IT Industry - A perspective

The industry in a nutshell

Information technology (IT) is at the centre of everyday life and can be found in almost all other industries. IT underpins many organizations and pastimes, from shopping to watching the television, and it is at the core of every business. IT will continue to be the key element that enables businesses to grow. It is a very dynamic industry and is constantly changing. IT positions include: highly technical roles, including programming and systems analysis; business-related roles, including project and relationship management; creative roles, involving digital technologies used in web design and development.

The IT industry was affected less than most other industries during the recent recession. This was partly due to companies employing IT professionals to help them cut costs but also down to the overall strength of the industry and significant presence in industries as a whole. It also has a central role to play in the government's current drive to create a 'Digital Britain' so that managers, employees, leaders and citizens can use IT to enhance all aspects of their lives. Information technology (IT) is defined as the design, development, implementation and management of computer-based information systems, particularly software applications and computer hardware. Today, it has grown to cover most aspects of computing and technology. The reason why it has catapulted in importance is due to the improving accessibility, awareness and utility of technology. It is a common fact that a countrys IT potential is paramount for its march towards global competitiveness, healthy GDP and defense capabilities. IT professionals perform a variety of duties ranging from data management, networking, engineering computer hardware, database and software design, to the management and administration of entire systems. With the already high penetration of conventional personal computer and network technology, coupled with the growing convergence of information, communication and entertainment, the industry is now keenly focused on the integration with other technologies such as mobile phones, automobiles and 1

televisions etc, thereby increasing the demand for such jobs. The largest firms globally include IBM, HP, Dell and Microsoft. India has emerged as the fastest growing IT hub in the world, its growth dominated by IT software and services such as Custom Application Development and Maintenance (CADM), System Integration, IT Consulting, Application Management, IS Outsourcing, Infrastructure Management Services, Software testing, Service-oriented architecture and Web services. When it comes to IT services, the world is coming to India. With a CAGR of 28 per cent during the last 5 years, the IT-ITES industrys contribution to Indias GDP has risen from 1.2 per cent during 1999-2000 to 4.8 per cent in 2005-06. Growth Curve A survey by the National Association of Software and Services Companies (Nasscom) shows why the Indian IT industry has become a case study of success: The Indian IT-ITES industry has recorded 33 per cent growth in exports, clocking revenues of US$ 23.6 billion in FY 2005-06, as compared with export revenues of US$ 17.7 billion in FY 2004-05. FY 2005-06 also saw the overall Indian IT-ITES industry (including domestic market) growing by 31 per cent registering revenues of US$ 29.6 billion, up from US$ 22.5 billion in 2004-05. Of the total IT-ITES exports in FY 2005-06, IT software and services grew by 33 per cent, registering revenues of US$ 13.3 billion The ITES-BPO segment clocked revenues of US$ 6.2 billion, recording a growth of 37 per cent. Engineering services and product exports grew from US$ 3.14 billion in FY 04-05 to US$ 4 billion in FY 05-06. Domestic market clocked revenues of US$ 6 billion in FY 04-05 from US$ 4.8 billion in FY 05-06.

 Growth Drivers According to Nasscom, the growth in India's services exports has been led by many factors, including: A strong demand and increased traction for traditional services like ADM New services like EAI (Enterprise Application Integration) and package implementation New areas like engineering services. Indian companies are enhancing their global service delivery capabilities through a combination of green-field initiatives, cross-border M&A, partnerships and alliances with local players. Global software product giants such as Microsoft, Oracle and SAP have established their captive development centres in India. Leading MNC IT companies have operations in India, accounting for 16 percent of their delivery capabilities in offshore locations, with India accounting for 70 percent of the total offshore employee base. R&D India is fast emerging as a research and development hub for some of the largest IT companies in the world. The country is drawing 25 per cent of fresh global investments in R&D centres. In many cases, such as Oracle, Intel, Adobe, STMicroelectronics (STM), SAP and others, the India R&D centre is their largest facility outside the US or Europe. Others, including IBM, Texas Instruments, Delphi, HP, Microsoft, Google and Cisco have been tapping Indian talent for conducting cutting-edge research. According to Daniel Dias, director, IBM India Research Lab, India has a rich talent base. As a result, a lot is going on in the Indian context which forms the basis for R&D work. Meanwhile, the companies that are already here are betting big on India. For instance: SAP Labs India is SAPs largest development facility outside Germany. Adobe Systems has 900 people in its India R&D operations the highest number outside the US. Chipmaker Intel has 3,000 staff in India, the majority in its R&D unit. Some of Intel India R&Ds recent contributions include complete design of the Centrino mobile chip called Napa. 3

STM has built a state-of-the-art design campus in Greater Noida, which once fully developed, will have 5,000 engineers. The company has earmarked US$ 30 million in investments over the next two years.

