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"Everyone knows social media is the new thing, but no one knows how to monetize it yet," said Walter Masterson, a New York-based actor who signed onto Crowdbooster last week. Crowdbooster CEO Ricky chatted with Masterson about generating hype on Twitter. In the entertainment industry, Masterson produces independent films and appears in theater, film and network television. On Twitter, Masterson is a self-proclaimed parkour freerunner and zombie hunter. He reaches out to his offline audience through the online world.
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After using our analytics for the first time last week, Masterson experienced "overnight" the benefits of tracking significant Tweets. He believes that he should release social media content only "10% of the time." The rest of the time online, he appreciates the ability to understand his Twitter influence. Most notably, the 2011 Cannes Film Festival featured his independent production, Una Calle Sin Salida. When Masterson tweeted his producing parter, the hashtag #Cannes fostered retweets immediately. Because the tweet was shown as influential by Crowdbooster, that hashtag was usefully implemented again.
crowdbooster.com 395 Page Mill Rd, Palo Alto, CA 94306 1 (888) 944-9466 For more information, contact ricky@crowdbooster.com
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Crowdbooster also charted Masterson's support of Twitter account CureCancerNow. His advocacy tweets "reached a huge audience very quickly." To his delight, he saw which tweets were impactful, from "general charity [shout-outs]" to more personal tweets for "one person looking for a kidney." Tweets focused on an individual cause were the most influential, as people respond well to life stories. "Whatever sounds more genuine goes right out [to a large audience]," Masterson emphasized.
Lightheartedly, he conceded that some followers did say, "No wonder your mother doesn't follow you. You tweetspam her!" This may be a nod to criticism about his account's traffic. In Masterson's experience, a balance between tweeting too little and too much is essential for connecting with users. His social media role models include influential tweeters who have only 500 followers. Their secret to success? Ongoing interaction with their community. "You don't need to be Charlie Sheen to [be influential]," he advised. "You could have 200 [followers]; if they're retweeting and mentioning your content, that's huge. Work with what you have. June 3, 2011 Author: Sophia Vo
crowdbooster.com 395 Page Mill Rd, Palo Alto, CA 94306 1 (888) 944-9466 For more information, contact ricky@crowdbooster.com