Identity standards

A strong corporate identity is a key element in building a positive, recognized and respected brand image. The following guide will help ensure a unified, consistent application of our identity to help build and sustain a strong image. Adherence to standardized visual guidelines will enhance the quality of communication with all TI Automotive constituents. Continuity of the TI Automotive identity is essential. All materials developed for public distribution are to be reviewed and approved by TI Automotive Corporate Communications.

REV: 3-31-2010

Logo
The corporate mark, as shown, is the primary element of the TI Automotive identity. It has been created by carefully linking the corporate symbol and logotype together. The corporate mark was designed with a fixed spacing relationship between the symbol and the logotype and cannot be altered in any way. The letterforms themselves, and the spacing between them, are fixed and may not be altered.

Colors
Specific colors have been approved for reproducing the TI Automotive logo. The primary identifying colors for the logo are Pantone 302 (blue), Pantone 382 (green) and Pantone Cool Grey 11. Wherever practical, the corporate colors must be used. To ensure consistency across various media, color swatches and special conversion formulas are provided below. Because color can vary depending on the printed material, a final visual match from the appropriate color-control swatches should be made.

Formula when converting to CMYK process colors:

Pantone 302 382 = C 100% M 81% M 0% M 0% C 0% Y 0% Y 95% Y 0% K 22% K 0% K 75%

Pantone 302

Pantone 382

Pantone Cool Grey 11

= C 30%

Cool Grey 11 =

75% tint

Formula when converting to RGB color:

Blue Green Black
= R 0 = R 190 = R 77 G 65 G 214 G 78 B B B 101 0 83
CMYK of 302 CMYK of 382 Black (75% Tint)

Typography

The Univers family of typefaces has been selected as the official corporate typestyle for TI Automotive and should be used in all print communication. The preferred Univers typeface fonts are shown below. The coordinated use of the Univers typeface through stationery, forms, signage and advertising/ promotion will create a unified family look for all TI Automotive communications.

For most internal communications, or when the Univers font is unavailable, Arial may be used as a substitute.

Univers 45 Light abcdefghijklmnopqrstvwxyz 1234567890 ABCDEFGHI JKLMNOPQRSTUVWXYZ 01234567890 Univers 45 Light Oblique abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHI JKLMNOPQRSTUVWXYZ 1234567890 Univers 65 Bold abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHI JKLMNOPQRSTUVWXYZ 1234567890

Univers 65 Bold Oblique abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHI JKLMNOPQRSTUVWXYZ 1234567890 Univers 57 Condensed abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHI JKLMNOPQRSTUVWXYZ 1234567890 Univers 57 Bold Condensed abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHI JKLMNOPQRSTUVWXYZ 1234567890

Arial Regular abcdefghijklmnopqrstvwxyz 1234567890 ABCDEFGHI JKLMNOPQRSTUVWXYZ 01234567890

Arial Bold abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHI JKLMNOPQRSTUVWXYZ 1234567890

3

Logo Reproduction
The companys logo must be reproduced using the approved colors wherever possible. When these colors are not available or are inappropriate, the logo should appear in black or reversed out of another single, solid color.

Three-color logo:

Pantone 302 / Pantone 382 / Pantone Cool Grey 11

One-color logo:

Black / 50% tint of black

Reverse Treatment The logo should only be reversed to white as long as there is significant contrast with the background color. In order to maintain legibility, the logo should never be reproduced over a complex or visually congested background.

Alternate Logo Reproduction

In some instances, an alternate logo must be used for applications where the primary logo is impractical or will not fit within a desired print area. Do not use these logos without prior written permission from TI Automotive Corporate Communications. Alternate Version 1 Three-color logo:

Pantone 302 / Pantone 382 / Pantone Cool Grey 11

Alternate Version 1 One-color logo:

Black / 50% tint of black

Alternate Version 2 Three-color logo:

Pantone 302 / Pantone 382 / Pantone Cool Grey 11

X = Equal to the width of the TI icon HX = Equal to half the width of the TI icon 2X = Equal to twice the width of the TI icon

