PA PROJECT REPORT ON

Consumer Preference and awareness of Ankur iodised salt

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF MBA PROGRAMME

Prepared by: Dhruvik Y. Bhatt. Enrl no-107520592025. MBA 3rd sem.

Under the guidance of Prof. Darshan Ranpura.

Year - 2011

Department of Business Management, Sankalchand Patel College of Engineering, Visnagar GUJARAT TECHNOLOGICAL UNIVERSITY.

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Acknowledgement

This project bears the imprint of many people our colleagues & institute at department of business management Sankalchand Patel College of Engineering, Visnagar has a vital impact on my thinking. I would like to thank my faculty members for giving an opportunity to get practical exposure with complementary and theoretical knowledge.

I would like to show the gratitude to Mr. Kalpesh joshi for giving me permission to work in Ankur Chemfood. for my summer project. He helped me in giving me basic information of ankur Chemfood.

I am indebted to my FRIENDS whose unstinted cooperation & help gave me constant inspiration for successful completion of this study.

My overriding debt continuous to be with my family members and my friends who provided me with the time, support & inspiration needed to prepare this project.

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INDEX
NO SUB TRAINING REPORT GENERAL INFORMATION INTRODUCTION MILESTONES AWARDS PRODUCTION DEPARTMENT LOGISTICS INFRASTRUCTURE PRODUCT RANGE PRODUCT SPECIFICATION HR DEPARTMENT OBJECTIVES SIGNIFICANCE HRD IN ORG. MARKETING DEPARTMENT INTRODUCTION MARKETING STRUCTURE DISTRIBUTION CHANNEL DISTRIBUTION CHART MARKETING DEPARTMENT FINANCE DEPARTMENT INTRODUCTION FINANCIAL PLANNING ORG. CHART PAGE NO 1 2 4 5 7 8 10 12 14 16 17 18 28 28 29 30 31 32 33 34 35 36 37

1 1.1 1.2 1.3 1.4 2 2.1 2.2 2.3 2.4 3 3.1 3.2 3.3 4 4.1 4.2 4.3 4.4 4.5 5 5.1 5.2 5.3 5.4

1 2

RESEARCH REPORT RESEARCH DESIGN DATA PREPARATION AND NALYSIS

38 39 41

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BIBLIOGRAPHY

51

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DECLARATION

I, Mr. Dhruvik Y. Bhatt student of department of business management, S.P. college of engineering, Visnagar. Affiliated to Gujarat Technological University, here by declare that this project report is a result of culmination of my sincere efforts. I declare that this submitted work is done solely by me and to the best of my knowledge; no such work has been submitted by any other person for the award of degree or diploma.

I also declare that all the information collect from various secondary sources has been duly acknowledged in this project report.

Dhruvik Y. Bhatt

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CERTIFICATE

This is to certify that Mr. Dhruvik Y. Bhatt has satisfactorily completed the project work entitled, Consumer Preference and Awareness based on the

declaration made by the candidate and my association as a guide for carrying out this work, I recommended this project report as a part of the MBA programme of Gujarat Technological University.

Place: Date:

Prof, Darshan Ranpura. (guide)

The project is forwarded for evaluation to Gujarat Technological University.

Place: ____________________ Date: (HOD)

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INTRODUCTION

ANKUR CHEMFOOD PRODUCTS (GUJ.) LTD is INDIA's leading salt company engaged in manufacturing, marketing & exporting of Triple Refined Free Flow Iodised and Industrial salt, sutuated at Chopadava village near Kandla Port, Gujarat. The company belongs to a reputed group having stake in diversified industries, with group turnover of more than $50 m. Ankur Chemfood Products (Guj.) Ltd. is India's first ISO 9001:2000 certified Salt Refinery accredited by BVQIUKAS. Ankur Chemfood owes most of its success to its simple yet potent philosophy - honesty, transparency, efficiency and its unflinching commitment to the customers, coupled with an inherent determination to succeed. It is this vision that has dissolved all boundaries and has set Ankur Chemfood on the never-ending path of growth and evolution. Besides its own brand Ankur, many renowned and prestigious brands of Indian salt market like Saffola, Star, RCM, Food Bazaar, Shaktibhog, Sampoorna, Tulsi, Gagan, Sarvapriya, Annapurnai etc. are exclusively manufactured by the company.

