a handsome amount of money everyday. Their CSR activities not only express their dedication to the society but also at the same time, these helps the company to make his own place in the competitive market and stay the long time.

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