Companies are lining up to invest in India, and a big chunk of their spending is directed towards setting up R&D facilities. As per the data compiled by the Ministry of Communications and IT, against 28 companies that outlined their investment plans, 17 have already infused capital. Six of these companies have committed over US$ 1 billion each towards their India operations. This includes Ciscos commitment of US$ 1.1 billion, SemIndias US$ 3 billion proposed investment, Intels US$ 1.25 billion, Microsofts US$ 1.7 billion, IBMs US$ 6 billion, and SAP Labs US$ 1 billion investment. Hardware on a high road According to the IT industrys annual review (2005-06) by Manufacturers Association for Information Technology (MAIT), hardware sales in India are tangible proof of the shifting patterns of growth in Indias IT industry. Desktops: Desktop shipments have gone from 1.9 million units in 2000-01 to 4.6 million units in 2005-06, reflecting a CAGR of 25 per cent between 1998 and 2005, and a growth of 27 per cent in 2004-05 alone. MAIT estimates desktop shipments to grow to 5.6 million in 2006-07, at an annual growth of 21 per cent. Processors: In 2005-06, the Intel P-4 processor dominated the market, with an 80 per cent share in all PCs sold during the year. Notebooks and laptops: Between 2000-01 and 2005-06, the annual sale of notebooks grew by 144 per cent, at a CAGR of 76 per cent. While only 41,670 notebooks were sold in 2000-01, a whopping 431,834 notebooks were sold in 2005-06, the bulk going to businesses and 13 per cent going into households. Servers: From 64,090 servers in 2000-01, sales have gone up to 89,161 units in 200506. Annual sales increased by 81 per cent, with 48 per cent of sales headed for Indias small towns, signaling a slow but sure shift to Tier-II towns. Printers: Laser is in, in the Indian computer printers market. Displaying a CAGR of 52 per cent, laser printer sales have gone from 71,000 units in 2000-01 to 325,000 in 2005-06. Inkjets continue to dominate the market. Of the more than 1.5 million

printers sold in 2005-06, nearly half were Inkjets. Dot matrix printers are steady at a CAGR of 8 per cent, while Inkjets are growing at 14 per cent CAGR. UPS: Sales have shot from 398,195 units in 2000-01 to 1,208,413 units in 2005-06, displaying an annual growth of 27 per cent and a CAGR of 34 per cent. More than half (55 per cent) of the UPS sold were headed to Indias small cities. Keyboards and Monitors: Keyboards have shown an annual growth of 26 per cent, and a CAGR of 28 per cent. Monitor sales, dominated by the 15-inch monitors, have shown an annual growth of 27 per cent and a CAGR of 28 per cent. Internet: Indias internet penetration has gone from 350,000 in 2000-01 to 4,124,000 in 2005-06. One in four SEC-A households in India have an active internet connection, while 48 per cent of all business and 16 per cent of all homes have an active internet connection in the top 4 metros. Users are moving away from dial-up lines and opting for higher speeds and better connectivity of Cable and DSL links and ISDN dedicated lines. Spread to Tier-II IT or ITES, the action is shifting to Indias Tier-II cities, and the numbers speak for themselves. In 2000-01, 68 per cent of total PC sales were in the top 4 cities Indian metros. In 2005-06, that number is down to 33 per cent. Sales of PCs in smaller towns grew 35 per cent, accounting for 54 per cent of the total market. While the sales growth in the Top 4 cities was merely 10 per cent, in the Next 4 cities, it was a whopping 50 per cent. Users The profile of Indian IT users is changing. The retail sector has adopted computers with a passion. There has been a 127 per cent growth in retail outlets buying desktops, between 2000-01 and 2005-06. Factories have shown a growth of 46 per cent in the same period, while office locations a growth of 24 per cent. Road Ahead

India is up to meet the global IT challenge. According to Nasscoms projections, overall software and services will grow by 25-28 per cent, clocking revenues of US$ 36-38 billion in FY07. IT-ITES exports are likely to grow by 27-30 per cent in FY 06-07, posting revenues between US$ 29-31 billion. Market Overview Bolstered with such a significant, technically sound resource base, the software industry has grown unimpeded. With a compounded annual growth rate of more than 50% between 1992 and 2001, the Indian software sector has expanded almost twice as quickly as the world-leading U.S. software industry did during the same period, although from a smaller base. Indias software industry statistics illustrate the massive strides achieved by this sector and the opportunities the future holds. According to NASSCOMs estimates for the fiscal year 2000-01, the countrys software industry is worth $8.26 billion, up from $100 million ten years ago. A study conducted by renowned consultancy firm McKinsey and Co., for NASSCOM, has proven why India is becoming the off-shore software development outsources destination of choice. According to the NASSCOM-McKinsey study, the Indian software industry is expected to gross US$50 billion in exports in 2008! This is based on an average growth rate of 35 percent per year. The industry is well placed to achieve this target
Growth of IT Industry (in US $bn)
100 90 80 70 60 50 40 30 20 10 0 2002-2003 2003-2004 2004-2005 2005-2006 2006-2007 2007-2008 Years

US $ bn

Stage of Industry Life Cycle

IT industry is in GROWTH phase since last 5 years. It is growing at a fast pace. It can be seen through contribution of IT in -GDP -No.of employees in this sector -Revenue generated from this sector

