ASSIGNMENT COVER SHEET

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Assignment title Module number Module title Module tutor Qualification aimed for Date assignment due Submission Date

Business Strategy Unit 4 Business Strategy

Diploma in Management Studies Level 7

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STUDENT ID NO: < Students No >

Professional Assignment The Vocational Training Academy July 2010

Business Strategy By Student ID: < Student Number>

A Professional Assignment Submitted in Partial Fulfilment of the Requirements for the Short Course ATHE Postgraduate Diploma in Business Management Business Strategy London, UK July 2010

STUDENT ID NO: < Students No >

Table Contant
Introduction ....................................................................................................................... 4

6. 7. 8. 9.

Goals...5 Objectives.6 Manager Strategies6 Action Plane.7

10. Swot Analysis8 11. Conclusion.9 12. Bibliography..9

STUDENT ID NO: < Students No >

Introduction Strategic planning is a process that begins with the setting of organizational aims, defines strategies and policies to achieve them and develops detailed plans to make sure that the strategies are implemented so as to achieve the ends sought. It is a process of deciding in advance what kind of planning effort is to be undertaken , when it is to be done, How it is to be done, who is going to do it and what will be done with the results. I have selected an organization and in this assignment I have mentioned the Vision, Mission , Objectives, Action plane and Swot Analysis of that Organization. Organization Asia Pharmaceuticals Ltd Executive Summary Asia Pharmaceuticals Ltd was established in 1990 and is widely involved in Manufacturing and Marketing activities of its products in the domestic and foreign markets. The Company is Manufacturing Pharmaceutical products in technical collaboration of Six Globally renowned Multinational Pharmaceutical Companies Namely * - Marion Merrell Dow inc; U.S.A * - Recordation Industria Chimicae Italy * - Raviza Farmaceutical S.P.A,BASF Group Italy * - Mucos Pharma-Gmbh& co; Germany * - W.K Buckley Limited; Canada * - Applied Pharma Research S.A Switzerland (www.asia pharma.com) Pacific Pharmaceuticals Ltd is a ( Model Unit ) accredited by the Ministry of Health Pakistan. Its the Only Company in Pakistan who has been awarded (European Union GMP Certification ). Manufacturing plant is equipped with highly sophisticated a Pacific Pharmaceuticals Ltd is ISO 1400 certified Pharmaceuticals by SGS.

Pharmaceutical forms: Tablets, Capsules, Syrups, Ointment No. of Register Products 120 No. Of Employees 525 (www.aisaphrama.emo.co.pk)

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Therapeutic Categories Anti TB Drugs, Antibiotics, Mouth Wash, Neuroleptics ,Cough Syrups , Anti Spasmodic , Anti Depressants , Digestive Enzymes , Anti Septic Lozenges , Psychotropic , Anti Diarrhoeal , Anti Fungal , Anti Rheumatics Cardivauular . Exports Pacific Pharmaceuticals Ltd is exporting Products in different countries like Kenya , Tanzania , Uganda , Sudan , Saudi Arabia , UAE , Vietnam , Srilanka , Bangladesh , Hongkong , Philippines , Uzbekistan & Kazakhstan . Mission

Improve the Lives of people around the world. Vision Goals To be recognized first and foremost as (Best in Class) in drug discovery and development. Company is committed to developing and bringing to the Market place new and innovative drugs for the treatment of TB and other diseases. To create a multi parametric system to evaluate efficacy, safety, drug metabolism and compound enabling formulation and to enhance drug like features. Objectives To integrate environmental factors into the organizational planning and standard operating procedures. Proven efficacy of the products together with the dedication and professionalism of work force. To maintain position as research leaders of the Pharmaceuticals sectors in Pakistan. Foster research and development as growth driving. To foster and advance in the interest of public health, pharmaceutical and health care science and practice. To become a pioneer in Manufacturing of highest quality Pharmaceutical Products in Pakistan. To be a full GMP compliance manufacturing Facility. To be the first National Pharmaceutical company in Pakistan to receive FDA manufacturing site approval. To build facility for production of injects able products.

Manager Strategies

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Being a manager I have to support my field force how to achieve their targets. For this I have some planning to achieve my, organization and individual, s Goals.