HX

2X

Control Area
The logo must be surrounded by a generous amount of open or white space, free from interference or in close association with any other graphic elements. The minimum amount of relative space is indicated here:

x
x

X = Control area around logo is equal to the height of the TI icon HX = Control area left of logo is equal to half the width of the TI icon Y = Control area is equal to the space between the bottom of the TI icon and the bottom of the grey text Z = 50% of (one) 1 X
X

Hx

In instances when the URL address is placed under the TI Automotive logo, see diagram on right for proper spacing specifications.

x
x
TIautomotive.com

In instances when the TI Automotive logo is used with the corporate tagline Fluid thinking proper alignment and spacing is indicated. The grey field behind the tagline should never be less than a 50% tint of black in order to allow enough contrast. Use of the logo and tagline must be approved by TI Automotive Corporate Communications.
X = Control area around logo is equal to the height of the TI icon and is always equal to the space between the top of icon and the bottom of the grey text bar.

Fluid thinking.
x
x

TM

Stationery System
Standard Letterhead
The stationery system performs many of the business communications between TI Automotive and its constituents. Because of the important communication and image function, stationery items must present the identity elements accurately. To acquire letterhead, envelopes or business cards, contact TI Automotive Corporate Communications.
.5 2.8 1.4575 .6875
12345 East Nine Mile Road Warren, MI 48090 USA + 1 586.755.8455

TIautomotive.com

8 pt. Arial Regular 10 pt. leading Pantone Cool Grey 11 or 70% tint of Black

January 13, 2010 1 Mr. Jonathan A. Smith 1234 Main Street Detroit, MI 48000 Mr. Smith, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce dignissim imperdiet vulputate. Morbi magna leo, condimentum non venenatis vel, ornare non ipsum. Quisque libero quam, consequat a bibendum vel, sollicitudin in velit. Maecenas ultrices urna sed ante porttitor pellentesque. Etiam eleifend felis in sem hendrerit rutrum. Nulla sed nisl tellus. Ut lectus turpis, ornare at porta ut, placerat vitae orci. Ut volutpat aliquet eleifend. Pellentesque lobortis purus laoreet orci ultrices scelerisque. Etiam luctus, justo ut ultrices congue, ligula ipsum elementum justo, id hendrerit enim eros bibendum ante. Nullam vitae mauris et justo mattis faucibus. Sed sit amet nisl lectus, eget pulvinar nulla. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse viverra semper condimentum. Aenean sodales, purus quis porttitor aliquet, ipsum metus condimentum ante, a pretium neque ligula id nibh. Donec consectetur elementum elementum. Fusce urna est, dictum volutpat ullamcorper hendrerit, congue at purus. Nulla facilisi. Donec id nibh nec neque auctor aliquet congue a arcu. Nam imperdiet enim sed lectus euismod id condimentum sem consequat. Vivamus sem est, cursus vitae faucibus et, molestie in ante. Sed tempor, lacus sit amet tincidunt consectetur, elit erat gravida metus, eu tempus lectus urna non urna. Fusce in erat quis purus consequat dapibus. Nam scelerisque faucibus dui. Aliquam elit metus, blandit ac venenatis vel, sagittis nec augue. Duis vitae ipsum in lorem vestibulum suscipit sit amet sed ante. Vivamus et felis eros, eget fringilla nunc. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec sodales bibendum faucibus. Proin vitae tortor libero, ac luctus ipsum. Nam feugiat velit quis leo mollis vitae placerat ante lacinia. Praesent interdum enim non nunc vestibulum in hendrerit sapie Best regards, Name Title Title 2 .5

9 pt. Univers 57 Condensed Pantone 302

11 pt. Arial Regular Black

Minimum Paper Stock Requirements: Letterhead: Neenah Classic Crest 28 lb. Bright White Wove Finish

11

8.5

Stationery System
Business Envelope

8 pt. Univers 57 Condensed 10 pt. leading Pantone Cool Grey 11 or 70% tint of Black

.5 1.031 .5

12345 East Nine Mile Road Warren, MI 48090 USA

Minimum Paper Stock Requirements: Business Envelope Neenah Classic Crest 28 lb. Bright White Wove Finish

Stationery System
North American Business Card

.20 .1875

.35 1.067 .20

Address Line 1 Address Line 2 t +1 000 000 0000 f +1 000 000 0000 m +1 000 000 0000

8 pt. Univers 57 Condensed 10 pt. leading Pantone Cool Grey 11 or 70% tint of Black 9 pt. Univers 67 Condensed Bold 12 pt. leading Pantone 302

Name On This Line

Title Line 1 Title Line 2 Title Line 3 Email Address
.1875

8 pt. Univers 57 Condensed 9 pt. leading

Front

8 pt. Univers 57 Condensed Pantone 302

.900 1.75

14 pt. Univers 45 Light -60 Letter Spacing Reverse to white out of Pantone 302

.25

Fluid thinking.

