NOV/DEC 2011 ISSUE

The Juice of South Florida Living

MEDIA KIT
Exclusively distributed by

M AGA Z I N E

&

163,000

Reaching

of the most affluent readers.

Dropping Friday, November 18th in the Tri-State Area & Saturday, November 26th in South Florida

Bonus Circulation during the week of Art Basel 11/26 thru 12/4
at most Art Basel venues throughout Miamis South Beach, Design District, and Wynwood Arts District reaching high-end restaurants, clubs, shopping and entertainment hot spots.

25,000

plus

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Introduction - Apples to Oranges November/December 2011 exclusively distributed in WSJ & NY Post

I have been buying media worldwide for over 20 years, and I have never seen a better marriage of editorial content, high-end advertisers and a readership of qualified, high net-worth consumers.
THE JUICE OF SOUTH FLORIDA LIVING

elcome to the November/December edition of Apples to Oranges Magazine, the only lifestyle publication devoted to the cultural interplay between New York City and South Florida. With this issue, I am thrilled to offer our advertisers a greatly expanded circulation through The New York Post and our NEW distribution partner, The Wall Street Journal.

For the upcoming issue, we are including an additional local Miami distribution of 25,000 copies during the week of Art Basel Miami Beach (November 26 December 4th). Apples to Oranges will be available in select Art Basel venues in Miamis South Beach, Design District, and Wynwood Arts District, reaching high-end restaurants, clubs, shopping and entertainment hot spots. Themed around the cultural cross pollination between New York City and South Florida, this issue will celebrate some of the personalities and forces that have influenced the cultural landscapes of both places in the worlds of retail, design, real estate, cuisine, nightlife and architecture. Expect engaging editorial, high image quality, and a new, larger format of 9 x 11. Coming this fall in Apples to Oranges Magazine: An in-depth look at some of the most influential New Yorkers to have left their mark on South Florida. Refreshing feature stories that showcase South Florida living; and the Buzz, heard-on-the-street about fashion, design, film, art, culture, fine dining and more. Len Dugow Editor & President editor@ApplesToOrangesMagazine.com P.S. - I invite you to send me announcements, story pitches, and feedback.

The Wall Street Journal distribution will include all Manhattan home and office subscribers and all newsstand locations, plus Miami and Fort Lauderdale home and office subscribers, who will receive Apples to Oranges with their Saturday, November 26th, edition, bringing the total Wall Street Journal circulation to 83,000. The New York Post will deliver Apples to Oranges to 80,000 home and office subscribers in New York, New Jersey and Connecticut on Friday, November 18th. I have been buying media worldwide for over 20 years, and I have never seen a better marriage of editorial content, high-end advertisers and a readership of qualified, high-net-worth consumers. By combining select distribution from both publications, the magazine will now reach over 163,000 highly targeted readers.

Circulation - Apples to Oranges November/December 2011 exclusively distributed in WSJ & NY Post

MISSION STATEMENT
Winner of 33 Pulitzer Prize Awards and considered the gold-standard of journalism, The Wall Street Journal is the industry leader delivering the most crucial news of the day, insightful opinion and fair-minded analysis. With more color options, new adjacencies and section cover positioning, advertisers have more ways to connect with a powerful, influential and affluent target audience.

WSJ Demographics
Region Manhattan Avg. HH Income Avg. HH net worth Avg. value of investments Avg value of main residence 82% own main residence Avg value of 2nd residence $550,600 $2,990,000 $2,457,000 $1,611,000 $1,086,000

MISSION STATEMENT
As the preeminent daily newspaper in the competitive New York market, the mission of The New York Post is to chronicle the triumphs and tragedies of this great city through a bold, irreverent and edgy tabloid design that readers know and love. From breaking news and business to hot gossip, sports and opinion all on the local, national and international levels, The New York Post is committed to being New Yorkers source for information and entertainment.