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Besides domestic market, company also produces many brands like Ezy Cook, Master Cook, Honest, Football, QuikServ, Greenland, Daily Fresh, Salina etc. for its overseas customers. The Company's products are widely accepted in International markets. Prestigious International Institution like World Food Programme (WFP) which never compromises on quality, has also recognized the quality products of company by repeat orders. The company has been conferred with prestigious orders for supply of Refined Free Flow Iodized Salt to drought affected Sudan, Djibouti and Conkakry under the scheme of Gift from Germany, Finland, Norway and the UK through World Food Programme - Rome for three consecutive years. The company's iodized salt is being used by various prestigious FMCG companies like Parle Biscuits Ltd., Britannia Industries Ltd., Nestle India Ltd., and General Mills (India) Pvt. Ltd. for their premium quality food products. Many states civil supply corporations are also procuring company's premium products to sell under Public Distribution System.

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MISSION

 To strictly adhere to our values and ethics based system in order to maintain our integrity.  To perform constant research in order to improve the quality of products and innovate new value-added products.  To expand our network with significant global presence.  To provide utmost work satisfaction to our employees. To educate, encourage & motivate the work-force & to allow them to give their valuable ideas for the growth of the company.  To maintain the trust of consumer by always providing them best quality, at best rates, with attractive packaging.

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ORGANIZATION CHART
Chart-1
CHAIRMAN

M.D

B.O.D

PRODUCTION MANAGER

MARKETING MANAGER

FINANCE MANAGER

H.R MANAGER

RAW MATERIAL INCHARGE

ADVERTISING MANAGER

ACCOUNTANT

SUPERVISER

SUPERVISER

SUPERVISER

EMPLOYEE

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AWARDS & ACHIEVEMENTS

Ankur Chemfood Products (Guj.) Ltd. is the first ISO 9001:2000 Certified Refined Salt manufacturer of India with largest manufacturing capacity of 5 Lacs metric tones per annum. The company has launched DOUBLE FORTIFIED SALT which is enriched with iodine as well as iron and conforms to the IS: 12981 Standard and holds ISI mark. This is first of its kind product launched in Indian Market.

The products are approved by Bureau of Indian Standards & conform to IS 7224 & IS : 12981 Standards and PEA Act.

The International Council for Control of Iodine Deficiency Disorders (ICCIDD) has also endorses the companys product. The company is proud of being First Salt Manufacturer whose products are endorsed by ICCIDD.

Ankur is awarded the Prestigious National Level Bhartiya Udyog Ratan Award by The Indian Economic Development & Research Association, New Delhi as prominent achievers of the millennium for the excellent quality of its products.

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INFRASTRUCTURE

The company is equipped with adequate infrastructure facilities like godowns, large open space for storage of raw material, resources of sufficient power, water etc. The company's factory premises is spread over 1,00,000 Sq. Meter area, out of which manufacturing units are spread over 10,000 Sq. Meters, Godowns/Storage Sheds spread over 20,000 Sq. Meter with storage capacity of 25,000 MT of finished goods. The company possesses its own fleet of vehicles for speedy transportation. The company is well equipped with Diesel Generator Sets and Power Transformer, which enables to continue its production round the clock without any interruption. The company has its own resources of sweet water for adequate washing and removal of impurities from salt to make it perfectly refined & pure.

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LOGISTICS

The company possesses godowns/depots with huge storage capacity at Delhi, Kolkata, Mumbai, Pune, Asansol, Kolhapur, Secunderabad, Deoghar, Indore, Raipur, Deoli, Ambala, Ludhiana, Gorakhpur, Cuttack and Guwahati with well-organized dealer network throughout India. It also provides storage and handling facilities to its valued customers at all depots as per their requirements. It can deliver even a small quantity of salt to its valued customers in any part of the country by most economical and fastest mode of transportation i.e. Railway. Its strong distribution network spread throughout the country helps its valued customers to cater the entire Indian Market in very speedy & economical ways.

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TECHNOLOGY

The company manufactures Triple Refined Free Flow Iodized Salt using latest plant & machinery based on world's best Swiss Technology. The company has also developed new plants based on its own experience as well as under latest technology & know-how and it is capable of manufacturing the best quality of salt as per various specifications required by its customers. It uses latest and sophisticated information system for sound & effective communication.

