Shopping Center Social Media Benchmark Report Q2 2011

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Shopping Center Social Media Q2 2011 Summary The Q2 benchmark report compares data from 1,643 centers 300,000 square feet or larger across the United States including Alaska, Puerto Rico and Hawaii.
Center Type (300,000 square feet or larger) Super Regional Centers Regional Centers Lifestyle Centers Entertainment Centers Value Centers Total Industry Number of Centers Studied 2011 429 754 361 16 83 1,643

The overall number of shopping centers using Facebook and Twitter is continuing its upward trend. Since Q1 2011, an additional 10% of shopping centers have started or expanded their social media efforts by joining either Facebook or Twitter. Sixty percent (60%) of shopping centers across the United States and its territories are on Facebook and 51% are tweeting and attracting an online following via Twitter.

Percent of Centers Using Facebook and Twitter

70.0% 60.0% 50.0% 40.0%

60.1% 51.4%

Facebook
30.0% 20.0% 10.0% 0.0%

Twitter

Q1'10

Q2'10

Q3'10

Q4'10

Q1'11

Q2'11

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Shopping Center Social Media Q2 2011 Findings Compared to the same time last year, Facebook and Twitter use in the shopping center industry has grown 63% and 52% respectively. The largest growth in the number of shopping centers using Facebook occurred between Q2 and Q3 of 2010, while the largest growth in centers using Twitter occurred from Q1 to Q2 of the same year. While not as strong since then, the industry has continued to see positive growth in both Facebook and Twitter use.

Shopping Center Facebook and Twitter Use Quarter-to-Quarter Growth

70.0%

62.6%
60.0%

51.7%
50.0%

39.3%
40.0% 30.0% 20.0% 10.0%

28.5% 25.5%

Facebook
22.6% 12.4% 7.4% 3.3% 1.9%

Twitter

3.8%
0.0%

6.6%

Q1'10 to Q2'10

Q2'10 to Q3'10

Q3'10 to Q4'10

Q4'10 to Q1'11

Q1'11 to Q2'11

Q2'10 to Q2'11

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Shopping Center Social Media Q2 2011 Percent of Centers on Facebook by Center Type
100.0%

80.0%

78.1% 68.8%

Total Industry Super Regional Regional Lifestyle

60.0%

60.1% 56.0% 54.2% 37.3%

40.0%

Entertainment
20.0%

Value

0.0%

Q1'10

Q2'10

Q3'10
Q2'10 Percent with Facebook 37.5% 45.8% 32.5% 38.7% 50.0% 32.9%

Q4'10
Q3'10 Percent with Facebook 52.3% 69.8% 47.3% 45.4% 56.3% 35.4%

Q1'11
Q4'10 Percent with Facebook 54.2% 71.7% 48.9% 48.7% 56.3% 35.4%

Q2'11
Q1'11 Percent with Facebook 56.0% 73.7% 50.4% 51.8% 56.3% 34.9% Q2'11 Percent with Facebook 60.1% 78.1% 54.2% 56.0% 68.8% 37.3% Growth Q1'11 to Q2'11 7.4% 6.0% 7.6% 8.0% 22.1% 7.0%

Center Type Total Industry Super Regional Regional Lifestyle Entertainment Value

Q1'10 Percent with Facebook 29.2% 36.1% 24.0% 31.4% 43.8% 28.0%

* See appendix for definitions of each center type.

Super Regional and Entertainment centers have been the only two center types to continually outperform the industry average in percentage of centers on Facebook, while Value centers are least likely to use Facebook. Nearly four out of five Super Regional centers are now on Facebook exceeding the rest of the industry by 30%. Entertainment centers experienced the most growth since Q1 2011 at 22%. Regional centers have an average growth rate of 19% per quarter followed by Super Regional (18%), Lifestyle (13%), Entertainment (10%), and finally Value centers at an average of 6% growth per quarter.

