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MAR 11 2020
Today we are helping you through the hurdles in creating the perfect pitch
deck, with true advice from actual Nordic investors from Innoventure, FinBan,
Galora, and Katapult.
At the end of this post, you will find thehub.io’s custom made pitch deck
template ready for you to download and adjust to your own business!
Always keep in mind that investors receive loads of pitch decks every day and
go through a lot of pitches. Through constant outreaches on email, social
media, and even to the extent of being physically stopped on the streets. So,
you do want to stand out from the crowd. In a good way.
To be realistic, the perfect pitch deck doesn’t exist since different investors
look for different things when investing. Depending on the stage of your
company (early-stage, seed-stage, etc.) the focus changes in many aspects. Are
you in the idea-phase, do you have an MVP version, have you shown promising
sales yet? Also, investors have different backgrounds and their expertise
varies a lot. This generally means that you want to make sure to have done
your homework before pitching to an investor. Make an in-depth due diligence
to better understand your investors and their previous investments. Is the
investor the best match for your start-up? Will the investor be able to provide
the advice your company needs? This will help you design your pitch deck to
the individual investor and help steal some of the attention.
Quick Tip:
An investor pitch deck is the deck you use to present your startup to the
investor. According to the majority of investors, approximately 10 slides is an
optimal length for a pitch deck. They also enjoy seeing a good balance of
written text with imagery that communicates your product idea and business
model concisely.
On the other hand, you can send it out to the investors to read for themselves
beforehand. This deck can be a little longer, even up to 20 slides, as long as you
make sure the investor can skim the main points through in a few minutes.
Either way, the rule of thumb is to not make your deck into a novel. The
important part is not the number of slides but how intuitive and cohesive your
content is.
It is important to balance your visual content with your written content: find
the best ways to communicate different aspects of your pitch and always have
your elevator pitch in mind. The short concise presentation of your business.
And if you need a good elevator pitch example, you’ll find a run-through we’re
quite fond of here.
In this blog post we introduce the top 3 things investors look for in a pitch, and
their best tips to compiling your next deck pitch deck.
A start-up is as strong as its core team. This is no secret when looking at the
ex-Google Founder of Pinterest or ex-Oracle founder of SalesForce, and is
important to keep in mind for your pitch presentation.
According to the investors, the key is not to only have the right skills and
experience within the team – but complementary ones. It is very much a
chemistry thing. Coachability is something all investors look for when
investing in a start-up. A team needs to have sufficient experience and
competencies in their domain so that all key bases are covered to ensure a
maximized collective efficiency.
Some of the most important things to cover are how mission-driven and
passionate the team is, how their personalities and their competencies fit
together as well as their ability to attract more talent.
No great idea ever succeeded without an amazing
team backing it.
The team is everything in start-ups, especially in the seed-stage. As earlier
mentioned, very early investments are almost fully team investments. When
investors speak to founders, they seek to understand their background, their
work ethic, their motivation, and ambition level.
One of the investors we spoke to also noted that having the core tech
development or intellectual development outsourced would be a huge red flag.
It is a great strength to have the most important competencies in-house. So if
you want to create the next big digital company based on software
development with a heavy focus on AI – make sure at least one of you is an
experienced software developer who is able to carry the load. Investors do not
invest in words and dreams. But what hopefully could give a
satisfactory internal rate of return (IRR) of 25% over 5 years.
Furthermore, the investors encourage you to list not only your founding team
or employees in your deck but also the possible advisors, mentors or investors
you already have onboard.
Not yet sure how you build a great startup team for investment?
As the lean start-up life goes. Resources are scarce pre-funding. But thankfully
the digital age has brought a long list of cheap, if not even free, tools to help us
do market research. Even on a more in-depth level. Here are two great tools
that every start-up should consider utilizing:
When evaluating your business don’t evaluate the potential and don’t
overestimate. You need to evaluate your business where it is right now. You
might think that your idea is a bulletproof, right-in-the-bullseye business that
without a doubt will be the next big thing. But that potential hasn’t been
unlocked yet. And for that to happen you are very much dependent on
investors to get you there.
If you haven’t shown promising sales yet and haven’t put in the effort to get
deal agreements on the board, don’t come asking for two million dollars for
2,5% of the business despite the idea and potential sounding cool. Business
has always been about relationships. Be humble, realistic, and professional
when engaging with investors.