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PRODUCTION CAPACITY
Ankur possesses Asia's Largest production 6.5lakh MTs per annum of Refined Free Flow Salt ( approximately 2,100 MT per day). It is poised to emerge as the world largest Salt Refinery, with a daily capacity of 3,000 MT.> The Factory complex feature full-spectrum back-up infrastructure, which enables it to operate to full capability and continue round-the-clock production even in case of power failure. It is full self-sufficient in sweet water supply of salty refinement also. .

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MAN POWER
The company's most valuable asset is its skilled, competent and innovative man-power. It has qualified, dedicated techno-commercial man-power in fields of Production, Quality Control, Research & Development, Finance & Accounts, Marketing, Distribution & Logistics, Legal and Administration, with the help of which, the company is capable of manufacturing & delivering best Quality of Salt in required quantity and thereby always ready to take any challenging assignment. The company is providing Residential, Medical, Educational, Hygienic food facilities besides motivating & pleasant working atmosphere to its valued staff.

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PRODUCT RANGE
y y

Triple Refined Free Flow Iodized Salt Industrial Salt Double Fortified Salt (Iodized Salt enriched with Minerals and lower sodium)

y y y y y y y y

Low Hardness Salt (upto 120 ppm @ 80 GPL) 30 Mesh Industrial Detergent Grade Salt Highly Pure & Medium grade industrial salt Superfine Powder Salt Low Sodium Salt Coarse Salt Water Tablet Salt

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Ankur Iodised Salt

Ankur Iodised Salt is free flow iodised salt that is fit for human consumption. Standard Specifications Product Edible Salt Parameters Moisture Particle (%) Size (Micron) 0.2 150-850

NaCI (%)

Iodine (ppm) 35

Others

Triple Refined Free Flow lodised Salt Low Sodium Salt Double Fortified Salt Industrial Salt High Pure Industrial Salt Pure Industrial Salt Medium Grade Salt Super Fine Salt Tablet Salt

99.28

80

50

0.2

150-850

KCL - 20%

99.0

50

0.2

150-850

Iron - 1000 ppm

NaCI (%)

Ca (%)

Mg (%)

Moisture (%) 0.2

99.65

0.04

0.04

Particle Size (Micron) 150-850

Hardness (@ 80 GPL) 50

99.5

0.07

0.07

0.2

150-850

150

99 97 99.5

0.08 0.15 -

0.08 0.15 -

0.2 0.3 0.15

150-850 Powder

200 400

Height - 8mm, Dia 20mm

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OBJECTIVES OF HRD

The objectives of H.R.D are stated as under: 1. To ensure that the individual attains best his / her optimum physical and mental development

2. To provide industrial finance, to export goods and services, to undertake construction work, to engage in mining activities, to render transport services, act.

3.

Arresting obsolescence, both individual and organization (preventive).

4. Bridging pre-active insufficiencies of knowledge and professional skills (curative).

5. To shaping adjustments with socio-technological, environmental changes (adaptive).

6. Developing new outlook, an ethological version of quality excellence and accomplishment (primitive).

7. Making a total man with new cultural attributes (transformative).

8. To provide an opportunities to individual for full expression of their latest and manifest potentials.

9. To study the inter-relationships between education and the socioeconomics variables for developing the human resources.

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SIGNIFICANCE OF HRD

In the modern management, HRD plays a significant role; HRD involves the maximum development of the existing skills of the different groups of workers in the organization. HRD is ultimately the study of man and the subject is bound to be multidisciplinary. It is an essentially a multi-dimensional phenomenon. HRD cuts across the areas of politics, economics, sociology, biology, biochemistry, and psychology and many other social and physical science and preservation of mans body and soul. This attaches great significance to the study of HRD. It is probably a more important aspect of achievement than any smooth and effective direction of things to, be done. The human resource is assumed to be a source of innovation for improvement in modern technology, skill and their effective utilization. HRD has a various importance subsystems like, performance appraisal, potential appraisal, feedback and counseling, training, career planning and development, organization development, educational opportunities and sports activities. HRD helps in the integrated growth of employees.

