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Scope
Introduction
The Halal Industry:
Products Food (Ingredients, groups) Non-food Products (Pharmaceuticals, Cosmetics, Personal Care, Leatherwear) Services Food (Hotel & Catering Services) Related activities (Certification, Training, Banking, Media, Logistics, Tourism)
Food Manufacturing
Food and Product Retailing Meat & Poultry Islamic Finance & Banking
Why Halal?
43 41 39 37
US
4.4%
1,330
1,355
1,382
1,408
1,433
887
903
920
CAGR = 1.8%
937
952
35 33 31 29 27 25 2001
2001
2002
2003
2004
2005
2002
2003
2004
2005
Muslim population growing at a faster rate of 1.8% than global population growth of 1.26%
Countries with lower Muslim populations compensate by having very strong and fast growing GDP per capita
* Includes Indonesia, Pakistan, India, Bangladesh, Nigeria, Turkey, Iran, Egypt, Morocco, Yemen Source: IMF World Economic Outlook Database 4/2007; International Religious Freedom 2006; Economist Intelligence Unit 2006
Africa West Asia South Central Asia South East Asia China Europe (inc Russia) N. America S. America Oceania Total
Source: www.islamicpopulation.com,,Euromonitor
115,443 111,150 175,440 93,230 5,865 63,988 14,455 820 525 $580,916
Mandate
To leverage on Malaysias advantages in the halal sector particularly in terms of certification and logo recognition, the Plan will drive the sectors growth in making Malaysia an international hub for halal products and services. The Halal Industry Development Corporation will be established to develop this industry in a holistic and orderly manner. I am confident that by carrying out these duties, the HDC will be able to play a leadership role and enable the country to bring our diverse skills and experience to bear in developing the halal-related sectors.
YAB Dato Seri Abdullah Hj. Ahmad Badawi Prime Minister on 31 March 2006, at the tabling of the motion of the Ninth Malaysia Plan, 2006-2010 in the Parliament.
SME Development
Export Promotion
AGENCIES INVOLVED
BNM MOF MOT MOA DVS MECD,EPU, UPEN State SEDCs MECD PNS MARA PUNB Halal SMIDEC MECD, Domestic Trade MITI MATRADE
Malaysias
Halal Logistics
involves providing halal certified cold an excellent storage Syariah compliant facilities, financial refrigerated instruments and transportation, services for the and nonHalal Industry contaminated shipping services. Creation of Halal Distribution Centres
Livestock and
Halal Parks
Development of
Agricultural Produce involve rearing, grazing, feedlot, syariah compliant slaughtering and planting of commercial grade agri products. GlobalGAP and SALM and SALT compliance.
provide location requirements for SMEs and Foreign Investment. Focus on Flagship Halal Zone, PKFZ, Tg. Manis Halal Park, Sarawak; Gambang Halal AgriFood Park and Padang Besar Halal Park.
Entrepreneurs is an essential part of the value chain particularly the creation of successful entrepreneurs under the BCIC programme
Halal SMEs to be export ready and gradually becoming global players. Develop product differentiation and branding. Access to Hypermarkets such as Tesco, Carrefour, Jusco and Giant.
Export Promotion
and Access to Global markets through Matrade. Participation in Halal Expos and promotional visits in strategic markets for Halal Industry players.
HDCs role is to ensure an integrated and comprehensive development of the National Halal Industry throughout the entire Halal Value Chain
Halal Integrity
Industry Development
Halal Certification
SME Development
Branding
Halal Training
Foreign Investment
Marketing
Halal R&D
Promotion
Events
Consultancy
11
HALAL INTEGRITY
Certification and Audit
Improve the certification process Provide product and premise certification services Monitoring and network with other relevant agencies
Training
Improve level of awareness on Halal and its benefits Implement and coordinate HDC training programmes
12
SME Development
Provide International and Local Market Access for SMEs and identify gaps and strengthen SME capacity to become global players and Halal Champions
INDUSTRY DEVELOPMENT
13
13
Establish the most up-to-date market intelligence on the worldwide Halal markets
Create Halal Malaysia campaign which will include food, finance, Halal services, consumer goods. Cosmetics and pharmaceuticals
Marketing
Promotion
14
14
Malaysia as the global leader in the innovation, production and trade of a number of halal-related sectors
15
15
Pharmaceutical
Human capital
**Livestock is included to address consumer well-being issues, not as an export oriented growth industry Source:Ethos analysis
promoting the halal products and services for global market. Halal products and services are also gaining increasing acceptability among non-Muslims Created interest among food producing countries, Muslim and non-Muslim The global value for trade of Halal foods and non-food products is estimated at USD2.1 trillion annually.