TM

9 pt. Univers 67 Condensed Bold Reverse to white out of Pantone 302

TIautomotive.com
3.5

Back
Minimum Paper Stock Requirements: Business Card 130 lb. Cover Bright White Wove Finish Varnish or aqueous coating to both sides of card

Stationery System
A4 Letterhead

10.25mm

10.25mm

68.37mm

25.75mm
12345 East Nine Mile Road Warren, MI 48090 USA + 1 586.755.8455

58.5mm 46.37mm
TIautomotive.com

8 pt. Arial Regular 10 pt. leading Pantone Cool Grey 11 or 70% tint of Black

January 13, 2010 Mr. Jonathan A. Smith 22.25mm 1234 Main Street Detroit, MI 48000 Mr. Smith, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce dignissim imperdiet vulputate. Morbi magna leo, condimentum non venenatis vel, ornare non ipsum. Quisque libero quam, consequat a bibendum vel, sollicitudin in velit. Maecenas ultrices urna sed ante porttitor pellentesque. Etiam eleifend felis in sem hendrerit rutrum. Nulla sed nisl tellus. Ut lectus turpis, ornare at porta ut, placerat vitae orci. Ut volutpat aliquet eleifend. Pellentesque lobortis purus laoreet orci ultrices scelerisque. Etiam luctus, justo ut ultrices congue, ligula ipsum elementum justo, id hendrerit enim eros bibendum ante. Nullam vitae mauris et justo mattis faucibus. Sed sit amet nisl lectus, eget pulvinar nulla. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse viverra semper condimentum. Aenean sodales, purus quis porttitor aliquet, ipsum metus condimentum ante, a pretium neque ligula id nibh. Donec consectetur elementum elementum. Fusce urna est, dictum volutpat ullamcorper hendrerit, congue at purus. Nulla facilisi. Donec id nibh nec neque auctor aliquet congue a arcu. Nam imperdiet enim sed lectus euismod id condimentum sem consequat. Vivamus sem est, cursus vitae faucibus et, molestie in ante. Sed tempor, lacus sit amet tincidunt consectetur, elit erat gravida metus, eu tempus lectus urna non urna. Fusce in erat quis purus consequat dapibus. Nam scelerisque faucibus dui. Aliquam elit metus, blandit ac venenatis vel, sagittis nec augue. Duis vitae ipsum in lorem vestibulum suscipit sit amet sed ante. Vivamus et felis eros, eget fringilla nunc. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec sodales bibendum faucibus. Proin vitae tortor libero, ac luctus ipsum. Nam feugiat velit quis leo mollis vitae placerat ante lacinia. Praesent interdum enim non nunc vestibulum in hendrerit sapie Best regards, Name Title Title 2

9 pt. Univers 57 Condensed Pantone 302

11 pt. Arial Regular Black

Minimum Paper Stock Requirements: Letterhead: Neenah Classic Crest 28 lb. Bright White Wove Finish

10

Stationery System
European Business Card

3mm

3mm

10.49mm

6.363mm

28.72mm

Address Line 1 Address Line 2 t +1 000 000 0000 f +1 000 000 0000 m +1 000 000 0000

8 pt. Univers 57 Condensed 10 pt. leading Pantone Cool Grey 11 or 70% tint of Black

Name On This Line

Title Line 1 Title Line 2 Title Line 3 Email Address
6.363mm

9 pt. Univers 67 Condensed Bold 12 pt. leading Pantone 302

8 pt. Univers 57 Condensed 9 pt. leading

Front

8 pt. Univers 57 Condensed Pantone 302

24.46mm 46mm

14 pt. Univers 67 Condensed Bold -60 Letter Spacing Reverse to white out of Pantone 302

54mm

Fluid thinking.

