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presents

ALL DEALS LEAK Report: May 2011 (lite version)

The FULL VERSION is available for download at the end of this Report.

www.alldealsleak.com ADL LLP 2011. All rights reserved.

GENERAL DISCLAIMER

This publication shall not be reproduced in whole or in part, distributed or published by you for any purpose. ADL Collective LLP shall not be liable for any direct or consequential loss arising from any use of material contained in this publication.

This publication is solely for general information and should not be construed as an offer or solicitation for the purchase of any deal/products mentioned herein. It does not have any regard to your specific needs and preference. Accordingly, no warranty whatsoever is given and no liability whatsoever is accepted for any loss arising whether directly or indirectly as a result of any person or collective of persons acting on such information and advice. No action should be taken without first verifying the information stated in All Deals Leak. This publication should not be relied upon as authoritative without further being subject to the recipients own independent verification and exercise of judgment. The fact that this publication has been made available constitutes neither a recommendation buy certain products/deals nor a representation that any products/deals are suitable or appropriate for the recipient.

Whilst we have taken all reasonable care to ensure that the information contained in this publication is accurate, we do not guarantee the accuracy or completeness of this publication. Any advice contained in this publication is made only on a general basis and is subject to change without notice. We have not given any consideration to and have not made any investigation of the particular needs of any specific person or collective of persons as we are not in possession of any such information.

By alldealsleak.com - Singapore No.1 Deal Reviews Site

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Content Page Dont miss our introduction page!

Introduction (MUST READ!) ............................................................................................................................................................... 4 Total Revenues by Top 20 Deal Sites In Singapore ........................................................................................................................... 5 ADLs Comments on Revenues ......................................................................................................................................................... 6 Deal Categories Summary ................................................................................................................................................................. 7 ADL Comments on Deals ................................................................................................................................................................... 8 RECORD BREAKERS (For May) ....................................................................................................................................................... 9 POPULARITY RANKING (1st Division) ............................................................................................................................................. 13 POPULARITY RANKING (2nd Division) ............................................................................................................................................ 14 Appendix A ....................................................................................................................................................................................... 15

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Introduction (MUST READ!)

ADL is pleased to present to ADL fans, the second monthly report published for deal sites or group buying sites in Singapore! If you had missed out our first monthly report for April, fret not as each report only gets better and more informative! What you are about to expect might be a bit overwhelming for this blooming industry. As such, we have taken efforts to keep it short and sweet here, so that you can easily understand what is REALLY going on! :) In this report, you can expect to see the total e-revenues brought in by ALL the 36 sites (increased from 26 last month) and find out which deal site is the No.1 in Singapore! (Warning: Even more mind boggling figures than last month). We will also reveal a summary showing all the deal categories and the quantities sold. Are you involved in any of the deals that made it to our Record-Breakers page? Satisfy your keen sense of curiosity further by our Record-Breakers page where the highest grossing deal will be listed along with other unbelievable deals feat. Popularity rankings are also included to let you track your favourite site easily. Inevitably, there will be new sites entering into the fray and old sites getting eliminated out from the fierce competition every month. ADL will take a basket of all the active deal sites to monitor and to be compiled into our ALL DEALS LEAK Report, available for download on the SECOND MONDAY of EVERY MONTH. Lastly, if you are one who demands the FULL DETAILS of ALL THE DEALS hosted on these 36 SITES, including their INDIVIDUAL REVENUES, support us by downloading the FULL VERSION at www.alldealsleak.com/alldealsleakreport_may2011 Enjoy.