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Shopping Center Social Media Q2 2011 Percent of Centers on Twitter by Center Type
100.0%

80.0%

80.7% 68.1%

Total Industry Super Regional

60.0%

56.3% 51.4% 43.5% 42.4%

Regional Lifestyle Entertainment

40.0%

20.0%

Value

0.0%

Q1'10

Q2'10

Q3'10
Q2'10 Percent with Twitter 34.4% 43.4% 27.1% 31.4% 43.8% 64.6%

Q4'10
Q3'10 Percent with Twitter 42.1% 58.5% 33.6% 34.7% 43.8% 67.1%

Q1'11
Q4'10 Percent with Twitter 44.9% 61.8% 35.6% 36.1% 43.8% 80.5%

Q2'11
Q1'11 Percent with Twitter 45.8% 61.8% 36.5% 38.5% 43.8% 79.5% Q2'11 Percent with Twitter 51.4% 68.1% 42.4% 43.5% 56.3% 80.7% Growth Q1'11 to Q2'11 12.4% 10.2% 16.4% 12.9% 28.6% 1.5%

Center Type Total Industry Super Regional Regional Lifestyle Entertainment Value

Q1'10 Percent with Twitter 27.4% 35.6% 20.8% 22.7% 37.5% 59.8%

* See appendix for definitions of each center type.

Overall, Twitter use experienced higher growth from Q1 to Q2 2011 than Facebook, with the highest growth in Entertainment centers (29%). Value and Super Regional centers have continued to trend higher than the industry average, with Regional centers having the highest quarter-to-quarter growth among the different types of centers. While all center types have trended upward since Q1 2010, Value centers have plateaued at 80% for the last two quarters.

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Shopping Center Social Media Q2 2011

The average number of Facebook likes is 3,517 per center

5,175

47.7%

Q2'11 Q1'11

Super Regional Centers

1,606

Q4'10 Q3'10 Q2'10 3,475 Q1'10

Regional Centers

Lifestyle Centers
11,275

Entertainment Centers
8,328

Value Centers

2,000

4,000

6,000

8,000

10,000

12,000

Overall Average - 3,517

The overall average number of Facebook likes in the shopping center industry is 3,517 per center. A total of 201 U.S. shopping centers 300,000 square feet or larger outperform the industry average, while the remaining 787 centers have less than 3,517 Facebook likes. Entertainment centers continue to have the highest average number of likes per page, but Value centers saw the largest spike from Q111 to Q211 growing 33%. Similar to last quarter, Mall of America has continued to have the highest number of Facebook likes followed by Plaza Las America. Since last quarter, the Mall of Americas number of Facebook likes grew 20% from 218,925 in Q1 2011 to 262,004 in Q2 2011.

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Shopping Center Social Media Q2 2011 The average number of Twitter followers is 504 per center

455

Super Regional Centers

245

Q2'11 Q1'11 Q4'10 Q3'10 Q2'10 978 Q1'10

Regional Centers

Lifestyle Centers
2,016

Entertainment Centers
639

Value Centers

2,000
Overall Average - 504

4,000

6,000

8,000

10,000

12,000

The overall average number of Twitter followers for the shopping center industry is 504 per center. Two hundred twelve (212) U.S. shopping centers 300,000 square feet or larger outperform the industry average, while the remaining 633 centers using Twitter have fewer than 504 followers. Entertainment centers continue to have the strongest following on Twitter (2,016), followed by Lifestyle centers with 978 average followers per center. Regional and Lifestyle centers fall below the industry average for number of Facebook likes, while Regional and Super Regional center fall below the industry average for number of followers on Twitter. For Q2 2011, The Cosmopolitan in Las Vegas surpassed The Grove as the center with the highest number of Twitter followers at 19,782.