It is useful to employees to know their strength and weakness and thus enable them to improve their performance and that of the organization. It also plays an important role in the creation of enabling an organization where opportunities are available for fuller utilization of the known potentials of employees. The climate of such an organization is mutuality trust collaboration openness etc. It generates valid data about employees for personnel functions like, training placement, selection, promotion etc. Human resource department creates provision of feedback and guidance by the superior to the employees for the improvement of their performance.

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One of the significance of HRD is; organization believes that development of employees is important. The organizations provide an opportunities and condition for the development and optimization of human resources. In HR department employees are wiling to avail given opportunities for growth. HRD also plays an important role in the changing technology. According to Pro. Richard T. GILL, economic development is not a mechanical process but a human enterprise. Famous American economist MR. Shultz says that important symptom of our economic method is the development of the human capital. The Ministry of Education as the Ministry of the Human Resource Development raises three possible interpretations which are as under:

 Old wine in a new bottle. (A rehash of existing approaches laced with current management jargons.)

 New wine in an old bottle. (Radical ideas sought to be accomplished through orthodox, traditional approaches.)

 New wine in a new bottle. (Radical ideas sought to be tried out through fresh approaches and institutions.)

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FUNCTIONAL AREAS OF HRD

 To promote, coordinate and facilitate training.  Make a quantitative and qualitative manpower planning relating to development of system,/policies.

 Analysis/description of jobs/identification of key performance.  Evolving critical attributes for various jobs.  Make a performance appraisal of managers as well as workers.  Organization development with reference to human resources.  Potential appraisal and research in human areas.  Make a proper wage and salary program for employees.  Conduct health safety measurement for employees.  Employees services activities ex. Canteen, recreational activities blousing facilities cooperative consumer stores, etc.

 Employees-employer and community operation.  Labors union contract and co-operation.

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STUDY OF RECRUITMENT & SELECTION POLICY

Recruitment is the process of searching for prospective employees simulative them to apply for the job in organization it aims to develop proper human resources when unit need it while selection is the process of establishing the best fit among the applicants and induction placement aims at putting the right man in right job in accordance with qualities and qualification.

In, Ankur Chemfood, recruitment and selection producer for the management and technical level they gives an advertisement in the leading newspaper for on receipt of application they shortlist the employees suitable for their need then after the short listed conditions are called for written test .the candidates who pass the written test are then called for personnel interview they check various faces such as personality family background education experience reason for left the previous job aptitude attitude temper inelegancy etc when the candidates go through this interview successfully their references has been checked if found Okay, the candidates then have to pass through medical check up. At last, after undergoing all this formalities the candidates is selected and is given an offer as a trainee. For the selection of executives there is no written test.

Organization want to change the recruiting practices, for that they gives following points.

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STUDY OF TRAINING & DEVELOPMENT PROGRAM

A person is selected and appointed to thee position for which he / she Was, the next task for the manager is to see that he / she adjust themselves She job as quickly as possible so that they may be able to perform their job and successfully. Moreover a new employee may not be capable of performing is duties very well. He / she may be in the need of some training to sharpen his / her knowledge or skills. Ankur Chemfood giving training on the basis of the designation. For the management level employees they give the training by the management experts and senior managers. For the technical employees and plant workers they provide the technical experts.

 They also gives positives training and have positive approach towards the employees and create internal leadership, so the workshop does not affected by any external negative influences like unions, external leadership etc.  Organization also have expositive and user friendly system where all people related norms and objectives are documented, transparent and respected by the people and discipline is maintained very well in the organization they have an effective system to hire the employee and equip men with multi skills and to further deal with absentees problem also make attitudinal change in the employees.

 Organization consult the board of workers education which gives training to the employee regarding leadership quality mindset absenteeism productivity etc they conduct training programs in the month of march and November.

