GoToMarket

CalgaryContact:RosieManaloto,InnovateCalgary403.284.6401rmanaloto@innovatecalgary.com EdmontonContact:PamelaFreeman,TECEdmonton780.492.0817pamela.freeman@TECedmonton.com

ProgramDetails
GoToMarkethelpstechnologycompaniesmaximizesuccessfulexecutioninmarketentry,productlaunch andrevenuegrowthbyaddressingmarketplacechallenges,andfocusingonstrategyandimplementation. Theprogramuniquelycombinesacomprehensivegotomarketcurriculumthroughappliedlearning,access toindustryexpertsandoneononementoring. Mentorsarerecruitedspecificallyfortheindividualcompany,basedonitsprofile.Mentorsincludeexecutive levelbusinessexperts,venturecapitalists,angelinvestorsandseniorconsultantsinthetechnologyindustry. Ajurypaneloftechnologycommercializationexpertsandinvestorsprovidefeedback,suggestionsand industryconnectionstoguideyouduringtwopanelpresentationsessions. PastparticipantsofGoToMarkethavereportedincreasedrevenue,attractedinvestment,beenacquired,or havesignedsignificantdistributionorpartneragreements.

KeyDeliverables
ThedevelopmentandexpertreviewofaStrategicMarketingPlan ThedevelopmentandexpertreviewofaMarketingImplementationPlan

TargetAudience
TheGoToMarketprogramspelledoutinexplicitdetailhowtosuccessfullylaunchaproductintothe marketplace.Thecourseinstructorshadadeepknowledgeofthetopicandthey,alongwithmyassigned mentor,weregreatresourcestoanswermyquestionsandprovideexpertguidance.Myonlyregretwasnot takingthiscoursesoonerinmyproductlaunchcyclebecausemycompanywouldhavebenefited significantly. SweetPeaToyCompany IbelievetheGoToMarketprogramisdefinitelyamusttakeforanycompanyseekingtobetter understandthemarketingandsalesprocessoftechcompanies.Ihighlyvaluedtheinteractionwiththe instructorsandothercourseparticipants.Ifoundtheenvironmenttobestronglysupportiveandthe feedbacktobeusefulandconstructive. JustinTimeResourcesInc. Albertabasedtechnologycompaniesthatarecommercialreadyorarepreparingtolaunchanew productorproductline Executivesresponsibleformarketingandsalesrevenuegrowth(VPSales/Marketing,COOs,CEOs)

 GoToMarket

ProgramSchedule:October2011February12
DATE September14,2011 September28,2011 October12,2011 October26,2011 November9,2011 TIME 12:001:30PM 12:001:30PM 12:005:30PM 12:001:30PM 12:005:30PM TOPIC InfoSession Calgary InfoSession Edmonton Seminar1andWorkshop:ProductMarketFit:BringtheRight OfferingtotheRightMarket ConferenceCall and Webinar: HomeworkDiscussionandQ&A Seminar2and Workshop:RefiningYourMarketStrategy: AligningCompetitiveAdvantagetotheRightChanneland MarketOpportunities Webinar:PrepforPanelPresentation 1stPresentationtoPanel:StrategicMarketingPlanPresentation Seminar3and Workshop: LeveragingChannelstoMarket: SelectingPartnerstoScaleUpAccesstoMarkets ConferenceCall and Webinar: HomeworkDiscussionandQ&A Seminar4and Workshop:LeadGenerationTactics:Leveraging MarketingCommunicationsandSocialMediatoCreateEffective MarketingCampaigns ConferenceCall and Webinar: HomeworkDiscussionandQ&A Seminar5and Workshop:SalesMethodsandProcesses: ManagingSalesOpportunitiesandCustomerRelationshipsto MaximizeRevenue Webinar:PrepforPanelPresentation FinalPresentationtoPanel: MarketImplementationPlan Presentation

November16,2011 November30,2011 December7,2011 December14,2011 January11,2012

12:001:30PM 9:00AM5:30PM 12:005:30PM 12:001:30PM 12:005:30PM

January25,2012 February1,2012

12:001:30PM 12:005:30PM

February8,2012 February22,2012

12:001:30PM 9:00AM5:30PM

Location
GoToMarketisavailableinbothCalgaryandEdmonton: AlastairRossTechnologyCentre,355331StreetNW,Calgaryor AdvancedTechnologyCentre,965020Avenue,Edmonton

Cost
EarlyBirdRegistration:$2,000+GST.EarlyBirdDeadline:Sept.30,2011 CompleteProgram:$2,200+GST IndividualWorkshops:$250+GSTperworkshop