1

Playground
Playground
2
Playground
PeopleBrowsr Playground
Playground is the only integrated customizable
workspace with analytics, engagement and deep
search into 1,000 days of collective intelligence.
Intelligently flter conversations for insights into
sentiment, demographics and psychographics.
Engage with targeted audiences, manage brand
perception, collaborate across networks and increase
your social media ROI.
Playground combines the best technology from
Engagement, Research, Analytics and Grid to deliver
a completely integrated experience.
About Playground
Products
Engagement Research Analytics Grid
3
Playground
Overview
Stream Analytics
1,000 Days of Tweets
Post Effect
Degrees of Separation
Real-Time Analytics
Gender Segmentation
Sentiment Analysis
ReTweet Analytics
Filter by Location
Filter by Communities
Calendar Scheduling
Brand Authorities
On The Fly Filtering
Integrated Engagement
Real-Time Results
Team Management
Multiple Stream Capabilities
Word Cloud
Full Twitter Data Firehose
Instant Search Results
PDF Export Capability
Playground

Grid

Analytics

Search

Engagement
4
Playground
Spaces
About Spaces
Spaces organizes all your Playground content. Created
for agencies tracking analytics for multiple brands,
Spaces is a place to manage Grid, Analytics, Search
and Engagement for multiple accounts.
5
Playground
Playground Dropbox
About Dropbox
Playground Dropbox brings together Grid, Analytics,
Search and Engagement to create a personalized
workspace. Drag and drop streams, charts and
conversations from any part of the Playground to
customize your Dropbox.
6
Playground
Social Graph
Map people by location and connections
7
Playground
Interest Graph
Organize people by community and infuence
8
Playground
Engagement
Engage with your audience and collaborate with your
social media teams in real-time from the Platform.
See streaming analytics and search communities to
fnd relevant brand conversations. Monitor your social
media across networks and measure the effectiveness
of your content strategy and social media ROI.
1,000 Days of Data Cross Network Search Communities
Team Tracking
9
Playground
Post
Scheduler
Gender
Sentiment
Stream
Analytics
Monitor mentions, sentiment, retweets & more
Filter by gender,
sentiment, retweets &
brand authorities
Post
Effect
Discover retweets,
@replies, new followers
& Bit.ly clicks
Post note...
10
Playground
Search
Playground includes a complete social search engine.
Find real-time communities and hyper-targeted
audiences. Search your social streams, see over 1,000
days of conversations and track viral analytics for
relevant engagement.
Request your Brand Champions Report
champions.peoplebrowsr.com/virgin_america
Go to:ReSearch.Iy/virgin america
Community
Marketing
Travel
Bloggers
CEO
Tech
Mentions
819
791
722
721
670
Community
News
Social Media
Engineer
Sport
Food
Mentions
624
559
449
334
332
Community
Students
Shopaholics
Publishing
Photography
Hospitality
Mentions
291
278
270
254
249

Marketing
@adage 212
@RichardEByrd 74
@cspenn 73
@jerichotech 61
@TheSocialCMO 59
@Coachforyou 57
@SMMmagazine 45
@MediaPost 43
@rodmoose 40
@iMediaTweet 39
Travel
@latimestravel 185
@Gadling 175
@crankyflier 131
@SmarterTravel 130
@earthxplorer 124
@Jaunted 118
@elitetravelgal 113
@LuxeTiffany 85
@cjmcginnis 85
@jenleo 79
Bloggers
@guykawasaki 115
@Pistachio 59
@crankyflier 50
@TodaynTheSky 44
@elitetravelgal 38
@flightblogger 35
@cc_chapman 34
@PaulineFrommer 33
@loic 33
@Coachforyou 32
1000 Days of Virgin America CIick on the chart to see tweets in ReSearch.Iy
Virgin America's Top 15 Champion Communities
Virgin America's Most nfluential Communities.
Communities are built using Twitter profile information to identify your Brand Champions in real-time and
help you engage with them.
Virgin America's Top Champions Interest Graph
Top Communities and Community nfluencers.
The nterest Graph shows groups of Champions with the most friends talking about your brand.
Contact Us to see ndustry and Competitor Analysis
0
500
1000
1500
2000
2500
Jul 09 Oct 09 Jan 10 Apr 10 Jul 10 Oct 10 Jan 11 Apr 11
Snowstor...
Klout pa...
San Fran...
Search and flter
1,000 days of conversations indexed
Identify brand champions
11
Playground
Features
Geo Search
Search tweets from around your town or around your country.
Local knowledge is far more insightful if you are looking for
somewhere great to eat or what people think about your local
business
Community Search
Search for tweets from people in any community. Browse
engineers, foodies fashionistas or about any conversation.
Degrees of Separation
Discover what your network is thinking. Find out how you are
connected and who is connected to you. Who knows you, who
you know and how you know who you know.
Local Trending Retweets
Discover what people around you are talking about and
retweeting. Join the conversation by replying or retweeting
without having to leave the site.
Search within Search
Filter by gender, postitive and negative sentiment and
infuencers.
Related Search
Find #tags, @names, links, events, pics and videos that are
related to your search, in your area, in real-time.
Share your Search
Share the link to your search with one click. Your friends, team
members and other colleagues can see your research in real-
time.
12
Playground
Analytics
Browse 1,000 days of conversations to monitor what
people are saying about your search topic. Track
competitive mentions and see changes in brand
perception and volume. Monitor retweet acceleration,
sentiment, reach and top infuencers. Graph sentiment,
chart geo-location, view follower metrics, generate
word clouds and analyze content across Twitter,
Facebook, Bit.ly, Flickr, Twitpics and blogs.
Blog Mentions Twitter Mentions
Popularity
Word Cloud
13
Playground
Twitpics Flickr
Reach Infuencers
Bit.ly Clicks Retweets
14
Playground
Grid
Grid is your in the cloud platform giving you access
to our vast 1,000 day Datamine. Six report types
enable you to search keywords and @names by date,
community, country, and city. Search over a two year
time period to obtain mentions, retweets, followers,
following and @replies. Create charts to view trends
and patterns.
See Followers, Mentions, Retweets, and Reach for a specifc @name
See total Followers, Following, @replies, infuence, and outreach for multiple
@names
15
Playground
See the number of mentions of a specifc keyword according to community
See the number of mentions of a specifc keyword according to location
16
Playground
About
PeopleBrowsr is a high-tech social analytics and engagement
company for brand marketers providing data mining,
analytics, brand engagement and campaign services to
global brands and Advertising/PR agencies.
Founded in 2007, PeopleBrowsr is a global industry leader in
the social media revolution, building advanced conversation
technology to assemble the collective intelligence. The
PeopleBrowsr Playground includes Engagement, Search,
Analytics and Grid.
Enterprise Services are available in customized offerings.
For more information -
www.peoplebrowsr.com
@peoplebrowsr
contact@peoplebrowsr.com
+ 1 (877) 856 - 2935
Interscope Records
Honda
Fox
Demand Media
Bacardi
Wynn
Phoenix Suns
Kodak
Sony
Westfeld Malls
SAP
Razorfsh
Clients