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STUDY OF PERFORMANCE APPRAISAL SYSTEM

Broadly speaking performance appraisal is the process of evaluating personal job performance it is a systematic and objective assessment of evaluation of performance and contribution of an individual infect the effectiveness of the process of recruitment, selection, training and development is judged from the performance of the employee on the job here one can assess the relating ability and worth of and individual in terms of his/her performance

 Principles In ANKUR CHEMFOOD they have adopted certain principals performance appraisal in existing for executives only in this organization they use integrated performance management process for performance which links directly to the business cycle to ensure that organization can develop the people to meet on business plan they focus on leadership development improving the quality of performance development feed back and eliminating excessive paper work. This integrated performance management system provides a common approach across all over the business it integrated performance management and business planning in to three ways which are,
y y y

Performance planning Performance coaching Performance assessment and reward This system provides tools to support in managing the people it has a

unique contribution is to link an individuals skills and development needs with business goals and capability there challenge as manager is to link as strong as possible and encourage excellent and focused results.

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 Objectives They create an individual performance plan that is aligned with the annual operating plan they have four broad area of responsibility which they have to perform which are evaluated in the performance appraisal
y y y y

Base line performance people development long term contribution personal development

Once in a year individuals meet with manager to set objectives in a each of these area. In performance appraisal they want to achieve those objectives manager converts performance objective manager converts performance objective. Employees and manager meet and agree on individual performance plan.

 Performance After appraise the performance of employee they make review about their performance progress review is update align and recalibrate individual performance plans during the year throughout the year every one receive continuous coaching and feed back employee on going track results is reviewed the manager provide on going counsel and individuals are expected to actively seek feed back and assistance as needed they conduct a progress review meeting in may/June /September for trimester review and in July/august for midyear review in this progress review meeting employee and manager participate here they discussed about how to improve the performance and manager updates performance development plan as needed.

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 Appraisal and feedback After reviewing the results they look ahead to the future development future of this results is the relationship between pay and performance first manager gathers an information for the appraisal after that manager conducts initial review with employee than manager put his remark in performance appraisal manager and employee meet to discuss appraisal and development feed back and to identify the development objectives to assess performance and contribute accurately they evaluate the performance of all the employee at the and of the business of year it allows them to accomplish three important objectives.

y y

If calibrates high performs standers across the entire organization. It likes the assessment of individual performs directly to actual business results.

The competency feedback provides the focus for a discussion about development needs and the plans agreed by individual and manager to maximize the potential.

If the performance of employees is good, they are it rated high and are given reward like annual increases, incentive pay, promotion, and act.

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HR DEPARTMENT IN THE ORGANIZATION

`
With the growing sophistication and complexity in the field of management science today, the need of separate HR department felt very much in every organization. Ankur Has a separate HR department. This department looks after all activities in the organization such as, recruitment, training, performance appraisal, career development, wages compensation, etc. All the HR festivities are being carried out by this department.

The organization has standard practice of implementing the employee relations as well as the training plan every year .in January, every year listing down every activities, initiative to be carried out month after the month etc. for an example the training plan talks of training needs identified for employee method for imparting training ,schedule, faculty and the effective feedback system likewise the year plans also talks of various activities of various HR initiative ,schedule and obejectives.the general observation is that this plans are adhered to most religiously and does not exist for the name sake.

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INTRODUCTION

Marketing is so basic that it can not be considered as a separate function. The success of business is determined not by the producer but by the customer. Marketing function is having its own different significance in business and society by marketing the customer can be able to purchase the goods and service and can satisfied their need and wants the seller of producer can be able to get profit by selling goods & services. Marketing is also determining the prices of goods.

Marketing is department include purchasing selling & advertising Today the era is of competition and advertising. Mostly in all products and services there is competition. Different types of advertising are branded on the mind of customers.

According to the Phillip Kilter The marketing concept is a consumer oriented backed by integrated marketing aimed at generating customer satisfaction as the key to satisfy organization goals.

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MARKETING STRUCTURE

Organization of marketing means the structure of marketing and sales departments and its field of work including and responsibility.

Marketing is typically seen as the task of creating promoting and delivering goods and services to consumer and business. Just as logistic and production professional are responsible for supply management, marketers are responsible for demand management. Marketing manager seek to influence the level, timing and composition of demand to meet the organizations objectives.

Too many companies think that it is the marketing or sales departments job to require and manage customers, but, in fact, marketing is the only factor in attracting and keeping customers. The best marketing department in the world cant sell products that are poorly made or failed to meet a need. The marketing department can be effective only in companies whose employees believe in super customer value. Consumers are rational and estimate which offer will deliver the most value to them. Customers are valuemaximisers, with in the bound of search cost and limited knowledge, mobility and income. They form expectation of value and act on it. Whether or not the offers live up to the value expectation affect both satisfaction and repurchase probability.