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Total Revenues by Top 20 Deal Sites In Singapore

ADL monitored a total of 36 sites1for the month of May. However, we will only feature the top 20 sites revenues in the pie chart below. The total revenue in April by these 36 deal sites arrives to more than SGD$7 Million dollars! OR S$7,153,7872 to be specific. Below is the breakdown:

Sales Revenue of Top 15 Deal Sites (April)

Deal Groupon BigDeal Outlet StreetDeal Alldealsasia ATCrazy ShiokDeal Superdeal Insing Sgdeal DealCreation Tip-It LiveoffCoupon Voucherwow G2GDeals JigoCity Voucherlicious UrbanJourney Share2Deal

Please refer to Appendix A for the list of 36 deal sites Out of the 36 sites, only 30 sites revenues were made publicly available. Reebonz and Takemetogreatdeals purchases were not disclosed on their site. 4 went inactive.
1 2

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ADLs Comments on Revenues

Last report, we mentioned that the industry Is still growing as there is a big proportion of Netizens waiting to be convinced about buying coupons from online. Never did we imagine it to grow so fast though. The industrys revenues have grown to more than 7 million from 4.5 million last month in accordance to our analysis last month. Of course there are two reasons which the growth can be attributed to. One, we have increased the number of sites being monitored to 36 from 28. Two, More travel deals are being introduced out. With over 40 deal site in tiny Singapore, the market is sure overcrowded. In our last report, we have mentioned the deal scenes have uniquely segmented itself in Singapore into Goliaths, Davids and The Soldiers.(as Featured in ADLs Guide to Group Buying)

This month we witnessed a huge leap in the revenues of the two biggest players (Goliaths-Deal & Groupon) as competition intensified over the No.1 position in Singapore. They had brushed off competitors by shifting a gear up in introducing more valuefor-money deals with more travel deals being delievered. Interestingly to note, though Outlet, Bigdeal, and StreetDeal have secured their Davids positions, there are some up and coming sites that is noteworthy. These are ATCrazy,ShiokDeal and AllDealsAsia (whom had started their own deal site this month) with over 100k revenues. Lastly, 4 of the sites have also gone inactive and ADL hereby hope that they can make a comeback soon. (like what SGdeal did)

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Deal Categories Summary

These 36 Deal sites offered a total of 825 DEALS in the Month of May! Below is the breakdown:
250 235 185 149

200 150
100 50 0

74
43

49 21

31

22

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No. of Deals

Definitions of Categories:
Travel - (Overseas or local) F&B - (Food & Beverages) Entertainment (KTV, Paintball, Prawning etc) Health - (Health Screening and Yoga etc) Products -(Specific items like bags etc) Workshops - (Seminars, talks and Camps etc) Retail - (Shopping Vouchers etc) Charity (Deals that raise money for charity) Service - (Aircon Repair, Car servicing etc) Lucky Draw (Promotional Giveaway by Sites etc)

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ADL Comments on Deals

Comparing to the previous month of the total deals delivered, there was a SIGNIFICANT jump in the figures. It had increased to 825 from 528 (reverse of 528 is 825, spooky). The reasons behind the jump are similar to the factors behind the growth in revenues. In the month of May, travel deals revenue account for 46% of the total industry revenues. In terms of proportion, it had decreased from 79% last month. In the travel deals hosted, we realized many are specifically targeted at the June holidays peak season, which had attracted more customers to buy in the month of May. However it is still the main driver behind the big deal sites (most notably being Deal.com.sg) We also saw a increase in the Beauty and F&B segment (good for the consumers), with a particular star F&B Deal attracting an exceptional amount of buyers in the month of May (Refer to Record Breakers). As mentioned in the last report, F&B deals are always a good strategy to remove any inertia the customer holds for a new site as F&B deals are attractive and lowly priced. If coupled, with a star merchant, it can work wonders just like what SGdeal did with their Yoshinoya deal. Interestingly, we see a drop in the Health and Retail sector. Health refers to mainly health check or yoga deals (e.g chiropractic checks) which consumers might find it not as appealing. Retail refers to discount vouchers which they can redeem for percentage off their shopping bills. Normally, retail deals sell well but it had decreased maybe due to the limitations of technical implementations which might not be worthwhile when compared to the number of coupons sold. As usual, ADL hopes deal sites can find the right mix of deals to cater to a broader base of customers, increase customer loyalty and profit maximization.