Contribution in GDP

5.60%
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5.40%

No. Of Employees

Comparative Revenue Of IT & ITES

50 40

Website development Industry - A perspective

Web development has revolutionized the businesses today. They are motivating them to move beyond traditional methods and think out of the box. Websites that carried just static contents in their initial days are far more attractive and interactive today owing to its increased popularity. The web development industry has grown leaps and bounds from the days of its inception. It continues in the positive path with a promise of exploring new avenues. Firms that called themselves software companies before now take great pride in calling themselves as a Web Development Company. They have specialized in the field of web development to ride the tide of demand that is bringing in profits in the field. Small and large companies are realizing the importance of using the internet as a medium to reach out to people through their websites contributing to the field of web development. Web application development has evolved from the days of its inception. Today, what begins as website creation marks the preamble to unending milestones for companies to reach. Many aspects like designing the website, identifying the layout, drafting the content adds to the effect delivered through the website. The portal development, though initialized by experts marks the completion of the first phase in the design of websites. Aspects like modifying the content on a regular basis and keeping the site interesting for viewers lies in the hands of individual businesses. Web Development India has gained prominence across the world. The abundant knowledge and proficiency of experts in the country has contributed to the success of many business ideas by creating an impactful platform through their websites. The experts are conversant with the tools used for the design of sites. They have the knack of tactfully combining the text with audio, video, live chats and so on to create websites that make lasting impact of the customers. There is no denying that your websites can be insightful and engaging if designed well. They draw curious eyes to feed them information on all that your company has to offer 9

adding to your clientele. As businesses are waking up to the impact of the web development industry, the industry is seeing a massive rise in demand and talent.

GLOBAL SCENARIO of IT Industry

Today the ITs advancement around the world cannot be imagined. Integrated the world economy through removal of barriers. Global sourcing of technology related services is estimated to have grown. There is estimated growth regarding spending on worldwide technology products & related services sector. Global IT spends projected to grow at steady rate. The IT revolution in wake of the nineties has changed the global business scenario drastically placing new demands on organization to innovate, reform and restructure with emphasis on quality, design and flexibility. Improved communication systems have ensured greater control over activities and have contributed to immense improvements in factors of effectiveness including lead times, inventory and quality standards. The interne boom has enabled organization to tap new markets and reach markets which they never could have before. A direct link has been established between the company and the consumer. This change has come about due to increased speed, high accessibility and networking. The focus is now on information and knowledge. This would necessitate seeing the businesses differently.

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Growth of IT Industry (in US $bn)

100 90 80 70 60 50 40 30 20 10 0 2002-2003 2003-2004 2004-2005 2005-2006 2006-2007 2007-2008 Years

US $ bn

Indian Scenario of IT industry

The Indian information technology (IT) industry has played a major role in placing India on the international map. Over the last few years the IT and BPO sector in India has become one of the major contributors to the country's growth. The IT/ BPO industry in India has contributed directly and indirectly to the economy by providing employment, generating revenues and creating value. The Indian IT industry is mainly governed by IT software and services such as System Integration, Software experiments, Custom Application Development and Maintenance (CADM), network services and IT Solutions. According to the findings of National Association of Software and Service Companies (Nasscom) the revenues of the Indian IT-BPO industry will aggregate up to US$ 88.1 billion for the FY2011. The IT software and services sector alone will account for revenues upto US$ 76.1 billion for the same year.

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The export revenues earned by the sector will reach US$ 59 billion in FY2011 making the sector a holder of 26 per cent of market share of the total Indian export industry. The number of people employed with the sector will also increase to 2 million employees. Within the realm of exports the IT Services division grew at a rate 22.7 per cent in FY2010. It was the fastest growing sector accounting to aggregate export revenues of US$ 33.5 billion. Top IT Companies As per the latest reports published by Dataquest, The top 20 IT companies in India which comprise both hardware and software accounted for accumulated revenues of $2 billion in 2009-10.

Top IT Companies in India Below is a list of the top IT Companies in India in 2010 showing their revenue and growth rate. Company Hewlett-Packard India HCL Info systems Ltd Ingram Micro India Redington IBM India Dell India Wipro Intel India Microsoft India SAP India: Acer India Oracle India Revenue Rs 14,992 crore Rs 11,836 crore Rs 8,824 crore Rs 7,024 crore Rs 5,888 crore Rs 5,275 crore Rs 5,268 crore 4,690 crore Rs 3,575 crore Rs 3,204 crore Rs 2,749 crore Rs 2,700 crore 12 Growth Rate 16 percent -4 percent -6 percent 7 percent 2 percent 24 percent 9 percent Not available 14 percent 46 percent 38 percent 11 percent

APC-MGE Emerson Network Power India Lenovo India Cisco Systems India Tulip Telecom LG India Samsung India

Rs 2,620 crore Rs 2,500 crore Rs 2,396 crore Rs 2,324 crore Rs 1,965 crore Rs 1,798 crore Rs 1,664 crore