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DISTRIBUTION CHANNEL.

Ankur Chemfood Distribute their products from plant to dealers and

than sub dealers to customers. All the distribution Regions have powerful distribution networks were each and every single outlet is cover according to the routes set routes plays important part in distribution channel. In pre-sale they collects the order of the goods and then goods are delivered to the retailers while in direct sale the goods are dispatched directly as per the requirement of the retailer and customers.

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DISTRIBUTION CHART

CHART-2 :
PLANT

REGIONAL OFFICES

DEALERS

CONSUMERS

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MARKETING DEPARTMENT

Marketing is typically seen as the task of creating, promoting and delivering goods and services to consumers and business. Just as logistics and production professionals are responsible for demand management. Marketing managers seek to influence the level, timing and composition of demand to meet the

organizations objectives. Too many companies think it is the marketing or sales departments job to acquire and manage customers but in fact. Marketing is the only factor in attracting and keeping customers. The best marketing department in the world cant sell products that are poorly made or failed to meet a need. The marketing department can be effective only in companies whose employees believe in superior customer value .consumers are rational and estimate which offer will deliver the most value to them. Customers are value-maximizes, with in the bound of search cost and value

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5.1 INTRODUCTION

In modern money using economy finance may be defined as the provision of money at the time. Since finance is the lifeblood of company thus is a layman terminology finance management is that management is that management is activity, which is cancer with planning and controlling of the firms financial resources. According to J.F. Bradley. Financial management is the area of business management devoted to judicious of capital & careful selection of sources of capital in order to unable a business firms move in the direction of reaching its goal. The function of financial department will have particular responsibilities for the following. 1. Ensuring a fair return an investment t a shareholder. 2. Generating and building up surplus and reserve for the growth and expansion. 3. Planning directing and controlling the utilization of finance so as to ensure the minimum efficiency of operation and proper relation with suppliers and finance workers.

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FINANCIAL PLANNING

Financial management is important for the control of flow, of cash, so that every company can raise their fund when it is required. Thus, financial planning means to decide in advance the financial in activity to be carried on that active basic goal and raise fund with minimum cost. It includes mainly two aspects. 1. 2. Capitalization Capital Structure

1.

Capitalization: -

Capitalization is that accounting value of the capital stock, surplus in what ever from it many appears as long term debt. It divided in three types.

Over Capitalization: Over capitalization means rate of return is less than required it means the rate of earning is less than payment.

Under Capitalization: Under capitalization means the rate of return is more than expected. It means of the rate of earning is high compared to expected return.

Balance Capitalization: Balance capitalization means the rate of earning is equal to the payment.

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5.3 ORGANISATION CHART

CHART-3:
Managing Director

Finance Manager

Deputy Manager

A/c Officers

Safety Manager

Senior Managers (cashier)

Assistant officers (Clerk)

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RESEARCH OBJECTIVE

Consumer preference & awareness

Objectives:
y y y y

To know about awareness of ankur iodised salt. To know quality about ankur iodised salt. To know consumer preference about ankur iodised salt. To know advertisement effectiveness.

RESEARCH DESIGN
Research designed to assist the decision maker in determining, evaluating & selecting the best course of action to take in a given situation.

 In conclusive research we are using DESCRIPTIVE RESEARCH

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DATA COLLECTION

y Collection of data:Primary data collected through survey method. Questionnaire was used as the research instrument. Primary data collection:  Structured questionnaire.  Types of questionnaire:  Open ended.

Secondary Data Collection Method:

 Reference Books.  Internets.  Magazines

y Sampling plan:-

Sampling size:-100 Sample Area :- Sidhpur

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DATA PREPARETION & ANALISYS

Using Iodised Salt :
 To know how much respondent using iodised Salt.

TABLE-2 :
YES NO Respondent 100 0 Percentage 100% 0%

Graph-1
120 100
80 60

40 20
0

Iodised

Uniodised

Interpretation:From above chart and table we can see that All the respondent using Iodised Salt.