Increase the Noise Level of Company and Product To increase the noise level of company and the products in the market , I have plane to conduct roundtable discussions to the doctors, lectures on our products in which a well known doctor will be delivered a lecture on the mod of action of the product and its features and benefits. Get together of Doctors at dinner and every subordinate will planed this activity once in a month in his area. Distribution of Targets It is my prime duty to divide the monthly, quarterly r yearly targets among my all subordinates viewing the area of each subordinate potential wise. So he willingly makes productive efforts to achieve that target. Product Promotion Strategy Every member will focus low running products on priority 1 and will give reminder of cash cow products on priority 2 to maintain their Volume. So in this way we can achieve our targets and deficit. Product Knowledge To achieve goal of sales it is very important to have good command on product knowledge and the knowledge of competitors product. I have planed one day meeting on monthly bases with my subordinate in which we will focus sales analysis on last month and current month and product knowledge. Monitoring Monitoring is another important responsibility of a manager. So I will monitor the sales on daily bases, for this every subordinate will report me about the last day progress on next day. I will check the proper filling of DCR (Daily Call Report) and ensure that things are going right to Head office. I will inform to Head office regarding any change in plane because Communication with head office is equally important for a Manager. Utilization of Company Resources To get our goal we must utilize company resources properly. Promotional budget and material will be used on key customers who have potential and in this way we can get maximum share and automatically we can generate revenue for company. Highlight of F and B Product always sells on the behalf of its features and benefits. So we will focus Quality, features and benefits of the products in Doctor Chamber and will cash the European union GMP certification that Pacific Pharmaceutical Ltd has achieved.

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Action Plane Swot Analysis Strengthen the quality controller department to maintain the quality of products. Quality assurance department will train the quality controller to work for quality maintaining. Make sure of Research atmosphere to the scientist to develop new molecules for the treatment of complicated diseases. In 1st quarter of the year on Gastro products Company is Offering Gimmicks to increase the noise level in the market which will represent the market presence of the company. Improve the hiring policy because qualification, experience, skills, self motivation, desire to perform and career orientation, these abilities a candidate should have to compete the market. Field force refreshers will be conducted after 6 months twice in a year along with managers. It will help them to update with latest studies. At the end of the year closing, the candidate who will achieve the target he will be awarded by some attractive bonuses just for motivation. Laptop facility will be provided to the managers and senior representatives to remain in touch with head office because communication must be strong between management and field force.

Strengths * * * * * * * * Pacific pharmaceuticals ltd has good reputation and a strong brand name. Pacific Pharma has Strong product range. Effective research and development atmosphere. Management strength in depth. Have ability to make good decision. Skilled employees, successful recruitment and effective training and development. Research drugs are the trade mark for Pacific Pharmaceuticals ltd. No compromise on quality. Good Acceptance in Doctor Chamber.

Weaknesses * * * * * * Unresponsive attitude to customer requirements thats why sales volume is stagnant. Product prices are high so Doctors have to be selective to prescribe them. Over reliance on a few customers. HRM department is not developed yet so thats why staff turns over is very high. Training refreshers are not conducted on regular bases. Expertise and control locked up in a few key personnel. Opportunities

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* Improve access to potential new customers and market. * Opening of new Areas in Pakistan and in world for Promotion. * Opportunities to expand the business not in pharmaceutical industry but also in consumer market as mostly multinational companies are doing to increase growth ratio. * Pacific pharmaceutical can cash its European union GPM certification in pharmaceutical industry in terms of manufacturing. It can get manufacturing order from other companies and can enhance the profitability. Threats * Improved competitive products or the emergence of new competitors. * Loss of a significant customer could be a threat for the company so thats why company Should develop new customers. * High price can be a threat so company should have strong legwork in the market. * Key personnels leaving can be proving a great threat for the company. * Limited range of products and customers might be a threat because that is the main reason of Stagnant sales. So company should launch new products and work on new customers to enhance Profit ratio.

Conclusion Keeping in view this Swot Analysis of Pacific Pharmaceuticals Ltd if Company capitalising on opportunities that play with strengths work on addressing of weaknesses on priority and by protecting against threats, Pacific Pharmaceuticals Ltd can make Gigantic Progress in pharmaceutical industry. Bibliography
1. www.aisapharma.co.pk 2. www.aisaphrama.emo.co.pk