Wall Street Journal and New York Posts circulations have been audited by the Audit Bureau of Circulations, the leading verification company for consumer magazines, for over 30 years. This audit provides ultimate transparency for our advertising clients.

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Circulation - Apples to Oranges November/December 2011 exclusively distributed in WSJ & NY Post

APPLES TO ORANGES MAGAZINE

The Nov/Dec issue of APPLES TO ORANGES will reach 163,000 of the most affluent readers of the Wall Street Journal & New York Post, delivered via Newsstands, Office and Home delivery in the following areas.

Newsstand, Office & Home Delivery Friday, November 18th

MIAMI TO FT LAUDERDALE SATURDAY, NOVEMBER 26TH

18,048

Office & Home Delivery November 18th

Manhattan Westchester Upstate NY Bronx Brooklyn Queens Nassau County Suffolk County Staten Island New Jersey Connecticut
TOTAL TRI-STATE AREA

15,439 8,899 3,981 1,464 5,783 5,364 9,231 7,072 2,663 14,316 5,813

80,025

25,000 Bonus Circulation: Apples to Oranges will also be circulated November 26th thru December 4th at most Art Basel venues throughout Miamis South Beach, Design District, and Wynwood Art Districts reaching high-end restaurants, clubs, shopping and entertainment hot spots.
TOTAL ART BASEL CIRCULATION

25,000

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THE JUICE OF SOUTH FLORIDA LIVING

MANHATTAN TOTAL

64,927

Ad Options - Apples to Oranges November/December 2011 exclusively distributed in WSJ & NY Post

Advertiser Options
PLEASE NOTE
APPLES TO ORANGES Magazine offers advertisers the option to provide their own creative ad material OR SPREAD 450 to 500 words of approved copy & 5 high res photos. FULL PAGE 250 words of approved copy & 3 high res photos. LGD Publishing will provide (at no charge) an advertorial style layout. Advertisers will have final approval of layout prior to publishing.

Heat Goes On At

The

lasted with a winter of icy temperatures and snowdrifts so enormous they could engulf a Park Avenue lap dog, I found myself longing for relief in a warmer climate. I quickly grew weary from being bundled to the brim, needing to emerge from under my chunky sweaters, thick tights and knee-high boots for the tropical climate of South Florida. A New Yorkers mad dash for a weekend in Miami has become the norm, if not an essential part, of making it through the winter with our wits intact. With such necessary trips, the stylish urban woman has to be prepared to modify her all black New York uniform to include the more vibrant colors and revealing silhouettes of Miamis warmer oasis. When my plane lands in Miami I cant wait to exchange my cashmere skin for the more unrestricted linens packed neatly in my suitcase. The vibe of Miami is unlike any other vacation destination in America; once there, anything goes. The concrete sidewalks of New York are replaced by palm tree lined driveways leading to swanky hotels where the music plays all day and the only dress code requirement is a barely-there bikini. New York based stylist, Danielle Nachmani, who works with such A-listers as Mary Kate and Ashley Olsen and Maggie Gyllenhaal, feels that her natural New York edge softens when she comes to Miami as well. I definitely wear a lot of neutrals, but when I take a trip to Miami, I find myself craving color, she says. My staples when packing for Miami are a Malia Mills bikini, a mans oversized button down from The Row, and an amazing day-to-night clutch since Im more laid back in Miami, I never know where the night will take me. What is considered risqu in New York is perfectly acceptable for an evening spent dining outdoors with friends in South Beach, sipping cocktails until the early hours of the morning, while wearing bangles that are thicker than your dress strap. I have a more relaxed attitude in Miami