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Shopping Center Social Media Q2 2011 Developers From Q1 to Q2 2011, the most growth seen from developers with 20 or more U.S. centers 300,000 square feet or larger is from CBL & Associates Properties. Glimcher, Macerich, General Growth Properties and Westfield Corporation now all have more than 90% of their centers active on Facebook. In addition, more than 90% of Glimcher, Macerich and General Growth Properties shopping centers are active on Twitter, with Simon Property Group not far behind. Social Media Use - Developers with 20+ Centers
Number of Centers in Study Simon Property Group General Growth Properties CBL & Associates Properties Westfield Corporation Macerich DDR Jones Lang LaSalle Pennsylvania R/E Investment Trust Forest City Glimcher Realty Trust The Taubman Company 237 188 83 54 51 49 45 31 24 23 20 Facebook Growth Q1'11 to Q2'11 0.5% 0.1% 39.8% 13.9% 0.0% 6.9% 2.2% 26.3% 1.1% 0.0% 0.0% Twitter Growth Q1'11 to Q2'11 26.2% 0.7% 53.5% 11.6% 0.0% 0.0% 16.7% 6.0% 1.1% 0.0% 0.0%

Q111 with Facebook 76.8% 92.5% 24.1% 79.6% 96.1% 30.6% 78.3% 61.3% 78.3% 100.0% 5.0%

Q211 with Facebook 77.2% 92.6% 33.7% 90.7% 96.1% 32.7% 80.0% 77.4% 79.2% 100.0% 5.0%

Q111 with Twitter 70.9% 92.0% 15.7% 48.1% 98.0% 30.6% 60.9% 54.8% 78.3% 100.0% 5.0%

Q211 with Twitter 89.5% 92.6% 24.1% 53.7% 98.0% 30.6% 71.1% 58.1% 79.2% 100% 5.0%

* See appendix for a complete list of the top 25 developers based on the number of centers.
Note the data for Simon Property Group was aggregated by Simon Property Group (Chelsea), Kravco Simon and Simon Property Group, Inc. CBL & Associates Properties was aggregated by CBL RM - Waco LLC and CBL & Associates Properties, Inc. and Forest City was aggregated by Forest City Commercial Management, Forest City Enterprises, Forest City Management, and Forest City Ratner Companies.

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Shopping Center Social Media Q2 2011 Facebook Top 20

Q1 2011 Rank 1 2 3 4 5 7 6 8 9 10 13 11 16 12 15 18 17 14 19 Q2 2011 Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Q2 Number of Facebook Fans 262,004 171,714 62,156 51,701 45,229 37,815 34,752 25,672 25,288 24,715 24,493 24,216 23,366 22,996 22,242 19,971 19,937 19,758 19,716 18,542

Center Name Mall of America Plaza Las Americas King of Prussia Mall Westfield Garden State Plaza The Galleria The Cosmopolitan Westfield Valley Fair Zona Rosa Asbury Park The Wharf Seminole Paradise Aventura Mall Broadway at the Beach Opry Mills Crocker Park Town Square Las Vegas Pier Park Palisades Center Santana Row The Grove

Location Bloomington, MN San Juan, PR King of Prussia, PA Paramus, NJ Houston, TX Las Vegas, NV Santa Clara, CA Kansas City, MO Asbury Park, NJ Orange Beach, AL Hollywood, FL Aventura, FL Myrtle Beach, SC Nashville, TN Westlake, OH Las Vegas, NV Panama City Beach, FL West Nyack, NY San Jose, CA Los Angeles, CA

Square Feet 2,768,399 2,180,000 2,698,477 2,132,112 2,350,308 300,000 1,478,023 925,000 400,000 376,116 350,000 2,099,164 700,000 1,166,379 550,000 1,000,000 504,663 2,217,322 565,000 575,000

Managed By Triple Five Corp. Plaza Las Americas, Inc. Kravco Simon Company Westfield Corporation Simon Property Group, Inc. 3700 Associates, LLC Westfield Corporation Steiner & Associates Madison Marquette AIG Baker S/C Properties LLC The Cordish Company Turnberry Associates Burroughs & Chapin Co Inc. Simon Property Group, Inc. Stark Enterprises, Inc. Forest City Enterprises Simon Property Group, Inc. Palisades Center Federal Realty Investment Trust Caruso Affiliated

The Mall of America continues to have the most likes on their Facebook page (262,004), up by 20% over Q1 2011. The top five centers have held their rank from Q1 to Q2 2011, with the Cosmopolitan moving up to number six, surpassing Westfield Valley Fair. Crocker Park in Westlake, OH made the Top 20 Facebook list for the first time, making it the fastest growing center from Q1 to Q2 2011. Crocker Park enticed patrons with contests and gave both the 15,000th and 20,000th person to like their page a $100 mall gift card.

