Lawrence Smith

2003 Sunrise Valley Road | Port Imperial, NJ 23344 | (432) 343-9876 | lawrence.smith@verizon.net

PROFESSIONAL Luxury Resorts and Hotels, Port Imperial, NJ

EXPERIENCE Senior Account Executive, 2005 – Present
 Managed Finance and Insurance Sales Territories worth $10 million annual
revenue, representing the 2nd largest territory in the country
 Increased annual revenue across resort properties by an average of 25% and
increased Average Daily Room Rate (ADR) by 29%
 Presented and manned exhibits at various tradeshows, assembled Road
Shows, and conducted presentations at clients’ corporate locations

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 Converted 30% of the presentations given to groups into sales, securing 20
new deals representing $5 million in new business
 Grew overall occupancy and sales volume through increased sale of group
packages and discount pricing during the off-peak season, dramatically
mitigating the traditional dip in sales

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Skyline Resort & Spa, New York, NY
Account Executive, 2004 – 2005
 Managed highest grossing Finance and Insurance territories worth

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approximately $6.5 million in annual revenue
 Won accolades and awarded “Sales Team of the Year” by growing group
revenue from $1.1 million in 2005 to $5 million in 2004, a 500% increase
 Managed cold calling efforts that resulted in approximately 20 new accounts
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representing $2mm in new accounts
 Presented at various tradeshows and internal presentations at the hotel,
including the successful salvage and sale of a $4.5 million group package deal

Fifth Ave Luxury Hotel Group, New York, NY

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Sales Manager, 2003 – 2004

 Managed highest grossing territory across 5 hotel properties worth
approximately $4 million in annual revenue
 Achieved 115% of targeted sales goal for 2003 through new business
development, client service, and growth of group sales
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 Maximized revenue through cross selling opportunities across 10 partner hotels

and real estate agencies, resulting in 100 bookings worth $1 million in annual
revenue
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HR Staffing Resources Inc., New York, NY

Account Executive, 2001 – 2003
 Managed existing corporate accounts and prospects new accounts within the
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New York City territory, generating 10 new accounts per month worth a
average of $500,000 per month
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Technology Consultants Inc., Stamford, CT

Sales Representative, 1999 – 2001
 Recovered sales figures in assigned territory, consistently meeting and
exceeding sales, gross profit, and other key performance metrics

EDUCATION Florida State, Miami, Florida

Bachelor of Art in Travel & Tourism, 1999
 Minor in Communications
 
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