-1 percent NA -3 percent 0 percent 22 percent 39 percent 29 percent

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IT Outsourcing in India As per NASSCOM, the IT exports in business process outsourcing (BPO) services attained revenues of $17.2 billion for the FY 20010- 11 going up by almost 34.5 as compared to last year. It accounted for more than 77% of the entire software and services income. Over the years India has been the most favorable outsourcing hub for firms on a lookout to offshore their IT operations. The factors behind India being a preferred destination are its reasonably priced labor, favorable business ambiance and availability of expert workforce. Considering its escalating growth, Patni Computer Systems the (IT) services and solution giants in India have sealed a five-year contract with UK-based IT solutions provider 2e2 worth US$ 32.09 million. According to the agreement Patni will offer a host of support services to 2e2's clients and end users. A 5 year agreement between HCL Technologies and News Corp for administering its information centers and IT services in UK. As per the industry analysts, the pact is estimated to be in the range of US$ 200-US$ 250 million. US$ 50 million agreement between HCL Technologies and Meggitt, UK-based security apparatus manufacturer, for offering engineering facilities. Global giant Wal-Mart has short listed there Indian IT dealers namely Cognizant Technology Solutions, UST Global and Infosys Technologies for a contract worth US$ 600 million India's domestic IT Market India's domestic IT Market over the years has become one of the major driving forces of the industry. The domestic IT infrastructure is developing contexts of technology and intensity of penetration. Despite resistance by Barack Obama against outsourcing the Indian IT/BPO industry still show an impressive rate of growth. According to a study conducted by Gartner, the IT/ BPO sector in India will grow at almost 19 percent till the next two years. By the end of the FY 2012, the domestic sector is estimated to expand to US$ 1.7 billion against the existing US$ 1 billion.

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Government initiative in India's domestic IT Market The Indian government has established a National Taskforce on IT with an aim of formatting a durable National IT Policy for India Endorsement of the IT Act, which offers an authorized structure to assist electronic trade and electronic operations. Major investments in India's domestic IT Market According to Andhra Pradesh Government the state's SEZs and Software Technology Parks of India (STPI) will witness an investment of US$ 3.27 billion in the next few years. EMC Corporation's total Indian asset is expected to reach US$ 2 billion by 2014.

Future of Indian IT Industry The Indian IT sector persists to be one of the flourishing sectors of Indian financial system indicating a speedy expansion in the coming years. As per NASSCOM, the Indian IT exports are anticipated to attain US$ 175 billion by 2020 out of which the domestic sector will account for US$ 50 billion in earnings. In total the export and domestic IT sector are expected to attain profits amounting to US$ 225 billion along with new prospects from BRIC nations and Japan for its outsourcing operations. The industry is likely to continue growing from strength to strength, as local players incorporate best in class practices from global counterparts whilst retaining their edge in terms of lower cost of labor and focused governmental investments. New graduates with degrees in related fields such as electrical engineering and computer science can hope to achieve significant professional growth and a healthy remuneration from companies looking to hire the best talent available, given the high proportion that leave to pursue jobs in this sector overseas.

Performance

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In India, it is important to make the distinction between IT and ITES (IT enabled services). The latter refers to services delivered over telecom networks/ Internet to a range of external business areas (Colloquially referred to as KPO and BPO) and is treated elsewhere on this website (see ITES industry overview). Hence, we shall focus on the IT industry here by limiting the discussion to electronics hardware manufacturing and software development and services. Despite the unprecedented global economic downturn, the Indian IT industry has weathered the storm well, and will achieve sustainable growth going forward. India is expected to witness an average 8% salary increase in 2010 and ~50% of companies have strong hiring plans, according to a survey by global HR consultancy Mercer, giving yet another indication of the high confidence levels among the countrys corporate houses after the economy staged a faster-than-expected recovery from the slowdown. While the larger players continue to lead growth, gradually increasing their share in the industry aggregate, several high-performing small and medium enterprises have also stood out. Growth Potential The strong demand for electronic hardware and software in India has been fuelled by a variety of drivers including the high growth rate of the economy, emergence of a vast domestic market catering to the new generation of young consumers, a thriving middleclass populace with increasing disposable incomes and a relatively low-cost work force having advanced technical skills. Indeed, the Government has also identified growth of this sector as a thrust area as there remains great expectation for significant growth given the fairly low levels of penetration of technology among the 1.1 billion population; There were only 60 million Internet users in 2009, 7 million DVD players and personal computers were sold in 2008-09, and 11 million new mobile subscribers were added every month in the same period. In this scenario there is now a big opportunity to step up the production to gain higher global share besides meeting the domestic demands. The Indian IT sector has also built a strong reputation for its high standards of software development ability, service quality and information security in the foreign marketwhich has been acknowledged globally and has helped enhance buyer confidence. The 16

industry continues its drive to set global benchmarks in quality and information security through a combination of provider and industry-level initiatives and strengthening the overall frameworks, creating greater awareness and facilitating wider adoption of standards and best practices.

