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Water is the most important necessity for life. The drinking-water needs for individuals vary depending on the climate, physical activity and the body culture. but for average consumers it is estimated to be about two to four litres per day. The growing number of cases of water borne diseases, increasing water pollution, increasing urbanization, increasing scarcity of pure and safe water etc. have made the bottled water business just like other consumer items. Scarcity of potable and wholesome water at railway stations, tourists spots, and role of tourism corp. etc. has also added to the growth. Almost all the major international and national brands water bottles are available in Indian market right from the malls to railway stations, bus stations, grocery stores and even at panwala's shop. Before few years bottle water. was considered as the rich people's choice, but now it is penetrated even in rural areas. The growth and status of Indian Bottled Industry in comparison with Western or Asian market, India is far behind in terms of quantum, infrastructure, professionalism and standards implementation. The per capita consumption of mineral water in India is a mere 0.5-liter compared to 111 liter in Europe and 45-liter in USA. Also As per UN study conducted in 122 countries, in connection with water quality, India's number was dismal 120. In comparison to global standards India's bottled water segment is largely unregulated. Former President Dr. A.P.J. Abdul Kalam has urged youngsters on July 17, 2010 to be aware of water conservation techniques to avoid grave water crisis in future."It is so sad that today, people are forced to buy water in plastic bottles. I am told that bottled water industry is worth nearly 10000 crore rupees and even big companies like the Coke and Pepsi are involved in this bottling of water and making money. So, it is imperative that we ought to save water," he added. Do not be surprise if today's bottles water industry becomes next Oil industry by 2025.
up its distribution, manufacturing and marketing operations, Coca-Cola India is sharpening its focus on packaging initiatives of Kinley to woo new consumes. In essence, the packaged water industry in India will soon witness a major tussle between swadeshi and videshi players to gain market and mind share. The western region accounts for 40 per cent of the market and the eastern region just 10. However, the bottling plants are concentrated in the southern region - of the approximately 1,200 bottling water plants in India, 600 are in Tamil Nadu. But a major problem is southern India, especially Tamil Nadu, is water starved. Top multinational players such as Coca-Cola and PepsiCo have been trying for the past decade to capture the Indian bottled water market. Today they have captured a significant portion of it. However, Parle Bisleri continues to hold 40 per cent of the market share. Kinley and Aquafina are fast catching up, with Kinley holding 20-25 per cent of the market and Aquafina approximately 10 per cent. The rest, including the smaller players, have 2025 per cent of the market share.
Variety of packages
Bottled water is sold in a variety of packages: pouches and glasses, 330 ml bottles, 500 ml bottles, one- litre bottles and even 20- to 50-litre bulk water packs. The formal bottled water business in India can be divided broadly into three segments in terms of cost: premium natural mineral water, natural mineral water and packaged drinking water. Premium natural mineral water includes brands such as Evian, San Pelligrino and Perrier, which are imported and priced between Rs.80 and Rs.110 a litre. Natural mineral water, with brands such as Himalayan and Catch, is priced around Rs.20 a litre. Packaged drinking water, which is nothing but treated water, is the biggest segment and includes brands such as Parle Bisleri, Coca-Cola's Kinley and PepsiCo's Aquafina. They are priced in the range of Rs.10-12 a litre. Bottled water major Bisleri International plans to launch fruit-flavoured water before the start of the festive season this year, a top company official said. Bisleri, which enjoys 65 per cent market share in the branded water segment, is also eyeing a sharp growth in sales during the festive season that begins from August
has opened the door to private companies and vendors filling a critical need, albeit at a very high cost to consumers." The institute reasons that governments should tap into spending on commercial water by consumers to secure funds to provide safe water at fraction of the cost. Gigi Kellett, US national director of the Think Outside the Bottle campaign, argues that demand for bottled water is due to industry creating "a market by casting doubt on the quality of tap water, when in fact bottled water is subject to far less scrutiny and often comes from the same source".
business of bottled water in the country highly lucrative. Take for instance the case of Coca-Cola's bottling plant in drought-prone Kala Dera near Jaipur. Coca-Cola gets its water free except for a tiny cess (for discharging the wastewater) it pays to the State Pollution Control Board - a little over Rs.5,000 a year during 2000-02 and Rs.24,246 in 2003. It extracts half a million litres of water every day - at a cost of 14 paise per 1,000 litres. So, a Rs.10 per litre Kinley water has a raw material cost of just 0.02-0.03 paise. (It takes about two to three litres of groundwater to make one litre of bottled water.) On April 7, more than 1,500 villagers defied a police cordon and marched to Coca-Cola's bottling plant in Mehdiganj village, Varanasi, in Uttar Pradesh state, demanding that the company immediately shut down its bottling plant. In January, the New Delhi-based Energy and Resources Institute (TERI) advised Coca-Cola to shut a bottling plant in the drought-stricken state of Rajasthan. India's Ministry of Water Resources has ranked 80% of ground water resources in Rajasthan as "over- exploited" and nearly 34% resources as "dark/ critical", the gravest ranking across the country
Plastic Bottles requires costly Oil Making the plastic in the bottles requires 47 million gallons of oil annually. And that doesnt include the jet fuel and gasoline required to transport the bottles- sometimes halfway around the world.