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Shopping Center Social Media Q2 2011 The fastest growing center based on Facebook likes among the Top 20 is Crocker Park
Center Type LC LC SR EC SR Square Feet 550,000 300,000 2,180,000 700,000 2,350,308 Q1'11 # of Facebook Fans 14,570 25,584 124,073 17,510 34,987 Q2'11 # of Facebook Fans 22,242 37,815 171,714 23,366 45,229

Center Name Crocker Park The Cosmopolitan Plaza Las Americas Broadway at the Beach The Galleria

Location Westlake, OH Las Vegas, NV San Juan, PR Myrtle Beach, SC Houston, TX

Managed By Stark Enterprises, Inc. 3700 Associates, LLC Plaza Las Americas, Inc. Burroughs & Chapin Co Inc. Simon Property Group, Inc.

Growth 52.7% 47.8% 38.4% 33.4% 29.3%

Twitter Top 20
Q1 2011 Rank 2 1 3 4 5 8 7 6 9 11 10 12 11 16 15 14 18 Q2 2011 Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Q2 # of Twitter Followers 19,782 16,478 8,889 7,007 6,807 5,215 4,932 4,571 3,855 3,529 3,433 3,409 3,276 2,959 2,872 2,843 2,786 2,615 2,602 2,576

Center Name The Cosmopolitan The Grove Mall of America Ala Moana Center Dana Park Village Square Atlantic Station Universal CityWalk Pearlridge Center Frisco Square Patriot Place Winter Park Village The Galleria NorthPark Center Pacific Place The Shops at The Bravern The Americana at Brand Scottsdale Fashion Square Kierland Commons Easton Town Center Asbury Park

Location Las Vegas, NV Los Angeles, CA Bloomington, MN Honolulu, HI Mesa, AZ Atlanta, GA Universal City, CA Aiea, HI Frisco, TX Foxborough, MA Winter Park, FL Houston, TX Dallas, TX Seattle, WA Bellevue, WA Glendale, CA Scottsdale, AZ Scottsdale, AZ Columbus, OH Asbury Park, NJ

Square Feet 300,000 575,000 2,768,399 2,100,000 400,000 1,500,000 400,000 1,300,000 500,000 1,300,000 522,000 2,350,308 2,000,000 335,000 305,000 475,000 2,030,000 320,000 1,500,000 400,000

Managed By 3700 Associates, LLC Caruso Affiliated Triple Five Corp. General Growth Properties, Inc. Triple Five AZ Development Corp. North American Properties Universal CityWalk Glimcher Realty Trust Frisco Square Development Strategic Retail Advisors Casto Simon Property Group, Inc. NorthPark Management Company Pine Street Group LLC Schnitzer West, LLC Caruso Affiliated Scottsdale Fashion Square Westcor Steiner & Associates Madison Marquette

Although they shifted their order, The Cosmopolitan, The Grove and Mall of America remain the top three centers with the highest number of followers on Twitter. The Grove and The Cosmopolitan continue to have nearly double the number of followers than third ranked Mall of America. NorthPark
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Shopping Center Social Media Q2 2011 Center and Pacific Place made the Top 20 Twitter list for the first time, while Asbury Park is back in the Top 20 after being outranked in Q1 of this year.

The fastest growing center based on the number of followers among the Top 20 is The Cosmopolitan
Square Feet 300,000 1,500,000 305,000 2,768,399 335,000 Average Tweets Per Day 19.5 4.7 5.0 7.8 9.8 Q1 # of Twitter Followers 13,311 3,788 2,144 7,072 2,393 Q2 # of Twitter Followers 19,782 5,215 2,872 8,889 2,959

Center Name The Cosmopolitan Atlantic Station The Shops at The Bravern Mall of America Pacific Place

Location Las Vegas, NV Atlanta, GA Bellevue, WA Bloomington, MN Seattle, WA

Managed By 3700 Associates, LLC North American Properties Schnitzer West, LLC Triple Five Corp. Pine Street Group LLC

Growth 48.6% 37.7% 34.0% 25.7% 23.7%

Not only has The Cosmopolitan experienced the most growth in the number of Twitter followers from Q1 to Q2 2011, but it has also experienced the second highest growth among the top 20 centers on Facebook (48%). This growth may be due in part to the centers number of tweets per day, more than any of the other top 10 centers.