TOP THREE PLAYERS IN IT & ITeS SECTOR

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No. of Employees:

Comparison of Market Capitalization of 3 companies

Revenue

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Indian Scenario of Website Development Industry

"Web Development... The Next Generation Wave in the Indian IT Scenario" With the rapid pace that India is developing and considering the fast changing IT scenario, web development has now become a major focus for most emerging companies. Today, India is being viewed as the next major IT hub providing world class web development solutions aimed to boost online businesses for most emerging companies. Indian software and web development markets are flourishing and gaining considerable attention from most foreign companies who wish to outsource their web development requirements. By creating a global presence for itself, the Indian IT industry is generating significant revenues in the world market thus making it the most preferred choice for web development activities. In recent time most IT firms in India have proven their capabilities by offering quality software tools and web solutions in the global arena. In fact, many Indian firms have demonstrated their skills by delivering commendable IT solutions for a wide range of business requirements. Looking at todays scenario it can be observed that with internet progressing, many emerging companies in diverse areas have opened up web development companies. India is now a favorite destination for various web development solutions owing to its low cost manpower, world-class communication and infrastructure facilities, extensive technical knowhow and sheer focus on the quality front. Looking at the overall scenario, if we make a comparison between India and other countries then one can observe that truly India has more number of talented professionals who can deliver far better quality work as compared to any other nation. Many multinational setups now understand the importance of having a well developed website. Not only does it help in making the end consumer aware of the companys products and services but also helps in generating revenue by promoting brand consciousness.

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The underlying technologies in developing a website have also changed. Many web development companies are now using latest customized tools like Flash, Ajax, PHP and .Net to create various online functionalities and web applications. This helps in streamlining various businesses processes and helps companies connect to their customers.

f you are looking to outsource your web development activities to some professional company then you need to ensure that the company you hire is proficient in all major fields of online marketing. By having a well developed website does not necessarily mean that you can conquer the market. Nowadays many online companies are trying to optimize their website to make them more search engine friendlier. Amazingly, statistics reveal that majority of Search Engine Optimization (SEO) Companies are located in India and are catering to the various business requirements of companies located both domestically and abroad. Many emerging web development companies of high repute like for instance IT Chimes (www.itchimes.com) are great companies to be associated with. They go the extra mile by understanding the basic requirement of clients before offering innovative web development solutions. It is anticipated that with the growth of globalization and the pace that the Indian IT market is moving forward, India is going to be an ultimate destination for most web development solutions.

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GLOBAL SOLUTIONS
Company Profile: Global Solutions is a Website design company based in India that provides services of website design, website development, website designing, wordpress website design, cms web design, ecommerce website designing, website hosting, oscommerce website development, graphics design, brochure design, corporate identity, logo design and image retouching. Our talented team of website designers, using the latest in website development technology, will provide you with incredible services at very competitive prices. Our Website Developers have successfully designed cost effective websites for individuals and businesses worldwide. From high end ecommerce website development, Joomla website design to the simplest logo design needs, we can help you realize your goal. Therefore, if you require a new website design or a redesign of your existing website, then India based website design company, Global Solutions has a complete solution for your company. Global Solutions is a leading website design firm that provides affordable, professional and practical website design solutions. We have helped many website design companies and hosting companies in the USA and Europe to deliver qualitative web based solutions in a professional and a cost effective manner. We have clients spread over in UK, USA, Australia, South Africa, Canada, India, France, Belgium, Spain, Ireland, Denmark, Hong-Kong, Netherlands, Germany, Mexico, China and 70 other Countries. Click here to see why customers are outsourcing to India.

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Global Solutions is a leading Indian Website Design company. Global Solutions has also been featured by Wall Street Journal Newspaper as one of the best website design company in India offering unmatched quality and fast turnaround time. Global Solutions has been designing web sites since 1998 and has kept a finger on the pulse of what's new on the web. They are prepared and educated to better provide a face for your business on the Internet. Providing a unique presence on the net is a challenge for any company whether small or big. At Global Solutions they offer a complete web design service from initial consultation through to design, publication and periodic overhauls and maintenance. Global Solutions specializes in getting small to medium sized businesses onto the Internet. They do not waste time or resources by trying to target our services to millions of different people. Instead, they have one mission: design and provide a powerful Internet presence for small to medium sized companies looking to establish a web site.

Products and Services offered by the Company

We offer a competitive, professional service catering for all your website development, graphic design, search engine optimization and software needs. Their Services include: Website Design Website Development Logo, Graphic Design Banner Design Image Retouching Website Hosting Search Engine Submission Search Engine Optimization

Policy of the Company:

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The Global Promise It is our prime objective to offer incomparable levels of service. Your website will grow and develop as your company does. Technology changes and changes in your service offerings, corporate image and marketing strategies mean that you will wish to update your website on a regular basis. Global Solutions aims to establish strong ongoing relationships with all of our clients, we therefore offer a number of maintenance solutions designed to suit your individual company requirements. Quality Assurance With over nine years of experience in web-based activities, Global Solutions has been committed to the quality of its professional services since its formation. Providing a quality service has always been a keystone in our company policy. This commitment applies to all work undertaken. Our objective is to apply our professional skill and care in a consistent and demonstrable way, contributing to the fulfillment of the needs of all those concerned with our projects.