TM

9 pt. Univers 67 Condensed Bold Reverse to white out of Pantone 302

TIautomotive.com
85mm

Back

Minimum Paper Stock Requirements: Business Card 130 lb. Cover Bright White Wove Finish Varnish or aqueous coating to both sides of card

11

Stationery System
Asia-Pacific Business Card (Primary)

9mm 28mm 6mm

49mm

6mm
Corporation Name Address Line 1 Address Line 2 Address Line 3 Address Line 4 t +81-(45)-000 0000 f +81-(45)-000 0000

6mm
7.5 pt. Univers 57 Condensed 8.5 pt. leading Pantone Cool Grey 11 or 70% tint of Black

Name On This Line

Email Address
8mm
85mm
Title Line 1

9 pt. Univers 67 Condensed Bold Pantone 302 7.5 pt. Univers 57 Condensed 9 pt. leading 8 pt. Univers 57 Condensed Pantone 302

Front (English)
6mm
Corporation Name Address Line 1 Address Line 2 Address Line 3 Address Line 4 t +81-(45)-000 0000 f +81-(45)-000 0000

9mm 28mm 6mm

49mm

6mm
7.5 pt. 8.5 pt. leading Pantone Cool Grey 11 or 70% tint of Black

Name On This Line

Email Address
8mm
85mm
Title Line 1

9 pt. Pantone 302 7.5 pt. 9 pt. leading 8 pt. Pantone 302

Back (Localized)

Minimum Paper Stock Requirements: Business Card 130 lb. Cover Bright White Wove Finish Varnish or aqueous coating to both sides of card

12

Stationery System
Asia-Pacific Business Card (Alternate)

9mm 25mm 6mm

49mm

6mm
Address Line 1 Address Line 2 Address Line 3 Address Line 4 t +81-(45)-000 0000 f +81-(45)-000 0000 m +81-(45)-000 0000 Second Address 1 Second Address 2 Second Address 3 Second Address 4 t +81-(45)-000 0000 f +81-(45)-000 0000

6mm
7.5 pt. Univers 57 Condensed 8.5 pt. leading Pantone Cool Grey 11 or 70% tint of Black 9 pt. Univers 67 Condensed Bold Pantone 302 7.5 pt. Univers 57 Condensed 9 pt. leading 7.5 pt. Univers 57 Condensed 9 pt. leading

Name On This Line

Title Line 1 Title Line 2 Title Line 3 Title Line 4 Email Address

6mm
85mm

Front (English)
6mm
Address Line 1 Address Line 2 Address Line 3 Address Line 4 t +81-(45)-000 0000 f +81-(45)-000 0000 m +81-(45)-000 0000 Second Address 1 Second Address 2 Second Address 3 Second Address 4 t +81-(45)-000 0000 f +81-(45)-000 0000

9mm 25mm 6mm

49mm

6mm

7.5 pt. 8.5 pt. leading Pantone Cool Grey 11 or 70% tint of Black 9 pt. Pantone 302 7.5 pt. 9 pt. leading 7.5 pt. 9 pt. leading

Name On This Line

Title Line 1 Title Line 2 Title Line 3 Title Line 4 Email Address

6mm
85mm

Back (Localized)

Minimum Paper Stock Requirements: Business Card 130 lb. Cover Bright White Wove Finish Varnish or aqueous coating to both sides of card

13

Building Signage
Primary
The logo must be surrounded by a minimum amount of relative space indicated here.
X Control area around logo is equal to the height of the TI icon Y Control area is equal to 1/2 X Z The space between the primary & secondary text is equal to the height of the upper case letters The height of the primary & secondary text is equal to the height of the lower case letters in the logo.

Primary Text

x
Y Y

1.5x

x
Y Z

Monument Horizontal
Y

x
Primary Text Secondary Text

x
Y Y

x
Building

Monument Vertical

14

Building Signage
Secondary

x
Y

Primary Text 1 Primary Text 2

Y Y

Banner

Directional

In some instances, an alternate logo must be used. This is strictly for specific signage and other applications where the primary logo is impractical or will not fit within a desired print area. Do not use this logo without prior written permission from TI Automotive Corporate Communications.

Building 15

Building Signage
Facility/Directional

Building

Facility

Directional/Facility

16

Exhibits & Tradeshows

17