Number of Followers Compared to Average Tweets Per Day - Top 10 Centers

25,000 20,000 15,000 10,000 5,000 5.9 7.8 6.1 3.0 4.7 5.3 19.5 10.9 5.6 1.4 25 20 15 10 5 0 Q2 Followers Avg tweets per day

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Shopping Center Social Media Q2 2011 Klout Klout is a number on a 1-to-100 scale that measures influence based on ability to drive action1. It is a calculated number based on online activity that allows us to report on a centers ability to interact with and influence those with whom they connect. In addition to an overall Klout score, Klout provides a true reach, amplification probability and network influence score. True reach measures the number of people influenced. Amplification measures the degree to which people are influenced. The network influence score measures how influential a network is. We pulled Klout scores from the top 30 centers with the most Twitter followers. Below are the top 10 centers based on their ability to influence others online.
Q2 '11 Rank 1 2 3 4 5 6 7 8 9 10 Square Feet 300,000 575,000 1,500,000 500,000 2,768,399 2,100,000 400,000 1,300,000 305,000 2,350,308 Twitter Followers 19,782 16,478 5,215 3,855 8,889 7,007 4,932 4,571 2,872 3,409 Average Tweets Per Day 19.5 5.9 4.7 5.6 7.8 6.1 5.3 10.9 5.0 3.1 Klout Score 66 62 59 58 57 54 52 52 51 50

Top Twitter Centers The Cosmopolitan The Grove Atlantic Station Frisco Square Mall of America Ala Moana Center Universal CityWalk Pearlridge Center The Shops at The Bravern The Galleria

Location Las Vegas, NV Los Angeles, CA Atlanta, GA Frisco, TX Bloomington, MN Honolulu, HI Universal City, CA Aiea, HI Bellevue, WA Houston, TX

Managed By 3700 Associates, LLC Caruso Affiliated North American Propterties Frisco Square Development Triple Five Corp. General Growth Properties Universal CityWalk Glimcher Realty Trust Schnitzer West, LLC Simon Property Group, Inc.

The Cosmopolitan has the highest Klout score, influencing 7,102 people. This number is based on their total number of followers and these are the people who are actually responding and sharing tweets by The Cosmopolitan. Based on how many times their posts are retweeted, their amplification probability or how much they influence people is a 52. Network influence, or the level of influence their network has over others is 70. The Grove has the second highest Klout score (62) with a true reach of 6,491. Their amplification probability on a scale of 1-to-100 is a 44 and similar to The Cosmopolitan, their network influence is 70.

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Shopping Center Social Media Q2 2011 Finally, Atlantic Station has the third highest Klout score among the 30 centers with the highest number of followers. This is impressive because they only have 5,215 followers, proving that quantity is not an indicator of quality when it comes to social networking. Their true reach is 1,877 meaning that although they do not reach as many people as some of the other top centers, they have meaningful interactions that provoke their followers to respond and share the information with others. Atlantic Stations amplification probability is a 43, and their network influence is a 66. Conclusion The involvement in social media outlets for the shopping center industry has yet to hit a plateau. We are seeing the number of centers participating on Facebook and Twitter rise, and fan bases and followers are continuing to engage with the industry. Sixty percent (60%) of shopping centers are now on Facebook, up from 38% at the same time last year and 51% are now using Twitter compared to 34% in Q2 2010. Social networks and the way to measure activity are continuing to improve. Klout is now allowing us to measure both the quantity of social participation, as well as the quality of the interaction and information the shopping center is sending to its shoppers. Alexander Babbage continually monitors social media activity and consumer behaviors in the shopping center industry with benchmarks published each quarter. For more information about comparing your center or portfolio to benchmarks, contact: Alan McKeon at 404-961-7602 or amckeon@alexanderbabbage.com or Charlotte Sykes at 404-961-7603 or csykes@alexanderbabbage.com