Companys strategy for achieving this quality service is to: Define and clarify our brief. Apply our expertise in designing a smooth information flow and incorporating design elements that will best satisfy the basic requirements of our esteemed clients. Constantly communicate and exchange progress details with our clients to ensure that the website is in line with the corporate image of the company. Instigate a quality plan Provide management that is committed to maintaining the quality of both our service and our product and ensuring that our input into the project will be carried out to the requirements of time, cost and quality and to fulfill the client's objectives. Carry out the above in a clear and demonstrable way.

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Global Solution's commitment to value driven website designing also ensures that we seek innovative design solutions with consideration to time, cost and quality. In these ways we at Global are striving to maintain excellence in providing our clients with comprehensive, effective and creative consultancy service to enable them to achieve their objectives

Latest News and Achievements

Global Solutions has been featured in various newspapers and magazines. Highlights of Global Solutions recent press releases and achievements are itemized below. Wall Street Journal is an English Language international daily newspaper, published by Dow Jones & Company. Global Solutions was featured in this newspaper. A WSJ journalist interviewed the CEO of Global Solutions "Raj Shah" and mentioned Global Solutions to be one of the best website design agencies in India. UNICEF in association with French Government selects Global Solutions to design their new website Hindira. Wockhardt UK selects Global Solutions to provide Website design and Software development solutions. US Senator Mr. Joseph Liberman, mentions Global Solutions in one of his reports as one of the premier offshore website development company helping American companies to become more competitive. Saudi Arabia's King selects Global Solutions to design their website with a vision for the future development of the Kingdom of Saudi Arabia.

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Scott Wallsten an economist at The World Bank, a scholar at the Stanford Institute for Economic Policy Research, and a staff economist at the U.S. President's Council of Economic Advisers selects Global Solutions for his new project.

Mazal U'Bracha - Israel's largest diamond publication magazine has nominated K P Sanghvi's website which was designed by Global Solutions, as its best website of the year.

Form of Company Global Solution was Private firm Size of the Organization 11 Form of Management My firm was an ownership firm. It is own by Raj Shah and
Manish Shah.

PORTFOLIO
These are some website which was designed by Global Solutions:

Leading Cosmetic Dentist Dr Rohrer is based in Florida offering Cosmetic Dental Services, Dental Implants, Dental Bridges, Dental Care, Porcelain Veneers, Restorative Dentistry, Dental Crown, Teeth whitening and Oral heath care services across USA.

Wockhardt UK is a leading Global Pharmaceutical Contract Manufacturer offering Full Turnkey Service capability, lead by UK based Project Managers with wide and extensive Logistics, Planning and Business Management experience.

Studio 36 is a leading Salon based in Australia offering services like Keratin Bond, Microbead and Spray Tan. They also have experience in the film

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industry doing Hair Extensions for Australian production houses. Global Solutions redesigned their new corporate website.

USA Elections 2008 website is launched for latest news, updates, exit poll results about the forthcoming elections in USA. This website offers various reports, white papers and current news. Global Solutions India designed their website.

Visual Safety, is one of the leading ecommerce website in Australia dealing in road signage and safety signs. This website has shopping cart and advanced CMS module. The team at Visual Safety can add/delete their products using the backend admin module.

Baby Pehel is a leading baby model based in India. She has represented various brands in Print advertisements and TV ads. Global Solutions designed her new website which has a dynamic image gallery showcasing her diversified portfolio.

Atrium Tower is located in the exclusive area of Obarrio, just moments away from the heart of the Banking District in Panama City, which is, without any doubt, the most strategic location in the world to set your business. Global Solutions designed their website.

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Renaissance Painted Finish, USA provides decorative painting, murals, art work, and the finest interior painting, plastering and finishingis across USA. Global Solutions designed their dynamic business website using Flash.

UNICEF is supporting a program called HINDIRA to ensure that all children, and particularly girls, will have access to a good quality education and finish at least 5 years of primary school. UNICEF selected Global Solutions to design their website.

Asoka- Global Solutions designed the international business site for Asoka, the debut production of Indian Bollywood super star actor Shah Rukh Khan. Designed to suit the international tastes, the site was aimed at generating curiosity among an international audience.

K P Sanghvi is India's premier diamond exporters and one of the world's largest diamond trading houses. Mazal U'Bracha - Israel's largest diamond publication has nominated this site, designed by Global Solutions, as its best website.

EGL, USA is world's foremost gemological certification organization having offices in New York, Los Angeles, Toronto. So when it came to redesigning its website in tune with the latest technology, EGL, USA put. 27

PESTLE Analysis

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SWOT Analysis Global Solutions

Global Solutions is one of the largest businesses in India with a turnover in excess of Rs. 40 lacs in 2008. The company specializes in Information Technology (IT) and consulting. Manish Shah and six others started the company in 1995, and it is now the largest IT Company in India with its headquarters in Mumbai. It employs more than 90 IT professionals and was famously rated 'Best Employer in India.' It operates in a number of business sectors from banking to retail, and its services tend to encompass end-to-end IT solutions which includes a whole bundle of added-value solutions from infrastructure to software engineering. This SWOT analysis is about Global Solutions.