When I pack for a trip to Miami I think my style is a bit more relaxed. I opt for clothes in classic colors like nude, white, and navy in lighter fabrics. Easy little dresses or denim cutoffs with a t-shirt and navy blazer are a must for me.
Retailers anticipate this shift in their customers desires as well, from a more structured and sophisticated look in New York to a more informal sexiness in Miami. John, the Senior Visual Merchandiser for a popular American brand says, I definitely go in with a different strategy when merchandising a Miami store. I try to feature product that is more buy now, wear now for the warmer weather allowing me to display more straw, brighter colors and lighter canvas in a Miami store vs. heavier leathers, grays, and blacks for a New York City store. Customers associate Miami with the beach, the sun and warm weather and I try to cater to that perception visually. The transition in fashion from pomposity to vivacity is undeniable when jetting from New York to Miami. Kimberly Taylor, fashion designer of her eponymous contemporary womens line, gives pointers on how to transition from classy New Yorker to sassy Floridian. When I pack for a trip to Miami, I think my style is a bit more relaxed. Easy little dresses or denim cutoffs with a t-shirt and navy blazer are a must for me, she says. The Latin influence in South Florida is undeniable, truly shaping the joie de vivre style of its people, making it acceptable to dress younger, sexier and louder than New Yorkers. The uninhibited culture in Miami means that outfits can be less structured and more care-free. The only thing that doesnt change from cityto-city are the sunglasses, Taylor explains. For both cities, a great pair is a must. The migration that happens between New York and Miami is a natural one The only thing because there is a pulse that courses through both that doesnt cities equally exposing change from city their individual vibrancy and excitement. The main to city are the difference is that in Miami its about enjoying life and sunglasses. in the end, there is no better accessory than sun kissed skin and wind-blown hair.

Business Profile

Pordes Redefines South Floridas Luxury Condominium Market

Executives at Pordes Residential Sales and Marketing are driving the revival of South Floridas luxury condominium market.
xamples can be seen throughout the region. Since October, they sold more than $40 million in real estate at Canyon Ranch Living Miami Beach the only oceanfront Canyon Ranch hotel, spa and residences in the country. Within 45 days of taking an equity stake in ONE Bal Harbour the premier condo-hotel address in the upscale enclave Pordes has closed six contracts with more pending. The company delivered the largest upscale bulk condo transactions in South Florida in 2010, including 2700 North Ocean in Singer Island, now a Ritz-Carlton Residences. At Fontainebleau III, the Pordes team brokered a 25-unit bulk sale, thereafter sold them at retail pricing in less than six months. The move confirmed bulk purchases can be a successful and profitable business model. How has the firm driven such success? Pordes handles the entire positioning, sales and marketing process, from contextual asset appraisal, to competitive market analysis to planning and implementation of local, national and global sales campaigns. Founder and New York native Mark Pordes who helped drive some $1 billion in sales at Aventura, Turnberry Isle and Williams Island credits the confluence of a resurgent economy, unique product and savvy marketing to prospective buyers from across the Northeast U.S., Latin America and Europe. This market and current moment represent a rare opportunity to get into what is undeniably the countrys hottest real estate destination, Pordes said. As the premier oceanfront new condominium sales and marketing organization in South Florida, Pordes has found its niche working with developers and lenders to reposition

Vice President of Operations, Michael Sadov, President & CEO, Mark Pordes, Director of Business Development, Mindy Pordes, Vice President of Sales, Michael Internoscia, and Senior Vice President of Operations, Eric Finkelberg

My staples when packing for Miami are a Malia Mills bikini, a mans oversized button down from The Row, and an amazing day to night clutch since Im more laid back in Miami, I never know where the night will take me.
knowing that I can leave my entire designer shoe closet behind in exchange for one pair of metallic wedged sandals that Im certain will match with all my little dresses and evoke just the right amount of that Miami bling necessary to fit in down here.

their assets, said Michael Sadov, the companys Vice President of Operations. We help our partners successfully define their assets and establish their competitive advantage, added Michael J. Internoscia, the firms Vice President of Sales. For partners, we maximize ROI, while buyers discover the best properties and investment opportunities across South Florida.