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Deal.com.sg - Up to 50% off 2D1N Stay at 4-Star Harris Resort Batam - World Luxury Hotel Awards Winner 2010. Inclusive of Ferry Ticket + Buffet Breakfast + Bowling + Massage + Shuttle to Town+Welcome Drink+Land Transfer. Only S$78 per pax instead of S$156 (Min 2 to go)

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Groupon.sg- $12.50 for $25 Worth of Dinner Steamboat Buffet at Joaquim

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theBalloons.sg- Basically almost all the deals there

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POPULARITY RANKING (1st Division)

WEBSITE NAME Deal Groupon BigDeal todaysmothe rhood alldealsasia Outlet Foodpon Insing Reebonzcity

FANS (1/4/2011) 89075 45,854 33,746 25230 23916 18,431 21,087 19646 16732

FANS (31/4/2011) 101,110 52,631 35,559 26288 24520 23,081 21,401 20288 18748

CHANGES 13.5% 14.8% 5.4% 4.2% 2.5% 25.2% 1.5% 3.3% 12.0%

WEBSITE NAME share2deal StreetDeal Juztoday Shiokdeal LiveoffCoupon G2Gdeal sgdealzone koovs Voucherwow

FANS (1/4/2011) 13,529 10138 6341 5,881 6020 6,285 6,060 5437 4798

FANS (31/4/2011) 13,670 12618 7394 6,547 6207 6,161 6,101 5464 5056

CHANGES 1.0% 24.5% 16.6% 11.3% 3.1% -2.0% 0.7% 0.5% 5.4%

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POPULARITY RANKING (2nd Division)

Website Name Sgdeal Hungrydeals gorgeousdeal Jigocity Citynomads grabme atcrazy Tip-it Takemetogreat

FANS (1/4/2011) 3,440 3,172 3661 3,554 2,912 2,928 1,577 1,568 2549

FANS (31/4/2011) 4,862 4,658 3987 3,592 3,312 2,949 2,872 2,757 2677

CHANGES 41.3% 46.8% 8.9% 1.1% 13.7% 0.7% 82.1% 75.8% 5.0%

Website Name Voucherlicious Urbanjourney Deal Creation theballoons Coupcult Singadeal Violetvoucher snapitfast joompr

FANS (1/4/2011) 1,328 1751 1254 1144 1065 797 320 439 NA

FANS (31/4/2011) 2,078 1794 1308 1142 1091 812 807 455 NA

CHANGES 56.5% 2.5% 4.3% -0.2% 2.4% 1.9% 152.2% 3.6% NA

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Appendix A
List of 36 Deal sites tracked for the month of April:

www.groupon.sg www.bigdeal.sg www.streetdeal.sg www.voucherlicious.com www.g2gdeals.com www.outlet.com.sg www.citynomads.com www.foodpon.sg www.singadeal.com www.tip-it.com.sg www.shiokdeal.com www.hungrydeals.hungrygowhere.com

www.deal.com.sg www.superdeals.insing.com www.liveoffcoupon.com www.voucherwow.com www.theballoons.sg www.juztoday.com www.reebonzcity.com www.dealcreation.com www.atcrazy.com www.coupcult.com www.urbanjourney.com www.todaysmotherhood.com/deals

www.sgdeal.sg www.jigocity.com.sg www.alldealsasia.com www.gorgeousdeal.com www.share2deal.com www.violetvouchers.sg www.grabme.com.sg www.sgdealzone.com www.snapitfast.com (inactive) www.joompr.com (inactive) www.takemetogreatdeals.com (inactive) www.koovs.com (inactive)

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Access to

ALL DEALS LEAK REPORT May 2011(Full version)

Inside, youll obtain The No. of Deals offered and Coupons sold by each of the 36 Deal sites The total Revenues earned per deal by each of the 36 deal sites The highest grossing deals and most bought/least bought deals by each of the 32 deal sites The types of deals offered (by categories) by each of the 36 deal sites The Revenues earned (by categories) by each of the 36 deal sites Detailed analysis of the entire industry based on all the data compiled

You can download the Full version of the ALL DEALS LEAK Report For one time payment of S$49.90 only

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