Strengths
Since the company is based in India its competitive advantage is enhanced. The Indian economy, despite weak economic indicators such as relatively high rates of inflation, has low labor costs. The workforce has relatively high skills levels in Information Technology. Couple these two elements together and you have an operational basis that offers low-cost 30

based, highly skilled competitive advantage. Trained Indian personnel often speak very good English and are sensitive to Western culture, underpinned by India's colonial past. Global Solutions is in a strong financial position. The business turned over more than Rs. 40 lacs in 2008. This means that it has the capital to expand, and also the basis to leverage potential investors. The company has bases in 44 global development centers, most of which are located in India, although the company has offices in many developed and developing nations. This means not only that Global Solutions is becoming a global brand but also that it has the capability to support the global operations of multinational clients.

Weaknesses
Global Solutions on occasion struggles in the US markets, and has particular problems in securing United States Federal Government contracts in North America. Since these contracts are highly profitable and tend to run for long periods of time, Global Solutions is missing out on lucrative business. Added to this is the fact that its competitors do well in terms of securing the same Federal business (and one should also take into account that many of its competitors are domiciled in the US and there could be political pressure on the US Government to award contracts to domestic organizations). Despite being a huge IT company in relation to its Indian competitors, Global Solutions is much smaller than its global competitors. As discussed above, Global Solutions generated Rs. 40 lacs in 2008, which is relatively low in comparison with large global competitors such as Hewlett-Packard ($91 billion), IBM ($91 billion), EDS ($21 billion) and Accenture ($18 billion). It is sometimes argued that Global Solutions is weaker when it comes to high-end management consultancy, since it tends to work at the level of operational value creation. Competitors such as IBM and Accenture tend to dominate this space.

Opportunities
At a time of recession in the global economy, it may appear that some companies will reduce take up of services that Global Solutions offers. However, in tough times clients tend to focus upon cost reduction and outsourcing - with are strategies that Global Solutions offers. So hard times could be profitable for Global Solutions. 31

There is a new and emerging market in China as the country undergoes a huge industrial revolution.

The strategic alliance between Global Solutions and Schlumberger gives the IT company access to lucrative business in the gas and oil industries.

There has been a trend over recent years for European and North American companies to base some or all of their operation in India. This is called an offshore service. Essentially there is a seamless link between domestic operations and services hosted in India. Examples include telecommunications companies such as British Telecom and banks such as HSBC that have customer service and support centres based in India. Think about the times that you have made calls to a support line to find that the adviser is in Mumbai or Bangalore and not in your home market.

Threats
India is not the only country that is undergoing rapid industrial expansion. Competitors may come from countries such as China or Korea where there are large pools of low-cost labor, and developing educational infrastructures such as universities and technology colleges. Customers may switch to other offshore service companies in other countries such as China or Korea. Other global players have realized that India has the benefit of low-cost, highly-skilled labor that often speaks English and is culturally sensitive to Western practices. As with all global IT players, Global Solutions has to compete for skilled labor and this may have the effect of driving up wage levels, and making it more difficult to recruit and retain staff.

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MARKETING
Advertising: Global Solutions Advertise through Social Networking sites and through Print Media and more its promoted through Word-of-Mouth.

Strategy since 1999:

Scalable business Value added services Business solution services Modular Global Sourcing Large development centers (India, China) End-to-end capabilities Consultancy IT Services Business Process Management Recovery of Credit: Global Solution work on credit base of 3 months every three months a responsible person goes to the clients for recovering the amount. 33

 Generic Business Strategy: 1. Low cost Global delivery 24X7 model 2. Focus on customer relationship management, customer retention (for repeat business revenue which is 95.6%). 3. Timely delivery with the help of proven delivery & quality framework iQMS. 4. Differentiation in low end services in terms of cost, resources. 5. Differentiation in high end services such as consulting in term of niche offerings, expertise. 6. Protection from currency fluctuations with the help of currency hedging. 7. Due to its strong knowledge management system and resource strength, Global Solution has been successful in getting the cost leadership in the industry. 8. Since last decade, Global Solution has been following a more focused strategy where they are going as per local needs of customer and their nature of business. E.g. Middle East, China. They are being more focused region wise and customer wise rather than being generic. 9. Focus on the Centers of Excellence (CoE) to strengthen capability so as to build state-of-the-art solutions in specific technologies tackle larger such as service-oriented architecture, testing, and virtualization. These high-end skills and scale will help GLOBAL SOLUTION to aimed at transforming clients infrastructures. projects IT a p p l i c a t i o n s a n d

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 Porters Five Forces Model

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 BCG Matrix:

As my company is a firm which is an emerging in the market so my company lies in the question mark (?) in BCG matrix.