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Brand Selection Criteria :

 To know how they select brand of iodised salt for their usage. its on which basis price, whiteness, brand name or taste.

Graph-2
60
50 40

30
20

10 0
1 2 3 4 5 6

Price
Freefl w

33

18
5

13
8

15
10

12
23

9
53

Whiteness Brandbame
Taste

Availability

Interpretation:From the above chart and diagram we can see that user select iodised salt brand mainly by its Price as 1st rank than they select by availability of salt in market as 2nd rank. After availability they prefer taste and than they select on the basis of brand name. In above data its shown that whiteness and free flow salt are not affect selection.

17
22

12
19

10
21

25
26

22
7

13
7

20 8

24 25

22 24

9 13

18 18

8 10

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Same Brand used every time?:

 Respondent use same brand of iodised salt every time or switch to another brand.

Graph-3

67

33

Yes

No

Interpretation:From above information we can see that most of the respondent (67) uses same brand of iodised salt every time and 33 respondent switch to another brand of iodised salt.

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IF no: Why they switch?:  Which are the reasons for switching of the use of iodised salt Brand.
Availability 10 Price 14 Taste 9

16 14 12
10 8 6

4 2 0
Availability Price Taste

If No

Interpretation:From above graph it is clear that price is major reason behind change of iodised salt brand. Availability is also reason behind change of iodised salt brand.

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How ofte purc

 t unde tand how often the purcha e iodi ed salt T BLE

1

:
15 D ys 10

eek

1 Mo

2 Mo

55

33

Graph-4

60 0

40
30 20 10 0
  

1 D

1M

2M

Interpretation:Above Graph saw that respondent mainl purchase salt on every month rather than 1 wee or 15 day .

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Purchase Source :
 To find out From where the respondents mainly buy the iodised salt.

TABLE-6 :
Super mar et 18


Provision Store 63

Convenience store 19

Other 0

Graph-5

Purchase Source
Super mar et Provision Store
0%

Convinience store

Other

Interpretation:From the above Graph it is clear that most of the respondent purchase salt from provision store. Than from super market and other sources they purchase iodised salt.

19%

18%

63%

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User of Ankur iodised salt :

 To find out how many Respondents use the ankur Iodiesd salt or they use other brand of iodised salt.

Graph-6

55 45

Interpretation:Around 55% of respondents usedankur iodised salt one time.

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51

If yes than on which criteria they use ankur salt:

60 0

50
40

13 3

8 6 5

3
19 24

14 3

12

2 22

30 20
10

12 1
22 1

6 4 13 8 2 16
4 4

13

3 3 19 15
3 5

26

13 0
1 Taste Freeflo 2

3 8
3 Price Whiteness

1
6 Pac a ging

Interpretation:From the above graph we can see that Taste having 1st rank as preferable criteria for the Ankur Brand. While price is the 2nd criteria for selection of ankur Brand. After that respondent prefer double refined iodised salt.

If no which Brand they use:

Other 24%

Tata 27%

Annapurna 20%

Nirma 29%

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How they Aware about Ankur iodised salt :

 To find out how the respondent come to know about ankur iodised salt..

Graph-7

Neighbours, 13

Frie ds, 2

Interpretation:From the above graph we can see that 33 Respondents are aware about ankur iodised salt by Advertisements given by ankur Chemfood.

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elatives, 7

Advertise e t, 33

$ #

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By Which Advertisements source they come to know :

Graph-8

11

4
3

1
0

Interpretation:Above figure shows that respondent mostly come to know about ankur iodised salt by Hoardings and the Television Advertisements.

DBM SPCE

&

Television

Ne spaper

Radio

a gazine

Hordings

Other

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If ankur iodised salt not available:

 To know if the ankur iodised salt is not available than are the respondents switch to another brand or go to another place for purchase.

Try Another Go to Another Shop Postpone Purchase

16 26 13

Graph-9

26

16

13

Try Another

Go to Another Shop

Postpone Purchase

Interpretation:Above figure shows that most of the respondent go to another place to buy the ankur iodised salt. if than also its not available than they prefer to try another brand of iodised salt. Most of the time they can not post purchase as its necessary for everybody.

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Any difficulty in ankur iodised salt?

 To know is the customers facing any difficulty in ankur i odised salt or not.