By Lauren aBuaf
Co-Founder of the Fashion Blog, Born and Bread www.bornandbread.blogspot.com

Learn more at PordesResidential.com

Spread & Full Page sample of advertorial style

Light ocean breezes whisk about as you admire the spectacular ocean views from the expansive pool deck.

Living on a Grand Scale T

rump is synonymous with Trump Hollywood six-bedroom residences, each featuring luxury. And the new Trump spectacular ocean views and is centrally on South Floridas located just minutes from Miami, Fort Hollywood condominium in the heart of South Floridas world-famous Gold Coast redefines Lauderdale, world-renowned shopping Gold Coast is no exception. at Aventura, Bal Harbour and South luxury living. Trump Hollywood is one of Beach. Simply put, the residences at the finest luxury condominium Trump Hollywood are masterfully developments on the East Coast, said Donald J. Trump, conceived, impeccably realized, ready for occupancy and Chairman and Chief Executive Officer of the Trump now irresistibly priced. Organization. This magnificent tower fully represents the The structure is stunning inside and out. Common elegance and exclusivity that has become synonymous with areas designed by the internationally acclaimed firm of the Trump brand. Yabu Pushelberg are complemented by first class amenities. Designed by acclaimed architect Robert Swedroe, who Residents can mingle in an elegant Club Room with received a Building of America award for the design of the billiards and a sumptuous bar, indulge in the Cigar Lounge gracefully curving, 41-story tower, is located on a 240-foot with private humidors or in the Wine Cellar with a tasting stretch of gleaming white beach minutes from one of salon. To relax, theres the plush, state-of-the-art cinema, Americas Top 5 Beach Boardwalks, according to Travel & library/private dining room and catering kitchen. An Leisure Magazine. Trump Hollywood offers 200 three- to ocean-view breakfast caf is perfect for a quiet cup of coffee
April 2011 apples to oranges

LUXURY
Trump Hollywoods curving, 41-story tower gracefully sits on a 240-foot stretch of gleaming white beach.

or morning meetings. An attentive concierge staff, 24-hour valet parking and security services simplify life at Trump Hollywood. And speaking of the lifestyle, its as healthy as it is comfortable. A 4,000-square-foot spa and fitness center features advanced training & conditioning equipment and mens and womens steam and sauna rooms. An expansive ocean-view deck features a heated pool, two spas, plus private pool and beachside cabanas with daybeds. Three lighted tennis courts and a multipurpose court round out the recreational amenities. Ranging from 2,100 to nearly 9,000 square feet, the residences at Trump Hollywood are designed for sumptuous living and entertaining on a grand scale. Each residence boasts a private foyer, entered via high-speed

elevators. Formal double doors lead into spacious, open layouts featuring floor-to-ceiling glass and 9-, 10- and 12-foot ceilings. Stunning views of the Atlantic ocean, city and Intracoastal Waterway can be enjoyed from every

room as well as spacious terraces. Trump Hollywood is one of the most prideful development accomplishments of my career as it far exceeds the traditional definition of luxury, said Jorge Perez, Chief Executive Officer of The Related Group. The overall effect is opulent and tasteful, but the details are just as eye-catching. Both beautiful and a pleasure to use, kitchens feature Italian cabinetry, granite countertops with full backsplashes, Franke stainless steel undermount sinks and faucets and premium appliances. The soundinsulated Miele dishwashers and Sub-Zero refrigerators/freezers offer cabinetry-matching front panels. Baths are equally well appointed with stone floors and tub/shower

Social spaces of uncommon elegance by world-renowed designers Yabu Pushelburg.

Luxury is in the details of the Sky Residence, designed by acclaimed interior designer Steven G.

surrounds, imported granite vanity tops and custom designed oversized air tubs. So whether it is a first or second home or vacation destination, Trump Hollywood is perfectly situated just minutes from both Miami International and Fort LauderdaleHollywood International Airports. Sales center and models are open daily and located at 2711 S. Ocean Drive, Hollywood Beach, FL 33019. For more information, please call 866.594.0448 or visit www.trumphollywood.com.