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MIS or IT Department
Structure of the operation Department:
Global Solutions is a proprietary firm with staff strength of 15. Our operations are managed by manager and work is divided among staff.

Number of Employees with Designation: No. Name

1 2 3 4 5 6 7 8 9 10 11 Manish shah Rajesh Shah Sanjiv Pardeshi Prabha Pardeshi Stacy Pinto Tushar Patil Vijay Asgaonkar Abhijeet Kadam Sneha Sagare Namrata Kasim Mukadam

Designation

Accounts, Management Management Web Designing Graphic Designing Creative Designing Graphic Designing Graphic Designing Graphic Designing Graphic Designing Graphic Designing Programming

Application of Software & Hardware:

Adobe Photoshop Adobe Dreamweaver Adobe Flash C2d Computers Lan, Wireless Web cam for support

Intranet, Internet facility:

24 X 7 Hathway unlimited 4mbps 24 X 7 MTNL unlimited 4mbps

Other Aspects of Company

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 Any Recognition received by company (ISO or ISI or Any Other)

Company is a member of Software Technology parks of India Company has various offers for merger and JV with leading MNC worldwide Regular articles in Wall street journal in regards to outsourcing

Legal Compliances of Company

Our company being a proprietary concern follows all the law prescribed. We are certified by shop and establishment law. We conduct audit from time to time as prescribed by law

Requirement of Licenses
We required only 2 license EXIM and STPI both are required for exports, software, and graphic designing related business

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Identification of Problems or Issues

As I was doing online marketing for the company I was supposed to make accounts on social networking sites which was very difficult to make as they were many sites and to long profile was required. We were promoting our company on different sites like Facebook, LinkedIn, etc. We were expecting to get the response through these site but we were not getting according to our expectation.

They were communication gap between the senior management and employees. For eg. when they was any project specification from the client side were not communicated properly to the designer and this resulted in duplication of work as the designer they had to re do the work and which also resulted in wastage of time. Time management is a recurrent problem that designers face when handling multiple projects. Inevitably, while one project gets more focus, another goes overlooked. To avoid this problem, setting up a timeframe along with a service guideline is a wise move.

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Solutions with Merit and Demerit

1) more fruitful. 2) Its difficult to confirm the authenticity of accounts and the information provided on social networking sites, thus making it difficult to get a good feedback. Instead of only concentrating on such sites we can use such sites to make a platform to make connection with the users and post that can use that relationship go beyond the social networking sites with direct mailers, personalized mails or even calls. 3) The better way to convey the message from the client to the technical team via the senior management is the Client Brief, which is a hard copy of the communication from the client. A Client Brief will not only save d duplication of wok but work much better than the Oral communication which tend to differ while going through many personnel. 4) Making a team leader or project leader may prevent the problem of focusing and defocusing on certain projects. That particular project leader will be responsible to handle all the queries regarding the project including its changes according to clients as well as strict adherence to the deadline to complete that product. Rather than making profiles in each social networking sites, only few popular

and selected ones could be chosen and more time would be spent to strengthen it and make it

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Recommendations
The following are recommended in view of the importance and the strategic position occupied by Global Solutions: As a MBA student I would like to suggest my company not to restrict only to online marketing but also use other tools like Strategic Marketing Plans, Target Marketing, Business Marketing, Direct Marketing, Internet Marketing, Telemarketing and Sales Lead Generation. Global Solutions should also conduct a SWOT analysis of the client company at the time of accepting assignments along with the routine SWOT analysis of the clients. There should also be a provision for staff training whereby the staff is properly motivated and educated for the roles they perform in the organization leading them to specialization and perfection. Global Solutions have a perspective of tapping new avenues, creating mew markets and pursue global expansion for the benefit of them and for the country at large.

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Learning
The last eight weeks have been a very good learning experience. Being a fresher this was the first time I was exposed to the real work atmosphere. Being a part of Global Solution I learnt about the organizational structure, work culture, the functions of an agency, their way of doing things, handling pressure etc. It was a great experience watching the staff putting through different work. I also understood the process of completing the work with creativity and on time. The richest experience I got was through sitting through the client briefs and actually understanding the requirements of the customer. During the project I learnt the whole research process with the help of my Industry guide and my mentor. The whole process step by step was effectively reinforced in me. My creative skills were polished to a great extent in the past eight weeks. I learned how to use social networking sites for our business. For eg. we can make a business page on Facebook and on LinkedIn we can make company profile and add groups to it so that we can promote our country all over the world.

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Reference Section
http://www.prospects.ac.uk/industries_it_overview.html http://business.mapsofindia.com/india-industry/it.html http://info.shine.com/Industry-Information/IT/6.aspx http://www.globalsolutionindia.com/ http://www.technoinfonet.com/Blogs/the-rise-of-web-application-development-industry/ http://www.webdesignerlocator.com/4cat_2a.asp The story of Indias 3 IT biggies www.rediff.com http://www.itchimes.com/articles/web-development-next-generation-wave.html www.datamonitor.com

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