Graph-10

50

46

45
40

35 30 25 20 15 10
5

0 Yes No

Interpretation:From the above Graph its clear that most of the respondent not find any difficulty in ankur iodised salt.

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FINDINGS OF RESEARCH
All the respondents use iodised salt.

Respondent mainly select iodised salt Brand on the basis of Price and Availability, while free flow salt and whiteness of salt not affect their selection.

Most of the respondent use same brand of iodised salt every time. while respondent who not use same brand every time are mostly switch to another brand due to the Price and availability.

Respondent mostly purchase iodised salt on monthly basis and from the provision store.

55% respondent used ankur iodised salt one time and people who used Ankur iodised salt because of its price and taste.

Most of the user of ankur iodised salt come to know about ankur salt by the advertisements on the hoardings and television.

If ankur iodised salt not available than user go to another shop or switch to another brand of iodised salt.

Most of the user not find any difficulty in ankur iodised salt.

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RECOMMENDATIONS
 Company can focus on the Packaging of the ankur iodised salt as users decision not affected by the packaging.

 Company can focus on the Overall domestic market rather than on local market as a company providing salt to many FMCG companies it is batter to sell its own brand.

 Company can also focus on the advertisement that more and more people aware about ankur iodised salt by its advertisements...

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CONCLUSION OF THE STUDY

 Availability and the price are primary factor for the selection of ankur iodised salt.

 Ankur iodised salt is maximum used by the respondent in the Sidhpur as it is available easily and because of low price.  Respondent mostly use the ankur iodised salt.  Brand image does not affect that much for the Brand selection of iodised salt.

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BIBLIOGRAPHY
Books:-

Philip Kotler, 2004, Marketing Management, 10th Edition, Prentice-Hall India. Deshler, 2004, Human Resource Management, Prentice-Hall India. R. Panneerselvam, 2003, Production and Operation Management, Prentice-Hall India.

WEB sites:www.ankurfoods.com WWW.GOOGLE.COM

SOFTWARE:-

MICROSOFT WORD MICROSOFT EXCEL

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Dear Respondent
I am student of DBM SPCE, Visnagar. As a part of our Summer Internship Project. I am conducting a survey on Customer Satisfaction of ankur iodized salt. I request you to give your valuable time and give your opinion about your experience to fill this Questionnaire. I assure you that information supplied to me would be kept strictly confidential and for academic purpose only.

____________________________________________ Name:____________________________________ City:_________ ____________________________________________

1) Do you use Iodized Salt or Uniodized Salt? [ ] Iodized [ ] Unionized If you using Branded iodised salt then answer the following questions. 2) Give the rank on which basis do you select Branded iodised salt? (Rank from 1 to 6) [ [ [ ] Price ] Whiteness ] Taste [ [ [ ] Free flow ] Brand Name ] Availability

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3) Every time you use same brand of iodised salt ? [ ] Yes [ ] No

If no which are the reasons. [ [ ] Availability ] Taste [ ] Price

4) How often do you purchase? [ [ [ [ ] 1week days duration ] 15 Day duration ] 1 month duration ] 2 month duration

5) From where you purchase Branded iodised salt? [ [ [ [ ] Supermarket ] Provision Store ] Convenience Shop ] Others

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6) Have you ever used Ankur Iodized Salt? [ ] Yes [ ] No

 If yes Rank according to following criteria in ankur iodised salt? (rank from 1 to 6)
[ [ ] Taste ] Whiteness [ [ ] Free flow ] Double refined salt [ [ ] Price ] Taste

 If no Than which Brand of iodised salt you use?

[ [ ] Tata ] Nirma [ [ ] Annapurna ] Other._________

7) How you came to know about ankur iodised salt ? [ [ [ ] Advertisement [ ] Relatives ] Neighbors [ ] Friends ] Retailers

8) If Advertisement, then what was the Media? [ [ [ ] Television ] Radio ] Hoardings [ [ [ ] Newspaper ] Magazines ] Others

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9) If Ankur Iodized Salt is not available in store you will? [ [ ] Try another Brand [ ] Postpone purchase ] Go to another Shop

10)Do you find any difficulty in availability of Ankur Iodized Salt? [ ] Yes [ ] No

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