Alexander Babbage, Inc., is an Atlanta based full-service research firm specializing in experiential research for destinations including shopping centers, professional sports teams, retailers, restaurants, the arts and financial institutions. It has the deepest experience and most extensive benchmark set among private research providers. Alexander Babbage acquired Stillerman Jones & Company in 2007 and MAXtrak in 2004, making it the shopping center industrys leading provider of market and shopper research.

The database compares 1,643 shopping centers 300,000+ square feet in the United States including Alaska, Hawaii and Puerto Rico. Data and counts are effective as of the measurement date 6/30/2011.
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Shopping Center Social Media Q2 2011 Definitions Center Type Super Regional Center Similar to a regional center, but because of its larger size, a super regional center has more anchors, a deeper selection of merchandise, and draws from a larger population base. As with regional centers, the typical configuration is an enclosed mall, frequently with multi levels. Regional Center This center type provides general merchandise (a large percentage of which is apparel) and services in full depth and variety. Its main attractions are its anchors: traditional, mass merchant, or discount department stores or fashion specialty stores. A typical regional center is usually enclosed with an inward orientation of the stores connected by a common walkway and parking surrounds the outside perimeter. Lifestyle Center Most often located near affluent residential neighborhoods, this center type caters to the retail needs and lifestyle pursuits of consumer in its trading area. It has an open-air configuration and typically includes retail space occupied by upscale national chain specialty stores. These center may or may not be anchored by one or more conventional or fashion specialty department stores. Value Center A center that includes outlet tenants as well as superstores, catalog, retail clearing houses, off-price or discounters, and food vendors. Entertainment Center A shopping center that encompasses theaters, restaurants and related retail. Social Media Terms Facebook A publication for an organization, such as a school or business, which helps members identify each other; also, an online version of this, with profiles including a picture, name, birth date, interests, etc. Twitter An information network made up of 140-character messages, typically sent as text messages. Tweet A message posted via Twitter containing 140 characters or fewer. Follow To follow someone on Twitter means to subscribe to their Tweets or updates on the site. Follower A follower is another Twitter user who has followed you. Klout A measure of online influence collected from social networks to score a user on a scale of 1 to 100. Klout automatically accesses input from Twitter and is capable of including other networks in the influence score once a user registers and gives Klout permission to connect with the other networks.
Dictionary of Shopping Center Terms, Third Edition Twitter Glossary Klout Website

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Shopping Center Social Media Q2 2011 Appendix Top 25 Developers Based on Number of Centers Facebook and Twitter usage among each developers centers of 300,000 square feet or larger
Q111 % with Facebook 76.8% 92.5% 24.1% 79.6% 96.1% 30.6% 78.3% 61.3% 78.3% 100.0% 5.0% 5.9% 52.9% 0.0% 0.0% 100.0% 83.3% 66.7% 45.5% 27.3% 72.7% 11.1% 87.5% 12.5% 100.0% 57.1% 100.0% Q211 % with Facebook 77.2% 92.6% 33.7% 90.7% 96.1% 32.7% 80.0% 77.4% 79.2% 100.0% 5.0% 5.9% 52.9% 23.5% 6.3% 100.0% 91.7% 75.0% 45.5% 27.3% 72.7% 11.1% 87.5% 12.5% 100.0% 57.1% 100.0% % Growth Q1-Q2 0.5% 0.1% 39.8% 13.9% 0.0% 6.9% 2.2% 26.3% 1.1% 0.0% 0.0% 0.0% 0.0% 0.0% 10.0% 12.5% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Q111 % with Twitter 70.9% 92.0% 15.7% 48.1% 98.0% 30.6% 60.9% 54.8% 78.3% 100.0% 5.0% 0.0% 17.6% 0.0% 0.0% 100.0% 91.7% 41.7% 36.4% 27.3% 9.1% 11.1% 75.0% 0.0% 25.0% 57.1% 57.1% Q211 % with Twitter 89.5% 92.6% 24.1% 53.7% 98.0% 30.6% 71.1% 58.1% 79.2% 100.0% 5.0% 0.0% 23.5% 0.0% 0.0% 100.0% 91.7% 58.3% 36.4% 27.3% 9.1% 11.1% 75.0% 0.0% 62.5% 57.1% 57.1% % Growth Q1-Q22 26.2% 0.7% 53.5% 11.6% 0.0% 0.0% 16.7% 6.0% 1.1% 0.0% 0.0% 0.0% 33.3% 0.0% 0.0% 0.0% 0.0% 40.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 150.0% 0.0% 0.0%