Potentially halal
market has been quantified as the target market that can potentially be captured
Pharmaceutical
23
Approximately 67%
6
Nutraceutical Confectionery
5
9
12
Bakery products
of potentially Halal products are categorized as fast moving consumer goods (FMCG)
Market Trends
Halal Market is expanding More countries entering market EU, USA, China, Turkey More product choices New generation, new tastes, new products/varieties More outlets/fast food Major retailers entering Halal market More market sectors emerging Contract manufacturing, Logistics, Security, Auditing, Training, Media,
Market Expansion
Halal is going up-market Market value include healthy, ethnic, fair trade, environmental & animal friendly All expanding sub-sectors, all intersect with Halal Halal is going mainstream Tesco, Carrefour taking Halal global Looking for 40% own-label products Halal is not just religious issue High cross-over market potential
Percent (%)
3.7
7.0 3.4
GDP (USD)
37,800
27,500 27,600
United Kingdom
Italy Netherlands
1.6
0.6 0.5
2.7
1.0 3.0
27,700
26,800 28,600
Source: islamicweb.com
Canada - 800,000
Asia
Malaysia/Thailand/Singapore/the Philippines/
Brunei/China and India have all taken steps to tap into the global Halal market.
Has the largest Muslim population Several countries, including Malaysia, aspire
Middle East
Especially members of the Cooperation
Council for the Arab States of the Gulf (GCC), have higher incomes and consequently higher per capita rates of consumption. The region import 80% of its food requirements. Saudi Arabia and the United Arab Emirates (UAE) are the most important import markets
United States
The market for Halal products is estimated at
US$12 billion annually and domestic sales are growing. US sales of Halal food have increased by more than 70% since 1995. US companies are significant exporters of Halal products. US companies involved with Halal products include Cargil, ConAgra, Tyson, Purdue Farms, Oscar Mayer and Midamar.
Europe
Higher purchasing power rather than
population size. The port of Rotterdam is the key Halal entry point for the European market. The port dedicated one warehouse solely to Halal products in 2008.
Promoted Sector Under Halal Malaysia Status Livestock and Meat Products; Specialty Processed Foods; Cosmetics and Personal Care; Halal Ingredients ; and Pharmaceuticals Criteria Halal certified Compliance with quality, hygiene and environmental guidelines 15% of workforce compries of knowledge workers and minimum 3 halal compliance officers
Prospect/Investment Opportunities
Production of Halal Pharmaceuticals Supplier of Halal capsules (halal gelatine) Alternative Ingredients vitamins, flavours, seasonings and palm oil-based additives Functional Food - fibre & nutrient enriched products, traditional herbal products, food supplements
(food laws and regulations) Consistent good quality Halal products Good networking with importers or agents in the importing country Continuous R&D in Product Development
important Strong Commitment of the management to supply authentic halal food Comply to HDCs requirements on Halal products/pharmaceuticals Establishing an internal Halal Committee Label food products properly for consumer informed choice
factory/premise (GMP, GHP and analytical services) Ensure reliable supply of halal raw ingredients Trained food handlers in good hygienic practices Ensure halal products are halal throughout the production chain (from raw ingredients, processing, packaging, storage and distribution)
Smart Partnership
A Tripartite management between the government
(competent authority), the industry (manufacturers/ retailers) and the consumers as smart partnership, working together and close cooperation for making Malaysia an International Halal Hub a reality The government as the policy maker and regulator The industries and the retailers are accountable for halal products they produce or distribute The consumers are educated and have access to halal information and labelling during product purchase
SUMMARY
Think globally, act locally Halal product and services are the next world
market forces Harmonize with international standards to be competitive Halal is good for business and business is good for Halal industry Success in Halal Pharmaceuticals is a shared responsibility