NY-115_TRUMP_SPREAD_031811.indd 34-35

3/23/11 3:37 PM

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Ad Specs - Apples to Oranges November/December 2011 exclusively distributed in WSJ & NY Post

APPLES to ORANGES Magazine Specs

November/December 2011 SPACE RESERVATIONS Tuesday, October 4th. MATERIALS DUE Friday, October 14th
Digital Specifications:

Spread
Must be built as single pages
{See Full Page specs below.}

A SWOP calibratored color proof must be submitted with all electronic files. Laser proofs are not acceptable for matching color on press. All digital material must conform to SWOP standards Platform: Macintosh compatible Programs: Photoshop, Illustrator, InDesign File Formats Accepted: High-resolution PDF files or PDF/X1-A files only with embedded fonts. Must be compatible with Acrobat 4. *Include all graphics, art, fonts and any other related files.

Document set-up for FP ads & spreads:

Images:

All images must be 300 DPI. CMYK or B/W images only. No RGB, JPEG, LAB or Index Color. All crop marks must be outside the bleed. No RGB, JPEG, LAB, or INDEX color images, CMYK or B/W only. Dont colorize any TIFF images in Quark, color them in the application they were built and then place in Quark. No JPEG compression in EPS images. No halftone screen or transfer functions in EPS images. No alpha channels.

Spot Colors:

NO SPOT COLORS ALLOWED. Convert all spot colors to CMYK.

Full Page
Bleed Trim Live 9.25 x 11.125 9x 10.875 8.5 x 10.375

Fonts:

Fonts in black must use 100% black, no CMYK. Black type must be a minimum 8 pt. Reverse type must be a minimum 10 pt. No True Type fonts. Postscript fonts only. Must include both printer and screen fonts. Dont stylize any fonts in InDesign (ex: if youre using Helvetica-Bold, dont type in Helvetica and select bold in the measurements palette.)

Trapping:

All trapping is the responsibility of the customer. Black must always overprint. Colors must always knockout or trap each other. Text using any color that is on a white background must either knockout or over-print, otherwise you will get FAT type.

File Names:

No repetition of file names. No illegal non-alphanumeric characters can be included in the names of images: < > / ? [ ] ! @ $ % ^ & * ( ) + { } ; : Contact information: Jeannie Schnurr Production Director 305 576 9400 jeannie@lgdcom.com

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Start document at trim size 9x 10 7/8. Always keep live matter at least .25 from trim. Always include at least 0.125 (1/8) bleed. Crop marks must be outside the bleed.

Rates & Insertion Order- Apples to Oranges November/December 2011 exclusively distributed in WSJ & NY Post
APPLES TO ORANGES NOV/DEC 2011 & FEB/MAR 2012 SPECIAL AD RATES
Date:

Bill to:

Advertiser

Agency

Full Page Bleed Spread Bleed Premium Placement -

1x $13,000 $24,000
Inside Front Cover Spread

2x $11,700 $22,000
Inside Back Cover Back Cover

WSJ Mag & NYP Page Six Mag would be $60k+ (See next page) WSJ Mag & NYP Page Six Mag would be $100k+ (See next page)

*All rates are GROSS in US dollars and are per insertion.

$30,000

$15,000

$17,500

ADVERTISER
Name: Contact: Title: Street: City: Phone: State: Zip: Email:

AD AGENCY
Name: Contact: Title: Street: City: Phone: State: Zip: Email:

Please make payment to LGD Publishing, LLC

LGD Publishing, LLC. TERMS AND CONDITIONS OF SALE
1. Full payment in advance for advertisements is required. NO EXCEPTIONS
2. This Insertion Order constitutes an agreement between LGD Publishing, LLC and its advertiser, either directly or through its advertising agency hereinafter collectively referred to as Advertiser, both of whom shall be considered jointly and severally liable for payment and compliance with all conditions of the agreement. As the advertising contracted for herein will be consolidated with other advertisements to facilitate production and publication, cancellation is not allowed. 3. Advertisers shall supply advertising materials to LGD Publishing, LLC pursuant to LGD Publishing, LLCs current and prevailing mechanical specification requirements. 4. Advertiser represents and warrants that its advertisement will not contain any matter that is obscene or libelous, or violates the rights of any third party including any persons right of privacy or constitutes copyright infringement, or is otherwise contrary to law. Advertiser agrees to hold LGD Publishing, LLC & WSJ/NYP harmless from all liabilities, claims, losses or damages of every kind arising out of any advertisement submitted to WSJ/NYP, by or on behalf of the Advertiser. Advertiser agrees, at his or her own expense, to defend to final judgement any and all suits, actions, etc., and satisfy all orders, judgements, etc. against LGD Publishing, LLC & WSJ/NYP resulting from publication of any advertisement submitted to LGD Publishing, LLC & WSJ/NYP by or on behalf of the Advertiser. 5. The undersigned is duly authorized to enter into this agreement and personally guarantees performance of this agreement. 6. LGD Publishing, LLC shall have the right to omit advertising, to limit the amount of advertising in any issue under this contract or order, to designate the proper classification of all advertising and the rate applicable thereto, to reject any advertising copy, to cancel any advertising contract or order at any time for reasons satisfactory to the management and to lighten or change type, borders and cuts without penalty to either party. WSJ/NYP does not guarantee placement of advertisement on any particular page or portion of the publication. 7. Neither LGD Publishing, LLC or WSJ/NYP, nor its printer(s) shall be responsible for delays in publication, delivery or distribution due to strikes, lockouts, embargoes, labor problems, fuel or power storages, fire, floods, accidents, civil disturbances, war, acts of god, or other causes beyond their reasonable control. 8. No additional terms or conditions pertaining to this agreement will be recognized by LGD Publishing, LLC & WSJ/NYP except those endorsed herein in writing and authenticated by the signature of both parties. 9. In the event of any dispute arising out of this agreement both parties hereby consent to the jurisdiction of the courts of the State of Florida or by arbitration (upon the sole discretion of LGD Publishing, LLC), before the American Arbitration Association of Florida. Any award of the arbitrator shall be final and binding, and the parties hereby consent to the jurisdiction of the courts of the State of Florida for the purpose of entry and enforcement of any judgment which may arise out of any decision of the American Arbitration Association regarding this matter. 10. Multiple insertion advertisers are granted a discounted rate per insertion as quoted above. Should Advertiser not fulfill above advertising schedule or fail to pay bills as per agreement, it is agreed that the Advertiser shall pay for the number of insertions actually published at the current open rate (the one-time, non-discounted rate) per insertion. Any changes to schedule must be in writing and received by LGD Publishing, LLC 10 days prior to ad close date of contracted issue. Failure to give proper notice will result in liability for cost of space reserved.

Advertiser/Agency Authorized Name:

Title:

LGD Publishing, LLC Publishing, LLC Len Dugow, President:

Authorized Signature: Advertising contacts: Len Dugow (305) 576-9400 len@lgdcom.com Tanya Byng (305) 576-9400 tanya@lgdcom.com Jeannie Schnurr (305) 576-9400 jeannie@lgdcom.com

Rates - Apples to Oranges November/December 2011 exclusively distributed in WSJ & NY Post
We encourage you to compare Apples to Oranges advertising rates vs. the combination of WSJ Magazine and New York Posts Page Six Magazine advertising rates delivering to approximately the same distribution.

A2Os gross Page Rate of $13,000 is 79% (or $49,050) LESS than their $62,088.