Developer Simon Property Group General Growth Properties CBL & Associates Properties Westfield Corporation Macerich DDR Jones Lang LaSalle Pennsylvania R/E Investment Trust Forest City Glimcher Realty Trust The Taubman Company Kimco Realty Corporation Inland US Management LLC The Cafaro Company Vornado Realty Trust Tanger Factory Outlet Centers, Inc Westcor RED Development CB Richard Ellis Casto Centro Mid-America Real Estate Group Madison Marquette The Sembler Company The Pyramid Companies Poag & McEwen Lifestyle Ctrs, LLC Vestar Development

Base 237 188 83 54 51 49 45 31 24 23 20 17 17 17 16 17 12 12 11 11 11 9 8 8 8 7 7

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Shopping Center Social Media Q2 2011

Developer
Simon Property Group General Growth Properties CBL & Associates Properties Forest City

Aggregated by
Simon Property Group, Inc., Simon Property Group (Chelsea), Kravco Simon Company General Growth Properties, Inc., c/o Grand Teton Mall CBL & Associates Properties, Inc. , CBM RM-Waco LLC Forest City Enterprises, Forest City Commercial Management, Forest City Management, Forest City Ratner Companies Inland Southwest Management, Inland American Retail Mgmt LLC, Inland Commercial Property Mgmt, Inland Pacific Property Svcs LLC, Inland US Management LLC, Inland Continental Property Mgmt. RED Development , RED Asset Management, Inc. CB Richard Ellis, CBRE Louisville, CBRE/MEGA Vornado Realty Trust , Vornado/Charles E. Smith The Pyramid Companies, c/o Avitation Mall

Inland RED Development CB Richard Ellis Vornado Realty Trust The Pyramid Companies

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Shopping Center Social Media Q2 2011

Facebook Use by Region

Q111 Average Facebook Likes 100.0%
90.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0%

3,332

3,026

4,759

2,763

68.7% 58.9% 59.0% 55.6% 39.8% 33.1% 30.3% 31.6%

Q2'10 Q2'11

ICSC Northeast Regions 1 and 2

ICSC South Regions 3, 4, and 5

ICSC Midwest Regions 6 and 7

ICSC West Regions 8 and 9

Twitter Use by Region

Q111 Average 100.0% Twitter Followers
90.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0%

297

389

588

655

62.1% 49.3% 49.1% 30.1% 46.7% 44.6%

Q2'10 Q2'11

21.5%

25.6%

ICSC Northeast Regions 1 and 2

ICSC South Regions 3, 4, and 5

ICSC Midwest Regions 6 and 7

ICSC West Regions 8 and 9

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Shopping Center Social Media Q2 2011

Number
1 2 3 4 5 6 7 8 9

Region
Northeast Northeast South South South Midwest Midwest West West

Division
New England Mid Atlantic South Atlantic East South Central West South Central East North Central West North Central Mountain Pacific Division

States
Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont New Jersey, New York, Pennsylvania Delaware, District of Columbia, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, West Virginia Alabama, Kentucky, Mississippi, Tennessee Arkansas, Louisiana, Oklahoma, Texas Illinois, Indiana, Michigan, Ohio, Wisconsin Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah, Wyoming California, Oregon, Washington

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