water cooler. The Decanter panel ranked serviced tap water third in the list, above the world's leading brand, Evian (15th), and the world's most expensive bottled water 420 Volcanic (18th) and Bling H20 (22nd out of 24 brands tasted). 420 Volcanic sells at $99 a liter, and Bling H20 (in Swarovski crystal-studded bottles) at $79 a liter. Decanter editor Guy Woodward said the tasting test exposed the "outrageous" prices of mineral water. Traditional Indian methods of cooling and purifying water Now people of India turning their backs on the country's ancient methods of cooling and purifying water. Stored in earthen pots, for instance, it is not only refreshingly cool and tasty but is said to become bacteria-free. Yet the common summer sight of water matkas (earthen pots) in public offices and spaces is giving way to upturned plastic drums dispensing packaged water. Rainwater is safe, doesnt bring about adverse effects. For centuries people have thought rainwater as unsafe, but contrary to their beliefs, as per an Australian study, drinking of untreated rainwater is safe for human health. The study was conducted under the auspices of eminent researchers from Melbournes Monash University. The entire team took a look at 300 homes that used rainwater collected in water tanks as their primary drinking source.This endeavor has been described as a world first study that comes in the midst of growing criticism of bottled water.
Dubai Drink Technology Expo 2010 from December 13, 2010 The commencement of 3rd edition of the Dubai Drink Technology Expo, taking place at the Dubai International Conventio Exhibition Centre from December 13 to December 15th 2010. The event will focus on promoting the latest drink processing packaging systems, light machinery, equipments used in the process of manufacturing, treatment, filling, supply, packaging preservation and distribution of beverages. SC quashes action against Pepsi over pesticide content on Nov. 19 The Supreme Court on November 19, 2010 quashed the prosecution of soft drink giant PepsiCo by the Kerala governmen pesticide content found in its bottles picked at random from the market. A three-judge bench headed by Justice Altamash K the criminal proceedings, mainly accepting the argument of the company that there was no law or standard governing pest adulteration in cold drinks. The company had argued that it was following universally accepted norms with regard to pestici food articles. Coca-Cola Company looking ahead for water Coca-Cola uses 309 billion liters of water annually to produce its beverages. That's about what Atlanta uses in five months, according to the city's Department of Watershed Management. In 2008, the company said, Coca-Cola used 2. water to produce an average one-liter beverage. One liter goes into the beverage itself, and 1.43 liters are used for manufa processes such as rinsing, cleaning and cooling. The company says its global system of about 1,000 bottling plants is on tr improve water efficiency by 20 percent between 2004 and 2012. India to Serve as Hub for Imported Alaskan Water S2C Global Systems, based in San Antonio, Texas, has announced plans to export 12 billion gallons of water per year fro Lake Reservoir in Sitka, Alaska, to a new, yet-to-be-built water hub on the west coast of India The first shipment to the new hub in India whose location remains undisclosed for security reasons is at least 18 mo Rod Bartlett, president and CEO of S2C Global, told India-West October 15, 2010. The water hub will be built in the next six months, while custom-built water-transport tankers, costing about $75 million, will the next 18 months. Existing oil tankers cannot be used because of potential contamination from leftover oil residues, he ex water will be packaged at the hub, and then distributed in India as well as several GCC Gulf Cooperation Council count Saudi Arabia, Iraq and the United Arab Emirates. TN Govt urged to take over the sale of bottled water The Tamilnadu Water Supply And Drainage Board (TWAD) Workers Federation on May 15, 2010 suggested the State go take over the sale of bottled drinking water and make it available at Rs. 2 a litre. The State government which was generati income from sale of Indian made Foreign liquor (IMFL) through TASMAC outlets should think of making available good drin
people, Federation General Secretary P.H.C.M.Gandhi said here. The government could earn revenue of Rs 5,000 crore even if it sold water at Rs. 2 a litre, he said adding that multi-natio private companies selling packaged drinking water were earning crores of rupees as profit whereas actual cost of purifying less than five paise per litre. TWAD should be fully in charge of surveying, designing, execution and maintenance of all wat drainage schemes and empowered to collect water and drainage tax also, he said. Go Green In December 2010 at the Copenhagen Climate talks, organizers wanted to go as green as possible and so they did not p delegates bottled water and instead offered Copenhagen tap water in corn starch cups. Close illegal bottled water units, says HC To prevent the spread of water-borne diseases in summer, the Delhi high court has directed the government to tighten the around illegal units manufacturing and selling bottled drinking water on May 31, 2010. Justice S Muralidhar directed government agencies to crack down on units manufacturing and selling drinking water withou and Bureau of Indian Standards (BIS) certification. It also constituted a committee for the purpose. The HC was hearing a petition filed by Bottled Water Processors Association. The association moved the court, alleging t large number of units in Delhi not complying with norms.They also claimed that despite the central governments attention b to illegal manufacturers, no action was taken to stop such activities. HC constituted a task force against units without a lice certification. Formation of Indian Beverage Association (IBA) In July 2010 rivals Coca-Cola and PepsiCo have come together along with other beverages makers and bottlers to form th Beverage Association (IBA), which will be the industrys single point of interaction with the government and help companies food safety guidelines and other regulations. Juices maker Dabur, packaging company Tetra Pak, bottling companies Pearl Drinks and Bengal Beverages, energy drin Bull, and drip and sprinkler systems firm Jain Irrigation Systems too have joined the association, while about 30-40 others i Bisleri International, Parle Agro, Amul, Godrej, bottlers, vendors and suppliers are expected to join in due course.