Magazine

Rates 2011 General Advertising Rates

GROSS

NET

New York Area Full Page

$30,588 $26,000

General al Rate Card Rate General Rate Card Card

General Art Size Size Bleed Size ize Unit Size LiveRate Card Trim Trim Trim Unit Size Live Art SizeLive ArtBleed Size Bleed Size Size Size Size

Full 7.375" 7.375" 7.375" 10" 8.125" 8.125" e 7.875" 7.875" 10.5" Full Page Page x 10" x 10" x8.125" x 10.75" x 10.75" x 10.75" x 10.5" x 7.875" x 10.5" Unit Size Bleed Size Trim Size General Rate Card Live Art Size 15.25" 15.25" xPage 15.75" 15.75" 15.75" Spread Spread General RatexCard7.375" xx 10" x 10.75"xx 10.75" x 10.75"x 10.5" x 10.5" x 10.5" x 10.5" 15.25" 10" 10"16" 16" Full 10" 8.125" 10.75" 16" 7.875"
Spread 15.25" x 10" 16" x 10.75" 15.75" x 10.5"

RATE CARD RETAIL RETAIL RATE CARD RATE CARD

3x 3x
16" x 10.75" 15.75" x 10.5"

Unit Size Live Art Size Bleed Size Trim Size ize Unit Unit Size SizeUnit Size 1x 7.375" x 10" Size 8.125" x 10.75" 2x 2x x 10.5" 2x 3x 1x 1x 1x 2x Size7.875" 3x Full PageSize Unit Live Art Bleed Trim Size
Spread 15.25" x 10"

Full Page Full Page 7.375" $31,500 8.125" x 10.75" 7.875" Full $21,000 e $31,500 RATEx 10" $26,250$26,250 $21,000x 10.5" $21,000 Full Page Page Full Page GROSS $31,500$31,500 x$26,250 3x $26,250 $21,000 Unit Size 1x $63,000 2x Inside Front Cover 15.25" x 10" $52,500 10.5" Spread 16" $57,750 10.75" 15.75" x Full $31,500 $21,000 $42,000 $26,250 $36,750 Inside Cover $63,000 $57,750$57,750 $31,500 $52,500 ront Cover CoverInside Size $52,500$52,500 nside Front FrontPageBack Unit $63,000 $63,000 $63,000 2x $52,500 $57,750 1x $57,750 3x Inside Front Cover Back Cover $52,500 $47,250 $42,000 InsidePage Back $31,500 $31,500 $36,750 $21,000 ack Back BackFullCover TOC $42,000 $36,750$36,750$36,750 $31,500$31,500 $42,000 $42,000 $42,000 $26,250 $31,500 nside Inside Opposite $42,000 $47,250 $36,750 $31,500 Back $52,500 $42,000 Inside Front Cover $63,000 $57,750 $52,500 Centerspread $63,000 $36,750 $57,750 $52,500 Opposite TOC $31,500 $42,000 ver Back publishing, LLC $42,000 $47,250$47,250$47,250 $42,000 $52,500$52,500 $57,750 $94,500 $42,000 Back Cover CoverInsideGatefold (4 page) $63,000 $52,500 $36,750 $42,000 $31,500 Centerspread $52,500 Inside Back $105,000 $84,000 Back Gatefold $52,500 $42,000 Inside Gatefold $84,000 Center $42,000 $168,000$94,500 $47,250 $157,500 $147,000 e TOC Opposite TOCCover (4 page) $42,000 $36,750$36,750$36,750 $31,500$31,500 $31,500 Opposite TOC lgd-publishing.com(8 page)$105,000 $42,000 $36,750 Center Gatefold (8 page) $168,000 $157,500 $147,000 Opposite TOC $42,000 $31,500 Centerspread $63,000 $57,750 $52,500

THE JUICE OF SOUTH FLORIDA LIVING

2011-201 2011-2012 2011-2012 RETAI RETAIL RETAIL 2011-2012 RATE CA RATE CARD RATE CAR RETAIL 2011-2012 2011-2012